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Zak Keefer

@zakkeefer.bsky.social

Senior writer at The Athletic, adjunct professor IU Media School

980 Followers  |  200 Following  |  70 Posts  |  Joined: 14.11.2024  |  1.529

Latest posts by zakkeefer.bsky.social on Bluesky

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Why did the Colts gamble on Philip Rivers to save their season? β€˜He can still sling it’ A bigger gamble than bringing in "Uncle Phil" would have been doing nothing.

Is there any chance this actually works?

Philip Rivers called Frank Reich on Tuesday morning while he weighed his decision.

"I do think he gives them the best chance to win the division and get to the playoffs," Reich said. "I'm not afraid to say that."

www.nytimes.com/athletic/687...

09.12.2025 23:14 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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The NFL’s most anonymous men are also the happiest: β€˜My life’s not real’ 'People think it’s impossible to get in (as a long snapper). It’s damn near impossible to stay in.'

"Maybe you get a beer named after you, or maybe you close a Tony Robbins seminar at midnight, or maybe you just drop your kid at school and hit golf balls in paradise ..."

@brianchamilton.bsky.social on the happiest men in the NFL, long snappers: www.nytimes.com/athletic/680...

20.11.2025 14:31 β€” πŸ‘ 6    πŸ” 4    πŸ’¬ 0    πŸ“Œ 0
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I went on a journey β€” to Las Vegas, San Diego, Dallas, and Buffalo β€” to learn about the NFL’s long-distance kicking revolution.

From a camp of pro hopefuls to Brandon Aubrey, Cameron Dicker, Cam Little and more.

Here’s my story on the art of kicking.

www.nytimes.com/athletic/681...

19.11.2025 13:32 β€” πŸ‘ 3    πŸ” 4    πŸ’¬ 1    πŸ“Œ 1
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Matt Berninger traded his notebook for a baseball. And the words kept coming For The National’s frontman, the way forward was written on rawhide.

Perfect match of subject and writer πŸ‘‡πŸΌ

A few years ago, stuck in a writing slump, The National frontman Matt Berninger started scribbling song lyrics on baseballs.

It helped him find something.

From @bfquinn.bsky.social

www.nytimes.com/athletic/675...

29.10.2025 13:21 β€” πŸ‘ 5    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Daniel Jones might be the most vanilla QB in the NFL β€” and a perfect fit for the Colts After flaming out in New York, the former first-round pick is leading the NFL's most efficient offenses in Indianapolis.

The GM who'd grown stubborn and hard-headed and realized he was wrong.

The coach who wanted obsession from his QB.

The castoff who'd become an afterthought.

A look inside the Colts' stunning revival:

www.nytimes.com/athletic/671...

14.10.2025 14:16 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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Mike Evans is one 1,000-yard season away from breaking Jerry Rice's all-time record, but his consistent excellence was born out of agony.

Evans' father's murder drove him to the NFL. Vincent Jackson helped him stay there.

http://dlvr.it/TN52V0

15.09.2025 14:01 β€” πŸ‘ 81    πŸ” 10    πŸ’¬ 4    πŸ“Œ 1
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His father's murder drove Mike Evans to the NFL, a 'big brother' taught him to stay there

I went to Tampa to find out what made Mike Evans one of the baddest dudes in football.

Turned out to be one of the realest interviews I've had in years.

And it started with the night his uncle brutally murdered his father outside the home he was sleeping in:

www.nytimes.com/athletic/660...

15.09.2025 15:00 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Jayden Daniels doesn't seek the spotlight; it's coming for him anyway

After it was over β€” after he'd authored the most successful season from a rookie QB in NFL history β€” he walled off the world for a few days.

When the Super Bowl was on, he turned it off.

"Couldn't watch," he says.

Inside Jayden Daniels' road to Year 2: www.nytimes.com/athletic/656...

03.09.2025 13:17 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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The story behind the story πŸ‘‡πŸ»
www.nytimes.com/athletic/658...

