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Kaitlin McCready

@kaitmccready.bsky.social

Tech. Energy. Transportation. Public trust. Formerly at U.S. Joint Office of Energy and Transportation, MTA, Edelman, Oracle. Founder of Communio Strategies and author of Trust Issues https://readtrustissues.substack.com

262 Followers  |  426 Following  |  180 Posts  |  Joined: 18.11.2024
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Posts by Kaitlin McCready (@kaitmccready.bsky.social)

Real β€œturning an internship into a job on my resume” energy

06.03.2026 02:48 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I think a lot about trust and your point gets at something so importantβ€”the most dangerous opposite of trust isn’t distrust. It’s a mix of indifference and suspicionβ€”β€œthe fix is always in so why bother.”

05.03.2026 22:20 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

PSA for the English major

05.03.2026 21:38 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This reminds me of when Israel bombed the nuclear sites and reporting said Trump watched Fox News’ coverage to determine if he should engage or not.

β€œModeling for second and third order effects” = reacting to how diplomacy is covered on the news (and specifically, via a highly distorted network).

05.03.2026 15:14 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I think his appeal is super simpleβ€”he’s for something and has a clear vision for it. Best leaders focus on what they’re for, not against.

05.03.2026 03:12 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

They’re continuing to be very clear about who they are. Now we need to stop normalizing it.

05.03.2026 03:01 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Mission Unclear What Trump’s war announcement reveals about a common communications mistake. Plus: Ryan Gosling gives us hope for humanity (maybe?).

The messaging is so all over the place and at the same time not saying anything.

Would love to see fewer polls on β€œdo you approve of this war?” And more of β€œwhat do you think the goal of the war is?”

04.03.2026 01:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

We are all Janet Flitchen

04.03.2026 01:41 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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CBP Tapped Into the Online Advertising Ecosystem To Track Peoples’ Movements An internal DHS document obtained by 404 Media shows for the first time CBP used location data sourced from the online advertising industry to track phone locations. ICE has bought access to similar t...

New from 404 Media: CBP tapped into the online advertising ecosystem to track peoples' movements, according to an internal DHS document. Shows for the first time DHS tracked phones via process for putting ads in ordinary appsβ€”video games, fitness apps, many more www.404media.co/cbp-tapped-i...

03.03.2026 14:07 β€” πŸ‘ 1169    πŸ” 727    πŸ’¬ 31    πŸ“Œ 119
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Real question: do they think we live in caves? Do they think we're unaware that ranked choice voting exists (successfully) in other places and adds real value?

@axios.com @samallard.bsky.social

www.axios.com/local/clevel...

03.03.2026 19:45 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Mission Unclear What Trump’s war announcement reveals about a common communications mistake. Plus: Ryan Gosling gives us hope for humanity (maybe?).

"When the action starts before the objective is clear, the narrative gets written by everyone else."

readtrustissues.substack.com/p/mission-un...

03.03.2026 18:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I continue to be bewildered by the lack of an objective in the messaging. But to not see it in a letter to the very people who are supposed to execute something without an objective is disturbing.

03.03.2026 15:54 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Credit to the comms team hereβ€”this is brilliant narrative framing.

They needed to contextualize "why now." This accomplishes that while also dismissing accountability.

But it won't be effective bc it's too lateβ€”it wasn't part of the initial messaging from the President, so now it seems defensive.

02.03.2026 19:44 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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This is amazing.

www.getyourfuckingmoneyback.com

27.02.2026 17:49 β€” πŸ‘ 36988    πŸ” 11948    πŸ’¬ 496    πŸ“Œ 800

Yesterday I had a Lyft driver who told me he was desperately trying to get a job with Amazon for the health benefits, even though he know it would make his health worse.

He was desperate because he went from paying nothing for health insurance to paying $303/month in January.

25.02.2026 02:58 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Co-sign this

25.02.2026 02:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Your team is AWESOME.

25.02.2026 02:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I'm joining a Run for Something candidate call tonight at 8 p ET.

