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Ghost Content Writer

@contentwritertn.bsky.social

A Tunisian content writer and manager based in Istanbul, with over 20 years of experience. What began as a fun project has grown into a full-fledged career.

2 Followers  |  12 Following  |  22 Posts  |  Joined: 15.09.2025  |  2.3834

Latest posts by contentwritertn.bsky.social on Bluesky

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Habib Hemima: A Lifetime Through the Lens On February 18, 1951, in Tunisia, Habib Hemima was born—a man who would grow to become one of the true architects of visual memory in the country. Now in his seventies, Hemima is more than just a photojournalist; he is a storyteller whose lens has preserved the pulse of Tunisia’s culture, sport, and politics for […]

Habib Hemima: A Lifetime Through the Lens

24.09.2025 13:14 — 👍 0    🔁 0    💬 0    📌 0
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Habib Hemima: A Lifetime Through the Lens On February 18, 1951, in Tunisia, Habib Hemima was born—a man who would grow to become one of the true architects of visual memory in the country. Now in his seventies, Hemima is more than just a photojournalist; he is a storyteller whose lens has preserved the pulse of Tunisia’s culture, sport, and politics for… Continue reading Habib Hemima: A Lifetime Through the Lens

Habib Hemima: A Lifetime Through the Lens

24.09.2025 12:17 — 👍 0    🔁 0    💬 0    📌 0
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The Language Crisis in Tunisia: When Children Speak Everything But Arabic A Deep Dive into North Africa’s Multilingual Dilemma This article is inspired by Tarel Cheniti’s thought-provoking video “المسألة اللغوية في تونس: هيّا نفرّكوا الرمّانة؟” (The Language Question in Tunisia: Shall We Break Open the Pomegranate?) Growing up in Tunisia, I always knew that mastering multiple languages wasn’t a luxury — it was a necessity. French dominated administrative offices and business dealings, while later, as I became immersed in technology, English emerged as the gateway to innovation and knowledge. Today, it’s commonplace to encounter North Africans from Tunisia, Morocco, and Algeria who speak three languages fluently. This linguistic agility isn’t merely an academic exercise; it’s become a survival mechanism in our globalized world. But something troubling is happening in our homes. My own daughter speaks English fluently, absorbing it naturally through Baby TV and YouTube. While this might seem like progress, it’s accompanied by a disturbing rejection of Arabic and French. In her young mind, English has become the sole vehicle for knowledge and entertainment, the only language worth knowing. The Stark Reality: Numbers Don’t Lie The statistics paint a revealing picture of North Africa’s linguistic landscape. According to the 2024 census, 99.2% or almost the entire literate population of Morocco could read and write in Arabic, whereas only 1.5% of the population could read and write in Berber. When it comes to foreign languages, this figure rises to 57.7% in French, 20.5% in English, and 1.2% in Spanish. Meanwhile, in Tunisia, the number of French speakers is estimated at 6.36 million people, or 63.6% of the population, almost all as a second language. These numbers reveal a complex multilingual reality, but they don’t capture the emotional and cultural dimensions of language preference among the younger generation. Language as More Than Communication: The Economic and Political Dimensions As Tarel Cheniti powerfully argues in his video, language is never merely a tool for communication, especially in developing nations. Language is economics — it determines who you do business with, who you sell to, and from whom you buy. Language is politics — it defines your sphere of sovereignty and submission. Language is culture — it establishes your civilizational reference point, both individually and collectively. The renowned Arab linguist Dr. Mahmoud Fahmi Hijazi once observed, “A culture is the bulwark of a nation, and a language is the identity of that nation.” This sentiment echoes through the centuries, reminding us that linguistic choices carry profound implications beyond mere communication. The Generation of Fear: Understanding the Root Causes The children we see today — those who instinctively reach for foreign languages — are the offspring of a particular generation: those born in the 1970s and 1980s. Unlike their parents, the “boomers” who lived through decolonization and nation-building, this generation grew up with a pervasive fear of the future. 1. The Closing of Western Doors This fear stems from a harsh geopolitical reality that emerged in the 1990s. The collapse of communist Europe and the expansion of the European Union provided the West with a new demographic reservoir — Eastern European migrants who were culturally similar, sharing Christian heritage and physical appearance. This shift led to a clear preference for these migrants over those from the Global South, who were perceived as fundamentally different. Only the technically skilled from developing nations found welcome in Western countries. This reality transformed “protecting the home” into an obsession for the 1970s-80s generation. The constant anxiety manifests in conversations across North African households: “Did you send your child abroad? Do you have the right papers? Are they prepared for emigration?” These parents view their children not as future citizens of their homeland, but as potential emigrants-in-waiting. They prepare them for eventual migration, teaching them French from a pragmatic standpoint — not necessarily from an inferiority complex (though that exists too), but from a survival instinct. The Personal Value of Arabic: A Testament from the Field This pragmatic dismissal of Arabic is deeply misguided. I can attest personally to Arabic’s professional value through countless examples. In 2022, I participated in a peacebuilding mission in South Sudan with the Dinka ethnic group — non-Arabs who were initially unresponsive to my international colleagues who spoke only English. The moment I switched to Classical Arabic, everything changed. Many had lived in Khartoum and understood formal Arabic. Speaking their language opened doors that remained closed to my English-only colleagues, allowing us to engage meaningfully with the community in ways that would have been impossible through French or English alone. As the classical Arabic saying goes, “Through time, Arabic has been the language of scholars, historians, and explorers.” This historical legacy continues to provide practical value in today’s interconnected world. The Collapse of Educational Systems: Creating Linguistic Segregation A critical factor exacerbating this linguistic crisis is the systematic breakdown of educational systems across Arab nations. Unable to bear the cost of quality public education, states like Tunisia have essentially privatized education in a chaotic manner, creating a system where social class determines educational quality and linguistic orientation. The Educational Hierarchy * Elite Private Schools and French Missions: Reserved for the wealthy, these institutions use French as the primary language of instruction * American Schools: For the ultra-wealthy, emphasizing English * Pilot Public Schools: The last bastion of quality public education, still affordable but highly competitive * Regular Public Schools: Where the majority end up, often providing substandard education in Arabic This creates a society divided between those who attend quality schools (typically French-speaking) and those relegated to inferior public institutions who speak what can only be described as “social media language” — a degraded form of communication that serves neither cultural preservation nor professional advancement. The Digital Native Challenge The third factor shaping our children’s linguistic preferences is their upbringing in the internet age. Unlike previous generations who grew up with historical TV series, classic films like “The Message,” or Egyptian dramas that reinforced Arabic cultural narratives, today’s children consume short-form video content on social media platforms. Extended Arabic discourse doesn’t captivate young minds accustomed to brief, engaging videos typically produced in foreign languages. The algorithm-driven nature of social media further reinforces this preference, creating echo chambers where foreign language content dominates. A Two-Pronged Solution: Short-term and Long-term Strategies Long-term Vision (10–15 years) I believe this generation will eventually emigrate but will experience a profound culture shock similar to what my generation faced after 9/11, when a wave of religious revival emerged as a reaction to widespread Islamophobia. Today’s youth, raised on Western cultural references, expect to be welcomed by the very societies that promoted these cultural models. When reality contradicts expectation, when they find themselves rejected despite their linguistic and cultural adaptations, many will return to Tunisia. We must prepare our society and public administration to accommodate these returnees without stigmatization. They should be able to use the languages they’ve mastered — whether dialectical Arabic, French, or English — without shame or discrimination. This generation will return with valuable skills and international experience that could benefit the country significantly. Short-term Action (Immediate) For the children and adolescents still growing up among us, we must liberate Classical Arabic and dialectical Tunisian from their current confined contexts — news broadcasts, political speeches, administrative discourse, and textbooks — none of which appeal to young people. The solution requires making Arabic content available on social media platforms and AI applications where young people actually spend their time. This responsibility cannot fall to bureaucratic government institutions; it must come from social media influencers who have the reach and relevance to connect with young audiences. These influencers must commit to producing content in both Classical Arabic and Tunisian dialect, creating an alternative digital ecosystem that competes with foreign language content on the platforms where our children’s minds are being shaped. The Wisdom of Multilingualism: A Balanced Perspective The great 20th-century Arab intellectual Taha Hussein understood that linguistic identity need not be monolithic. We should celebrate our multilingual capabilities while ensuring that Arabic — the language that connects us to our history, culture, and regional community — maintains its central place in our children’s linguistic repertoire. As another classical Arabic wisdom states, “Arabic anchors us to a past that informs and enriches our present.” This anchoring doesn’t diminish the value of other languages; instead, it provides the cultural foundation from which multilingual competence can flourish. Conclusion: Reclaiming Our Linguistic Heritage The language question in Tunisia — and across North Africa — is indeed like breaking open a pomegranate: complex, messy, but ultimately revealing something precious inside. We must resist the false choice between Arabic and global languages. Instead, we should cultivate a multilingual identity rooted in Arabic culture while embracing the practical necessities of French and English. Our children deserve better than linguistic rootlessness. They deserve to inherit the full richness of their multilingual heritage while being equipped for global citizenship. This requires coordinated action from educators, content creators, policymakers, and parents who understand that language choices made today will shape the cultural landscape of tomorrow. The path forward isn’t about choosing sides in a linguistic battle — it’s about ensuring that Arabic reclaims its rightful place alongside other languages in our children’s hearts and minds, not as a relic of the past, but as a living bridge to their cultural identity and regional community. The conversation about language and identity continues. What matters most is that we’re finally having it openly, honestly, and with the urgency it deserves.

