Bill Byrne

BBM vs. blue bubbles (vs. @android green bubble)

There's a lesson there. Market dominance is rarely too large to squash innovation from challengers.

@apple
#PublicRelations
#CES2026 @

PR is easy if you follow the right steps.
I recommend this to all clients. Unofficial tally is most don't give a 💩. Too bad, because it does help.

It doesn't have to be weird. Just show you care. Just a little bit.


#PublicRelations
#EarnedMedia
#GEO

How do you measure PR? If you're measuring based on AVE or impressions, you're wrong.

https://www.linkedin.com/posts/billbyrne_earnedmedia-askingforafriend-publicrelations-activity-7376681111579480064-1Jiu
#PublicRelations #tech
#ces2026

Via ADWEEK, #JimmyKimmel is back on #ABC.
I don't have the time to monitor all the chatter on this one, but it'll be interesting to see what bubbles up from others who were both for and against the suspension.
https://www.linkedin.com/posts/billbyrne_jimmykimmel-abc-publicrelations-activity-737...

Last Friday was the end of #CourageWeek2025 & I was lucky enough to be part of a @Zoom exploring professional fears. Some insight posted to my @LinkedIn

https://www.linkedin.com/posts/billbyrne_courageweek-courageweek2025-happyhour-activity-7375925614421258240--Yjr?utm_source=share&utm_medium=me...

Sandals & Denim? Pls vote www.instagram.com/stories/the_...

#fashion

Loving the irony of HYPEBEAST showcasing the Uncommon Creative Studio Hermès' #BirkinBags claw machine during #NYFW as "a metaphor for the 'rigged' nature of hustle culture in NYC."

Regardless, good on you, Uncommon. This got a lot of eyeballs in the media.

https://lnkd.in/g_3wC4vb

#PublicRel...

As PR continues to be the winner in #AEO or whatever you want to call SEO for the GPT set, two things remain clear:
1. The only hack for showing up on in on Claude, ChatGPT, or your other favorite LLM is to be featured by the right publishers.
2. Content partnerships matter. And Penske is not hap...

ROV is a thing.

#Skateboarding
#frontsidefriday
#sandiego

www.instagram.com/p/DJuTJGeP9G...

Social media channels are looking more like QVC every day.

#PublicRelations
#BrandMarketing
#SanDiego

@techn0mark.bsky.social can't find a good email address for you. Can you DM me (are there DM's on this?)? Have some new earbuds and headphone releases you could be into.

The Social Coyote The San Diego newsletter to get plugged into the tech and entrepreneurship scene.

#SanDiego
Looking to network in the #startup scene?
Latest version of #socialcoyote newsletter dropped just now.
howl.thesocialcoyote.com/subscribe?re...

#tonyhawk #publicrelations | Bill Byrne I get asked this all the time: Do single-brand media events still work in PR? 🤔 Any honest PR pro will tell you they’ve gotten harder to pull off successfully. But after 25 years in PR, working with ...

Last week I was in NYC w/ the Remedy PR
team as we led media outreach for what truly will go down as a new level of production for a media & creator-focused event. And I've been a part of some biggees.

Some highlights:
linkedin.com/posts/billby...

#publicrelations
#techPR
#CES
#SanDiego

Bluesky is collegial and interesting, the way Twitter used to be. Bonus: most people can spell.

Hey buddy...🤘

a man wearing glasses is holding up a blue funnel ALT: a man wearing glasses is holding up a blue funnel

What is the #HolyGrail PR placement for your clients?

Has it shifted from that high-traffic website to a #Substack with a much smaller, but more intentful & influential readership base?

As smart brands shift to caring more about the top of the funnel, what are you 👀?

#PRChat
#PublicRelations

The prevalence of #Realtree camo in the casual fashion and accessories market makes me wish I didn't donate those sunglasses and jacket samples from 15 years ago.

#ItComesBackAround
#OldIsNew
#Camo
#PublicRelations

Move fast,
Break people.
🤦

CRUSHING

I must be doing something right. What? Not sure.

#PropelPRM added me to their of the Top 100 Tech PR Leaders In The World, alongside the amazing @prisus.bsky.social, Christopher Penn, and @ginidietrich.bsky.social.

www.propelmypr.com/blog/the-pro...

#PublicRelations #Tech #SanDiego

#Protip
If you're going to use LLM's to deliver your responses and posts on #LinkedIn, spend 20 hours (or more) training them.

When people can tell when your comments are AI-generated, they think less of you.

Not everything should be a hack.

#PublicRelations
#UnMarketing

YouTube video by Robert Cole (RobertKCole) Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD)

www.youtube.com/watch?v=2zfq...

The best #superbowl commercials make me cry. But when it comes to #ROAS, tears don't drive long-term sales.

It's the #goats we remember 10 years later.

#apple

#SuperBowlLIX

free coffee @starbucks w/ the app tomorrow

The Social Coyote The San Diego newsletter to get plugged into the tech and entrepreneurship scene.

#OpenToWork in San Diego?
The Social Coyote Newsletter has a lot of great jobs and a second job-centred email happening once a week.

Focus tends to be on startups, tech, SaaS, and bio. Usually various positions.

howl.thesocialcoyote.com/subscribe?re...

Sharing for reach is > than commenting for reach.

When it matters, make it matter.

Of course, we all appreciate the comment, 👍, 🔥, etc.

#PublicRelations
@LinkedIn
#empathy

@coorslight already won the #SuperBowl with this stunt.

www.linkedin.com/posts/billby...

#PublicRelations
#PRChat

The Social Coyote The San Diego newsletter to get plugged into the tech and entrepreneurship scene.

#SanDiego #OpenToWork?
The Social Coyote newsletter now has a free weekly job-specific newsletter. If you work in tech or want to work with a startup, it's a good read. Link below.
howl.thesocialcoyote.com/subscribe?re...

Anyone else get the strangest @linkedin.com messages?
Sometimes I feel bad they paid someone to automate their reach outs.

#PublicRelations