Public Relations Inquiry

Soft power or geoeconomic contest? A comparative study of gulf sport diplomacy - Nagapushpa Devendra, 2025 In the 21st century, sports have become a key soft power tool, with terms like “sportswashing” critiquing Gulf states such as Qatar and Saudi Arabia for using m...

Nagapushpa Devendra’s article on Gulf sport diplomacy [free] is part of our forthcoming #PRinMENA special issue
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‘AI adoption in government public relations: Technology acceptance, social influence, and organizational dynamics in the UAE’ by Engy Khalil & Fatmah Arif Al-Ali #PRinMENA journals.sagepub.com/doi/abs/10.1...

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‘Integrating cultural safety into public relations’ by Maryam Folarin & Lukasz Swiatek argues for a significant shift in culturally oriented public relations practice and theory by placing individuals and listening at the heart of public relations efforts

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Cristina Navarro, Rana AlOmari, Rasha Alyaquob &
Mariam Alkazemi found job satisfaction shapes perceptions of professionalism more than years of experience in this research mapping PR development in Jordan, Kuwait & Bahrain for our #PRinMENA special issue

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The socio-ecological costs of AI: Toward socially responsible and sustainable communication practices - Emma Christensen, 2025 The adoption of generative artificial intelligence (GAI) among communication practitioners and researchers surged after the launch of ChatGPT in November 2022. ...

🔔 ‘The socio-ecological costs of AI: Toward socially responsible and sustainable communication practices’ by Emma Christensen #OnlineFirst journals.sagepub.com/doi/abs/10.1...

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Our September Special Issue: ‘PR and Social Justice: Interdisciplinary Reflections and Future Directions on the Impact of Public Relations and Promotional Communication on Human Rights and Social Inequalities’ is published journals.sagepub.com/toc/pri/curr...

can’t wait for this #FirstNations approaches to PR special issue of @prinquiry.bsky.social to be published - deadline for papers is Jan 2026

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📣 CFP ‘First Nations approaches to public relations: Resisting colonialist legacies of communication’ special issue with guest editors Treena Clark Juli Holloway & Debashish Munshi - deadline 31 Jan 2026
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Lemon, L. L. (2025). A glimpse behind the curtain: Using cocreational employee engagement to support university faculty and staff. Public Relations Inquiry [$] #OnlineFirst doi.org/10.1177/2046...

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new research from Laura L Lemon: an autoethnographic study reflecting on their experience overseeing employee engagement for faculty and staff
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The integration of artificial intelligence in public relations practice in the UAE: Analyzing opportunities and challenges through the AMO theory framework - Ahmed Farouk Radwan, Sheren Ali Mousa, Kha... The integration of artificial intelligence (AI) into public relations (PR) is transforming traditional communication strategies by enhancing content creation, a...

#OnlineFirst Radwan, A. F., Mousa, S. A., Ayyad, K., & Adulzaher, M. H. (2025). The integration of artificial intelligence in public relations practice in the UAE: Analyzing opportunities and challenges through the AMO theory framework. Public Relations Inquiry doi.org/10.1177/2046...

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new research on AI adoption in the UAE PR industry reveals the lack of culturally and linguistically localised AI tools & cultural resistance rooted in a preference for personal interaction limit AI’s widespread integration #PRinMENA journals.sagepub.com/doi/10.1177/...

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new research from CK (Kay) Weaver & Franzisca Weder shows professional communicators are claiming narrative agency in sustainability & change contexts, focusing on ethics in the act of storytelling and dialogicality [open access] journals.sagepub.com/doi/full/10....

I’m also wearing my @prinquiry.bsky.social editor’s hat - happy to chat about research on critical PR and promotional culture #IAMCR2025

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‘Corporate social advocacy and reproductive rights: Analyzing public relations responses to Dobbs v. Jackson’ [$] new publication on CSA & reproductive rights in USA by Teresa Tackett, Josh C Bramlett @smquick.bsky.social & Amelia McKee journals.sagepub.com/doi/10.1177/...

