@odwyerpr.bsky.social
The #1 news outlet for public relations, public affairs, and marketing communications since 1968.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley, Wireside Communications odwpr.us/4r2fBQf
14.11.2025 20:44 — 👍 0 🔁 0 💬 0 📌 0
Discovery has never been static — the way people find brands keeps evolving. Managing Director NA Gerard LaFond shares more via @odwyerpr.bsky.social. https://bit.ly/4i9yJrK
14.11.2025 19:00 — 👍 0 🔁 1 💬 0 📌 0
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham, FINN Partners odwpr.us/3M1HQ1n
14.11.2025 20:09 — 👍 0 🔁 0 💬 0 📌 0
To shape public opinion about corporate legal cases, communicators need to be prepared from the filing forward, according to a new study from H/Advisors Abernathy odwpr.us/3WWRRPP
14.11.2025 18:29 — 👍 0 🔁 0 💬 0 📌 0
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency odwpr.us/4ofIINH
14.11.2025 17:39 — 👍 0 🔁 0 💬 0 📌 0
Why People-First PR Beats All Other Approaches by Daisy Cabrera
Lift voices over slogans to connect brand campaigns where it counts -- on a human level -- Daisy Cabrera odwpr.us/4hY10RM
14.11.2025 17:25 — 👍 0 🔁 0 💬 0 📌 0
PRSA's ICON conf. in Wash., D.C., featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency -- Kai Sharpless, Honors College at George Mason University odwpr.us/3JWmjqp
13.11.2025 16:07 — 👍 0 🔁 0 💬 0 📌 0
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management -- Katelyn Holbrook, V2 Communications odwpr.us/4qWSFBS
12.11.2025 18:36 — 👍 0 🔁 0 💬 0 📌 0
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of
D S Simon Media, spoke with Shannon Walsh, President of PR, Social and Influence and Chief Operating Officer for Ogilvy Health, about her transition from PR to a broader leadership role odwpr.us/43ujnbc
Let us once again pay special tribute to those many millions who have taken the oath to defend America -- Robert Dilenschneider odwpr.us/4p45BnU
11.11.2025 15:41 — 👍 1 🔁 0 💬 0 📌 0
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza odwpr.us/3XkDe90
10.11.2025 22:20 — 👍 0 🔁 0 💬 0 📌 0
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack.
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack odwpr.us/3JCfsSV
10.11.2025 19:02 — 👍 0 🔁 0 💬 0 📌 0
O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why generative engine optimization (GEO) is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms.
O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why GEO is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms odwyerpr.com/magazine/tec...
07.11.2025 21:24 — 👍 0 🔁 0 💬 0 📌 0
The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody
The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody odwpr.us/47MyqhI
07.11.2025 16:58 — 👍 0 🔁 0 💬 0 📌 0
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media odwpr.us/4hNwIkO
06.11.2025 19:26 — 👍 1 🔁 0 💬 0 📌 0
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Paul Cohen, Founder and CEO of Attention Comms, about what it means to build purpose-driven comms in 2025 and how authenticity, values, and leadership shape modern PR odwpr.us/4osvBcR
06.11.2025 18:43 — 👍 0 🔁 0 💬 0 📌 0
Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on artificial intelligence this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor
Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on AI this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor odwpr.us/49GcF5F
06.11.2025 17:44 — 👍 0 🔁 0 💬 0 📌 0
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025.
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025 odwpr.us/3Lnczpz
05.11.2025 20:41 — 👍 1 🔁 0 💬 0 📌 0
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability.
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability odwpr.us/49AXdrk
31.10.2025 15:26 — 👍 0 🔁 0 💬 0 📌 0
A sea change in how Americans access and consume political news is increasingly reflecting the partisan divide found in the overall political landscape, according to a new study from Global Strategy Group.
A sea change in how Americans access and consume political news is increasingly reflecting the partisan divide found in the overall political landscape, according to a new study from Global Strategy Group odwpr.us/3Le4JOP
29.10.2025 14:08 — 👍 2 🔁 1 💬 0 📌 0
How purpose-driven communications strengthens reputation, rallies stakeholders and builds value during economically turbulent times -- Gil Bashe, FINN Partners odwpr.us/3WZUO1W
27.10.2025 20:13 — 👍 2 🔁 1 💬 0 📌 0
Why healthcare must prioritize more strategic communications integration -- Chelsea D'Amore, Emily Hirsch & Marjani Williams
Why healthcare must prioritize more strategic communications integration -- Chelsea D'Amore, Emily Hirsch & Marjani Williams, G&S Business Communications odwpr.us/42Yk4Jv
27.10.2025 17:27 — 👍 1 🔁 0 💬 0 📌 0
How to step out from behind the personal branding curtain with a clear message that showcases your leadership skills within 30 days -- Dustin Siggins, Proven Media Solutions
How to step out from behind the personal branding curtain with a clear message that showcases your leadership skills within 30 days -- Dustin Siggins, Proven Media Solutions odwpr.us/43uTIij
24.10.2025 18:17 — 👍 0 🔁 0 💬 0 📌 0
How healthcare marketers can win back trust in a misinformed world -- Brandon Edwards, Unlock Health odwpr.us/4hqvifV
24.10.2025 16:02 — 👍 0 🔁 0 💬 0 📌 0
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of
D S Simon Media, spoke with Tara Smith, Managing Partner at Voxus PR, about the strategies that help communicators rise to influential business leaders odwpr.us/4ozQmCY
How the rules of the game are being rewritten in today’s turbulent health advocacy communications environment -- Joy Burks, Sarah Hamilton & Susan Spencer
How the rules of the game are being rewritten in today’s turbulent health advocacy communications environment -- Joy Burks, Sarah Hamilton & Susan Spencer, Avoq odwpr.us/49iewgM
23.10.2025 21:36 — 👍 0 🔁 0 💬 0 📌 0
A PR and IR playbook for navigating the J.P. Morgan Healthcare Conference, the world’s largest annual investor meeting for life sciences companies -- Fern Lazar & David Carey, FINN Partners
A PR and IR playbook for navigating the J.P. Morgan Healthcare Conference, the world’s largest annual investor meeting for life sciences companies -- Fern Lazar & David Carey, FINN Partners
odwpr.us/476WDjC
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, sat down with Scott Ward, Principal of Fifth Estate Communications, to explore how the emergence of new communication channels is reshaping the way organizations share their stories odwpr.us/4orf741
21.10.2025 17:53 — 👍 0 🔁 0 💬 0 📌 0
Organizations navigating today’s health ecosystem face an increasingly difficult challenge: knowing when to speak publicly and when to stay silent on contentious cultural and political issues -- Kevin Davidson
Organizations navigating today’s health ecosystem face an increasingly difficult challenge: knowing when to speak publicly and when to stay silent on contentious cultural and political issues -- Kevin Davidson, JPA Health odwpr.us/4nYXSqV
21.10.2025 16:42 — 👍 0 🔁 0 💬 0 📌 0
PR’s future will be shaped by leaders who stand with conviction on diversity, equity, and inclusion, embrace AI responsibly, and combat misinformation, explained Institute for PR's Tina McCorkindale on latest Taking the Lead podcast with executive coach Ken Jacobs.
PR’s future will be shaped by leaders who stand with conviction on diversity, equity, and inclusion, embrace AI responsibly, and combat misinformation, explained Institute for PR's Tina McCorkindale on latest Taking the Lead podcast with executive coach Ken Jacobs odwpr.us/3J7wx71
21.10.2025 16:30 — 👍 0 🔁 0 💬 0 📌 0
