Retired Mascots {on break until April}

The Lovell’s Madcap Assortment jester

The Polo girl

Nesquik’s Mr. Mix

The Kia-Ora crows and the late 90’s version of the boy

Returned to the Museum of Brands and took a bunch of pics to make researching mascots a little easier for me. Won’t share photos of or spoil any of my findings (well, maybe just one…) but in the meantime, here are a few old favourites I’ve previously covered, most of whom I first discovered here…

Barber's tea card featuring Little Miss Barber, a little girl with fluffy black hair wearing a Barber's Teas box as a hat and a black and white dress with buttons and a striped skirt

Little Miss Barber on a caddy spoon, photographed by Andy Mabbett

A vintage Little Miss Barber statuette

Ghost sign for Barber's Teas found at Brookvale Road, Birmingham, and photographed in 2008 by William Fallows

Little Miss Barber
Barber's Teas
1929-1956

This little girl served Barber's tea in the West Midlands, but also became representative of other tea brands, such as Twinings, Orantips and Ceylon. Seven decades later, she can be spotted on ghost signs across the region.

Save for a couple of occasions, I am sadly going to have to take the rest of the month off. I need to devote more time to studying and writing up on mascots. Due to my overbearing obsession over cinema, I give myself too little time to focus on this account, and even less time to work on research.

Rather than focusing on scheduling, I’ve been putting pressure on myself to meet my own deadlines while managing my other interests. I have a bunch of requests listed, and I’m finding it difficult to catch up. And another film festival is coming up, which is going to pose another challenge for me.

Used copy of What a Character! 20th Century Advertising Icons, by Warren Dotz and Jim Morton

So please request me some retired mascots in the meantime, I’ll be sure to get to them as soon as I possibly can. And no spoilers, but I’ve got some good ones drafted for next month. I’ll also use my hiatus time to dig into this old book of Warren Dotz’s that just arrived. See you in April!

No, sadly, she's still going strong

Used copy of What a Character! 20th Century Advertising Icons, by Warren Dotz and Jim Morton

So please request me some retired mascots in the meantime, I’ll be sure to get to them as soon as I possibly can. And no spoilers, but I’ve got some good ones drafted for next month. I’ll also use my hiatus time to dig into this old book of Warren Dotz’s that just arrived. See you in April!

Rather than focusing on scheduling, I’ve been putting pressure on myself to meet my own deadlines while managing my other interests. I have a bunch of requests listed, and I’m finding it difficult to catch up. And another film festival is coming up, which is going to pose another challenge for me.

Save for a couple of occasions, I am sadly going to have to take the rest of the month off. I need to devote more time to studying and writing up on mascots. Due to my overbearing obsession over cinema, I give myself too little time to focus on this account, and even less time to work on research.

Barber's tea card featuring Little Miss Barber, a little girl with fluffy black hair wearing a Barber's Teas box as a hat and a black and white dress with buttons and a striped skirt

Little Miss Barber on a caddy spoon, photographed by Andy Mabbett

A vintage Little Miss Barber statuette

Ghost sign for Barber's Teas found at Brookvale Road, Birmingham, and photographed in 2008 by William Fallows

Little Miss Barber
Barber's Teas
1929-1956

This little girl served Barber's tea in the West Midlands, but also became representative of other tea brands, such as Twinings, Orantips and Ceylon. Seven decades later, she can be spotted on ghost signs across the region.

Illustration used as an iron on transfer for T-shirts, in which Snap - a green, red-bellied cartoon dragon seen in the 1970's wearing a white and red spotted cap and neckerchief - chalking in red onto a wooden fence, "SNAP THE DRAGON RULES O.K."

Snap in 1980, equipped with a pink wizard's hat, cape and wand and now dubbed Snap the Magic Dragon

Packet artwork for Walkers Snaps later in the 1980's, featuring Snap now drawn in a thick jagged edge style befitting of the time period, wearing sunglasses and snapping his fingers

Snap as designed by Nigel Benton and seen from 1990 until 2025, given green and yellow scales, a mohawk, a red and blue bomber jacket and red and white Nike-esque trainers

Snap the Dragon
Walkers Snaps
1976-2025

Walkers bolstered interest in their recently introduced spicy puffs with a dragon voiced by Harry Corbett. He went through five variations, including as a magician. Walkers kept him and the snack going under the Smiths banner before ending production in 2025.

1919. Not everything makes a good mascot.

Illustration used as an iron on transfer for T-shirts, in which Snap - a green, red-bellied cartoon dragon seen in the 1970's wearing a white and red spotted cap and neckerchief - chalking in red onto a wooden fence, "SNAP THE DRAGON RULES O.K."