The Language Crisis in Tunisia: When Children Speak Everything But Arabic

24.09.2025 09:56 — 👍 0    🔁 0    💬 0    📌 0
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Colonial Wisdom: A French Doctor’s Guide to “Understanding” Tunisians (1898) Or: How to Write About Indigenous Peoples While Missing Every Single Point Oh, what a treasure trove we have here! Let me introduce you to Dr. Georges Saint-Paul, a French military doctor who, in 1898, decided to bless us with his profound insights about Tunisian people. Because nothing says “expert cultural analysis” quite like a […]

Colonial Wisdom: A French Doctor’s Guide to “Understanding” Tunisians (1898)

23.09.2025 18:14 — 👍 0    🔁 0    💬 0    📌 0
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Colonial Wisdom: A French Doctor’s Guide to “Understanding” Tunisians (1898) Or: How to Write About Indigenous Peoples While Missing Every Single Point Oh, what a treasure trove we have here! Let me introduce you to Dr. Georges Saint-Paul, a French military doctor who, in 1898, decided to bless us with his profound insights about Tunisian people. Because nothing says “expert cultural analysis” quite like a… Continue reading Colonial Wisdom: A French Doctor’s Guide to “Understanding” Tunisians (1898)

Colonial Wisdom: A French Doctor’s Guide to “Understanding” Tunisians (1898)

