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Pathos: Use emotions to sell your product or service, whether they’re positive or negative. Or, make your audience suffer. "It's been 5 years since Mads Mikkelsen was in Hannibal. You've waited so long to see Mads Mikkelsen act again. What if you could see him in this brand new video game?"

Logos: Use stats, numbers, and reasoning to sell your product. “80% of Hannibal viewers agree Mads Mikkelsen is the best actor.”

Kairos: Finding the right time to sell your product and taking advantage of that opportunity. "Just finished binge-ing all three seasons of Hannibal? Check out these other titles with Mads Mikkelsen being his beautiful self."

Ethos: Use an established figure in the field (or even a celebrity) to help sell your product. “Hannibal Lecter is a huge fan of our steaks.”

Need your ad copy to have more power? Look to the Greeks. Ethos, kairos, logos, and pathos are four key strategies common in rhetoric--and they can give you a blueprint in writing your copy. Let's cover each below⬇️

You don't need to be on every platform, nor do you need to commit to every marketing tactic. You don't have to do everything to be noticed. You just have to do a few things, in the right places and at the right times, well. #marketing

Your turn. What other spooky stories would you add to this list?

Someone you know says you should "just get a certification or two" when you lament that you can't find a job. You have over a hundred from HubSpot, Google, and SEMRush.

A new social platform becomes popular and looks like like it'll attract your target personas.

Your CEO has decided that in lieu of cutting costs elsewhere, the company will lay off half of the marketing team. The remaining employees must take over the others' responsibilities.

You sent an email out with [YOUR_NAME] to thousands of subscribers.

Your CRM suddenly loses half of its data. Support says it's unable to be retrieved.

Your company places the head of sales over the marketing department. You must now run every single marketing strategy and asset by said head of sales.

Spooky stories for Halloween: marketing edition 🎃

Need an extra hand with finishing those outstanding marketing goals for the year? From organic social to email newsletters to paid social campaigns, we can get the execution done while you focus on strategizing for next year. Learn more today: littleroarstudio.com/services #marketing

Ready to get that content published and seen? We're here to help you create copy that resonates with your audience wherever and whenever. Give us a holler when you're ready.

5. Get out from behind your desk and explore other topics, ideas, and places. Whether you take a free online course that has absolutely nothing to do with you work or you go to a new place, you'll open your mind to new perspectives by doing so

4. Ask a friend—like us 💜 Agencies and freelancers know how to ideate and craft content quickly and easily, and we've been doing it far longer than LLMs have been around. If you have room in your marketing budget, why not use it?

3. Search engines are your friend. Many of them show which keywords, searches, and questions are trending. Whether it's TikTok (which, yes, is also a search engine), Ecosia, or one of the bigger search engines, you can usually find that information easily. Want a quick tip? Use answerthepublic.com 👀

2. You know all those newsletter you've signed up for and barely glance at now? You can use them to get ideas for your brand. Glance through those unread emails and see if any of the topics spark an idea or two.

1. Use LinkedIn to your advantage! There are so many content creators on here from whom you can learn and topics upon which you can expand

You know you need to create more content, but how do you not rely on AI? We've got five ways you can get ideas for content, be it a blog post or a social post, that really provides value for your customers

You're never going to get your best ideas stuck in a meeting room. Getting out and exploring the world helps fuel your creativity, brainstorming, and problem-solving. Skip the big, uncomfortable brainstorming sessions and opt for a team walk outside. You're sure to gain a new perspective.

You've got a full brand identity and voice, but you have no idea how to translate it into content. The first step? Show up and try something out. Easier said than done, we know. But even if it flops, you'll still learn something. Keep showing up and trying things. You'll get there.

Your website needs a content upgrade, but executives are holding things up. Need help convincing them? If yes, we've got 5 spots for a free, 15-minute consultation to review your website. We'll help you make them think the refresh was their idea 😉 Reach out: littleroarstudio.com/contact

#marketing

Services | Enhance Your Brand Today — Little Roar Studio Explore Little Roar Studio's marketing services including brand development, content creation, social media, and paid ads to boost your business visibility.

Need an extra hand for your team? Little Roar Studio is available on an as-needed basis for all of your marketing needs. We're not here to replace, just to supplement where you decide you need 💜 Learn more about how we can support you today: littleroarstudio.com/services

#marketing

How do you cut through the chatter and find your customers? Say less. Forget the weekly newsletter, the 5 days per week social posts. Ask yourself if each piece of content is actually providing something. Prioritize quality above all else. #marketing

#marketing | #BrandIdentity | #authenticity

It's easy for our brand to get muddled as time goes on, especially when new trends, new team members, and new target personas enter the mix. Learn more about how to remain honest and true to your brand: buff.ly/zZ8PUSI

If your business were a tarot card what would it be?

#tarot #SmallBusiness