@archetypeuk.bsky.social
https://uk.archetype.co/ Certified B Corporation. 🌱 PR, Digital, and Content. Accelerating positive impact for people and planet.
We're proud to be recognised on @forbes.com World's Best Management Consulting Firms 2025 list.
In association with @statista.bsky.social, this recognition reflects the trust our clients place in us and the dedication of our people across the globe.
www.forbes.com/lists/worlds...
Curious how your brand performs across both traditional and AI-powered search?
At Archetype, we've been developing dual SEO/GEO strategies for clients across a range of industries.
📩 Get in touch to see how we can help you win on both fronts: uk.archetype.co/contact-us/
Think of GEO as SEO's strategic partner, not its replacement.
While SEO helps you rank in traditional results, GEO gets you cited in AI-generated answers, where visibility is becoming just as critical. 👀
Learn more as we unpack this all in our latest blog:
🔎 uk.archetype.co/2025/09/05/w...
In many cases, they answer the question well enough that people don't scroll, don't click, and never reach your link. Welcome to the era of zero-click search.
So where does GEO come in?
📍Traditional SEO isn't dead. But it's no longer the full picture.
🤖 ChatGPT now handles 9% of all digital queries, and Google's AI Overviews are stealing attention at the very top of search results.
These snippets don't replace organic listings, but they do sit above them.
Have you started something with AI, only to hit a wall when it comes to finishing or scaling it?
Moving from prototype to production is where many teams get stuck.
That's why we've launched our new AI Development Support Service, to help you cross the finish line.
uk.archetype.co/2025/06/09/f...
If you'd like to learn more about neurodiversity and the positive impact it has at work, check out our latest blog.
#Archetype #Neurodiversity #WorldAutismAcceptanceMonth
In PR and marketing, where communication is everything, autistic people bring unique strengths that can set them – and their teams – apart. Different ways of thinking, problem-solving and connecting are often exactly what drive success.
28.04.2025 12:36 — 👍 0 🔁 0 💬 1 📌 0♾️ Did you know that around 1 in 100 people in the UK are autistic?
April is World Autism Acceptance Month, and at Archetype, we've been reflecting on how embracing neurodiversity makes us stronger, especially in an industry built on communication.
As a Certified B Corporation, Archetype is proud to be an official partner of the Knepp Wildland Foundation.
#WildPower #EarthDay2025 #NatureRestoration
Learn more: uk.archetype.co/2025/04/22/w...
22.04.2025 11:00 — 👍 0 🔁 0 💬 1 📌 0
Bird in nest in tree
It is a powerful reminder that nature is not just part of the solution – it is infrastructure.
This Earth Day, under the theme Our Power, Our Planet, we are celebrating nature's role in restoring balance and building a resilient future.
Pig and piglets by a tree
Through our partnership with @kneppwildlandfdn.bsky.social, we are raising awareness of the vital role nature restoration plays. Recent research by Knepp found that scrubland habitats might store up to four times more carbon than previously estimated.
22.04.2025 11:00 — 👍 0 🔁 0 💬 1 📌 0
Rewilding
🌿 When people think of clean energy, they picture solar panels and wind turbines.
But there is another force driving the climate transition: Wild Power.
