@basschnater.bsky.social
CEO Fan Engagement | Former Head of Digital & CRM @ AZ Alkmaar & BI @ Mediahuis | Now at Nike
Weer wat geleerd 😅
10.02.2025 12:50 — 👍 0 🔁 0 💬 0 📌 0
As I’ve been working in sports apparel for some time now, I’ve started to observe how the fashion industry operates and what we can learn from it in #sportsbiz and specifically #fanengagement. So here are my most important picks from McKinsey’s State of Fashion 2025. www.linkedin.com/posts/bassch...
09.12.2024 10:29 — 👍 1 🔁 2 💬 0 📌 0
🙏🏻
14.12.2024 08:36 — 👍 0 🔁 0 💬 0 📌 0Beautiful sights at PEC Zwolle yesterday, where they organized their annual Memorial Match. Before kicking off the last home game of the season, fans memorize those who have passed away that year.
It’s these traditions and rituals that make #fanengagement beautiful 🕯️
New article ⬇️ ⬇️ ⬇️
Wann, Daniel L. (2024) "Perceptions of Sport Fandom as a Means of Meeting Psychological Needs," Findings in Sport, Hospitality, Entertainment, and Event Management: Vol. 4, Article 5.
#FanStudies
digitalcommons.memphis.edu/finsheem/vol...
Back in those days Cardiff was leading the #fanengagement space with live band in the corridor etc! Still have some old presentations with examples of it
12.12.2024 07:54 — 👍 1 🔁 0 💬 0 📌 0I think that by itself is an opportunity for the other clubs to aim for a lower price point for kids tickets. Good route to snatch away those future fans from ManU by providing a more affordable alternative
11.12.2024 10:34 — 👍 1 🔁 0 💬 0 📌 0Not sure if I agree. Income level of the fans shouldn’t matter, it just means you need to design your fan experience differently
10.12.2024 12:30 — 👍 0 🔁 0 💬 1 📌 0
As I’ve been working in sports apparel for some time now, I’ve started to observe how the fashion industry operates and what we can learn from it in #sportsbiz and specifically #fanengagement. So here are my most important picks from McKinsey’s State of Fashion 2025. www.linkedin.com/posts/bassch...
09.12.2024 10:29 — 👍 1 🔁 2 💬 0 📌 0Tried it just now: works like a charm!
08.12.2024 13:11 — 👍 1 🔁 0 💬 0 📌 0
Very happy with having delivered another successful session on #FanEngagement Strategy for Member Associations worldwide via the #FIFA Digital Skills program earlier this week. Combining football industry with inter-industry experience always seems to bring highly valued perspectives.
#sportsbiz
Can’t wait to build this into a habit again like using Twitter used to be!
Practical question: any ways how you can take some things from X to here, like relevant follows and history of Tweets?
LVMH’s icon Arnault reveals plans for investing together with Red Bull (who else) in Paris Football Club, preparing them to become local competitor to PSG. The aim of Arnault is “not to waste money” acknowledging the complexity of the football industry www.businessoffashion.com/news/luxury/...
22.11.2024 07:45 — 👍 0 🔁 0 💬 0 📌 0Hoping to find here what I was able to find back then
21.11.2024 12:56 — 👍 0 🔁 0 💬 0 📌 0Feeling all nostalgic now 🥹 Good old Twitter...
Let's it will still take a long time before the OnlyFans-bots and conspiracy theorists find their way to this platform (triggering another digital migration)
Spectacular views at Nike EHQ today 😍
21.11.2024 09:25 — 👍 0 🔁 0 💬 0 📌 0
Little bit about myself for new followers: I’m mostly active on LinkedIn (and a little bit on X) but will try to make this platform a habit as well. You can consult me for #fanengagement, #dataanalytics and #strategy related projects in football. www.linkedin.com/in/basschnat...
20.11.2024 07:33 — 👍 2 🔁 0 💬 0 📌 0Hoping to find the good-old Twitter of knowledge sharing back here 🙏🏻 #firstpost
20.11.2024 07:31 — 👍 2 🔁 0 💬 3 📌 0
