Jamie Doggett

Doctor Mike calls on healthcare, pharma leaders to lean into social media to rebuild trust with patients Mikhail Varshavski, D.O., more widely known as Doctor Mike to his 29 million followers, noticed eight years ago the growing influence of online content creators who were peddling misleading health | I...

"When I see some of my colleagues that are way smarter than me, that are better researchers, that have better knowledge not take the opportunity to educate using social media, it's solely a failure of the system" - Dr Mike
www.fiercepharma.com/marketing/do...

When polled, 69% of delegates felt insights that inform brand planning are owned by global teams. One key takeaway from Clare Carroll and Rhodri Williams' session was about enabling local teams to input and shape global strategy, not just execute it #ephmra2025 @accenturesong.bsky.social

At this point, it is an old adage, but in talking about "AI is not going to replace humans, but humans with AI are going to replace humans without AI" Grunenthal Group's Samantha Schofield emphasises knowing
➡️ when to apply AI
➡️ what the limitations are
#ephmra2025 #ai

Great opening panel touching on AI and synthetic data. At 13:15 on Thursday, @d1479.bsky.social will present Building Synthetic Participants - leveraging #GenAI to bring the customer to life and deliver. Should be very interesting to hear from those already doing this #ephmra2025

As #syntheticdata enters pharma, we need to be careful to label it and avoid it unfairly augmenting real data. It had a place but needs to be used wisely and transparently #ephmra2025

As many people in the audience wanted to hear about commercial #storytelling as #AI and #syntheticdata
Nail the story first. Then consider the delivery. Not all stories need to be a PowerPoint or a TED style talk. A single compelling sentence can suffice - Dr Nick Coates #ephmra2025

Karsten Trautmann opens by discussing our mandate to create insights to support decision-making, the future of research and the opportunities and threats we are facing #learn #connect #inspire #EPHMRA2025

We'll be underway at EPHMRA in just a few minutes. I'm looking forward to all the insights that are going to be shared over the next three days at #EPHMRA2025

Our experts will be at #EphMRA25. Will you be there? If so, be sure to catch our sessions. Email contact@lumanity.com to schedule time to meet in London buff.ly/HXYqbfx

#EphMRA25 #EphMRA #SocialMediaListening #SocialListening #SocialMedia #DiseaseAwareness #SocialEngagement

Healthcare conferences with the biggest shift to Bluesky so far
🥇 #ESCMIDGlobal
🥈 #ACOG2025
🥉 #ATS2025
4️⃣ #SCCM2025

Has Bluesky overtaken X as the place to post online during healthcare conferences? No, but it has made significant headway in the last 6-months.

Will Bluesky overtake X as the place to post online during healthcare conferences? Possibly not, but it is here to stay as part of the mix.

➡️ Some specialities organised something of a co-ordinated migration to Bluesky, others have just let the chips fall.

➡️ Some conferences have created Bluesky accounts and have actively encouraged participants to take part in the online conversation there, while others are not yet present

There are many factors to consider that affect the platform used for the online healthcare congress conversation.

➡️Some conferences receive global attention, others are more focused on a country or region, Bluesky uptake is more prevalent in some countries than others.

Online conversation during healthcare congress is about the reactions, the opinions, the questions and the sceptics

As #ASCO25 wraps up, here's a look at some major healthcare conferences since late 2024... wait, I thought Bluesky was supposed to be taking over? Well, is more nuanced than that

#IDSky is super active!
@idjclub.bsky.social positioned nicely for a reboot?

bsky.app/profile/jami...

Infectious disease specialists keeping it social on #Bluesky - #IDSky getting some serious use over here!

#MedSky #pedsky #cardiosky #cansky #obgynsky #immunosky #episky #nephsky

Great marketing starts with great research. Social listening may be the… | Michael Gough Great marketing starts with great research. Social listening may be the tool you’re overlooking. Traditional research can cost thousands and still miss the people who don’t get a seat at the table. ...