23.09.2025 17:17 — 👍 0    🔁 0    💬 0    📌 0
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The Hidden Digital Vulnerability: When National Interests Meet Your Personal Data Disclaimer: This article does not delve into conspiracy theories but presents factual analysis based on documented cases and technical evidence. As an IT professional, I can state with certainty that your data is not always secure when dealing with technology controlled by nation-states. Throughout my security training sessions, I consistently emphasize that the greatest threats to data security are not individual hackers, but governments and state-sponsored actors. In times of conflict, the same technology we rely on daily can become a powerful tool of surveillance and control. This analysis is based on extensive research and draws upon the investigative work of journalist Moez Elbey and documented cybersecurity incidents worldwide. The Smartphone Security Landscape: A Technical Reality Check Modern smartphones have become extensions of ourselves, containing intimate details of our lives, locations, communications, and behavioral patterns. However, the technology supply chain that powers these devices reveals a complex web of international dependencies that create potential security vulnerabilities. The global smartphone industry relies heavily on specialized technologies developed by companies with various national affiliations. In 2024, Israeli cybersecurity companies raised $3.8 billion, representing 36% of total tech funding, highlighting the significant role certain nations play in the cybersecurity and mobile technology ecosystem. Corporate Acquisitions and Technology Integration Major technology companies have acquired numerous specialized firms over the past decade, integrating their technologies into widely-used devices: Storage and Memory Technologies Apple’s 2012 acquisition of Anobit for $390 million brought advanced NAND flash controller technology into iPhones and iPads. These controllers manage how data is stored and accessed on devices, representing a critical component in data security architecture. Biometric and Security Systems The 2017 acquisition of RealFace for facial recognition technology and the 2015 purchase of LinX for advanced camera systems demonstrate how specialized technologies become integrated into mainstream consumer devices. These systems handle some of the most sensitive biometric data users possess. Location and Navigation Services Google’s 2013 acquisition of Waze for $1.3 billion brought comprehensive location tracking capabilities under one corporate umbrella. This system continuously collects movement patterns, destinations, and behavioral data from millions of users globally. The Spyware Reality: Documented Cases Recent years have witnessed numerous documented cases of sophisticated surveillance software being deployed against civilians, journalists, and activists: Pegasus and NSO Group In February 2024, a report released by the digital rights group Access Now revealed that the phones of more than 30 people in Jordan, including journalists, lawyers and activists, had their phones infected with Pegasus between 2020 and 2023. In December 2024, US District Judge Phyllis Hamilton found NSO liable for unlawfully exploiting a vulnerability in WhatsApp to install spyware on users’ phones, and in May 2025 the jury in the case ruled that NSO owed Meta Platforms, the owner of WhatsApp, $168 million in damages. Emerging Surveillance Technologies Israeli cyber companies developed technology that exploits the advertising system at the heart of the online economy to monitor civilians, hack into their phones and computers, and spy on them. This terrifying capability, against which no defense currently exists, represents a new frontier in surveillance technology. Paragon’s Graphite Spyware Six governments likely use Paragon’s Graphite spyware, disrupting 90 attacks and prompting iOS 18 fixes, demonstrating the ongoing arms race between surveillance tools and security patches. The Technical Infrastructure Behind Surveillance The scale of usage, and the range of capabilities provided by this Israeli spy tech, is vast. From face and voice recognition software, to interception and wiretap technology, to covert location tracking, to forced data extraction from smartphones and other devices. Military-to-Civilian Technology Transfer These companies all boast that their technology has been taken directly from the Israeli military, and that the founders of these companies are graduates of Israeli intelligence units “8200”, “81”, and Mossad. This spyware technology was designed and tested as part of the Israeli occupation and apartheid regime in Palestine. This direct pipeline from military intelligence operations to commercial technology raises significant questions about the intended use and built-in capabilities of these systems. Cloud Infrastructure Concerns The integration of surveillance capabilities extends beyond individual applications to cloud infrastructure. Reports have documented cases where major cloud platforms have been used for mass surveillance operations, raising concerns about data sovereignty and protection. The Mobile Privacy Paradox Mobile phones were not designed for privacy and security by default. Not only do they do a poor job of protecting your communications, they also expose you to new kinds of surveillance risks — especially location tracking. This fundamental design philosophy means that privacy protection is often an afterthought rather than a core feature. Government Surveillance Programs Some governments use commercial spyware to monitor their own citizens, as documented in recent investigations. When consumer information is exposed (whether through outside attack, insider malfeasance, or company negligence), that information can be used for myriad harmful purposes. Understanding the Threat Landscape As cybersecurity professionals, we must acknowledge several uncomfortable realities: * Supply Chain Dependencies: Modern smartphones contain components and software from dozens of companies across multiple nations, each representing a potential point of vulnerability or influence. * Dual-Use Technologies: Many security and surveillance technologies have legitimate defensive purposes but can be repurposed for offensive operations. * Data Sovereignty Questions: User data often crosses multiple jurisdictions and legal frameworks, creating gaps in protection and accountability. * Technical Complexity: The average user cannot reasonably audit the security implications of their device’s complex hardware and software stack. Practical Security Considerations While we cannot eliminate all risks, IT professionals and security-conscious users should consider: Device Management * Regular security updates and patches: Enable automatic updates for both your OS and apps, and don’t ignore system update prompts (Source: Bitdefender Mobile Security Guide) * Screen locks and authentication: Set up screen locks with passwords or PINs, and consider multi-factor authentication (MFA) for an extra layer of security (Source: UCLA Cybersecurity) * Application permissions: Careful evaluation of installed applications and their permissions * Data management: Understanding of data backup and synchronization settings * Network security: Disable Wi-Fi when unneeded and avoid unsecured networks (Source: NSA Mobile Device Best Practices) Communication Security * End-to-end encrypted communication: Use services like Proton Mail which encrypt your data on your device before uploading to servers, ensuring only intended recipients can decrypt messages (Source: Proton Security) * Privacy-focused email providers: Consider alternatives to major providers that scan email content, using services with zero-access encryption where providers cannot read your messages (Source: Proton Mail) * Secure messaging alternatives: Understand that while WhatsApp uses end-to-end encryption for message content, metadata about communications patterns remains vulnerable (Source: Proton Blog) Operational Security * High-risk individuals: CISA strongly urges highly targeted individuals to immediately review and apply mobile communications best practices (Source: CISA Mobile Communications Guidance) * Threat model assessment: Understanding of personal threat models and appropriate countmeasures * Alternative technologies: Consideration of specialized secure devices for highly sensitive communications The Broader Implications The integration of military-derived surveillance technologies into consumer devices raises fundamental questions about: * Digital Sovereignty: Who controls the technology that governs our digital lives? * Transparency: How can users make informed decisions without understanding the full capabilities of their devices? * Accountability: What oversight exists for surveillance technologies once they’re deployed? * International Norms: What agreements govern the use of surveillance technologies across borders? Navigating Digital Realities The evidence demonstrates that state-sponsored surveillance capabilities have become deeply integrated into the global technology ecosystem. The cyber threats the government faces include physical tracking of government personnel, unauthorized access to sensitive information and denying or degrading government services — and these same threats extend to civilian populations. As technology professionals, our responsibility is to educate users about these realities while working toward more secure and transparent alternatives. This means: * Honest Assessment: Acknowledging the limitations of current consumer security technologies * User Education: Helping people understand their digital threat landscape * Alternative Development: Supporting open-source and privacy-focused alternatives where possible * Policy Advocacy: Pushing for stronger transparency and oversight requirements for surveillance technologies The goal is not to create paranoia but to foster informed decision-making about digital security. In an era where our devices know more about us than we know about them, this understanding becomes essential for maintaining both personal privacy and democratic freedoms. The intersection of national security interests and personal privacy will continue to evolve. Staying informed about these developments is crucial for anyone who values digital security and personal autonomy in an increasingly connected world. Sources and Further Reading: * Access Now and Citizen Lab reports on Pegasus surveillance * Federal court documents regarding NSO Group litigation * Cybersecurity research from academic institutions * Privacy advocacy organizations’ technical analyses * Government transparency reports on surveillance programs About Digital Security: This analysis represents current understanding based on publicly available information and documented cybersecurity incidents. The technology landscape evolves rapidly, and new vulnerabilities and protective measures emerge continuously. Regular consultation with current cybersecurity resources is recommended for the most up-to-date threat assessments.

The Hidden Digital Vulnerability: When National Interests Meet Your Personal Data

23.09.2025 11:08 — 👍 0    🔁 0    💬 0    📌 0
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Elyes Chaouchi: Seeking Justice After a Targeted Attack in Europe Elyes Chaouchi, a Tunisian citizen and activist, recently went through a harrowing legal and personal ordeal after being violently attacked in France on June 27, 2025. Known for his civic engagement and outspoken stance on social issues, Elyes has become a prominent voice in Tunisia for accountability and public safety. His experience highlights not only […]

