Giulia Panozzo

Giulia Panozzo (@sequinsnsearch.bsky.social) explains that AI often requires significant human input to refine outputs, struggles with nuanced context, and presents ethical challenges regarding transparency and authenticity.

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You can now verify Google AI-generated images and videos in the Gemini app ✅

We’re expanding our content transparency tools to help you more easily identify content generated by Google AI. Just upload an image or video file and ask, "Was this generated using Google AI?"

I wrote a piece on the negativity bias and its role in marketing for @sejournal.bsky.social, read it here: www.searchenginejournal.com/negativity-b...

A highlight of my career - my first TEDx talk 🔴

It was an incredible experience, led by a wonderful team and shared with an awesome group of speakers. A truly unforgettable one. Thank you, TEDx Vicenza! ❌

#TEDx #TEDxVicenza

Tech rehearsals done 🥹🇮🇹 #TEDxVicenza

This week really said 'I woke up and chose violence'

...and it's only Tuesday

Guess where I am?

Level: easy

💡 Giulia Panozzo

@sequinsnsearch.bsky.social: Enhancing Search with Psychology & Neuroscience. 🧠

SEO meets human behavior.

#SearchNStuff2025 #DigitalMarketing #NeuroMarketing

On Mean Girls day...we don't wear pink, but we talk about search behaviour, LLMs, and POCKETS (no, it's not an acronym, we talk about actual pockets) 💅

@searchwithsean.bsky.social @myriam.dopamine.builders

Fundamentals of Neuromarketing Customer-centricity is no longer up for debate: we know now that SEO and SEM are not only about search engines, but reaching the user behind the screen. But do you really know how to cater for the use...

Book your place here: brightonseo.com/courses/fund...

@brightonseo.com is just around the corner, but you can still secure your ticket to my training 'Fundamentals of Neuromarketing' before prices go up!

If you're coming, you're in for a treat: you get to learn all of this before my uni students do (and you don't get assessed on it, win-win) 🎉

Measuring and Improving UX (when you don’t work in UX) You don't need to work in UX to care about how users navigate your website. Read on to find out the quick fixes that impact both UX and SEO.

I wrote this for an online magazine in July 2024, but it was only available behind a paywall then.

I didn't want it to go to waste, so I republished this on my website (mainly because the image is the best thing I have ever created with AI). Enjoy 🩺

www.neuroscientive.com/post/measuri...

💯

I love going incognito to events and hearing people pitch their GEO services as the best next thing ♥️

Search 'n Stuff Antalya Conference 2025: SEO, AI, PPC, Performance, GA4, Content Explore SEO, AI, eCommerce, paid and organic growth tactics at the Search 'n Stuff Antalya 2025 Conference; future-proof your digital strategy with 40+ experts.

There's still time (but not a lot) to book your ticket for @searchnstuff.co.uk this October - you can get 35% off the conference with my code GPANOZZO35 ✨

Lots of talks and networking opportunities by the sea 🌊

Don't walk, RUN to get your ticket here ⬇️
searchnstuff.co.uk/conferences/...

The Behavioral Data You Need To Improve Your Users' Search Journey Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.

The Behavioral Data You Need To Improve Your Users' Search Journey - via @sejournal.bsky.social & @sequinsnsearch.bsky.social #seo

A few stills from #BelgradeSEOConference last week - a great debut for @iva-jovanovic.com and team, I am stoked I was part of this very first (and very successful) edition along with this great group of speakers! 🪄

Happy birthday @jlwchambers.bsky.social ! 🥳

The Behavioral Data You Need To Improve Your Users' Search Journey Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.

My new article "The Behavioral Data You Need To Improve Your Users’ Search Journey" is now live on Search Engine Journal! 🧠

www.searchenginejournal.com/the-behavior...

Back in Antalya to deliver some magic this October! 🪄🧠

And we're back in Barcelona this November 🇪🇸

Thanks for the invite, @webcertain.bsky.social !

Tickets and agenda here: events.webcertain.com/internationa...

Everyone now is talking about human behaviour - so how about you come and learn about it for real at the next #brightonSEO? 🧠

You can see the content of my training "Fundamentals of Neuromarketing" and secure your spot here: brightonseo.com/courses/fund...

Prices go up tomorrow!

#brightonSEO

Cartoon of a judge declaring, "Case closed! Give them the SEO budget," while a laptop displays a Sitebulb SEO webinar slide on delta formulas.

Sometimes trying to get SEO budget for basic things can feel you like are on trial — and like being on trial, evidence can help! 🧑‍⚖️

@sequinsnsearch.bsky.social did an excellent @sitebulb.com workshop on how to get that evidence that you can watch for free: www.youtube.com/watch?v=dzTw...

SEO Testing: the complete open-source guide (without paid tools) This comprehensive guide to SEO testing walks you through how to run impactful experiments, from formulating hypotheses to selecting test designs and analyzing results, without relying on paid tools.

My guest article is out on @level343.bsky.social blog!

Everything you wanted to know (and more) about SEO Testing: level343.com/search-marke...

I ran a neurophysiological study to find out how we respond to AI vs Human material. And it helped me figure out what the future of our industry looks like...read about it all on Search Engine Journal ⬇️

YouTube video by Good Signals SEO Office Hours 2nd May 2025 ft. Jo Turnbull, Yordan Dimitrov, Sean Barber, Giulia Panozzo

At the start of May, I had the absolute pleasure of co-hosting #SEOOfficeHours with Jo Juliana Turnbull.

Our special guests were @sequinsnsearch.bsky.social and @searchwithsean.bsky.social

Thank you Michael @goodsignals.com and Jo for this incredible opportunity.

youtu.be/A4qHN3pqZtU?...

I loved every second of #WMF2025 - a massive expo full of innovation and incredible talks, in one of my favourite cities. We worked in the sun, ate like royalty, met up with industry friends and averaged 20K steps a day.
(And I did a talk of course).

Alla prossima, Bologna! 🇮🇹

Giulia Panozzo (@sequinsnsearch.bsky.social) explains that as you grow in your career, your focus shifts from basic needs to self-fulfilment, and it's okay not to master everything, especially in junior roles.

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A photo of Giulia Panozzo with the text "We have been put through a time of unprecendented change and investing in your skill set is the one thing that you have control over. SEO has not only been about search engines for a long time now. You have to run with this change."

Giulia Panozzo (@sequinsnsearch.bsky.social) believes that investing in your skills is key in times of rapid change because SEO now goes far beyond search engines, and adapting to this is essential.

maj.to/3QUnZ3H

Excited to be back in Antalya in October!
Tickets are selling fast for this one: imagine a conference at a seaside resort, with awesome food, insightful talks and brilliant networking all around...you know it's an opportunity not to be missed!

Run to get your spot🏃🏻‍♀️