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‘Bridging competency gaps in UAE government communication: Assessing skills, challenges, and professional development needs’ by Khayrat Ayyad, Ahmed Farouk Radwan, Engy Khalil, Shareefa Al-Marzooqi & Huda AlDah [$] #PRinMENA
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The Living Flame: Energy, promotion and ‘natural’ gas in Australia in the 1970s and 1980s - Kate Fitch, Belinda Smaill, 2025 For most of the 20th century, energy transformations were promoted, and legitimated through diverse media and promotion. Much of this ‘energy media’ was generat...

you can read our research ‘The Living Flame’🔥 [free] on energy promotion & the entanglement of gender, media history & promotional industries in @prinquiry.bsky.social
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Jenny Hou argues storytelling isn’t just a communication strategy or influence tactic—it’s an important participatory methodological approach in ‘Storytelling as methodology: Intersecting multicultural voices to decolonise PR’ [open access]
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Tanya Muscat & @katharinawolf.bsky.social investigate the failure of Australia’s 2023 Voice to Parliament referendum, highlighting the complex interplay between recognition, misrecognition, & the silencing of marginalised voices journals.sagepub.com/doi/10.1177/...

#PR scholars heading to #IAMCR25 - our journal editor @katefitch.bsky.social will be in Singapore so reach out if you would like to chat. We welcome critical, interpretative & interdisciplinary contributions on PR & society.

Public relations in deeply divided societies: Challenges of social inclusion, deliberative democracy, and inequality, 2025

What is the role of promotional/PR practices in deeply divided societies (ie where the social cleavages are the result of political violence and conflict with ongoing trauma)? Prof Ian Somerville discusses his research with Prof Lee Edwards in this Q&A.
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The Living Flame: Energy, promotion and ‘natural’ gas in Australia in the 1970s and 1980s - Kate Fitch, Belinda Smaill, 2025 For most of the 20th century, energy transformations were promoted, and legitimated through diverse media and promotion. Much of this ‘energy media’ was generat...

‘The Living Flame’ 🔥 by @katefitch.bsky.social & Belinda Smaill investigates the impact of promotional industries on environmental justice by analysing the promotion of ‘natural’ gas
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Public relations and social justice - E Ciszek, Lee Edwards, Kate Fitch, Jenny Hou, 2025

Editorial: ‘ PR & Social Justice: Interdisciplinary Reflections & Future Directions on the Impact of PR & Promotional Communication on Human Rights & Social Inequalities’ by E.Ciszek, Lee Edwards @katefitch.bsky.social & Jenny Hou
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Kidinfluencers, PR & human rights - new research by Catherine Archer & Kate Delmo journals.sagepub.com/doi/epub/10....

The contribution of promotional communication to the housing crisis in Aotearoa-New Zealand1 - Aeron Davis, 2025 This article focuses on public and policy discourse around housing; an issue relevant to human rights and social inequality. Growing homelessness conflicts with...

Aeron Davis @vicuniwgtn.bsky.social argues promotional activity redefined housing as investable assets rather than a human right & influenced market-oriented public policy instead of state solutions to homelessness and inequality journals.sagepub.com/doi/full/10....

Delighted to have last ever academic essay published in @prinquiry.bsky.social. On PR, culture and climate collapse. Thanks to @katefitch.bsky.social and all who made it possible

Book Review: Depth Public Relations: After the masquerade - Clea Bourne, 2025

and if you want to read more of @beznarjo.bsky.social’s work, we’ve just published @cleabourne.bsky.social’s review of Jo’s book Depth Public Relations exploring PR’s inability to pause for self-reflection journals.sagepub.com/doi/10.1177/...

A deep adaptation agenda for public relations: Facing climate collapse - Johanna Fawkes, 2025 The essay considers public relations’ (PR) contribution to the climate emergency, from a cultural rather than organisational perspective. It suggests that PR ha...

thought-provoking essay from Jo Fawkes reflecting on PR’s contribution to the climate emergency, from cultural and spiritual perspectives
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#PR scholars heading to #ICA25 - our journal editor @kristindemetrious.bsky.social is attending the #criticalPR pre-conference as well as the big event if you’d like to chat

the May 2025 editorial is online @alenkajelen.bsky.social @kristindemetrious.bsky.social & I call on PR scholars to be ‘troublemakers’