Elyes Chaouchi: Seeking Justice After a Targeted Attack in Europe

22.09.2025 10:53 — 👍 0    🔁 0    💬 0    📌 0
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Why Your Healthcare Content Gets No Engagement (And How to Fix It) I see a lot of social media accounts offering amazing medical services, yet there’s crickets in the comments section. No likes, no shares, no meaningful interaction — unless you pump serious money into paid ads. Even then, the engagement feels forced and temporary. Here’s the hard truth: Your content is too flat, too technical, and doesn’t offer your audience — who you should know intimately — anything worth liking or commenting on. The Problem: You’re Building a House with No Party Think of the internet as a neighborhood. Someone’s scrolling through, looking for something specific, something valuable. Your competitor to the left is hosting a lively discussion about wellness tips with real patient stories. Your competitor to the right is running an interactive quiz about health symptoms that people actually want to take. And you? You’re posting dry medical facts with no personality, no invitation to engage, no reason for anyone to stop scrolling. Your audience drives right past your “content house” because there’s nothing happening there. Nothing that makes them want to come in, stay a while, or invite their friends. The Three Fatal Flaws Killing Your Healthcare Content 1. You’re Winging It Without a Strategy Most healthcare providers create content randomly — a medical fact here, a service announcement there, maybe a stock photo with some generic wellness advice. This is like building a house without blueprints. You need a documented content strategy that starts with the end in mind. What do you want your content to achieve? Patient education? Appointment bookings? Brand trust? Once you know your destination, you can create a roadmap to get there. 2. Your Content Is Boring (Sorry, But It’s True) Healthcare doesn’t have to be dry just because the subject matter is serious. Your job is to make complex medical information interesting, accessible, and engaging. Instead of: “Hypertension affects 45% of adults and can lead to cardiovascular complications.” Try: “Here’s a scary stat: Nearly half of adults are walking around with high blood pressure and don’t even know it. But here’s the good news — there are 3 simple changes you can make starting today that could literally save your life. Which one will you try first?” Make your content interactive: * Ask questions instead of just making statements * Create polls and quizzes * Share patient success stories (with permission) * Use a conversational tone, not medical journal language * Include clear calls-to-action that invite responses 3. You’re Talking to Everyone (Which Means You’re Talking to No One) Generic health content gets generic results. If you’re trying to appeal to everyone, you’ll connect with no one. You need to know your ideal patient like they’re your best friend: * What keeps them up at night health-wise? * What medical myths do they believe? * How do they prefer to receive information? * What cultural factors influence their health decisions? * What are their biggest healthcare fears and frustrations? When your content speaks directly to one specific person’s needs, concerns, and interests, it resonates deeply. People feel seen, heard, and understood — and that’s when they engage, share, and ultimately become patients. The Fix: Create Content That Demands Attention Start with strategy: Define your goals, know your audience, plan your content themes. Make it engaging: Use storytelling, ask questions, create interactive elements, and speak like a human being, not a textbook. Get specific: Tailor everything to your ideal patient’s specific needs, language, and cultural context. Remember, hundreds of healthcare practices struggle with this exact issue. You’re not alone, and you’re not broken. You just need a different approach — one that treats content creation as seriously as you treat patient care. Because here’s the thing: great content isn’t just about getting likes and comments. It’s about building trust, educating your community, and ultimately improving health outcomes. When you get the content right, the engagement (and the patients) will follow. Your Turn What’s one change you could make to your healthcare content this week to make it more engaging? Drop a comment and let’s start a conversation — see what I did there? 😉

Why Your Healthcare Content Gets No Engagement (And How to Fix It)

22.09.2025 10:26 — 👍 0    🔁 0    💬 0    📌 0
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Elyes Chaouchi: Seeking Justice After a Targeted Attack in Europe Elyes Chaouchi, a Tunisian citizen and activist, recently went through a harrowing legal and personal ordeal after being violently attacked in France on June 27, 2025. Known for his civic engagement and outspoken stance on social issues, Elyes has become a prominent voice in Tunisia for accountability and public safety. His experience highlights not only… Continue reading Elyes Chaouchi: Seeking Justice After a Targeted Attack in Europe

Elyes Chaouchi: Seeking Justice After a Targeted Attack in Europe

22.09.2025 09:56 — 👍 0    🔁 0    💬 0    📌 0
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Free Sharifa Riahi: A Mother, a Human Rights Defender, and a Victim of Injustice Since May 7, 2024, Tunisian activist Sharifa Riahi has been behind bars. Her crime? Defending human dignity. Her punishment? Being torn away from her two children — one of whom was only two months old at the time of her arrest. Sharifa is more than a name in a case file. She is a woman […]

Free Sharifa Riahi: A Mother, a Human Rights Defender, and a Victim of Injustice

20.09.2025 14:14 — 👍 1    🔁 0    💬 1    📌 0
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Free Sharifa Riahi: A Mother, a Human Rights Defender, and a Victim of Injustice Since May 7, 2024, Tunisian activist Sharifa Riahi has been behind bars. Her crime? Defending human dignity. Her punishment? Being torn away from her two children — one of whom was only two months old at the time of her arrest. Sharifa is more than a name in a case file. She is a woman… Continue reading Free Sharifa Riahi: A Mother, a Human Rights Defender, and a Victim of Injustice

Free Sharifa Riahi: A Mother, a Human Rights Defender, and a Victim of Injustice

20.09.2025 13:17 — 👍 0    🔁 0    💬 0    📌 0
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Why Links in Social Media Posts Build Trust, Not Harm Reach The biggest myth in social media marketing? That adding links to your posts kills your organic reach. This outdated belief is not just wrong — it’s costing businesses real conversions and credibility. The Real Purpose of Social Media for Brands Let’s be clear: social media platforms are not your storefront. They’re the bridge that connects your audience to your actual business ecosystem — your website, booking systems, product pages, and lead magnets. The hard truth? Conversions happen off-platform. Sales, bookings, appointments, and meaningful customer relationships are built through links that direct users to your digital real estate, not Mark Zuckerberg’s. The Numbers Don’t Lie Recent data reveals some eye-opening statistics about social media’s role in the conversion funnel: * Social media has the lowest conversion rate at just 0.91% for e-commerce * The average social media conversion rate across industries sits at 1.4%, while top performers achieve 3.1% or higher * The average conversion rate across all fourteen industries is 1.5% for social media traffic But here’s what matters: this traffic is highly qualified. If you’re converting 2% of your traffic from Facebook and social media, for example, you’re probably doing very well because users are already engaged with your brand.“Likes and comments are nice, but without clicks to your site, there will never be revenue.” — Gary Vaynerchuk ✅ The 80% Rule Every Marketer Should Follow 80% of your social media posts should include a clear call-to-action (CTA). Whether it’s “Call us,” “Book an appointment,” “Visit our website,” or “Download our guide” — every post should have a purpose beyond engagement metrics. Likes and comments feel good, but they don’t pay the bills. Getting users to your landing page or product page does. Why Platforms Actually Want You to Use Quality Links Contrary to popular belief, major platforms understand and support strategic link usage: Twitter/X actively promotes content that shares quality, trustworthy links. This maintains discussion quality and builds user trust — something the platform values highly, especially given its focus on real-time information. Facebook knows it’s not the entire internet. According to Meta’s latest “Widely Viewed Content” report, 97.9% of the views of Facebook posts in the U.S. during Q4 2024 did not include a link to a source outside of Facebook itself. But when links are shared, the platform prefers them to be credible sources rather than letting misinformation spread unchecked. All platforms recognize that businesses need to direct traffic to their websites for conversions. They’d rather facilitate legitimate business activities than deal with the liability of hosting transactions or being blamed for misinformation. The Ownership Problem You Can’t Ignore Here’s a sobering reality check: everything you upload to social platforms becomes their property. Your carefully crafted content, your customer interactions, your brand voice — it all belongs to them. Facebook’s terms are explicit about this. X maintains strict policies about data usage. For true brand control and customer relationship building, you need people on your platforms, not just theirs. Want someone to register for your webinar? You need a landing page. Want to close a sale? You need a product page. Want to build an email list? You need a signup form. None of these happen within social media platforms. Quality Over Quantity: The Trust Factor Platforms prioritize content quality over pure engagement. A post with a well-researched link to a credible source will always outperform clickbait without substance in the long run. When you consistently share valuable resources through links, you’re not just building platform trust — you’re establishing your brand as a reliable source of information. This compounds over time into real business value. The Bottom Line Social media without strategic linking is just expensive entertainment. Your mission isn’t to win the engagement game — it’s to convert interested prospects into paying customers. Key Takeaways: * Links don’t hurt reach when they add value * Social media traffic may be small in volume but high in quality * 80% of posts should include clear CTAs * Platforms prefer quality links over unverified content * True business growth happens on your owned digital properties Stop treating social media like your business home base. Use it as the powerful referral engine it was designed to be — one that builds trust through quality content and strategic linking. The businesses winning on social media aren’t the ones avoiding links. They’re the ones using them strategically to build genuine customer relationships beyond the platform walls.

