Joe Zappa

I see Bluesky is where we're getting loose

I like it

This was a unique episode of Open Market. AdLib CEO Mike Hauptman took Eric and me into the 24 hours when MediaMath was shut off and his company was, by extension, nearly shut down, too.

Really rare insight into crisis management and the emotional journey of founders.

Thanks, Travis!

How DV and IAS Could Win with Marketing (a Take on Commoditization) — Sharp Pen Media Adtech companies, especially in the ad verification space, face a significant challenge in differentiating themselves from competitors. Despite being industry leaders, DV and IAS are often perceived…

An interesting take from @joezappa.bsky.social in his Adtech Growth newsletter today. Worth a read, and a follow.

From the latest Brian Morrissey newsletter: One surprise of our curation dinner: The agency executives at the table have a far more sanguine view of AI than publishers.

This makes sense to me. AI will be good for agency execs. For the rank and file, not so much.

What do you think?

2025 might be a good time to be in the data/identity space if you're looking to get acquired.

The name of the game in that sector is scale. How broad is your vision of consumers? Can you put the full puzzle together?

Perhaps a good day for our episode on DMPs to have come out!

hi

If the marketing team never tells the CEO they're wrong about anything, the marketing team is faking it.

A lot of CEOs hire yes [wo]men as marketers and then say, "Marketing doesn't work."

No, you hire bad marketers. Hire someone with the POV and confidence to argue with you.

Omnicom: "Leveraging Omnicom Media Group and Flywheel, we can directly measure online retail sales generated from media campaigns across the full advertising journey from broadcast TV to upper funnel performance, media, and retail media."

Do you buy this claim? Why / why not?

U of Digital is balling

On the pod we recorded today with Mike Hauptman from @getadlib.com, Eric said he couldn't figure out how to post on Bluesky.

I am here to confirm it's extremely easy to post on Bluesky.

Our intergenerational learning (bullying?) continues.

mais c'est incroyable ce qu'il fait — et en deux langues maintenant. sans précédent

Let the record show you are the reason I am here. I couldn't risk being called out on my own pod for not being on the hottest new social channel!

Is Adobe the solution to a disorganized life? This is news to me. I thought they were where all the random pdfs on my desktop come from