Journal of Marketing Analytics

How Machine Learning Slashed False Positives in Malicious Domain Detection by Nearly Half

Introduction: In the fast-evolving battlefield of cybersecurity, precision can mean the difference between safety and compromise. Threat intelligence firms are constantly refining their tools to detect…

This workplace 'superpower' helped me rise to the top, says first Black woman CEO in the Fortune 500 Former Xerox CEO Ursula Burns says she didn't say no to a work-related request for the first 15 years of her career, and it helped her climb the ladder at work.

Former Xerox CEO Ursula Burns says she didn't say no to a work-related request for the first 15 years of her career, and it helped her climb the ladder at work.

Are digital distractions harming labour productivity? The evidence is mixed; it seems clear, however, that they are making us unhappier

www.economist.com/finance-and-...

Did you know recent AI research is now streamlining academic work, from literature reviews to data analysis? This makes research faster and more efficient, but are we losing the depth of human insight?

Programmatic Representation Learning with Language Models ArXiv link for Programmatic Representation Learning with Language Models

A study presents Learned Programmatic Representation models that use Large Language Models to create features for decision tree predictors, achieving performance akin to neural networks while preserving interpretability, potentially transforming machine learning. https://arxiv.org/abs/2510.14825

Tor Browser says no to Firefox's AI features as it removes them As AI in browsers goes mainstream, with companies like Microsoft and Mozilla leading the pack, browsers like Tor are swimming against the current by removing AI-related features in version 15.0a4.

The Tor Project recently released Tor Browser 15.0a4 with the usual collection of bug fixes and improvements, but the biggest change is the removal of Firefox's new AI and machine learning components (Tor Browser is a modified version of Firefox).

www.neowin.net/news/tor-bro...

As an immigrant scientist in the U.S., travel bans and visa uncertainty are taking a toll “I began to question whether I truly belonged,” this postdoc writes

www.science.org/content/arti...

Higher education fails at collective action In the latest development in the ongoing combat between universities in the United States and the Trump administration, the Department of Education has presented them with what it calls a “compact.” I...

www.science.org/doi/10.1126/...

AI tools are entering the doctor's office and clinicians need to be prepared More health-care AI is focused on administrative and clinical uses, solving issues that doctors, nurses and administrative staff are having.

AI tools are entering the doctor's office and clinicians need to be prepared

Army Corps of Engineers pausing $11 billion in projects over shutdown, Trump budget chief says "The Democrat shutdown has drained the Army Corps of Engineers' ability to manage billions of dollars in projects," OMB Director Russell Vought said.

Army Corps of Engineers pausing $11 billion in projects over shutdown, Trump budget chief says

FAA lets Boeing increase 737 Max production almost two years after near-catastrophic accident The FAA had capped Boeing's production at 38 a month in early 2024 after a door plug blew out of a nearly new 737 Max 9.

FAA lets Boeing increase 737 Max production almost two years after near-catastrophic accident

The Trump administration by Monday will furlough about 1,400 workers at the agency that manages the US nuclear weapons arsenal due to the government shutdown, the Department of Energy said reut.rs/499ZsSl

ICE arrests Chicago area cop legally working in US, town says A suburban Chicago police officer arrested by U.S. Immigration and Customs Enforcement on Thursday was legally authorized to work in the U.S. and had completed a full background check by the FBI, according to the Village of Hanover Park, where he was employed.

ICE arrests Chicago area cop legally working in US, town says reut.rs/3KVkr1l

An ICE agent, who is being arrested for drunk driving and nearly killing his little kids & others, tries to stop the arrest by racially profiling the officers arresting him. Amazing to watch the courtesy given to him as he is belligerent and uncooperative

Trump Admin Orders NYC to Halt 34th Street Busway Project New York City halted work on its plan to redesign 34th Street in Midtown to speed up bus service after the Trump administration ordered the city to pause it.

It’s the latest example of how the Trump administration is using government aid for transit projects as leverage to pressure cities and states to comply with federal mandates.

Proxy advisory firm ISS recommends voting against Tesla CEO $1 trillion pay plan Proxy advisory firm Institutional Shareholder Services (ISS) on Friday urged Tesla shareholders to vote against CEO Elon Musk's proposed $1 trillion performance award, citing concerns over excessive compensation and governance risks.

