Erich Schuler @erichschuler

FFXIV is trying out Bluesky! 🦋

Follow us and 🔁 while you're here so you and fellow Warriors of Light never miss #FFXIV news on Bluesky!

For our fans around the world, be sure to check out our regional accounts as well! ❤️

@fr.finalfantasyxiv.com
@de.finalfantasyxiv.com
@jp.finalfantasyxiv.com

10.06.2025 11:02 — 👍 12320 🔁 5260 💬 885 📌 370

'Balatro': Turning Low Resolution into High Praise In this session, Wout van Halderen unpacks the marketing strategy behind Balatro, a roguelike deckbuilder with unconventional visuals that presented significant challenges in traditional marketing cha...

Watch this GDC Vault talk about marketing Balatro if you think Balatro just marketed itself by being a good game.

21.04.2025 17:39 — 👍 102 🔁 25 💬 4 📌 2

YouTube video by Georgia Game Developers Association Game Developers Conference 2025 Report

We had a good panel discussion on this year's #GameDev Conference. Thanks to Eric Allen, Cody Fletcher, @weslandish.bsky.social @erichschuler.bsky.social , and Claire Combs for their insights youtu.be/KQlkjvz2x6A #gamedev #GDConf

21.04.2025 15:12 — 👍 9 🔁 3 💬 0 📌 0

We are excited to announce the return of A New World: intimate music from FINAL FANTASY to MomoCon on Sunday May 25th at 12pm!

This event will have a small extra ticket fee, with VIP front section ticket options as well, now available for purchase at momocon.com/registration/

13.02.2025 20:05 — 👍 17 🔁 2 💬 0 📌 1

We are happy to welcome acclaimed video game directors Suda51 and SWERY to MomoCon 2025!

02.04.2025 14:45 — 👍 58 🔁 13 💬 0 📌 1

HELL YEAH we're going to MomoCon ( @momocon.bsky.social ) again this year!🤘

If you're gonna be in the Atlanta area, swing by and check out @sssuda51.bsky.social 's panel and score some free swag and get your shit signed by the man himself!👍

#momocon

05.04.2025 03:00 — 👍 83 🔁 16 💬 0 📌 1

Yes, Mario Kart World's Cow Can Eat Burgers and Steak - IGN I feel like we've earned a reprieve today from the news chaos of tariffs and Nintendo Switch 2 pricing, so here's something fun for your Friday: IGN played Mario Kart World at a Nintendo event in New ...

me, emailing Nintendo all week: can you comment on pricing, backward compatibility, pricing, tariffs, pre-orders, family NSO memberships, pricing)

me, emailing Nintendo today: hi, so about Cow

www.ign.com/articles/yes...

04.04.2025 21:11 — 👍 1604 🔁 238 💬 41 📌 19

Looking for the current Game Informer staff on Bluesky? We've put together this handy Starter Pack!

25.03.2025 22:16 — 👍 614 🔁 135 💬 22 📌 1

Big congrats—so well deserved!

25.03.2025 22:35 — 👍 1 🔁 0 💬 0 📌 0

Fantastic news! So glad to see GI back with you at the helm.

25.03.2025 22:33 — 👍 0 🔁 0 💬 0 📌 0

Congratulations! It’s great to see GI return, especially with you as part of the team.

25.03.2025 22:31 — 👍 0 🔁 0 💬 0 📌 0

Game Informer is back! The entire team is returning and we can't wait to reconnect. Come join us to celebrate the best in games, the people who make games, and the people who play games from all around the world.

www.gameinformer.com/letter-from-...

25.03.2025 19:51 — 👍 6270 🔁 1760 💬 304 📌 699

I can meet you there!

21.03.2025 21:13 — 👍 0 🔁 0 💬 1 📌 0

I’ll be in the Expo Hall for the next hour. Stop me to say hi if you see me there!

21.03.2025 21:04 — 👍 0 🔁 0 💬 1 📌 0

Sorry, my schedule was packed today! Let me know what your availability looks like tomorrow or Friday, and we can coordinate.

20.03.2025 05:43 — 👍 0 🔁 0 💬 1 📌 0

I’d be happy to say a quick hello this week! Let me know a time and place that works for you, and I’ll do my best to make it happen!

19.03.2025 20:46 — 👍 0 🔁 0 💬 1 📌 0

Erich Schuler at GDC 2025

Greetings from GDC! Always happy to connect—reach out if you’d like to chat about marketing, comms strategy, or just geek out over games!

#GDC2025 #GameIndustry #Networking

19.03.2025 19:25 — 👍 3 🔁 0 💬 1 📌 0

Mount Rainier

Seattle

On my way to GDC! Had a connecting flight in Seattle—nice to get a brief glimpse of the Pacific Northwest again.