02.09.2025 14:17 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Must-read here from Zak on a topic that will resonate with Bears fans

02.09.2025 13:16 β€” πŸ‘ 45    πŸ” 13    πŸ’¬ 6    πŸ“Œ 0

The voices in the story did not hold back:

➑️ Peyton Manning
➑️ Troy Aikman
➑️ Alex Smith
➑️ Andrew Luck
➑️ Bruce Arians
➑️ Chris Ballard
➑️ Matt Hasselbeck
➑️ Matt Ryan
... and more

02.09.2025 13:10 β€” πŸ‘ 8    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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The bust files: How NFL teams break young quarterbacks Finding a franchise quarterback remains job No. 1 for anyone in charge of an NFL roster, so why do they keep screwing it up?

"Organizations fail young QBs before young QBs fail organizations."

What led Kevin O'Connell to say this?

And why do so many around the NFL agree?

I spent 4 months asking Hall of Famers, No. 1 picks, busts, coaches + execs why teams keep breaking young QBs:

www.nytimes.com/athletic/658...

02.09.2025 13:09 β€” πŸ‘ 68    πŸ” 21    πŸ’¬ 8    πŸ“Œ 12
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Pain took football away from Andrew Luck; what brought him back to Stanford? Luck walked out on one locker room that needed him. He wasn't ready to walk away from another.

From @theathletic.com: β€œI fell out of love,” Andrew Luck says, reducing one of the most shocking retirements in NFL history into five tidy words. Then, the game that was once brutally beaten out of him slowly began to pull him back in.

18.08.2025 14:14 β€” πŸ‘ 56    πŸ” 4    πŸ’¬ 2    πŸ“Œ 2
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Andrew Luck knew he made the right decision by leaving the NFL.

He just hated what he left behind.

Read more: www.nytimes.com/athletic/654...

18.08.2025 17:42 β€” πŸ‘ 168    πŸ” 11    πŸ’¬ 9    πŸ“Œ 2
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Pain took football away from Andrew Luck.

β€œI fell out of love,” he says, reducing one of the most shocking retirements in NFL history into five tidy words.

And then? Something happened that he didn’t see coming.

http://dlvr.it/TMY2n9

18.08.2025 11:33 β€” πŸ‘ 102    πŸ” 16    πŸ’¬ 4    πŸ“Œ 8
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Pain took football away from Andrew Luck; what brought him back to Stanford? Luck walked out on one locker room that needed him. He wasn't ready to walk away from another.

"I was gonna play until I was 40 or 45," Andrew Luck tells me.

To which I said, "Wait a minute, what?"

After it was over, he found himself in a fog. "I can't be 30 years old and retired. This is ridiculous."

Then something pulled him out of it:

www.nytimes.com/athletic/654...

20.08.2025 13:27 β€” πŸ‘ 6    πŸ” 4    πŸ’¬ 2    πŸ“Œ 0
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Aaron Donald was one of the NFL's toughest players. A stalker left him living in fear

"I accidentally married Aaron Donald."

"You can tell people I am delusional. I don't care ..."

This story isn't just creepy, it's terrifying. Great reporting from @nathanfenno.bsky.social on the stalker who left a future Hall of Famer in fear

www.nytimes.com/athletic/654...

13.08.2025 13:39 β€” πŸ‘ 7    πŸ” 6    πŸ’¬ 0    πŸ“Œ 1
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A make-or-break season for Anthony Richardson? That's not how the Colts see it

New from me: a look inside the Colts' QB battle ‡️

A reckoning at the top β€” about the mistakes they've already made with Anthony Richardson β€” and a surprising approach if 2025 doesn't go to plan:

www.nytimes.com/athletic/652...

30.07.2025 14:48 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Raising Arch: How Cooper and Ellen prepared Texas’ QB for the Manning family spotlight Cooper and Ellen Manning spoke to The Athletic about their rising star son, who prepared for an intense spotlight by avoiding it.

