Journal of Marketing Management

Model Selection in Marketing Research - Journal of Marketing Management JMM Special Issue: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle

JMM Special Issue #CallForPapers: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle (Deadline for Submissions 1 June 2026)
www.jmmnews.com/model-select...

Blending New and Old Frontiers in Luxury Branding - Journal of Marketing Management JMM Special Issue: Blending New and Old Frontiers in Luxury Branding: Managing Trends, Heritage, Tradition, and Hype. Guest Editors: Camila Lee Park & Hyunju Shin

JMM Special Issue #CallForPapers: Blending New and Old Frontiers in Luxury Branding: Managing Trends, Heritage, Tradition, and Hype. (Deadline 20 April 2026). Guest Editors: Camila Lee Park & Hyunju Shin
www.jmmnews.com/luxury-brand...

Do Stakeholders Trust Nonprofits to Address Change? - Journal of Marketing Management JMM Special Issue: Do Stakeholders Trust Nonprofits to Address Change? Guest Editors: Sarah-Louise Mitchell, Haseeb Shabbir, Matthew Higgins & Fran Hyde

JMM Special Issue #CallForPapers: Do Stakeholders Trust Nonprofits to Address Change? (Deadline 19 January 2026). Guest Editors: Guest Editors: Sarah-Louise Mitchell, Haseeb Shabbir, Matthew Higgins & Fran Hyde
www.jmmnews.com/do-stakehold...

#OpenAccess Commentary: Foreshadowing consumer resilience: the mainstreaming of consumer prepping, by Ben Kerrane https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2547674

#OpenAccess Commentary: Foreshadowing consumer resilience: the mainstreaming of consumer prepping, by Ben Kerrane www.tandfonline.com/doi/full/10....

#OpenAccess Article: How low-income consumers cope with recurrent disruptions in basic services?, by Sohail Kamran, Outi Uusitalo & Saleem Ur Rahman https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2545528

#OpenAccess Article: How low-income consumers cope with recurrent disruptions in basic services?, by Sohail Kamran, Outi Uusitalo & Saleem Ur Rahman www.tandfonline.com/doi/full/10....

#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2537386

#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten www.tandfonline.com/doi/full/10....

Would You Say Yes to a Second-Hand Wedding Dress? - Journal of Marketing Management Thomas, Hancock and Boardman explore brides' attitudes to buying and wearing a pre-loved wedding dress.

Would You Say Yes to a Second-Hand Wedding Dress? New research in JMM by Lauren Josie Thomas, Charles Hancock and Rosy Boardman explores this decision, and you can read their blog at www.jmmnews.com/would-you-sa...
and the open access research article is at
www.tandfonline.com/doi/full/10....

#OpenAccess Article: The role and forms of social media branded content driving active customer engagement behaviours, by Agata Krowinska & Denitsa Dineva https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2544808

#OpenAccess Article: The role and forms of social media branded content driving active customer engagement behaviours, by Agata Krowinska & Denitsa Dineva www.tandfonline.com/doi/full/10....

Article: Consumers living with dementia: a scoping review of overlooked marketplace experiences, by Valentina Primossi, Linda Garcia & Michael S. Mulvey https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2545538

Article: Consumers living with dementia: a scoping review of overlooked marketplace experiences, by Valentina Primossi, Linda Garcia & Michael S. Mulvey www.tandfonline.com/doi/full/10....

Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency - Journal of Marketing Management JMM Special Issue: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville &…

JMM Special Issue #CallForPapers: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. (Deadline 9 March 2026). Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
www.jmmnews.com/reimagining-...

#OpenAccess Article: Religiosity, divine control and consumer resilience during the COVID-19 pandemic, by Anthony Grimes, Stuart Roper & Daniel P. Hampson https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2542932

#OpenAccess Article: Religiosity, divine control and consumer resilience during the COVID-19 pandemic, by Anthony Grimes, Stuart Roper & Daniel P. Hampson www.tandfonline.com/doi/full/10....

#OpenAccess Article: Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature, by Christina Spetzler Gregersen, Michael Jay Polonsky & Virginia Weber https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2542930

#OpenAccess Article: Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature, by Christina Spetzler Gregersen, Michael Jay Polonsky & Virginia Weber
www.tandfonline.com/doi/full/10....

#OpenAccess Article: Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups, by Cristina Galalae & Tana Cristina Licsandru https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2540878

#OpenAccess Article: Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups, by Cristina Galalae & Tana Cristina Licsandru
www.tandfonline.com/doi/full/10....

