O'Dwyer's PR News

Five Ways to Stop Your AI Editor From Making You Look Stupid AI models are built to agree with you. That makes them useful for catching typos and restructuring sentences, but dangerous when the real advice you need is that a draft isn't working.

AI models are built to agree with you. That makes them useful for catching typos and restructuring sentences, but dangerous when the real advice you need is that a draft isn't working -- Jon Schubin, Cognito odwpr.us/4cDE7Tj

How Brands Earn Loyalty That Lasts On the PR’s Top Pros Talk podcast, Doug Simon spoke with Theresa Bertrand, Head of Strategy at Zeno Group, about the firm’s Brand Love and Demand study and why emotional connection is driving sustaine...

On the PR’s Top Pros Talk podcast, Doug Simon spoke with Theresa Bertrand, Head of Strategy at Zeno Group, about the firm’s Brand Love and Demand study and why emotional connection is driving sustained growth in 2026 odwpr.us/40MOcG4

Ad Agencies Look to PR to Differentiate, Drive Growth In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create conten...

In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content -- Dave Nobs, CultureKey odwpr.us/47r7WCR

The Dissonance in DTC Erodes Credibility—and Limits Its Potential The future of DTC should foster understanding, trust and improve clinical conversations.

The future of DTC should foster understanding and trust, as well as improving clinical conversations -- Paul Oestreicher odwpr.us/475BTIy

A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness” -- Richard Torrenzano

A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness” -- Richard Torrenzano, The Torrenzano Group odwpr.us/4aWui0g

How Vibes Shape Consumer Behavior In a recent episode of the “PR’s Top Pros Talk…” podcast, Doug Simon, CEO of D S Simon Media, sat down with Greg Swan, Senior Partner at FINN Partners, to explore “vibe-based culture” and why it is on...

In a recent episode of the “PR’s Top Pros Talk…” podcast, Doug Simon, CEO of D S Simon Media, sat down with Greg Swan, Senior Partner at FINN Partners, to explore “vibe-based culture” and why it is one of the most important factors shaping consumer behavior in 2026 odwpr.us/4kUGke

Most people are willing to trust AI—as long as it stays in its own lane. That’s the takeaway from Mission North's “The New Rules of Trust," a report that looks at how the public evaluates corporate reputation and at what brands need to do to maintain credibility and relevance.

Most people are willing to trust AI—as long as it stays in its own lane. That’s the takeaway from Mission North's “The New Rules of Trust," a report that looks at how the public evaluates corporate reputation and at what brands need to do to maintain credibility and relevance odwpr.us/4rEAa59

Building Trust in a World of Misinformation On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Melanie Roussell Newman, Chief External Affairs Officer at Planned Parenthood Federation of America and the Planned Pa...

On PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Melanie Roussell Newman, Chief External Affairs Officer at Planned Parenthood Federation of America about how communications plays a central role in protecting the Planned Parenthood brand odwpr.us/4aS2V7v

Why Agencies Must Build Around AI to Help Clients Succeed As a result of AI, the PR industry needs an immediate reexamination of structure, upskilling of talent, and re-assessment of how work is designed, executed, and delivered to clients.

What our industry needs now is an immediate reexamination of structure, upskilling of talent, and re-assessment of how work is designed, executed, and delivered to clients -- Kathy Bloomgarden, Ruder Finn odwpr.us/4kQDyaF

Most Americans believe companies should remain neutral on political and social issues, but new findings from Ipsos suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.

Most Americans believe companies should remain neutral on political and social issues, but new findings from @ipsosus.bsky.social suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues odwpr.us/46dBlQG

Beyond Influencers: How Multicultural Creators are Shaping the Future of PR Multicultural creators are not amplifying brand messages - they are shaping trust, relevance and culture from within their communities.

Multicultural creators are not amplifying brand messages - they are shaping trust, relevance and culture from within their communities -- Daisy Cabrera odwpr.us/4aFd4nT

Donald Trump recently said that bad PR and bad PR people were the reason his poll numbers were down -- Andrew Blum

Donald Trump recently said that bad PR and bad PR people were the reason his poll numbers were down -- Andrew Blum, AJB Communications odwpr.us/3OnEbwo

While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report by casino rankings site PlayersTime.

While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report by casino rankings site PlayersTime odwpr.us/40e714O

In 1976, Canada spent millions to honor the U.S. on its 200th birthday. The recent actions of the U.S. government make a repeat of that highly unlikely for the upcoming 250th birthday celebration -- Rene Henry

In 1976, Canada spent millions to honor the U.S. on its 200th birthday. The recent actions of the U.S. government make a repeat of that highly unlikely for the upcoming 250th birthday celebration -- Rene Henry odwpr.us/3MwmkTk

Communicators are often catalysts for workplace AI adoption, serving a vital role in translating this adoption between an organization's technical teams and its broader staff, according to Institute for Public Relations research sponsored by New York Life.