Why Links in Social Media Posts Build Trust, Not Harm Reach

19.09.2025 10:15 — 👍 0    🔁 0    💬 0    📌 0
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How Colonial France Depicted Tunisians: Between Racism and the “Civilizing Mission” At the dawn of the 20th century, French colonial discourse portrayed the people of Tunisia as backward and submissive — a view designed to justify colonial rule. A telling example comes from the writings of the French scholar Hubert Jacob de Cordemoy, preserved at the Musée Colonial de Marseille, describing Tunisians in 1902: “The Tunisian […]

How Colonial France Depicted Tunisians: Between Racism and the “Civilizing Mission”

18.09.2025 13:47 — 👍 0    🔁 0    💬 0    📌 0
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The Content Writer’s Guide to Health Industry Writing: Empathy Before Everything As content writers, we’re often called upon to tackle diverse industries, each with its unique challenges and audiences. But few fields require the delicate balance of expertise, empathy, and accessibility quite like healthcare writing. After over 15 years in content creation and working with various corporations across multiple sectors, I’ve learned that health content writing demands a fundamentally different approach — one where human connection trumps technical prowess. Understanding Your Diverse Healthcare Audience The first lesson in health content writing is abandoning the myth of the “single reader.” When you’re writing about healthcare topics, you’re not just reaching patients seeking treatment. Your audience likely includes: * Patients and their families seeking solutions and comfort * Healthcare professionals looking for reliable information * Insurance representatives evaluating coverage options * Medical device retailers and suppliers * Healthcare administrators making purchasing decisions * Industry specialists staying current on trends This diversity means you need to craft content that serves multiple reader profiles while maintaining focus on your primary audience. If you’re writing about a specific medical specialty, 80% of your content should cater to that specialization, but you can’t ignore the broader ecosystem of stakeholders who might encounter your work. The Foundation: Writing Fundamentals for Healthcare Effective healthcare writing starts with a simple truth: people will read patiently through lengthy content when they genuinely need the information. Someone researching their diagnosis or treatment options will invest time in comprehensive articles because the stakes are personal and immediate. This need-driven readership is both a privilege and a responsibility. You’re not writing throwaway content — you’re creating resources that might influence someone’s health decisions. This requires stepping into your target audience’s shoes and understanding their emotional state, knowledge level, and immediate concerns. The Five Pillars of Medical Content Writing Most effective healthcare articles should address these core elements: * Clear explanation of the condition or service — What exactly are we talking about? * Specific solutions offered — How can this clinic or treatment help? * Social proof through testimonials — Who else has walked this path successfully? * Transparent process information — What’s the timeline, procedure, and estimated costs? * Clear, supportive call-to-action — What’s the next step? Empathy First, Sales Second Here’s where healthcare writing diverges dramatically from other industries: your reader is likely experiencing discomfort, anxiety, or fear. They’re not browsing casually — they’re seeking solutions to problems that affect their quality of life or that of loved ones. Your first job isn’t to sell; it’s to comfort. Lead with reassurance: “This condition is treatable.” “Many patients with similar cases have recovered completely.” “Our painless procedures have helped thousands of people just like you.” Wrap your readers in understanding and hope. Paint a picture of the better world waiting on the other side of treatment. I’ve encountered healthcare content that reads like a medical thriller, leaving patients feeling more anxious than when they started. Instead, be the calm, knowledgeable friend who offers genuine support and practical next steps. Guide, Don’t Sell Patients navigating healthcare systems often feel overwhelmed by paperwork, insurance requirements, and appointment scheduling. They can’t figure out the logistics alone, especially when they’re already dealing with health concerns. Make the process crystal clear. Explain exactly how things work and, more importantly, how your organization will handle the complexities on their behalf. Healthcare companies that manage the entire patient journey from A to Z consistently outperform competitors because they eliminate friction and stress from an already difficult situation. Show patients you understand their challenges and demonstrate how you’ll shoulder the administrative burden so they can focus on healing. Choose Emotion Over Technical Jargon Unless specifically requested, skip the technical specifications. Most readers don’t need to know about your ISO 9001 certification or the specific laser model you use. They need to understand how these tools will help them feel better. Use accessible language and simple terms that help people navigate their healthcare journey. Remember: nobody really wants to visit a doctor or hospital, so make the experience as friendly and comprehensible as possible. For readers who do want technical details, create separate, more detailed articles and link to them. This approach satisfies both your general audience and your more technically-minded readers without overwhelming either group. The Power of Authentic Stories Nothing resonates quite like real patient stories. Include as many genuine case studies as possible, using real names, dates, and outcomes (with proper permissions, of course). Avoid generic “patients” or “customers” — give your success stories human faces and authentic details. This social proof serves a crucial psychological function: it shows current patients that others like them have walked this path and emerged happy and healthy. These stories often become the most important and persuasive sections of your content. Authenticity is non-negotiable here. Don’t use stock photos or borrow stories from other companies. Invest in genuine testimonials and real case studies. The extra effort pays dividends in trust and conversion rates. The Rewards of Healthcare Content Writing When done thoughtfully, healthcare content writing offers unique professional satisfaction. You’re creating direct connections between your audience and potentially life-changing solutions. While you may never meet the people who read your work in person, there’s deep fulfillment in knowing your words helped someone find the care they needed. This field rewards writers who approach it with patience, empathy, and genuine commitment to helping others. The web traffic and conversions will follow naturally when you prioritize human connection over sales tactics. Getting Started in Healthcare Writing If you’re new to healthcare content, invest time in understanding your specific medical specialty. Read extensively, consult with medical and marketing teams, and listen carefully to patient concerns and questions. You won’t become the next medical expert, but you will develop the knowledge needed to create genuinely helpful content. The key is balancing medical accuracy with human compassion — technical precision with emotional intelligence. Healthcare content writing isn’t just another industry vertical; it’s an opportunity to make a meaningful difference in people’s lives while building a rewarding writing career. When you remember that behind every click is a human being seeking hope and healing, you’ll find both your writing and your professional satisfaction reaching new levels.