Snap in 1980, equipped with a pink wizard's hat, cape and wand and now dubbed Snap the Magic Dragon

Packet artwork for Walkers Snaps later in the 1980's, featuring Snap now drawn in a thick jagged edge style befitting of the time period, wearing sunglasses and snapping his fingers

Snap as designed by Nigel Benton and seen from 1990 until 2025, given green and yellow scales, a mohawk, a red and blue bomber jacket and red and white Nike-esque trainers

Snap the Dragon
Walkers Snaps
1976-2025

Walkers bolstered interest in their recently introduced spicy puffs with a dragon voiced by Harry Corbett. He went through five variations, including as a magician. Walkers kept him and the snack going under the Smiths banner before ending production in 2025.

Super Chunk, a fat cartoon boy with spiky red hair, a rectangular right eye and his belly sticking out, wearing a purple T-shirt with his initials in yellow and the periods in green on the front and the Cartoon Network logo on the back, checkerboard shorts à la said logo and red shoes

Super Chunk on a shirt, himself wearing his T-shirt back to front

Super Chunk hanging by his teeth from the Cartoon Network logo

Super Chunk in mid-90's CGI as seen in the UK, strutting across the screen

Super Chunk
Cartoon Network
1994-2001

CN satisfied the "cartoon hogs" who didn't get enough toons on their plate with 3-hour Sunday marathons named Super Chunks, the mascot for this block being a fat cartoon fan voiced by C. Martin Croker. He survived a few years longer in the UK, but in crude CGI.

Watching Super Chunk was like playing the lottery. You go through an entire week at school and over the weekend, you get a multi-hour marathon of a random show. If it was one of your favourites, you were in for a good time. Just have a VHS tape on hand!!

Super Chunk, a fat cartoon boy with spiky red hair, a rectangular right eye and his belly sticking out, wearing a purple T-shirt with his initials in yellow and the periods in green on the front and the Cartoon Network logo on the back, checkerboard shorts à la said logo and red shoes

Super Chunk on a shirt, himself wearing his T-shirt back to front

Super Chunk hanging by his teeth from the Cartoon Network logo

Super Chunk in mid-90's CGI as seen in the UK, strutting across the screen

Super Chunk
Cartoon Network
1994-2001

CN satisfied the "cartoon hogs" who didn't get enough toons on their plate with 3-hour Sunday marathons named Super Chunks, the mascot for this block being a fat cartoon fan voiced by C. Martin Croker. He survived a few years longer in the UK, but in crude CGI.

Miss My-T-Fine (name given by the book Meet Mr. Product), a cartoon girl wearing a small black bow on her blonde hair, wearing a blue dress. She is depicted holding a tray of My-T-Fine puddings. "Try My-T-Fine puddings, too!"

1956 ad for My-T-Fine featuring the girl (wearing a green dress) and her brother, also with blonde hair and wearing overalls over a white T-shirt, hurrying to get their puddings. Boy: "INSTANT OR REGULAR" Girl: "BOTH AT THE SAME LOW PRICE" "You'll please everybody with My-T-Fine puddings and pie fillings. So easy on your purse, too. Both My-T-Fine Instant (no cooking) and Regular (cook with milk) are yours at the same low price. Four famous flavors. All simple to make. And simply wonderful." Boy: "TRY QUICK 'N EASY MY-T-FINE LEMON PIE FILLING TOO! REAL LEMON FLAVOR WITHOUT SQUEEZING OR GRATING"

Miss My-T-Fine
My-T-Fine
1955-1956

Cover and left side of a box of Honey Raisin Amazin' Raisin Bran, featuring three anthropomorphised cereals - a bow tie and sunglasses-toting dude named Crunch, a stereotypical geek with a bow tie and suspenders hooked to his body also named Crunch and a chief in a green vest and a striped tie named More Crunch. "What makes new Post Amazin'™ Raisin Bran truly amazing? It's got Crunch, Crunch and More Crunch!" Crunch: "We've done it! We've made a truly crunchy raisin bran. Instead of mushy, boring flakes, Post Amazin'™ Raisin Bran has honey-sweet rings that stay crunchy in milk." Crunch: "Kids love the fun of a raisin bran that's full of crunchy, sweet taste. But what's really amazing is that every serving gives them the goodness you expect from raisin bran: 3 grams of fiber, 10 essential vitamins and minerals, plus lots of naturally good, juicy raisins." More Crunch: "That's right! From Crunch, Crunch and More Crunch to your family comes a delicious new cereal — crunchy, tasty, nutritious, truly Amazin'™ Raisin Bran!"

From the back of an Amazin' Raisin Bran box, an illustration of the trio producing lenticular prints. Crunch: "Hey Kids! Here's how it works—Take out your MAGIC STORY from the box!" Crunch: "Now put the MAGIC SCREEN flat against each picture..." More Crunch: "That's right! Then move the MAGIC SCREEN back and forth over each page, and watch what happens! AMAZIN'!" "Look for another exciting MAGIC STORY in great tasting Cinnamon Raisin Amazin'™ Raisin Bran."

