Carter Lusher

To dig deeper read the full “Forrester’s 2Q 2025 Earnings – The Influence Erosion Continues” research note on Lusher Advisory: AR Intelligence

lusheradvisory.substack.com/p/forresters...

Also, join Thursday's webinar. bit.ly/LusherAnalys...

Forrester’s 2Q 2025 Earnings – Influence Erosion Continues
“Influence Metrics” Down For 11th Consecutive Quarter

Forrester’s 2Q25 earnings delivered more worrying signals for Analyst Relations leaders and technology vendor executives tracking the firm’s relevance in enterprise buying decisions.

bit.ly/LusherAnalys...

🚨 Join me on the Lusher Advisory webinar: “Analyst News Roundup – Earnings Season Edition“ to find out.

What do you think? Bring your thoughts and join in the conversation.

🗓 Thursday, August 7 | 🕗 8 am PDT | 5 pm CEST | 8:30 pm IST| ⏱60 minutes

🔗 Registration link in comments

#AnalystRelations

Contract Jujutsu: AR’s Underutilized Secret Weapon in Analyst Firm Negotiations How to leverage “The Three-Step Gambit” to turn analyst firm pressure into negotiating power

Here is a link to the Lusher Advisory research note.

lusheradvisory.substack.com/p/contract-j...

🚨 Contract Jujutsu: AR’s Underutilized Weapon in Negotiations

Analyst firm pushing for quick & very early renewal with extended lock-in? Smart AR pros don’t rush to sign—they negotiate with leverage.

New - Lusher Advisory: The AR Playbook - Contracts & Procurement # 1

#ARchat #AnalystRelations

This was a great conversation with a lot of really smart folks.

YouTube video by AR Chat EP4 Cater Lusher

Looking for a podcast focused on Analyst Relations?

Look no further - #ARchat has you covered.

In this episode we talk about the wider trends in AR with leading market tracker @carterlusher.bsky.social

youtu.be/gbQLVOtFX7c?...

🔍The Hidden Value of Analyst Research

📅 Join us LIVE this Friday, March 21, at 7:00 AM PDT.

🔗 Learn more & register now: lnkd.in/g88J3u65

Because this event is live, your questions, comments, and observations will shape the discussion. Let’s make this a lively and interactive chat! 🔥

🚨 Forrester Research’s 3rd largest investor slashes holding by nearly 50%

Forrester’s investor downsizing is a data point not to be ignored

⚠️ AR Pros: What’s Your Next Move?

#ARchat #AnalystRelations

lusheradvisory.substack.com/p/blackrocks...

It’s official!! The 2025 SuperNova Awards application is open! Submit your top case studies TODAY. Are you an early adopter implementing emerging technology to transform your business? Then submit your nomination here:

🚨 Forrester Research's 4Q 2024 Earnings – Is This AR's Strategic Inflection Point?

💡Eight consecutive quarters of influence metrics erosion demands AR’s engagement reassessment.

Dig Deeper... lusheradvisory.substack.com/p/forresters...

#ARchat #AnalystRelations #Forrester #Gartner

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In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the…

https://analystrelations.org/2025/03/05/iiar-interview-with-josh-greenbaum-enterprise-applications-consulting/?utm_source=bluesky&utm_medium=jetpack_social

Wow, what a blast from the past!

Ovum Fireside Chat – IIAR version – Part 2 Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter. The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses. Read this post on the IIAR blog for more information: 23th November 2020.

Ovum Fireside Chat – IIAR version – Part 2

Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter. The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is…

Thanks for the shout out!

Hi everyone. To help my AR colleagues connect here, I’ve created an Analyst Relations starter pack. Welcome to Bluesky!
go.bsky.app/6b658oQ

#analystrelations #archat

Gartner's brand is as strong as it is because of attributes like independence, un-biased, and clear distinction between research and sales. As a former Gartner analyst, I can attest. This list should be amplified and relayed to end customers, as it will do nothing but strengthen Gartner's revenue.

Constellation's Artificial Intelligence Forum 2025

Next week we’re in Menlo Park on 3/6 for #AIF2025, the leading #innovation event for enterprise execs seeking to advance their AI efforts. We’ll hear from tech visionaries on how #AI will permeate all aspects of society, business, & technology. Learn more: buff.ly/4ihxR2T @rwang0 @MMinevich

