Will Patch

The south and Indiana.

I'm excited to head to #NACAC2025 tomorrow! Let's meet up and say hi if you're there! #EMChat

Elon & Queens - Elon Charlotte Elon University, with Queens University of Charlotte, is embarking on a strategic merger – combining complementary strengths, shared values and a deep commitment to Charlotte. Together, we’re honoring...

Wow, this wasn't something I saw coming: Elon and Queens merging. charlotte.elon.edu/elon-queens/ #EMChat

Seeing this reminded me of a funny story. There's a billboard where the hospital shows the first and middle names of recently born kids and their birthdays. While waiting to see our daughter's back in 2016, we saw the name "Yukon Cornelius." I often wonder about little Yukon and what he's up to now.

The only thing I can think of is that the online provider took the name from one client and used it for another. Is there another option that I'm missing? At best, I'm confident this is unethical.

There's fine print claiming that I either inquired or they received my name from a testing agency. I didn't inquire, and I last took the SAT in 2002 under my real name.

Two things were odd about it:
1) I have never secret shopped this public system's online college, or any college in the system, before.
2) It was addressed to a name I used 2 years ago.

I've done quite a bit of secret shopping over the past decade, but I had something interesting arrive in the mail today. It was a postcard. 🧵

#EMChat #enrollmentmarketing #studentsearch

In Extraordinary Deal With Trump, Columbia U. Agrees to Pay $200 Million to Restore Funds The university said the government would resolve its investigations and restore most of the $400 million in research funding it had stripped from the institution.

One expert, on Columbia's deal with Trump: “The ransom that they ended up paying strikes me as a pretty good value if you decide you're going to pay ransom. But the problem with paying ransom is that it incentivizes the taking of more hostages.” chroni.cl/4m8pE31

Screenshot of Columbia's settlement with the White House

Columbia University has handed over its undergraduate admissions process to Donald Trump and his MAGA allies, who will now decide at their sole discretion whether the university has admitted enough white people. It's no longer an independent institution.

Ep. 72: Meltproof Your Incoming Class In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with enrollment marketing expert Will Patch to tackle a critical issue in higher education—summer melt.

What to meltproof your incoming class? @willpatch.bsky.social and I share ideas in this episode: www.enrollify.org/episodes/ep-...

#emchat

If you know the direction you want to go we can certainly talk.

Services | Clarity EM There are several ways that we can help bring more clarity to your work. How can we help you be more data-informed?

This week I blew up the services page on the website and started over to make it easier to understand and share more transparency. I would love feedback or thoughts: www.clarity-em.com/services

Isn't that something abusive people do, claiming someone else made them do something terrible?

55?! That's shorts and T-shirt weather. However, when it hits 60s in South Florida my parents are in a coat and have the heat on. It's all relative.

That's right! It's never too early to have a hard conversation.

Well, I'm going to call it for tonight. The rest of the questions I prepped were for undergrad admissions and fa people. Thanks for joining in and have a good one! #EMChat

Q3: How are you addressing financial aid in specifics - not just claiming affordability - to families before you’ve received an ISIR? How early do you start? #EMChat

Yes! What's the difference between aid, a grant, and a scholarship to an 18-year-old? #EMChat

Q2: What do you think (or know with feedback) you’re doing really well in communicating with students and parents? #EMChat

A1: I didn't understand much. I knew that I needed a FAFSA and then I would get a bill and hope I had saved enough. Otherwise, it was a black box. I tried to overexplain to families to make sure they understood the timeline and what was needed/expected. #EMChat

Q1: Put on your way-back hats! What was something you didn’t understand about financial aid when you were going to college and has that shaped how you communicate about it now? #EMChat

Welcome Laura! I have only ever played that once but enjoyed it.

Original game or another version? My daughter will play the Star Wars version with me.

No problem Scott, it's that time of year and I know the time can conflict out west.

I’m Will Patch, CEO of Clarity EM. My favorite board game is Mario Game of Life and my favorite video game is Baldur’s Gate 3. #EMChat

I’m your moderator tonight. Let’s start off by introducing ourselves with your name, where you work, and your favorite board or video game (or both if you like). #EMChat

Welcome to tonight’s #EMChat! If this is your first time joining live, we’ll be asking questions for the next hour. Each question will start with Q1, Q2, etc. and you’ll be responding in a thread to help keep the questions organized. Don’t forget to end each response using the hashtag!

a woman in a judge 's gown says where is the money ALT: a woman in a judge 's gown says where is the money

Tonight's #EMChat (starting at 9:00 PM Eastern) has a crossover with #fachat and #hemktg: We're all about financial aid messaging. Have thoughts or questions? Join in the fun!

Tonight is that night! Join #EMChat to discuss financial aid messaging.