18.03.2025 18:02 — 👍 4 🔁 0 💬 0 📌 0

Happy Mario Day 2025 Art

Happy MAR10 Day! 🍄🎉

My first game was Super Mario World on SNES—a Christmas gift that kicked off my love for gaming. Years later, that passion led to a career, and I even did PR for The Super Mario Bros. Movie. A full-circle moment!

What’s your favorite Mario memory?

#MarioDay #SuperMario

11.03.2025 03:31 — 👍 2 🔁 0 💬 0 📌 0

Erich Schuler is attending GDC 2025

Confirmed: I’m heading to GDC 2025! 🎉

Huge thanks to @amirsatvat.com's Games Community for making this trip possible! I’ll be in SF from March 18–21—if you’re attending, let’s connect!

Looking forward to seeing everyone there! #GDC2025 #GameDev

04.03.2025 23:48 — 👍 6 🔁 1 💬 0 📌 0

Pokémon Presents Event Coming Next Week - IGN The Pokémon Company has announced that a Pokémon Presents event will provide updates on the franchise next week.

Pokémon Presents is set for Feb 27! Will we get news on the next mainline game? More on Pokémon Legends: Z-A? Updates for GO, Sleep, or TCG?

No matter what, Pokémon has a way of bringing fans together. What are you hoping to see? 👀

www.ign.com/articles/pok...

#PokemonDay #PokemonPresents

24.02.2025 00:59 — 👍 1 🔁 0 💬 0 📌 0

This year feels different. For the first time in a while, I’m just a fan again. No reports, no tracking—just waking up, tuning in, and enjoying the surprises with everyone else. It’s a bit surreal after being so involved, but also a nice change of pace.

24.02.2025 00:59 — 👍 2 🔁 0 💬 1 📌 0

2025 Pokémon Day on February 27

For years, Pokémon Day wasn’t just about watching announcements—it meant working with TPCi to track sentiment, compile reports, and analyze reactions in real-time. Every reveal shaped the narratives we monitored. It was fast-paced, exciting, and required full attention from start to finish.

24.02.2025 00:59 — 👍 3 🔁 0 💬 1 📌 0

a witch with green face paint and a black hat says " yes " ALT: a witch with green face paint and a black hat says " yes "

I love that!

23.02.2025 00:23 — 👍 0 🔁 0 💬 0 📌 0

After 'Failing to Meet Expectations' at Launch, Final Fantasy 7: Rebirth Shoots to No.3 in U.S. Charts With Steam Debut - IGN January is always a quiet month for video games. With only one new game release cracking the top 20 and the predictable domination of Call of Duty, there's little to crow about from last month... exce...

I'm off to play more Rebirth! Meanwhile, check out the great article by @duckvalentine.bsky.social on Rebirth’s Steam success: www.ign.com/articles/aft...

(6/6) #FF7Rebirth

22.02.2025 23:56 — 👍 1 🔁 0 💬 1 📌 0

With game spending & hardware sales declining, platform holders may need to reassess the long-term value of exclusivity deals. Could we see a shift toward broader launches? What do you think—should Square Enix change its approach? (5/6) #FF7Rebirth

22.02.2025 23:54 — 👍 0 🔁 0 💬 1 📌 0

Of course, we don’t know what Square Enix’s expectations were—maybe they were just set unrealistically high. At the same time, exclusivity deals provide incentives that support development & marketing. (4/6) #FF7Rebirth

22.02.2025 23:54 — 👍 0 🔁 0 💬 1 📌 0

This success highlights the value of cross-platform releases. Will it influence Square Enix’s strategy for future entries? Exclusivity benefits platform holders, but wider launches seem far more sustainable for publishers. (3/6) #FF7Rebirth

22.02.2025 23:54 — 👍 0 🔁 0 💬 1 📌 0

Square Enix claimed Rebirth “failed to meet expectations,” but was the issue really demand—or just limited access? This also reinforces how the PC release acted as a second major marketing & PR beat, reigniting hype and drawing in new players. (2/6) #FF7Rebirth

22.02.2025 23:54 — 👍 0 🔁 0 💬 1 📌 0

Final Fantasy VII Rebirth

Just started Final Fantasy VII Remake and Rebirth on PC last month, and I’m loving the experience. Seeing Rebirth jump from No.56 to No.3 in the U.S. charts after its Steam launch proves how much demand existed beyond PlayStation exclusivity. 🔥 (1/6) #FF7Rebirth

22.02.2025 23:54 — 👍 2 🔁 0 💬 1 📌 0

Erich Schuler

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