Communicators are often catalysts for workplace AI adoption, serving a vital role in translating this adoption between an organization's technical teams and its broader staff, according to Institute for Public Relations research sponsored by New York Life odwpr.us/4qFFnbG

For the media, the Epstein files are a field day; for the people mentioned in them it is a PR nightmare -- Andrew Blum

For the media, the Epstein files are a field day; for the people mentioned in them it is a PR nightmare -- Andrew Blum, AJB Communications odwpr.us/3OiPMN3

While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible -- Frank DeMaria & Elie Jacobs, Purposeful Advisors

While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible -- Frank DeMaria & Elie Jacobs, Purposeful Advisors odwpr.us/3OdSun3

Cybersecurity PR in the Age of Generative Search The state of cybersecurity PR has shifted more in the past two years than in the five prior.

Because cybersecurity remained insulated longer than other verticals, the best PR people could stick to a tried-and-true playbook that had worked for a decade or more. But over the last few years, the name of the game has changed -- Nate Hawthorne, ICR odwpr.us/4rI0D1j

Why Federal Reserve chair Jerome Powell’s latest public relations move has him beating Trump at his own game -- Fraser Seitel

Why Federal Reserve chair Jerome Powell’s latest public relations move has him beating Trump at his own game -- Fraser Seitel odwpr.us/4apxPUl

Executives are moving faster, embracing flexibility and making decisions with urgency even in the face of uncertainty, a new study from Padilla finds.

Executives are moving faster, embracing flexibility and making decisions with urgency even in the face of uncertainty, a new study from Padilla finds odwpr.us/4rItZN7

Artificial intelligence is playing an increased role in the communication and marketing sectors. This technology will strengthen agencies’ performances, but it will never replace the creativity and ingenuity that only people provide -- Gil Bashe, FINN Partners https://odwpr.us/401yYg5

Artificial intelligence is playing an increased role in the communication and marketing sectors. This technology will strengthen agencies’ performances, but it will never replace the creativity and ingenuity that only people provide -- Gil Bashe, FINN Partners odwpr.us/401yYg5

The Problem with 'Tough Guys' and Apologies But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.

Apologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is -- Paul Oestreicher odwpr.us/4aqZzbf

In this episode of Taking the Lead with Ken Jacobs, DePaul University's Ron Culp reflects on what effective leadership looks like when career paths are less predictable, expectations are shifting, and leaders are being asked to develop people at every stage of their journey.

In this episode of Taking the Lead with Ken Jacobs, DePaul University's Ron Culp reflects on what effective leadership looks like when career paths are less predictable, expectations are shifting, and leaders are being asked to develop people at every stage of their journey odwpr.us/4qTBIIe

Creative Excellence in an Age of Readiness Financial marketing is entering a new era where brands must move beyond mere storytelling and increasingly demonstrate to audiences that they’re prepared for change.

Financial marketing is entering a new era where brands must move beyond mere storytelling and increasingly demonstrate to audiences that they’re prepared for change -- Kevin Windorf, Financial Communications Society odwpr.us/4ke0ujD

The new playbook for surviving a public crisis -- Katherine Maiorana, Sachs Media

The new playbook for surviving a public crisis -- Katherine Maiorana, Sachs Media odwpr.us/3Oiqgr3

Why crisis situations typically start with a decision, not a mistake -- Monica Marshall, Ruder Finn

Why crisis situations typically start with a decision, not a mistake -- Monica Marshall , Ruder Finn odwpr.us/4qXoVV2

Keys to building a communications plan that successfully prepares companies for a cyber incident -- Ashley Grund , Michael Landau & Lauren Odell, Gladstone Place Partners

Keys to building a communications plan that successfully prepares companies for a cyber incident -- Ashley Grund , Michael Landau & Lauren Odell, Gladstone Place Partners odwpr.us/4rmAfdw

Why Earned Media's Power Is Growing in 2026 On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Sean Layton, Executive Vice President of Earned Media at Zeno Group, about AI, earned media, and emerging platforms re...

On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Sean Layton, Executive Vice President of Earned Media at Zeno Group, about AI, earned media, and emerging platforms redefining how reputation is built and where influence truly lives odwpr.us/49YNsCc

How debt market volatility is creating a new crisis communication scenario -- Phil Denning & Lee Pacchia, ICR

How debt market volatility is creating a new crisis communication scenario -- Phil Denning & Lee Pacchia, ICR odwpr.us/4t1wkEs

In today’s B2B and supply-chain crises, proactively managing your GEO footprint is now a reputational necessity -- Steve Halsey

In today’s B2B and supply-chain crises, proactively managing your GEO footprint is now a reputational necessity -- Steve Halsey, G&S Integrated Marketing Communications Group odwpr.us/4rvrWfx