Can't think of a better way to pregame for the State of the Union.

@amandalitman.bsky.social @runforsomething.net

24.02.2026 21:55 β€” πŸ‘ 8    πŸ” 1    πŸ’¬ 0    πŸ“Œ 1

I’m a communications pro. I took a job in public sector exactly because of what you’re talking aboutβ€”how people experience government IS communications!

18.02.2026 21:42 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Glad to finally have an end to one of the truly dumbest episodes in a while

18.02.2026 17:23 β€” πŸ‘ 30    πŸ” 4    πŸ’¬ 5    πŸ“Œ 0
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Now THIS is how you write a headline.

1 Brief
2 Contextual
3 Intention-oriented

18.02.2026 17:54 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Mia Valentina Paz Faria
A 7-year-old from Venezuela who was living in Austin, Texas 
Detained for 70 days

β€œI don’t want to be in this place I want to go to my school.”

Mia Valentina Paz Faria A 7-year-old from Venezuela who was living in Austin, Texas Detained for 70 days β€œI don’t want to be in this place I want to go to my school.”

UPDATE: Staff at the ICE concentration camp in Dilley, Texas have begun raiding the dormitories of kids and their parents to confiscate and destroy letters from the children. This is in response to the ace reporting by 
@micarosenberg
 et al for ProPublica:

UPDATE: Staff at the ICE concentration camp in Dilley, Texas have begun raiding the dormitories of kids and their parents to confiscate and destroy letters from the children. This is in response to the ace reporting by @micarosenberg et al for ProPublica:

β€œI don’t want to be in this place I want to go to my school.”

- 7 year old imprisoned by ICE for 70 days in a concentration camp in Texas.

Today, after @propublica.org published this story, the camp was raided to confiscate letters from the children.

www.propublica.org/article/ice-...

17.02.2026 19:31 β€” πŸ‘ 12168    πŸ” 7003    πŸ’¬ 325    πŸ“Œ 832
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Why should I believe you? Anthropic's Super Bowl ad staked its position on a promise to be different. I once made a similar promiseβ€”and I watched it come undone on live TV. Plus: The other Super Bowl ads I noticed.

Anthropic's Super Bowl ad established how it's different from OpenAI. Its critics already are calling that Anthropic won't be able to deliver.

I once made a brand promise to be differentβ€”and I watched it fall apart on live TV.

I learned a lot from the hardest day in my career:

10.02.2026 19:10 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Prominent climate scientist argues it's time to ditch the 'myth of neutrality' | CBC Radio Climate scientist Katharine Hayhoe talks to Bob McDonald about the polarization of science and why she thinks scientists should stop pretending to be neutral when it's our planet at risk.

β€œScientists should stop trying to be neutral and instead embrace their values,”says a group of top climate scientists, including @katharinehayhoe.com. The neutrality myth is harming the reputation of science right when we need it most.” #ClimateCrisis

Science isn’t neutral. It’s science.

10.02.2026 04:25 β€” πŸ‘ 374    πŸ” 146    πŸ’¬ 13    πŸ“Œ 18

It just reminded me that the bald eagle is essentially a mascot for big government and environmental regs since it prob wouldn’t exist anymore if it wasn’t for EPA. So yeah.

09.02.2026 04:26 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I can’t stop thinking about how Redfin/Rocket Mortgage believe we need to both 1 buy a house and 2 endure a tragedy to build relationships with neighbors

09.02.2026 02:58 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I think Amazon just confirmed the average person's greatest fears about AI with that Alexa ad.

09.02.2026 02:31 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Budweiser ad is a great opportunity to recall the reason we still have bald eagles at all is thanks to big government intervention.

09.02.2026 02:14 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

MAGA: Yeah, Greenland!

Also MAGA: Get Puerto Rico out of the Super Bowl halftime show.

09.02.2026 01:38 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Depressing that Redfin / Rocket Mortgage think we need to both buy a home and endure a tragedy to build relationships with neighbors

09.02.2026 01:25 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0