Rachael Hensley's Avatar

Rachael Hensley

@rmhensley.bsky.social

Ecommerce storyteller, currently at Shopify | fan of dog photos & dad jokes | New mom | Pro Oxford comma | she/her Here for the ecom chats and pop culture tea

117 Followers  |  159 Following  |  87 Posts  |  Joined: 18.12.2023  |  1.8661

Latest posts by rmhensley.bsky.social on Bluesky

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Vicky Tsai Made Tatcha a Multimillion-Dollar Success Twice. But at What Cost? “I broke what was left of me,” the founder tells ELLE. “These are all things I haven’t talked about publicly.”

Absolutely love the authenticity and honesty in this interview with Tatcha's founder Vicky Tsai.

I wasn't previously familiar with the brand, will definitely be buying from them now.
www.elle.com/beauty/makeu...

16.09.2025 19:44 — 👍 0    🔁 0    💬 0    📌 0

This really breaks my heart. I love shopping small, but it feels like the deck is stacked against SMB. Already people tend to find handmade goods overpriced, so this is just going to make it even harder for small biz to last alongside mass produced goods.

08.09.2025 17:11 — 👍 1    🔁 0    💬 0    📌 0

Well there goes my cheap hobby

03.09.2025 04:34 — 👍 0    🔁 0    💬 0    📌 0
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Been pretty MIA on social the last 6 months as I welcomed my new daughter Brynn into the world. Loved the time home with her, but back in the saddle at work today and excited to get back into the swing of all things commerce!

What'd I miss? 😜

26.08.2025 17:52 — 👍 0    🔁 0    💬 0    📌 0

New fear unlocked: opened a package today to be greeted by a spider crawling out of it. That’s a big nope for me.

22.07.2025 22:27 — 👍 0    🔁 0    💬 0    📌 0

One of the good/bad things about maternity leave is the endless amount of TV time during contact naps.

I feel like I’ve watched all the new shows so have been going back and reconnecting with shows from my youth. Currently deep in One Tree Hill reruns, and man, it gives me high school nostalgia!

09.05.2025 01:43 — 👍 0    🔁 0    💬 0    📌 0

This is the kind of feel-good news I need right now. Love this show, and love seeing these sibling bonds

21.04.2025 13:46 — 👍 2    🔁 0    💬 0    📌 0
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This is what it looks like when America’s crafter paradise goes out of business…

20.03.2025 02:15 — 👍 0    🔁 0    💬 0    📌 0

🇺🇦🇺🇦🇺🇦

28.02.2025 22:23 — 👍 0    🔁 0    💬 0    📌 0

Tomorrow is my last day working before I head out on maternity leave. And while I know I will be spending the next few months keeping a small human alive, I'm hoping I can use some of the time to do some professional development.

Specifically wanting to learn more about AI use in comms. Any recs?

27.02.2025 15:34 — 👍 0    🔁 0    💬 0    📌 0

As a parent in Texas this is terrifying.

26.02.2025 17:26 — 👍 0    🔁 0    💬 0    📌 0
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How the Internet Made In-Store Shopping Miserable Physical stores don’t have enough staff. Now, they also don’t have enough stuff.

As someone who also tends to prefer in-store shopping, this stat really hits: "Nearly three-quarters of consumers prefer shopping in physical stores, but only 9% are satisfied with the store experience."

www.wsj.com/business/ret...

25.02.2025 21:28 — 👍 0    🔁 0    💬 0    📌 0

Local pregnant woman buys 4 boxes of Girl Scout cookies, and justifies purchase by telling husband "they are meant to last a few months".

Proceeds to eat half of the boxes in a week.

25.02.2025 15:53 — 👍 0    🔁 0    💬 0    📌 0
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Enjoying a little post lunch sweet in honor of the recent passing of Francesco Rivella (the inventor of Nutella)

20.02.2025 18:40 — 👍 0    🔁 0    💬 0    📌 0

Much like the position I'm taking with trump and the people who follow him...When people tell you who they are, BELIEVE them.

20.02.2025 15:47 — 👍 0    🔁 0    💬 0    📌 0
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‘After Further Reflection,’ Ye Declares: ‘I’m Not a Nazi’ Ye has walked back statements labeling himself as a Nazi.

Mmmmm...sorry buddy. Your actions say differently. www.billboard.com/music/rb-hip...