I recently spoke on the Why It Matters podcast discussing why social listening matters.

Traditional research can cost thousands and still miss the people who don’t get a seat at the table.

I love social because it gives a voice to the underdog

www.linkedin.com/feed/update/...

Now in 2025, it seems the #NephJC changeover period is over. Almost all the top online voices in nephrology are using #Bluesky as their platform of choice to discuss the latest #science.

In December, #NehpJC hosted journal clubs on both platforms and it was observed that users engaged (liked, commented on and shared posts) twice as much on Bluesky as they did on #Twitter.

On 12th November a simple tweet ‘see you on the other side 🦋’ seemed to mark NephJC's platform transition, but the twice-monthly Journal Club continued posting on Twitter while starting out on #Bluesky.

Leveraging Social Media for Medical Affairs Insights In this episode of our short form podcast series, we discuss the critical role of social media listening in healthcare

Recently I spoke on the Medical Affairs unscripted #podcast with Dr Peg Crowley-Nowick, a brilliant leader and #innovator in @lumanity.bsky.social #MedicalAffairs team
lumanity.com/perspectives...
We spoke about the upheaval in the online #scientific discourse as they diversify the platforms used.

Platform diversification during medical congress I am getting a bit of a reputation in my team at Lumanity as the Bluesky-guy, one I am not sure I am going to be able shake anytime soon after this write up. And I will stop banging the Bluesky drum, ...

There is an increasing proportion of the online conversation during medical congress moving to #Bluesky. I think it is safe to say, gauging the online response to data during medical #congress just using #Twitter is over. #MedSky
www.linkedin.com/pulse/platfo...

This is true @careia.bsky.social, I've been interested to see the variance between healthcare specialisms.

I've noticed some medical congresses have shifted towards Bluesky in a serious way, others have stuck to Twitter.

Also, uptake with the various #MedSky hashtags tells an interesting story!

Is Bluesky ahead? The past and future of Social Media for Medical Affairs Elevate Medical Affairs Podcast Channel · Episode

The latest Elevate Medical Affairs podcast episode "Is Bluesky ahead?" is very worth a listen. It's a great summary of what @herrison2000.bsky.social labels 'an epoch'.

open.spotify.com/episode/7cM3...

@careia.bsky.social @digital-science.com @altmetric.com #MedicalAffairs #Research

Dr Neil Stone talking about social media & medicine in Vienna at ESCMID Global.

Now it’s @drneilstone.bsky.social talking about social media and medicine. “Bluesky is the dominant platform now.”
He said it. We will get him over to Bluesky for good! 💪🏼😉😁
#ESCMIDGlobal
#IDSky #MedSky

Let's clear something up: it's Bluesky, not BlueSky, or bluesky and certainly not blueSky! 🙈

I recently discovered that in the last month only 58% of social media mentions of Bluesky got the styling right - be in the 58%! 😄

#Bluesky #SticklerForGrammar

This was a fun one to work on with @d1479.bsky.social! The healthcare social media landscape is shifting fast in 2025, not least of all where the conversation is happening.

What are your thoughts on patients and HCPs shifting their text-based conversations from Twitter to other platforms, or not? 🤔

Great to see @lumanity.bsky.social London office will be hosting the competition day for the @bhbia.bsky.social BOBI Award for the Best Newcomer later this week.

It's important to celebrate and reward the new talent in our industry - all the best to everyone involved!

#BOBIawards #bhbia2025

How #BBC navigated the chairman's lack of knowledge of customer wants and behaviours:

📊 Embedded survey showed that 8% of people want what the chairman suggests - more analysis, fewer highlights

💬 Enabling comments unlocked a goldmine of #football fans opinions on what they really want from #MOTD

I am honoured to have been named in the Insightful Innovators category in the Social Intelligence Insider 50! 🥳

I have loved working in Social Intelligence and watch it grow as a discipline over the past few years!

#SIInsider50 #SocialListening #SocialIntelligence