@sam-peck.bsky.social
Media Executive | Indie Film Producer Tracking how traditional media manoeuvres into the future. Exploring ways to bridge traditional media with the creator economy.
Hernan Lopez, ex-ceo #Wondery:
‘2024, consumers worldwide spent 3 trillion hrs on social… incl #YouTube on mobile, per Sensor Tower. Yet they spent only 69 billion hrs watching streaming video on mobile, out of an est 600 billion hrs across all devices.’
Is the investment in #mobile worth it?
#MrBeast is raising at a revenue multiple of 10x - 12.5x.
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
Consumers crave stories, not sales pitches!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
It would be a great way for Spotify to differentiate themselves and ‘own’ the fan if they did offer super fans fair value / cheap tickets
24.02.2025 05:21 — 👍 1 🔁 0 💬 1 📌 0Unreal
23.02.2025 04:37 — 👍 0 🔁 0 💬 0 📌 02) This is also about owning the fan-artist relationship.
Spotify has been inching into ticketing, and Music Pro could be a way to compete with Ticketmaster.
AI-powered remixing tools suggest they’re moving beyond just listening & betting on a future where fans interact with music in new ways.
1) revenue & differentiation.
The streaming market is saturated—Apple Music, YouTube Music etc - & they all have the same catalogs.
Spotify needs new revenue streams. A super-fan tier lets them charge more without disrupting their core user base, while exclusive perks keep them competitive.
⬇️
why is #Spotify doing this? A few key reasons:
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
The #HomeDepot is creating their own studio.
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
Notting Hill all time fav. I’d put forgetting Sara Marshall on my list but not sure if it’s more of a break up film
15.02.2025 16:57 — 👍 1 🔁 0 💬 0 📌 0Is it worth the watch? And why?
15.02.2025 16:56 — 👍 0 🔁 0 💬 0 📌 0Good film concept @warnerbrospictures.bsky.social
15.02.2025 16:56 — 👍 0 🔁 0 💬 0 📌 0Much better than the remake
15.02.2025 16:55 — 👍 0 🔁 0 💬 0 📌 0Worth a watch?
15.02.2025 16:55 — 👍 0 🔁 0 💬 0 📌 0Seeing it tonight so will let you know
15.02.2025 16:53 — 👍 1 🔁 0 💬 1 📌 0Is this a photo series?
14.02.2025 23:51 — 👍 0 🔁 0 💬 1 📌 0Magnolia
14.02.2025 20:49 — 👍 1 🔁 0 💬 0 📌 0Well written analysis. Although I don’t agree with everything I do see Ford as a cash grab. Plays a great president
14.02.2025 20:48 — 👍 1 🔁 0 💬 0 📌 1Will check it out!
14.02.2025 17:17 — 👍 0 🔁 0 💬 0 📌 0Love your stuff and glad to see you on Blue sky!
14.02.2025 17:16 — 👍 1 🔁 0 💬 1 📌 0Promise a business plan. It’s what actually gets projects funded. And don’t forget—your budget should be professionally done (typically 25–60 pages) based on a proper script breakdown and shooting schedule.
14.02.2025 17:15 — 👍 0 🔁 0 💬 0 📌 0Pt 2 - What do you need to produce #films like #seanbaker ?
Serious investors require a film financing business plan, not just a pitch deck. A business plan includes real projections, legitimate comps, profit-sharing details, and a full budget—exactly what investors need to make decisions.
Serious #investors require a #film financing business plan, not just a pitch deck. A business plan includes real projections, legitimate #comps, profit-sharing details, and a full budget—exactly what investors need to make decisions.
14.02.2025 17:12 — 👍 0 🔁 0 💬 1 📌 0
What do you need to produce #films like #seanbaker ?
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
In another sign of the cultural shifts…
#Disney is revising #DEI approach, softening disclaimers on films like Dumbo. Prior warnings about “negative depictions and mistreatment” now states “may contain stereotypes.”
At this pace, “trigger warnings”—could disappear entirely in the coming years.
#WarnerBros has tested monetizing its older films through various #streaming services like #FilmStruck (lasting just 1 yr - oof). Now, it’s using YouTube for ad rev, releasing 31 movies for free on its channels since early 2025—though unsurprisingly, none are on #Max. Interested to see the CPM deal.
09.02.2025 16:55 — 👍 0 🔁 0 💬 0 📌 0
The skinny on #60seconddramas:
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
#Magicthegathering is one of the biggest genre IPs yet to be tapped for film/TV. #Legendary and #Hasbro are building a universe around it, starting with a film. Being Hasbro’s first 1B brand & 50m fans built in, this could be a billion-dollar pay day!
deadline.com/2025/02/magi...
Part 3: #Sundance doc market
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
Part 2 #sundance doc market
Enter the #streamingwars. Platforms like Netflix and Apple fueled bidding frenzies, leading to a doc boom—& oversupply. Now, algorithm-driven trends like #truecrime & celebrity-led projects dictate acquisitions, leaving festival hits struggling to find #buyers.