The Content Writer’s Guide to Health Industry Writing: Empathy Before Everything

18.09.2025 12:23 — 👍 0    🔁 0    💬 0    📌 0
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How Colonial France Depicted Tunisians: Between Racism and the “Civilizing Mission” At the dawn of the 20th century, French colonial discourse portrayed the people of Tunisia as backward and submissive — a view designed to justify colonial rule. A telling example comes from the writings of the French scholar Hubert Jacob de Cordemoy, preserved at the Musée Colonial de Marseille, describing Tunisians in 1902: “The Tunisian… Continue reading How Colonial France Depicted Tunisians: Between Racism and the “Civilizing Mission”

How Colonial France Depicted Tunisians: Between Racism and the “Civilizing Mission”

18.09.2025 10:56 — 👍 0    🔁 0    💬 0    📌 0
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LinkedIn Strategy Evolution: From Fame Factory to Authentic Engagement I first encountered LinkedIn back in 2003, when it was advertised as a job site with potential for more. Like most early adopters, I was eager to join any new platform, but it never really caught on initially — it remained a small platform with a modest community. After 2010, it gained significant popularity and transformed into what I’d call a “fame factory,” where the recipe for success was as simple as copying and sharing inspirational posts. But as the stakes grew higher, it became increasingly difficult to capture attention. The platform that once rewarded basic engagement tactics now demands more sophisticated strategies. The Engagement Reality Check Here’s something that might surprise you: sometimes you’ll see posts with more comments than likes. This seems counterintuitive until you understand what’s really happening — it indicates an audience that truly engages rather than passively scrolling. The secret isn’t complicated, but it requires commitment: never let your audience down. If you want genuine engagement, you need to show up consistently and authentically respond to every interaction. The Fatal Mistake: Posting and Ghosting One of the biggest errors I see professionals make is what I call “posting and ghosting.” They schedule content to publish when they’re not even online, then disappear instead of engaging with responses. This approach fundamentally misunderstands social media’s purpose. LinkedIn doesn’t run you — you run your LinkedIn presence. If you don’t have time to engage with responses, don’t post. It’s better to skip a day than to publish content and abandon the conversation that follows. The Power of Being Present I follow a strict rule: I only post when I can be there for the first critical hour. If something comes up and I can’t be online at my usual posting time, I wait 24 hours rather than posting late. This might seem extreme, but it maintains the expectation that when I post, I’m genuinely present. Commenting: The Underutilized Strategy While everyone focuses on posting daily, there’s a more effective approach: strategic commenting. In the LinkedIn feed, your brain doesn’t distinguish between seeing someone’s post versus their comment — you simply see their face and words. Commenting offers several advantages: * Broader reach: You appear throughout the day across different time zones * No pressure: There’s no strict timeline or posting schedule * Lower stakes: Comments feel more conversational and less promotional * Higher visibility: You tap into other people’s audiences and networks I aim for over 1,000 comments weekly, spending about an hour daily in focused commenting sessions. This isn’t as overwhelming as it sounds when you develop it as a habit rather than viewing it as work. The Algorithm Game Has Changed LinkedIn’s reach isn’t as generous as it once was, and there’s a psychological reason many creators feel discouraged. We’re the only ones who see our impression numbers, leading us to focus on what feels like declining performance. Meanwhile, people meeting us in person often say, “You’re crushing it on LinkedIn!” The platform now prioritizes smaller creators over established ones — a democratic shift we’ve seen across social platforms. If you’re just starting on LinkedIn, this is actually your advantage. Content Strategy: Go Broad, Then Niche The most effective content strategy involves starting with universal emotions and problems, then connecting them to your specific expertise. Instead of opening with “If you’re a driving instructor who does XYZ” (which immediately alienates non-driving instructors), start with “Ever tried teaching someone something for the very first time?” Everyone can relate to that experience. Once you have their attention, you can introduce your specific examples and expertise. The Three-Line Rule LinkedIn only shows the first three lines of your post before the “see more” button appears. Treat these lines as your entire post — if you don’t communicate value in those first three lines, nothing after matters. Structure your posts like this: * Hook (one compelling line) * Empty space * Bridge statement (connects to your content) Selling Without Being Salesy You don’t need to sell in your content to sell from your content. Hard sales posts typically receive less reach and engagement because they immediately signal commercial intent to readers. Instead, weave mentions of your services naturally into valuable content. Reference your community, tag your business page, or include a subtle link mid-post. The key is making the selling secondary to the value you’re providing. The Connection Strategy When accepting LinkedIn connections, follow two rules: * Relevance: They should be relevant to your niche or work * Activity: They must be active on LinkedIn Connecting with inactive users builds an invisible audience — people who see your content but never engage, which signals to LinkedIn’s algorithm that your content isn’t worth promoting. Building Your Writing Skills If writing isn’t your strength, here’s how to improve: * Use AI as a starting point, not a replacement for thinking * Study great writers on LinkedIn and emulate their techniques * Learn psychology — understanding how the brain works will improve all your business communications Remember, writing is thinking made visible. The more you write, the better you become at articulating your expertise. The Psychology of Persuasion Effective LinkedIn content leverages psychological principles: * Repetition: “If you want to get through to people, you first have to get in front of people” * Rhyming: Makes statements feel more true and memorable * Balance: “It was the worst of times, it was the best of times” These techniques make your content more quotable and memorable. The Long Game Success on LinkedIn isn’t about overnight growth — it’s about consistent, authentic engagement over time. The professionals who thrive understand that social media is relationship-building, not just broadcasting. Start where you are, use what you have, and focus on adding genuine value to conversations. The reach, the clients, and the opportunities will follow naturally when you prioritize people over metrics. Remember: you don’t need hundreds of clients to build a successful business. You need a few quality relationships with people who value what you offer. LinkedIn, when used strategically, is simply a tool to build those relationships at scale. The strategies that worked in LinkedIn’s “wild west” days won’t work today. Success now comes from authentic engagement, consistent value delivery, and treating social media as what it actually is: a relationship-building tool that happens to operate at digital scale.

LinkedIn Strategy Evolution: From Fame Factory to Authentic Engagement

17.09.2025 08:50 — 👍 0    🔁 0    💬 0    📌 0
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Operation Vulcan — The Final Push in Tunisia How the Allies Captured Tiger 131 and Broke the Axis Line