As we step into 2025, the landscape of digital transformation promises significant shifts, driven by global economic, political, and technological changes. For businesses embarking on digital transformation, understanding these trends is critical. Companies planning changes to their enterprise architecture or investing in new enterprise software must anticipate market developments and align their strategies accordingly. Enterprise software vendors, particularly product teams, will also benefit from these insights as they refine their roadmaps. Meanwhile, executives and consultants navigating this evolving environment need to evaluate the potential impact on their careers and adapt to product strategy shifts. This video and its accompanying blog aim to provide clarity on these dynamics and equip all stakeholders to make informed decisions in 2025. The overarching theme influencing digital transformation trends in 2025 is rooted in macroeconomic shifts. The global economy has faced considerable challenges over the past four years, shaped by factors like high interest rates, economic uncertainty, and geopolitical changes. However, with recent reductions in interest rates and a more business-friendly U.S. administration, there is cautious optimism. While the first half of the year may remain conservative regarding enterprise software investments, the latter half could see a surge in activity as confidence builds. The interplay of policies, tariffs, and inflationary pressures will continue to shape market dynamics, with potential for both opportunities and challenges across industries. One of the most significant shifts to watch in 2025 is the impact of regulatory changes on large-scale enterprise software deals. Under the previous administration, many major consolidations were stalled, restricting market movement. The new administration's more permissive stance could pave the way for these deals, driving market momentum and altering the enterprise software ecosystem. As these changes unfold, businesses will need to adapt their processes and architectures to align with emerging realities. By analyzing the top 15 trends shaping digital transformation in 2025, this discussion will provide actionable insights to help organizations and professionals navigate this exciting yet complex year ahead. The list covered as part of this video: 1. AI-augmented agents and AI governance platforms 2. Chat-GPT induced revised search patterns and consumer behavior 3. Continued consolidation of the enterprise software industry 4. Cloud/SaaS expense reduction and SaaS licensing price pressure 5. Surge in M&A activities and deal flow 6. Continued reallocation of skill sets and their impact on business processes 7. Geopolitical impact on business processes 8. More disruptions caused by software supply chain and cybersecurity issues 9. Collaborative partnerships and continued acquisition of networks producing data 10. (No more) Breakup of large corporations and antitrust laws blocking large deals 11. Continued digital transformation failures and focus on enterprise architecture 12. Energy-efficient algorithms and computing 13. Revised processes for sustainability and e-invoicing 14. OmniChannel, collaborative experience, and operational intelligence platforms 15. Race to quantum technologies ------------------------------- Resources and Links Read More: Download our 2025 digital transformation report: https://www.elevatiq.com/guides-and-reports/digital-transformation-trends-report/ Download the ERP Selection Guide: https://www.elevatiq.com/guides-and-reports/erp-selection-guide/ Download our ERP Selection Requirements Matrix: https://www.elevatiq.com/resources/ERP-Requirements-Template/ Download ERP Systems Scorecard Sheet: https://www.elevatiq.com/resources/ERP-Systems-Scorecard-Sheet/ Insights on ElevatIQ: https://www.elevatiq.com/blog/ WBSRocks Podcast: https://podcast.wbs.rocks/ ------------------------------------- If you have any questions or comments about how to navigate the complex digital transformation industry, don’t hesitate to leave a comment on this video or drop us a line at hello@elevatiq.com. ------------------------------- Find me: LinkedIn: https://www.linkedin.com/in/samguptausa/ Twitter: https://twitter.com/samguptausa Listen and subscribe: 🎧 Apple: http://ow.ly/UHT950HKrf8 🎧 Spotify: http://ow.ly/1vYw50HKrf0 🎧 Google: http://ow.ly/JMBG50HKrf7 ------------------------------------- Background Soundtrack: Away From You – Mauro Somm #2025Trends #DigitalTransformation #PublicSector Top 15 Digital Transformation Trends In 2025 | ERP Trends | CRM Trends | Enterprise Software Trends

The #ERP vendors of “dying” product ecosystems – where maintaining #cybersecurity patching may be higher than licensing revenue – are likely to retire. www.youtube.com/watch?v=UhnCOJGqvYI

Follow 5 Friday - February 28, 2025 Here are five wicked smart AR pros to follow

💡Follow 5 Friday - February 28, 2025

Here are five wicked smart AR pros to follow

open.substack.com/pub/lusherad...

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Join us for the IIAR>’s first-ever independent analyst panel, where we’ll explore fresh perspectives and new approaches to analyst relations. Hear…

https://analystrelations.org/2025/02/27/around-virginie-oshea-from-firebrand-research-in-10-questions-2/?utm_source=bluesky&utm_medium=jetpack_social

Gartner's Federal Contracts Under DOGE's Axe: AR Impact Alert Breaking Analysis: DOGE has already cut 11 Gartner Federal contracts, with $58M more at high risk in Q2-Q3 2025

🚨Gartner's Federal Contracts Under DOGE's Axe: AR Impact Alert

Breaking Analysis: DOGE has already cut 11 Gartner Federal contracts, with $58M more at high risk in Q2-Q3 2025

#ARchat #Gartner #Forrester #IDC

lusheradvisory.substack.com/p/gartners-f...

IIAR> Independent Analysts Panel, 13 March Independent analysts play a crucial role in shaping the technology landscape, offering unique insights and agility that larger firms often lack. In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms.