Proxy advisory firm ISS recommends voting against Tesla CEO $1 trillion pay plan reut.rs/4nZZot8

The Pope tweets: "The poor are not there by chance or by blind and cruel fate. Nor, for most of them, is poverty a choice. Yet, there are those who still presume to make this claim, thus revealing their own blindness and cruelty. #DilexiTe" Someone replies: "I was so hopeful I could be a Catholic again after the disaster that Francis was, guess we just get Francis 2.0 now and I am heartbroken. How do I stay a Catholic now...I don't want to lose faith but I am. You belong to someone else, not God."

heartbroken to learn the pope sympathizes with the poor. how can i continue to believe in god

Google pushes AI into flight deals as antitrust scrutiny, competition heat up | TechCrunch Google has launched Flight Deals as its AI tool within Google Flights to help travelers find cheaper fares.

Google pushes AI into flight deals as antitrust scrutiny, competition heat up

US appeals court wipes out order certifying FirstEnergy investor class action A U.S. appeals court has reversed an earlier decision allowing a group of investors to band together to sue Ohio electric utility FirstEnergy for billions of dollars in damages for alleged violations of federal securities laws.

US appeals court wipes out order certifying FirstEnergy investor class action reut.rs/3HuIsLg

FedEx, UPS, DHL executives to face fresh scrutiny in India antitrust case Top India executives of FedEx, UPS, Aramex and DHL are set to be cross-examined in coming weeks by a book publishers' group which accused them of price collusion, a new twist in an antitrust probe that cleared the courier companies of wrongdoing last year, a document shows.

FedEx, UPS, DHL executives to face fresh scrutiny in India antitrust case reut.rs/4mGF1zX

Data analysis slows down marketing teams

53% of marketers in North America cite data analysis and insights as the top bottleneck slowing down marketing cycles

content-na1.emarketer.com/data-analysi...

#DigitalMarketing

Using necessary condition analysis to understand digital storytelling’s impact on consumer behavior - Journal of Marketing Analytics Digitalization disrupted the marketing landscape, enabling connection with stakeholders, but also introducing heightened competition and digitally empowered consumers. These consumers navigate a world...

Using necessary condition analysis to understand digital storytelling’s impact on consumer behavior

Ana Catarina Cadima Lisboa, Álvaro L. Dias, José Luis Abrantes, Bruno Ferreira & Catarina Sousa

link.springer.com/article/10.1...

Cultivating engagement: a social media analysis of vertical farming brands’ communication strategies - Journal of Marketing Analytics Novel foods offer a promising solution to future sustainability challenges. However, they have been slow to attract attention due to the usual liabilities of newness and smallness faced by new food co...

Cultivating engagement: a social media analysis of vertical farming brands’ communication strategies

Junqi Shao, Tianli Chen & Leona Yi-Fan Su

link.springer.com/article/10.1...

Should digital and non-digital market orientations co-exist? - Journal of Marketing Analytics Despite the prominent importance of market orientation (MO) in the marketing and strategic management literatures, little is known about its contemporary aspects, specifically about the nature, form, ...

Should digital and non-digital market orientations co-exist?

Itzhak Gnizy

link.springer.com/article/10.1...

Neural networks are advancing real-world applications from life-saving tech & more. Learn how a research team @lakeheaduniversity.bsky.social is shaping the future of machine learning & safeguarding innovation against cyber threats.

➡️ ontariosuniversities.ca/stories/shap...

#ONpoli #ONpse

The Hidden Trap of Fixed and Random Effects | Towards Data Science My lesson of how blindly over-controlling for noise can erase the effects you are measuring

Are you accidentally erasing your model's true effects? Ngoc Doan exposes the hidden trap of fixed and random effects, revealing how blindly controlling for noise can mislead your data analysis.

The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers - Journal of Marketing Analytics Journal of Marketing Analytics -

The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers

Philipp Brüggemann, Luis F. Martinez & Francisco J. Martínez-López

link.springer.com/article/10.1...

From words to insight: analyzing customer reviews to assess delivery’s impact in organic e-commerce satisfaction - Journal of Marketing Analytics This paper explores how delivery attributes affect overall customer satisfaction by analyzing 144,589 reviews from eight organic food companies across the UK, France, and the USA. Through textometric ...

From words to insight: analyzing customer reviews to assess delivery’s impact in organic e-commerce satisfaction

Rémy Park & Philippe Mouillot

link.springer.com/article/10.1...

Fear and loathing in the supermarket: the effect of incidental stockouts on consumer anxiety - Journal of Marketing Analytics Little is known about the impact of incidental stockouts on consumer sentiment. This gap is particularly troubling as consumers around the globe rely on in-store displays to shop, with unplanned buyin...

Fear and loathing in the supermarket: the effect of incidental stockouts on consumer anxiety

Dominik Piehlmaier & Ursula Dávila Gamiño

link.springer.com/article/10.1...