A boy holding boxes of Amazin' Raisin Bran in Honey and Cinnamon Raisin flavours, and the trio as puppets

Two of the eraser figures modelled after the trio that came with boxes of the cereal

Crunch, Crunch and More Crunch
Amazin' Raisin Bran
1987-1988

Post tried to revive their Amazin' Raisin brand using a trio of inventors supposed to have invented all crunchy food. The shape of the cereal pieces would leave the raisins sinking to the bottom of the box, thus the cereal failed to last.

Miss My-T-Fine (name given by the book Meet Mr. Product), a cartoon girl wearing a small black bow on her blonde hair, wearing a blue dress. She is depicted holding a tray of My-T-Fine puddings. "Try My-T-Fine puddings, too!"

1956 ad for My-T-Fine featuring the girl (wearing a green dress) and her brother, also with blonde hair and wearing overalls over a white T-shirt, hurrying to get their puddings. Boy: "INSTANT OR REGULAR" Girl: "BOTH AT THE SAME LOW PRICE" "You'll please everybody with My-T-Fine puddings and pie fillings. So easy on your purse, too. Both My-T-Fine Instant (no cooking) and Regular (cook with milk) are yours at the same low price. Four famous flavors. All simple to make. And simply wonderful." Boy: "TRY QUICK 'N EASY MY-T-FINE LEMON PIE FILLING TOO! REAL LEMON FLAVOR WITHOUT SQUEEZING OR GRATING"

Miss My-T-Fine
My-T-Fine
1955-1956

I think the mascots I just shared bombed in the first half hour because the commercial break I linked to in the replies was from CBS and most everybody must have that tag muted for reasons

Cover and left side of a box of Honey Raisin Amazin' Raisin Bran, featuring three anthropomorphised cereals - a bow tie and sunglasses-toting dude named Crunch, a stereotypical geek with a bow tie and suspenders hooked to his body also named Crunch and a chief in a green vest and a striped tie named More Crunch. "What makes new Post Amazin'™ Raisin Bran truly amazing? It's got Crunch, Crunch and More Crunch!" Crunch: "We've done it! We've made a truly crunchy raisin bran. Instead of mushy, boring flakes, Post Amazin'™ Raisin Bran has honey-sweet rings that stay crunchy in milk." Crunch: "Kids love the fun of a raisin bran that's full of crunchy, sweet taste. But what's really amazing is that every serving gives them the goodness you expect from raisin bran: 3 grams of fiber, 10 essential vitamins and minerals, plus lots of naturally good, juicy raisins." More Crunch: "That's right! From Crunch, Crunch and More Crunch to your family comes a delicious new cereal — crunchy, tasty, nutritious, truly Amazin'™ Raisin Bran!"

From the back of an Amazin' Raisin Bran box, an illustration of the trio producing lenticular prints. Crunch: "Hey Kids! Here's how it works—Take out your MAGIC STORY from the box!" Crunch: "Now put the MAGIC SCREEN flat against each picture..." More Crunch: "That's right! Then move the MAGIC SCREEN back and forth over each page, and watch what happens! AMAZIN'!" "Look for another exciting MAGIC STORY in great tasting Cinnamon Raisin Amazin'™ Raisin Bran."

A boy holding boxes of Amazin' Raisin Bran in Honey and Cinnamon Raisin flavours, and the trio as puppets

Two of the eraser figures modelled after the trio that came with boxes of the cereal

Crunch, Crunch and More Crunch
Amazin' Raisin Bran
1987-1988

Post tried to revive their Amazin' Raisin brand using a trio of inventors supposed to have invented all crunchy food. The shape of the cereal pieces would leave the raisins sinking to the bottom of the box, thus the cereal failed to last.

Lil' Softy, a cherubic pixie with a large head, blonde hair and blue eyes, naked except for a large blue floral hat with a polka-dot bow, and in this illustration a heart-shaped medallion emblazoned with the letter S

1974 print ad for Nice 'n Soft, with Softy hugging a pack of toilet paper with her likeness printed on, carrying a bouquet of flowers in a wheelbarrow. She says, "Hi, I'm Lil' Softy." "We call it Nice 'n Soft because it is. Feeling is believing. "Lil' Softy" knows there's only one way to prove how soft Nice 'n Soft really is. Take some home... take off the wrapper... and feel it. Touch it. Feel for yourself why we call it Nice 'n Soft. Sure, we could tell you it's the nicest, softest bathroom tissue around. But feeling is believing. So take home a package of Nice 'n Soft today and prove it to yourself. Nice 'n Soft. Lil' Softy knows: Feeling is believing."

Lil' Softy in stop-motion

A Lil' Softy doll, wearing a plastic hat and a Nice 'n Soft sash

Lil' Softy
Nice 'n Soft
1974-1986

A tiny pixie wearing nothing but a flowery hat, who absolutely adored all things as soft as herself, like flowers and Nice 'n Soft bathroom tissues, and thus appeared on packs holding or wheelbarrowing bouquets. She even invented a word to describe them: "softier".