Zoe Amar

Zoe Amar: How digital and AI will change the charity sector in 2026 We will only be able to unlock the benefits of AI if we have all of the foundations in place

A year is a long time in digital; in AI, it feels like a decade.

We will only be able to unlock the benefits of AI if we have all of the foundations in place

@zoeamar.bsky.social

Zoe Amar: How are charities upskilling their teams in an AI age? Exploring artificial intelligence is not about jumping on a bandwagon – it’s preparing for the future of work

"If we want our people to be ready for the future, we need to invest in skills now – and be unapologetically ambitious about what our sector can achieve" - @zoeamar.bsky.social

Zoe Amar: Do charities need a new comms playbook? In an attention-starved digital age, we have to leave old power dynamics behind

My 12-year-old loves showing me her favourite videos on YouTube. I found myself asking: why does the content she watches feel so different to what I see from our sector? @zoeamar.bsky.social

Zoe Amar: Our sector must speak up on rising hate What we’re seeing on our streets is moving the dial on what’s acceptable about racism

Lived experience isn’t baggage we bring to the table. It’s about what made us, what we’ve seen and felt, and how that enriches what we offer - @zoeamar.bsky.social

Thank you!

Third Sector: The latest AI developments that matter for the voluntary sector Lucinda Rouse and Emily Harle are joined by Stuart Pearson, head of innovation at Citizens Advice Stockport, Oldham, Rochdale and Trafford, and Zoe Amar, founder of the digital consultancy Zoe Amar...

🎧 New podcast episode!

Which of the latest AI developments matter most for charities?

@lrouse.bsky.social and @emilyharle.bsky.social find out from @zoeamar.bsky.social and Stuart Pearson @citizensadvicesort.bsky.social

Zoe Amar: Disintermediation is a wake-up call for our sector It’s changing how people interact with charities and we must act now

Ever heard of disintermediation?

AI is changing how people find charities, reducing website traffic and trust.

In @thirdsector.co.uk, @zoeamar.bsky.social explores this shift with insights from our Digital Marketing Strategist, Dominika Cechova

#AI #CharityDigital

Zoe Amar: Charity Digital Code of Practice 2025 – what’s changed and why it matters The code’s chair discusses updates made to the 2018 original version, including referencing AI across the guidance…

Charity Digital Code of Practice chair @zoeamar.bsky.social discusses updates made to the 2018 original version, including referencing AI across the guidance

Zoe Amar: Disintermediation is a wake-up call for our sector It’s changing how people interact with charities

You may not have heard of disintermediation before, but you will almost certainly have colleagues who are worried about it - @zoeamar.bsky.social

Interesting report by @zoeamar.bsky.social on the impact of AI on the charity sector. 👇

PIF is working with @mariecurieuk.bsky.social, Macmillan, @cancerresearchuk.org and a coalition of health charities to improve the safety of AI search summaries.
Read more here: pifonline.org.uk/resources/go...

The Charity Digital Skills Report - Charity Digital Skills Report The Charity Digital Skills Report is the annual barometer of charities’ digital skills, attitudes and behaviours.

Half of #charities (51%) have either left or cut back
on their use of X (a huge increase from
the 18% last year). The rise in part due to 60% of large charities & 65% of LGBTQIA+ charities parting ways with X.
Source: @zoeamar.bsky.social' Charity Digital Skills Report:

charitydigitalskills.co.uk

The Charity Digital Skills Report - Charity Digital Skills Report The Charity Digital Skills Report is the annual barometer of charities’ digital skills, attitudes and behaviours.

The 2025 Charity Digital Skills Report was recently launched by ‪@zoeamar.bsky.social‬ and Nissa Ramsay. This year’s findings reveal insights on digital skills gaps, AI adoption, and funding challenges facing UK charities. Read more in the full report report: http://bit.ly/4lczZu9

The Charity Digital Skills Report - Charity Digital Skills Report The Charity Digital Skills Report is the annual barometer of charities’ digital skills, attitudes and behaviours.

The 2025 Charity Digital Skills Report is here! This year's research reveals critical insights about digital skills gaps, AI adoption, and funding challenges facing UK charities. Essential reading for charity leaders, funders, and digital professionals. charitydigitalskills.co.uk #CharityDigiReport

Zoe Amar: How agentic AI could transform charities The examples I have heard about speak to a radical shift in how we will need to function as a sector

Agents – also known as agentic AI – are AI tools that you can delegate tasks to, much as you would another staff member - @zoeamar.bsky.social

Zoe Amar: How are charities’ ways of working evolving? Five years on from lockdown, the world of remote and face-to-face work looks very different

Five years on from lockdown, ways of working are still evolving across the sector - @zoeamar.bsky.social

It was so lovely to speak to the mega talented @robdysonpr.uk for our blog. Check out his thoughts on how the comms landscape is changing for charities 👇

Government must work with charities on AI as a ‘matter of urgency’, taskforce says The Charity AI Taskforce lays out ways the VCSE sector can support the government’s AI action plan

The Charity AI Taskforce has urged the government to engage the sector to boost the success of its AI action plan @zoeamar.bsky.social @techforgoodcast.bsky.social
www.thirdsector.co.uk/government-w...

Zoe Amar: How AI is changing charity leadership We need leaders to fly the flag not only for using AI but for its inclusive adoption

"Leaders that are using AI need to bring their boards along with them through upskilling, including sharing tangible examples of how everyone can use these technologies"- @zoeamar.bsky.social

The report logo on a blue background with drawings of graphs, charts and a woman holding a globe. Underneath are the logos of Zoe Amar Digital Catalyst Think Social Tech Microsoft Digital Candle Torchbox and Lightful.

The 2025 Charity Digital Skills report survey is now LIVE! Thank you Catalyst Microsoft @torchbox.com @lightful.bsky.social Digital Candle for supporting us.
Have your say & help us shape sector insights! www.surveymonkey.com/r/CDSR2025
#CharityDigiReport.

Hurray! Thanks so much for being a wonderful report partner @torchbox.com !

Haha good niche!

Nothing says Valentine's Day like fiscal responsibility🎉

Zoe Amar: Without a strategic approach to AI, we are all exposed to risk The new Charity AI Task Force will grapple with one of the most challenging issues facing the voluntary sector

"Staff or volunteers might accidentally paste private information into AI tools that save and learn from everything that’s shared with them. I worry that we will see charities end up in the Daily Mail because of this" - @zoeamar.bsky.social

This is genius! Especially love the barn owl. Amazing work @rspb.bsky.social 🎉😍

Charity AI Task Force - CAST

We're keen to hear from the sector with your comments, ideas and insights . Get in touch with us here www.wearecast.org.uk/our-work/how....

Zoe Amar: Without a strategic approach to AI, we are all exposed to risk The new Charity AI Task Force will grapple with one of the most challenging issues facing the voluntary sector

Find out more about the Charity AI Taskforce we laun hed this week with @techforgoodcast.bsky.social in my piece for @thirdsector.co.uk www.thirdsector.co.uk/zoe-amar-wit...

Great to hear! Sounds like fun. Yes lots going on here, busy with lots of AI and digital projects!

Thank you so much for the advice you gave me when I was starting out. Have never forgotten it.

New charity AI task force launched to boost the sector’s influence We tackle poverty and inequality in London

We're proud to be one of the member organisations of a new charity AI taskforce.

With artificial intelligence playing a growing role in all our lives, the taskforce will aim to ensure that the charity sector is involved as the technology and regulations develop.

More information: bit.ly/4jZk42E

It was really exciting to launch this yesterday with @techforgoodcast.bsky.social

Thanks Howard! How are you?