heidi

Zactly! 🙃

Good suggestion! Help and rallying is always nice 😆

Also paying attention to my own output and what I can manage vs where I drop the ball 😆 Adjusting expectations and/or processes accordingly.

Hey Ryan! Instagram focus is handy in that a professional account gives loads of analytics/insights. So just seeing what gets traction and doing more of that.

As a full-time caregiver & solo dev, I'm reminded that my marketing strategy needs to fit the constraints.

Comparing my approach to a venture-backed app with full marketing team is a recipe for disappointment and doubt.

Instead, leveraging what's feasible/working, finding flow.

#buildinpublic

Surprised by how "off brand" I often am in my app's marketing efforts - started off thinking I needed a clear voice, aesthetic, delivery *before* I got going.

Reality is: need to try different things & see what performs well/resonates with target audience. Refine brand from there.

#buildinpublic

This kinda reel performing better than the text + screen cap ones. Human-ness, demo-y, clear problem/solution. 🤷🏻‍♀️ So much of this is try & see!

Are you using Instagram to market your app?

#buildinpublic #marketing

Today I learned how to make device mockupy reels in a super simple way: with Keynote!

(tried canva first & yikes no)
#buildinpublic

So much of starting to market this app feels like wading through all possible options -a feat in itself- & discarding what doesn't align.

Measuring against:
sustainability
impact
vibe

I want to reach the right people in a consistent, harmonious way without burning out.

#buildinpublic

Ohhh cool!

Slowly 🤪 I'm learning. Right now, increasing instagram engagement (commenting, following, DMing other writers). You?

Launched my app on Android, so now available on both platforms finally! liminnal.com/typeswipe

Lol, love/hate relationship with those ones.

Are developers your product's audience? Definitely a warm community here!

Sounds like a highly-reachable audience! 👍

Ooo a prioritized feature list 🤤

Does my sister-in-law count? :)

Totally. Every time I try to use it, my notes end up a sprawling mess. Maybe I'll revisit someday but I use @todoist.com for to-dos, notes for longer form jots, and that's been enough!

Is your audience easy to reach?

I hadn't appreciated the weight of this 'til now - the writing community on instagram is so warm, welcoming, and -active- and it makes a huge difference.

I can engage with real users and participate meaningfully while sharing my offering organically #buildinpublic

Feeling that dance of exhaustion & freedom for sure - and wouldn't trade it :)

Add me to the list if it's not too late :) Signal group chat or?

I might need that too!

Marketing isn't hard.

Consistency is hard.

#buildinpublic

Lol - Friday fun 🥳

I anticipated that marketing my app would feel like a grind.

Instead, learning that the "grind" part is just learning how to find your unique flow in it - discovering the platforms, strategies, and systems that feel sustainable, effective, and even enjoyable!

#buildinpublic #marketing

Doh. Have you tried shaking your fists at the sky, writing a light-hearted angry-ish poem, or reverting back to a working branch? ❤️

Oh dang! Get it working?

Yay! 🥳

today I was reminded
that a perfectly good build sometimes won't build
and it has nothing to do with anything

react native, xcode, and metro
will mess around with one another just because
and eat all of your time for no reason

the end

#buildinginpublic #poetry #reactnative

Oh, nice! 😊