Brent Turner

Designing for Effort Plus: better bugs, faster booze, revived raves, smarter scents, robot noses, cyborg bees, planetary playlists, and a heroic identity crisis in Roundup #44

This issue of #𝗧𝗵𝗲𝗡𝗲𝘄𝗡𝗲𝘄 kicks off with one of my core beliefs:

In a world that optimizes for ease, the future will reward effort.

It's a look at why friction, resistance, and depth might just become the next true luxuries in experience design.

➕ much more!

Dig in:
thenewnew.is/p/designing-...

Building the Second Web Plus: making gasoline from air, metals from myths, zippers from buttons, new builds from bricks, and more in Roundup #43

A second web is being built.

An actual second web that is invisible to humans, as it is for the bots.

In the latest issue of #TheNewNew, I explore how the internet is splitting in two — and then roll into a roundup of some awesome intrigue (and actual alchemy):

thenewnew.is/p/building-t...

The New B2Bs Plus: better builds, crunching cravings, splashless solutions, tattooed travels, hydrogen horses, and more in Roundup #42

Another “Future of [x]” issue of The New New — but this time, it’s the future of branding. It’s the future of marketing. It’s the future of experience design.

All colliding into one.

Plus, an awesome roundup with a ton of intrigue.

Dig in ⤵️

thenewnew.is/p/the-new-b2bs

Thinking on Autopilot Plus: marketing’s new stack, AI’s secret language, naps without sleep, vision via teeth, and blood-filtering breakthroughs in Roundup #41

𝘛𝘩𝘦 𝘕𝘦𝘸 𝘕𝘦𝘸 is back. This one opens with a big shift that AI-power users are feeling most:
the disappearance of “I don’t know.”

Also inside:
– AI’s secret language
– Glowing Rabbits
– Tooth-in-eye vision procedures
– Blood cleaning
– Naps without sleep
+ more ↓

thenewnew.is/p/thinking-o...

The Future of Living and Creating: Connected Apart Plus: a comeback crayon, power-generating slime, firefighting missiles, deep-sea habitats, Mars-bound engines, and a travel pillow recommended for the journey in Roundup #40

𝐁𝐚𝐜𝐤 𝐰𝐢𝐭𝐡 𝐚 𝐧𝐞𝐰 𝐞𝐝𝐢𝐭𝐢𝐨𝐧!

#TheNewNew has two ideas come together in this issue—examining how we build worlds together while living further apart. Plus a roundup that cover a range of intrigue across survival, power, flavor, Mars, and more.

Roll on in. ⤵️

thenewnew.is/p/the-future...

The AI Toolkit for Teams — and Roundup #37 Plus: the new rules of communicating, competitive leisure, fog water harvesting, cloud milking, and more in Roundup #37

𝐓𝐡𝐞 𝐍𝐞𝐰 𝐍𝐞𝐰 𝐢𝐬 𝐛𝐚𝐜𝐤—𝐟𝐨𝐫 𝐭𝐡𝐞 37𝐭𝐡 𝐭𝐢𝐦𝐞!

This issue is packed with:
💡 A framework for bringing AI to your org
🙊 Why “scripted” is now an insult
🏆 How relaxation turned into a competition
➕ fog water harvesting, gecko-inspired adhesives, and so much more!

Check it out ⬇️
thenewnew.is/p/the-ai-too...