Justin Pearse

Next week I'm moving to Brighton.

We’re back at The Soho Sessions and first up is AudienceQ

Editor's View: Is it time to be a bit more honest on stage? - New Digital Age Recently, I’ve been reflecting on something that’s often missing from many public speaking engagements in our industry: brutal honesty.

A great editorial by @justinpearse.bsky.social on why we need more honesty at industry events

newdigitalage.co/publishing/e...

Roundtable recap: making the transition to an ‘ID-less’ future - New Digital Age Are we still headed for a ‘cookieless’ or even ‘ID-less’ future despite Google’s backtracking on third-party cookie deprecation? NDA, in partnership with Nano Interactive, recently hosted a roundtable...

From a cookieless, to an ID-less future? 💡🪩

In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement.

newdigitalage.co/strategy/rou...

@andyoakes.bsky.social wishes you all a very Merry Christmas

thanks for coming today, Nick. Sorry I didn’t get a chance to catch up more!

@mattbarash.bsky.social WHEN are you coming to London??

Q&A: Lumen’s Mike Follett explains why attention is a leading indicator of profit - New Digital Age Lumen and Ebiquity recently partnered on new research that reveals a surprisingly strong correlation between attentive seconds and incremental profit across media channels. New Digital Age (NDA) spoke...

Excellent piece from @mikefollett.bsky.social on attention in online advertising newdigitalage.co/strategy/qa-...

Meet the Revolutionaries: Indranil Datta, Head of Data and Technology Solutions at Omnicom Media Group - New Digital Age In the latest Meet the Revolutionaries interview (in association with LiveRamp) Indranil Datta, Head of Data and Technology Solutions at Annalect (the data agency of Omnicom Media Group) explains why ...

Meet the Revolutionaries: Indranil Datta, Head of Data and Technology Solutions at Omnicom Media Group

newdigitalage.co/technology/m...

PHD Beyond: How portfolio marketers can navigate the data labyrinth - New Digital Age Portfolio businesses are, on paper, a marketer's dream – a diverse portfolio of products or brands catering to a wide audience, fostering synergy, and offering the opportunity of market dominance. But...

PHD Beyond: How portfolio marketers can navigate the data labyrinth

By Hiot Shawl, Managing Partner and Ethne Twomey, Principal Consultant. PHD Beyond

newdigitalage.co/agencies/phd...

My Digital Hero is one of my favourite series we do, especially when it's such a surprising pick as in thie one, and when the hero turns out to be so relevant to most people in our industry . newdigitalage.co/publishing/m...

Premjeet Sodhi, Wavemaker: From the backroom to the boardroom: How measurement is revolutionalising media strategy - New Digital Age In the face of tectonic shifts in the media landscape, the science of measurement has undergone a dramatic transformation. Once relegated to the backroom, measurement has now emerged as a focal point ...

Premjeet Sodhi, Wavemaker: From the backroom to the boardroom: How measurement is revolutionalising media strategy

newdigitalage.co/agencies/pre...

James Leaver, CEO, Multilocal: How curation is driving efficiency and results in online advertising - New Digital Age In a Fireside Chat at NDAl's recent Foresight event with Editor Justin Pearts, James Leaver, CEO, Multilocal, outlined the benefits of curation in programmatic advertising.

James Leaver, CEO, Multilocal: How curation is driving efficiency and results in online advertising
newdigitalage.co/foresight/ja...

Editor's View: Is the mobile app world being unfairly ignored by advertisers? - New Digital Age Why aren’t mobile apps considered trusted, premium media environments? This sounds like a stupid question or indeed a suggestion that the mobile app environment isn’t premium or trusted media. But may...

Editors View: Is the mobile app world being unfairly ignored by advertisers?

newdigitalage.co/programmatic...

Trainline launches retail media strategy - New Digital Age Trainline, the FTSE250-listed rail ticket retailer and operator, has taken its first step into retail media. The new strategy will enable brands to connect with consumers at key moments during their r...

Trainline launches retail media strategy

newdigitalage.co/retail/train...

It’s the official start of the industry’a Christmas season!

Do you mean tjois one? What better way to usher in the age of bluesky than a festive Andy the Bear

Interesting.