IIAR> Independent Analysts Panel, 13 March

Independent analysts play a crucial role in shaping the technology landscape, offering unique insights and agility that larger firms often lack. In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six…

If you’re exploring ERP systems or interested in understanding the top ERP solutions for 2025, this guide provides valuable insights into the leading products in the market. Unlike vendor-focused rankings, this list emphasizes the individual ERP systems, evaluating their unique capabilities and fit for specific industries or business models. It’s worth noting that some products you may expect to see might not appear, as this list doesn’t solely focus on market share or vendor dominance. Instead, it evaluates factors like functionality, scalability, and suitability for diverse companies and industries. If your business operates in a particular niche, consider exploring specialized lists, such as those tailored to manufacturing or specific market segments like plastic extrusion. These niche lists can offer more precise recommendations but may still require deeper evaluation based on your unique requirements. When selecting an ERP system, one critical factor is whether its strategy is prescriptive or generalized. Prescriptive ERP systems are designed for specific industries, bundling relevant integrations and add-ons into a cohesive suite. While these systems can offer cost-effective implementation for niche businesses, they may lack the flexibility to accommodate diverse or evolving business models. On the other hand, generalized ERP systems cater to a broader range of industries and geographies. They boast mature ecosystems with more consultants, partners, and add-ons, making them ideal for businesses that require scalability and adaptability. However, understanding the trade-offs between these two categories—such as integration challenges or limited ecosystem options—is essential when determining which ERP system aligns with your needs. Lastly, businesses must weigh factors like global versus localized ERP systems and their ability to support varying regulations, languages, and geographies. Global ERP systems often include built-in localization features, reducing dependency on add-ons, which minimizes implementation risks. Conversely, localized ERP systems focus on specific regions but may struggle to scale globally. Additionally, ERP selection should account for factors like product roadmaps, community momentum, investor backing, and technological innovation. These elements are crucial to determining the long-term viability of an ERP solution. By carefully assessing these layers and aligning them with your business model and goals, you can reduce risks and select an ERP system that optimally supports your organization’s growth and operational needs. The list covered as part of this video: 10. Odoo 9. Acumatica 8. IFS 7. Epicor Kinetic 6. Infor CloudSuite LN/M3 5. Microsoft Dynamics 365 Business Central 4. Oracle Cloud ERP 3. Microsoft Dynamics 365 F&O 2. SAP S/4 HANA 1. NetSuite ------------------------------- Resources and Links Read More: https://www.elevatiq.com/post/top-erp-systems/ Download our 2025 digital transformation report: https://www.elevatiq.com/guides-and-reports/digital-transformation-trends-report/ Download the ERP Selection Guide: https://www.elevatiq.com/guides-and-reports/erp-selection-guide/ Download our ERP Selection Requirements Matrix: https://www.elevatiq.com/resources/ERP-Requirements-Template/ Download ERP Systems Scorecard Sheet: https://www.elevatiq.com/resources/ERP-Systems-Scorecard-Sheet/ Insights on ElevatIQ: https://www.elevatiq.com/blog/ WBSRocks Podcast: https://podcast.wbs.rocks/ ------------------------------------- If you have any questions or comments about how to navigate the complex digital transformation industry, don’t hesitate to leave a comment on this video or drop us a line at hello@elevatiq.com. ------------------------------- Find me: LinkedIn: https://www.linkedin.com/in/samguptausa/ Twitter: https://twitter.com/samguptausa Listen and subscribe: 🎧 Apple: http://ow.ly/UHT950HKrf8 🎧 Spotify: http://ow.ly/1vYw50HKrf0 🎧 Google: http://ow.ly/JMBG50HKrf7 ------------------------------------- Background Soundtrack: Away From You – Mauro Somm #ERP #ERPSoftware #ERPSelection Top 10 ERP Systems in 2025 | Best ERP Systems | Top ERP Software | Top ER P Packages

While the discrete market is super crowded with competing and overlapping solutions, the process market is highly fragmented. Care for similar insights? Subscribe to the #WBSRocks podcast today. www.youtube.com/watch?v=T28EqsfmSyg

Top 10 TMS Systems In 2024 TMS Systems: Top 10 TMS systems In 2024 and how each solution differs in its capabilities and solution maturity

Similar to #WMS, #TMS systems come in various forms. At times, they function as tools for supply chain consulting firms to oversee their transportation clients. www.elevatiq.com/post/top-tms-systems/

Ai2’s Ali Farhadi advocates for open-source AI models. Here’s why Ali Farhadi, CEO of Ai2, believes the best way to boost innovation in artificial intelligence is through open-source AI models.

Ai2’s Ali Farhadi advocates for open-source AI models. He believes the closed nature of AI research hinders innovation.
zurl.co/RawgV
#ai #genai #opensource #llms

📈#Gartner’s Q4 2024 Earnings – GTS Sales Hiring Accelerates to new high

$4 Billion GTS Research Contract Value Milestone

🚨 Implications for vendor industry analyst relations:
Gartner continues to grow its influence… relentlessly.

www.linkedin.com/feed/update/...

#ARchat #AnalystRelations

Coming Soon: Analysis of Forrester and Gartner Q4 and FY 2024 Earnings

Behind the scenes: I'm reimagining my quarterly analysis of Gartner and Forrester earnings for 2024.

lusheradvisory.substack.com/p/coming-soo...