#OpenAccess Article: Preserving tradition amidst modernity: the hybridity of food practices, by Meenal Rai, Sheau-Fen (Crystal) Yap, Lin Yang & Cordelia Stewart https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2538675

#OpenAccess Article: Preserving tradition amidst modernity: the hybridity of food practices, by Meenal Rai, Sheau-Fen (Crystal) Yap, Lin Yang & Cordelia Stewart
www.tandfonline.com/doi/full/10....

Article: Consumer emotional ambivalence: a state-of-the-art review, by Paolo Antonetti, Carmen Valor Martínez, Ilaria Baghi & Helena V. González-Gómez https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2526488

Article: Consumer emotional ambivalence: a state-of-the-art review, by Paolo Antonetti, Carmen Valor Martínez, Ilaria Baghi & Helena V. González-Gómez
www.tandfonline.com/doi/full/10....

Article: Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers, by Alexandra Polyakova, Marion Garnier & Jomar C. D. Duchain https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2526543

Article: Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers, by Alexandra Polyakova, Marion Garnier & Jomar C. D. Duchain
www.tandfonline.com/doi/full/10....

Marketer Behaviour: New Directions for a Socially Real Field of Research - Journal of Marketing Management JMM Special Issue: Marketer Behaviour: New Directions for a Socially Real Field of Research. Guest Editors: Aron Darmody, Alex Hiller & Richard Howarth

JMM Special Issue #CallForPapers: Marketer Behaviour: New Directions for a Socially Real Field of Research. (Deadline 6 October 2025). Guest Editors: Aron Darmody, Alex Hiller & Richard Howarth
www.jmmnews.com/marketer-beh...

Article: Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability, by Laura Schrier Rifkin, Canan Corus & Colleen P. Kirk https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2526486

Article: Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability, by Laura Schrier Rifkin, Canan Corus & Colleen P. Kirk
www.tandfonline.com/doi/full/10....

Open Access Commentary: Five decades of disruption in UK Higher Education- reflections from the Business School, by Chris Hackley https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2529913

#OpenAccess Commentary: Five decades of disruption in UK Higher Education- reflections from the Business School, by Chris Hackley www.tandfonline.com/doi/full/10....

#OpenAccess Commentary: The constant interplay between marketing, markets and digital technologies: agencing, de-agencing, and the shaping of practice, by Annmarie Ryan www.tandfonline.com/doi/full/10....

Doing Impactful Marketing and Consumer Research - Journal of Marketing Management JMM Special Issue: Doing Impactful Marketing and Consumer Research. Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis

JMM Special Issue #CallForPapers: Doing Impactful Marketing and Consumer Research. (Deadline 15 September 2025). Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis
www.jmmnews.com/doing-impact...

#OpenAccess Article: Marketing’s boundary-work with IT in the digital age, by Clea Bourne
www.tandfonline.com/doi/full/10....

#OpenAccess Article: Stories of resilience – rebuilding consumer identity after poverty, by Julius Stephan, Kathy Hamilton & Kim Bräuer
www.tandfonline.com/doi/full/10....

Open Access Article: From participants to partners: advancing consumer involvement in transformative research, by Joan Carlini, E. J. Milne, Elizabeth Kendall, Georgia Tobiano & Rachel Muir
www.tandfonline.com/doi/full/10....

Harnessing the Power of Imagination for Good - Journal of Marketing Management JMM Special Issue: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. Guest Editors: Teresa Pereira Heath & Elizabeth Nixon

Final Reminder! JMM Special Issue #CallForPapers: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. (Deadline 1 September 2025). Guest Editors: Teresa Pereira Heath & Elizabeth Nixon
www.jmmnews.com/harnessing-i...

Open Access Article: Strolling down memory card lane: nostalgia, age, and video game remakes, by Luke Butcher & Adrian Toh doi.org/10.1080/0267...

Article: Mystical consumption and the quest for control: how consumers navigate uncertainty through occulture, by Kaidong Yu www.tandfonline.com/doi/full/10....

Open Access Article: Developing a strategic typology of non-fungible tokens (NFTs), by Achilleas Boukis & Mariachiara Restuccia www.tandfonline.com/doi/full/10....

Open Access Article: On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism, by Rachel Ashman, Stephen Brown & Anthony Patterson
www.tandfonline.com/doi/full/10....

Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency - Journal of Marketing Management JMM Special Issue: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville &…

#CallForPapers Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. (Deadline 9 March 2026). Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
www.jmmnews.com/reimagining-...