Operation Vulcan — The Final Push in Tunisia

16.09.2025 10:28 — 👍 0    🔁 0    💬 0    📌 0
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Hashtags Are Now Irrelevant — In Fact, They Always Were Hashtags Are Now Irrelevant — In Fact, They Always Were Hashtags have been treated as the magic shortcut to visibility on social media. But if you look closely, they were never as effective as we thought — and data from the last decade proves it. A Brief History of Hashtags The pound sign (#) came from the IRC world (Internet Relay Chat), a text-based network that dominated the early 1990s. * IRC users grouped discussions into channels prefixed by #, like #linux or #music, to organize communities. * This inspired Twitter user Chris Messina to suggest hashtags in August 2007, tweeting: “how do you feel about using # (pound) for groups. As in #barcamp?” * Twitter officially adopted them in 2009 and made them clickable. * Instagram integrated hashtags as a discovery tool in 2011, making them central to how posts were found. * Facebook joined in 2013 (reluctantly, after failing with its Graph Search), and then LinkedIn (2016) and YouTube (2018) followed. By the mid-2010s, hashtags were nearly mandatory on social media. Studies from Sprout Social and HubSpot showed that the average Instagram post carried 7–11 hashtags. The Myth of Hashtags as a Growth Engine Marketers often presented hashtags as the key to organic reach. But research says otherwise: * A 2022 study by Social Media Examiner analyzed 18,000 Instagram posts and found that adding hashtags had almost no impact on reach once other factors (timing, followers, engagement) were considered. * In 2021, Meta (owner of Instagram) quietly confirmed: “Hashtags don’t meaningfully increase post distribution.” — Instagram Creators account. * On Twitter, a 2020 study by Buffer found that tweets with 1–2 hashtags performed better than those with many, suggesting overuse actually hurts engagement. The Three Kinds of Hashtags — and Why They Fail 1. Brand Hashtags * Used to talk about a specific brand: #CocaCola, #DolceGabbana, #Nike. * Problem: They rarely trend unless part of a massive paid campaign. * Example: Nike spent $30M+ promoting #JustDoIt in 2018 to make it trend — something small brands simply can’t replicate. 2. Product Hashtags * Good in theory to spark product discussion: #GTX1080, #iPhone15, #XT250. * Reality: Only work if the product already has a loyal audience. * A 2019 Hootsuite study showed that less than 2% of users click product hashtags unless they already follow the brand. 3. Event Hashtags * The most common use — easier for social media managers to track event buzz. * Examples: #WorldCup2018, #CES2023, #Oscars. * However, a 2023 Sprout Social report showed event hashtags have very short lifespans — under 72 hours, making them almost irrelevant after the event ends. The Instagram Revelation: CEOs Speak Out In a revelation that sent shockwaves through the social media marketing world, Instagram head Adam Mosseri debunked a long-standing myth in an exclusive interview, stating emphatically:“They don’t work! I’ll tell you that. They don’t work” when asked about hashtags boosting engagement. Mosseri emphasized that there are no shortcuts or “algorithm hacks” to magically boost engagement, repeatedly stating “No silver bullets. No silver bullets,” suggesting that success on the platform requires more substantial efforts. The Instagram CEO clarified that hashtags “don’t significantly increase your reach on Instagram, contrary to popular belief” and that while hashtags still have a role in organizing content, they should not be the focal point of Instagram growth strategies. The Harsh Reality: Hashtags Never Mattered That Much Even on Instagram, where hashtags were once king, the average post using the top 20 hashtags gets less than 1,000 likes (Later.com, 2022). Most viral content today spreads via: * The algorithmic feed (not hashtags) * Shares via DMs * The For You/Explore tab — which doesn’t even rely on hashtags According to recent platform data, posts that include at least 1 hashtag get an average of 29% more interactions for accounts with less than 1,000 followers, while posts with 11+ hashtags show a 79.5% increase for small accounts. However, these numbers are misleading when compared to other engagement strategies like compelling hooks and video content. Platform Perspectives: The Truth Unveiled Instagram’s Current Stance Instagram’s algorithm now utilizes advanced AI technology to categorize and promote content based on user interactions rather than hashtag usage. Major platform changes include Instagram removing the option to follow hashtags in November 2024, meaning users can no longer opt to see hashtag-based content in their feed. TikTok’s Different Approach Interestingly, TikTok maintains a different stance. According to the SocialPilot TikTok Trends Report, videos using 1 to 5 well-chosen hashtags see the highest reach rate at 1.16%, nearly double the reach of posts with no hashtags (0.71%). However, even TikTok’s data shows diminishing returns with hashtag overuse. The Numbers Don’t Lie * Facebook: Hashtags perform poorly, with organic reach dropping by an average of 15% when more than 3 hashtags are used * LinkedIn: Professional hashtags show minimal impact on post visibility outside of niche B2B communities * YouTube: Hashtags in descriptions have negligible effect on video discovery compared to titles, thumbnails, and watch time Final Thought Hashtags were born from the stone age of the internet and had their fun moment — but they were never the powerhouse of growth marketers claimed they were. The truth is simpler: hashtags are visual noise. They clutter captions, offer minimal visibility gains, and can make brands look outdated. If you want reach in 2025, focus on compelling content, short-form video, strong hooks, and audience engagement — not #HashtagStuffing. The hashtag era as we knew it is over. It’s time to embrace authentic content creation and genuine community engagement instead of chasing algorithmic shortcuts that never really worked in the first place.

Hashtags Are Now Irrelevant — In Fact, They Always Were

15.09.2025 19:47 — 👍 0    🔁 0    💬 0    📌 0
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Aviation YouTuber Josh Cahill Faces Prolonged Detention at Tunis Airport https://medium.com/media/25c365d640ececb3ae476a373a589b1e/href A 7-Hour Ordeal Over Camera Equipment Popular aviation YouTuber Josh Cahill recently shared a disturbing account of his detention experience at Tunis-Carthage International Airport, highlighting ongoing concerns about press freedom and treatment of content creators in Tunisia. The Background This wasn’t Cahill’s first controversial encounter with Tunisian authorities. In 2020, he published a highly critical review of Tunisair that gained international attention, being picked up by major outlets including BBC and Al Jazeera. The review exposed significant service issues with the national carrier, making him a recognizable figure to local authorities. When he returned to Tunisia in 2022 for a follow-up review to see if conditions had improved, airport security flagged him in their system. Since then, every entry into the country has triggered additional scrutiny. The Latest Incident: A 7-Hour Airport Detention Cahill’s most recent visit to Tunisia turned into a bureaucratic nightmare that lasted nearly seven hours. What began as a routine customs inspection escalated into what he describes as systematic harassment over his camera equipment. The Initial Confrontation Airport police immediately recognized Cahill and informed him that bringing a camera into Tunisia was “illegal” — a claim that seemed dubious given the thousands of tourists who enter the country daily with cameras and smartphones. When he requested to see the specific law prohibiting cameras, authorities were unable to provide documentation. Escalating Demands and Bribes What followed was a series of encounters with different officials, each demanding payments: * First, a woman claiming to be “head of technology” offered to let him keep his camera for a fee * He was then shuttled between multiple offices, each requiring additional payments * One official engaged in what appeared to be solicitation of bribes, asking “how much do you want to pay?” and suggesting amounts of 10–11 dinars before settling on 20 * The total cost of his “fees” reached 60 Tunisian dinars (approximately $20 USD) Changing Narratives Perhaps most telling was how the official justification kept shifting. The story evolved from “cameras are illegal” to claiming he intended to sell the equipment in Tunisia — requiring them to record serial numbers in his passport to ensure he took the items with him when leaving. A Pattern of Intimidation Throughout the ordeal, officials made it clear they were aware of his previous YouTube content. One officer showed him his own YouTube videos on a phone, asking “is this you?” The message was unmistakable: this detention was retaliation for his critical coverage of Tunisian aviation services. The final insult came when a young official asked if he “loved Tunisia,” implying that his departure from the country depended on his answer. Only after expressing his supposed affection for Tunisia was he finally allowed to enter. Broader Implications for Press Freedom Cahill’s experience reflects broader concerns about press freedom in Tunisia. As he noted in his account, journalists and content creators face regular arrests and intimidation, particularly when covering government officials or state-owned enterprises. “Tunisia has no freedom of speech,” Cahill observed. “If you’re a journalist speaking about the government or politicians, it’s very likely you’ll be arrested. If you’re a content creator like me, you’ll be harassed extensively.” The Tourism Impact This incident raises serious questions about Tunisia’s treatment of international visitors and content creators. For a country heavily dependent on tourism, such behavior toward travel influencers could have significant economic implications. Cahill’s channel has over 800,000 subscribers — his negative experiences reach a substantial international audience. What This Means for Travelers Cahill’s advice for future visitors is stark: don’t bring cameras to Tunisia if you plan to create content about your experience. While most tourists likely won’t face such scrutiny, content creators and journalists should be prepared for potential harassment, especially if they’ve previously published critical content about the country. Looking Forward Despite the ordeal, Cahill expressed cautious optimism that sharing these experiences might eventually lead to change. However, he acknowledged the more likely outcome: continued harassment or potentially more serious consequences if he returns. His case serves as a troubling reminder that press freedom and freedom of expression remain under threat in many parts of the world, even for international visitors engaged in legitimate journalism and content creation. For now, Cahill continues his aviation reviews from other destinations, but his Tunisia experience stands as a stark warning about the risks content creators face when their work challenges powerful institutions or state-owned enterprises. This account is based on Josh Cahill’s own testimony shared with his YouTube audience. The experiences described highlight ongoing concerns about press freedom and treatment of international content creators in Tunisia.