20.02.2025 15:45 — 👍 1    🔁 0    💬 1    📌 0

In happier news...I love a story about the next generation of leaders refusing to accept what's happening in our country and choosing to do something about it.

19.02.2025 15:41 — 👍 4    🔁 1    💬 0    📌 0

Burning alive has always been one of my most irrational fears...

Glad to know that it's justified

19.02.2025 15:40 — 👍 0    🔁 0    💬 0    📌 0

I think it goes even further than that - they weren't born with the right skin color. Because there are plenty of American-born people also being deported, and I've seen zero examples of undocumented European immigrants suffering this same fate.

Abhorrent. And from an official account? No words.

19.02.2025 15:36 — 👍 1    🔁 0    💬 0    📌 0
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White House posts video of immigrants in shackles, calls deportation footage 'ASMR' President Donald Trump has made the crackdown on undocumented immigrants living in the United States a priority for his second term in the White House.

I truly have no words for this behavior. It goes beyond any "campaign promise" to literally mocking and making light of the treatment of actual human beings.

America is broken. And I am disgusted by anyone who brushes this off as "OK" or "just a joke"
www.cnbc.com/2025/02/18/w...

19.02.2025 15:31 — 👍 1    🔁 0    💬 2    📌 0

Found myself in need of some lighthearted content (which I unexpectedly discovered this weekend). Sharing here in case you also need a little smile:
🦩 A group of flamingoes is called a Flamboyance
🦔 A group of porcupines is called a Prickle

How do I petition for a better name for a group of people?

19.02.2025 15:22 — 👍 0    🔁 0    💬 0    📌 0
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The Undocumented Workers Who Helped Build Elon Musk’s Texas Gigafactory Tesla and SpaceX both relied on their labor while Musk advocated for a border crackdown.

New @bloomberg.com: Undocumented workers helped build Elon Musk’s Tesla gigafactory bloom.bg/41gG6a3

14.02.2025 12:25 — 👍 157    🔁 81    💬 8    📌 4
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Another strong take from @kyla.bsky.social's newsletter.

06.02.2025 15:40 — 👍 0    🔁 0    💬 0    📌 0

Oh, and I should acknowledge that this list – and a great corresponding commentary – comes from @oliverdarcy.bsky.social and his substack @status.news

06.02.2025 15:02 — 👍 0    🔁 0    💬 1    📌 0
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If any former president had done JUST ONE of these things, it'd dominate news cycles and we'd be calling for their heads.

Yet, I had to reduce my zoom to 70% to see the list of THE MOST problematic things trump has done in the last 2 weeks, and media, dems, and citizens are dangerously quiet. WHY

06.02.2025 14:51 — 👍 0    🔁 0    💬 1    📌 0

We need a better system. DEI and diverse thinking would help with that, but thanks to our current administration and their pursuit to push down anyone who is not white or male creates a true fear that our already very broken system is only going to get worse. (2/2)

05.02.2025 18:41 — 👍 1    🔁 0    💬 0    📌 0
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Millennials waited to have kids. Now they've hit an unexpected snag. More people are waiting until their 30s to have kids. But that's when careers start taking off.

So much of this article really hits home for me.

I'm fortunate to work at a company that offers generous maternity leave, but the challenge of trying to be present and effective as a parent and employee remains a constant source of anxiety (1/2)

www.businessinsider.com/millennial-p...

05.02.2025 18:41 — 👍 0    🔁 0    💬 1    📌 0

My toddler recently discovered *NSYNC, and nothing makes my millennial heart happier than his nightly requests for “bye bye bye”

05.02.2025 01:57 — 👍 1    🔁 0    💬 1    📌 0

Not this year (speaking feels like a long-term goal for me), though I did first discover you through a talk you did at Content Marketing World many moons ago 😅

Really enjoy your approach to storytelling and building narratives that drive value for readers. It helps a lot with my work in tech comms.

04.02.2025 22:51 — 👍 1    🔁 0    💬 1    📌 0

I'm guessing that's just an effect of the noise in all these channels. You have to post MORE to be seen, so we've all started prioritizing quantity over quality.

That said, maybe this is our chance to change that :)

Thanks for the response! Have loved your content, and excited to engage.

04.02.2025 22:44 — 👍 2    🔁 0    💬 1    📌 0

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