"No cellphones until middle school. Even then, they couldn't be used at dinner. And until 11th grade, they had to charge their phones at night in their parents' room."

How do you raise a star QB in the social media age? Fascinating from
@brucefeldmancfb.bsky.social
www.nytimes.com/athletic/644...

25.06.2025 14:15 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Patrick Mahomes, Chiefs offense look for answers as Super Bowl sting lingers

From Kansas City:

The Chiefs passed out the rings no one wanted this week. There was no ceremony, no real celebration.

"A reminder," Patrick Mahomes called them.

All they've thought about since February is making it back: www.nytimes.com/athletic/643...

20.06.2025 12:13 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Pacers have the momentum entering Game 7, and 'it’s all about that one game'

Forget the pundits.
Forget the ratings.
Forget all the Thunder-in-five picks.

The Pacers are one win from a title, with all the momentum in the world and the mettle to win a Game 7 on the road.

Column from an ear-splitting Game 6: www.nytimes.com/athletic/643...

20.06.2025 12:11 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Travis Kelce is 'only interested in Super Bowl rings.' Next up? The chase for No. 4

From Kansas City, for @theathletic.bsky.social:

"I feel like I failed my guys," Travis Kelce said Wednesday, going back to the pain of Super Bowl LIX.

The Chiefs' tight end dishes on why he came back, dropping weight and if 2025 is his Last Dance: www.nytimes.com/athletic/643...

19.06.2025 00:20 β€” πŸ‘ 22    πŸ” 3    πŸ’¬ 1    πŸ“Œ 1

Correct -- but not a top 10-pick by the Pacers (as the story noted)

15.06.2025 15:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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On the doorstep of NBA Finals control, the Pacers let Game 4 slip away Make no mistake: If Indiana goes on to drop this series, Friday's game will be the cause. The Pacers simply found so many ways to lose.

It was right there for the Pacers Friday night β€” a win that could’ve changed this franchise forever.

Then the team that’s feasted in crunch time throughout the playoffs crumbled.

Now, it gets really hard.

Column from Game 4: www.nytimes.com/athletic/642...

14.06.2025 20:25 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Pacers are showing who they really are β€” and that they’re for real Game 3 revealed what the Pacers look like at their best. Dogged. Determined. And dominant when it matters most.

They don't pay the luxury tax. Their star is a lightning rod for criticism. They're stubborn about their style. They don't give a crap who gets credit.

That is who the Pacers are.

Now they're 2 wins from a title.

Column from Game 3: www.nytimes.com/athletic/642...

12.06.2025 13:17 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

A few years ago, I asked Jim Irsay about passing down the Colts to his daughters.

"I want them to be who they are. They've known this league since they were in their cribs. They're intelligent. They're good listeners. They're motivated. It's truly a blessing, and rare that it works out this well."

09.06.2025 17:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Jim Irsay thought about this a lot and planned for it. He wanted all 3 daughters to have equal share in ownership β€” and most importantly, for the team to stay in the family.

Carlie Irsay-Gordon has been a heavily involved exec for several years; was expected she took the helm.

09.06.2025 17:48 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Details of the Colts ownership transition, per the team:

Carlie Irsay-Gordon becomes owner + CEO. Essentially, she's the boss.

Casey Foyt becomes owner + executive VP.

Kalen Jackson becomes owner, chief brand officer and president of the Colts Foundation.

09.06.2025 17:48 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Two days, one city, two championship events separated by just seven miles and juxtaposed in scope and spirit.

The Women’s College World Series. The NBA Finals. All happening in Oklahoma City.

http://dlvr.it/TLCfJ0

06.06.2025 18:32 β€” πŸ‘ 29    πŸ” 3    πŸ’¬ 3    πŸ“Œ 0
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Between Pacers' NBA Finals run and Caitlin Clark mania, Indiana is having a basketball moment

A proud basketball state is having a moment.

In Indiana, hoops are as hot as ever.

New at @theathletic.bsky.social

www.nytimes.com/athletic/640...

05.06.2025 15:26 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

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