Aviation YouTuber Josh Cahill Faces Prolonged Detention at Tunis Airport

15.09.2025 15:02 — 👍 0    🔁 0    💬 0    📌 0
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The Chokri Belaid Assassination: A Turning Point in Tunisia’s Democratic Transition Personal Testimony: The Shock of February 6, 2013 The following is a firsthand account from a witness to the immediate aftermath of the assassination: February 6, 2013 — I had just arrived at work when a friend of mine, a union leader, approached me with disturbing news. Despite my good morning mood, nothing could have prepared me for what he was about to tell me: Chokri Belaid had been assassinated just minutes before, right in front of his house. The shock was immediate and profound. In Tunisia, political assassinations had never occurred since independence — while we knew Ben Ali’s regime had killed opposition figures, we had never experienced such a brazen, public execution. The circumstances sent a clear message: * He was shot with firearms — a deliberate, violent act * In front of his house — no attempt to hide the crime * At 9am in broad daylight — maximum visibility and intimidation The message was unmistakable: this was a premeditated political assassination designed to silence all opposing voices. Like everyone else, I tried to work until 5pm, then joined the protests and mourning on Avenue Habib Bourguiba. Journalist’s Perspective: The Security Dilemma Testimony from Moez Elbey, Tunisian Investigative Journalist: Years later, when Kamal Gadhgadhi — Chokri Belaid’s killer — was hiding in Roued, a high-ranking security official contacted me with precise information about the terrorist’s location. He expected me to rush to publish it for the scoop. I asked the obvious question: “Why haven’t you taken the necessary measures? Why haven’t you arrested and interrogated him? And why are you giving such sensitive information to a journalist, expecting publication?” The security leader began justifying himself, mentioning instructions and delays, hinting at implicit refusal to intervene. I refused to handle the information or publish it. I told him the possible scenarios: * Publish unverified information: If false, it destroys my credibility and my institution’s * Publish true information: I expose myself and my institution to legal prosecution; Gadhgadhi changes location after his cover is blown, and I help a terrorist escape * Verify through field investigation: I expose myself to danger or alert Gadhgadhi and his protectors to the leaked information * In all cases: No added value for readers and audience — I become fuel in an internal conflict within the Interior Ministry, and a tool serving terrorism I left the security leader and intermediary stunned and departed. The intermediary later asked me, “How do you sacrifice such a scoop?” I replied: “We don’t want scoops like that.” Later, one of the dismissed security officers published the same information, yet Kamal Gadhgadhi was killed in the same location two months later (meaning they were assured nothing would disturb him there). I share this incident after seeing Facebook posts spreading sensitive information, whether out of ignorance or complicity. Not everything we know should be published. We must deliberate before publishing any sensitive information, calculate all consequences precisely, and when necessary, consult specialists. [This revelation was made public by Moez Elbey on his Facebook page on September 14, 2025, over twelve years after the assassination, shedding new light on the security failures and institutional dysfunction that surrounded the case.] The British Security Incident Adding to the security concerns during this period was an incident involving British security officers who managed to pass through Tunisian airport security checks while carrying weapons. This breach highlighted the vulnerabilities in Tunisia’s security apparatus during a critical period when the country was grappling with unprecedented political violence and the need to protect both citizens and visitors. Expert Analysis: International Perspectives On Political Violence and Democratic Transitions Monica Marks (Oxford University): “One big problem that Chokri Belaid’s murder highlighted was the weak security sector in Tunisia. We need forensics, we need clear investigations, we need rule of law, and all of those things are very difficult to implement in a country that was dominated by the old informant system.” On the Broader Impact Regional Security Expert: The assassination represented more than just the loss of a political figure — it was an attack on the very foundations of Tunisia’s democratic experiment. The assassination triggered one of the biggest political crises Tunisia had experienced in the wake of the 2011 uprising that brought down President Zine El Abidine Ben Ali, casting doubt over the independence of the country’s democratic transition. On Tunisia’s Exceptionalism Democracy Scholar: Belaid’s assassination shocked Tunisians. More placid than Egypt with its intense, teeming vitality, Tunisia has had a calmer transition, and has often been described as the success story of the Arab Awakenings. But for that very reason, the significance of violence like last week’s was all the more jarring. On the Political Consequences Transitional Justice Expert: As a result of his assassination, Tunisian Prime Minister Hamadi Jebali announced his plan to dissolve the existing national government and to form a temporary “national unity” government. The impact was immediate: several opposition parties withdrew from the National Constituent Assembly. Long-term Implications His assassination, the country’s first in decades, prompted mass protests and helped lead to the resignation of the then-prime minister. The case remained unresolved for years, with recent developments in 2024 leading to death sentences for four individuals involved in the assassination. The Chokri Belaid assassination marked the end of Tunisia’s post-revolutionary innocence. It demonstrated that even in the most successful Arab Spring nation, democratic transitions remain fragile and vulnerable to extremist violence. The incident also highlighted critical weaknesses in Tunisia’s security apparatus and the complex relationship between media, security services, and public accountability during periods of political instability. Expert Conclusion: As noted by multiple international observers, the assassination of Chokri Belaid represented a critical test of Tunisia’s democratic resilience. While the country ultimately weathered this crisis and continued its democratic path, the incident serves as a stark reminder that democratic transitions require not just political will, but robust institutions, effective security measures, and a commitment to justice that transcends political divisions. The testimonies of those who lived through this moment — both ordinary citizens and journalists — provide crucial insights into how democratic societies must navigate the delicate balance between transparency, security, and accountability during times of crisis.

The Chokri Belaid Assassination: A Turning Point in Tunisia’s Democratic Transition

15.09.2025 09:03 — 👍 0    🔁 0    💬 0    📌 0
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Tunisia’s Independence and the Call for Algerian Liberation In March 1956, , the leading figure of the nationalist movement, returned triumphantly to after securing his nation’s independence from . Yet, despite this historic victory, Bourguiba’s message to the Tunisian people was far from one of complete celebration. Speaking before a massive crowd of 50,000 at a stadium in on March 22, he declared […]

Tunisia’s Independence and the Call for Algerian Liberation

15.09.2025 09:03 — 👍 0    🔁 0    💬 0    📌 0
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A Rare Report from Medenine: Bombing, Flight, and Life under Fire — January–March 1943 A Governor’s Letter Reveals the Civilian Experience of Bombing in Southern Tunisia, January–March 1943

A Rare Report from Medenine: Bombing, Flight, and Life under Fire — January–March 1943

15.09.2025 09:03 — 👍 1    🔁 0    💬 0    📌 0

@contentwritertn is following 12 prominent accounts