Carter Lusher

Gartner layoffs: what AR teams should do now. ⚠️

Coverage churn risk on the left. Strategic reality on the right.

If you manage analyst relationships, validate topic ownership this week—not next quarter.

bit.ly/Gartner_Layo...

bit.ly/Gartner_Stra...

Seeing churn already? Drop a datapoint 👇

The New "Exchange Rate" for Content: Why Cloudflare Bought Human Native Cloudflare’s acquisition of Human Native signals a shift from blocking AI bots to licensing content. Learn how "data enrichment" is the new SEO.

Stop trying to block AI. Start trying to bill them.

Most marketers view AI scrapers as a security threat. Cloudflare views them as a customer. Cloudflare just acquired Human Native, a UK-based AI data marketplace (Jan 15, 2026).

www.shashi.co/2026/01/the-...

Agentic by Design: Adobe’s Strategic Pivot to the Machine-Readable Web Extended analysis of Adobe’s Agentic Web. We break down the impact on enterprise customers, identify the key beneficiaries, and map out the disruption

If an AI agent creates a shopping list for your customer tomorrow, will your product data be structured enough to make the cut? Or is your content locked in a format only humans can read?
www.shashi.co/2026/01/agen...

Gartner Layoffs Hit Research: Strategic Restructuring, Not Financial Panic

The story isn’t about cuts… it’s about reassignment. Counterintuitively, some coverage areas may expand, not contract.

January 16, 2026 · AR & Analyst Industry Watch #29

lusheradvisory.substack.com/p/gartner-la...

🚨Analyst News Roundup – 3rd Quarter 2025 🚨

Thursday, Nov 20, 2025
55 minutes | 8:30 am PST | 4:30 pm GMT | 10:00 pm IST

Join me for a fast-paced, insight-packed live webinar that breaks down the latest news from the IT industry analyst ecosystem.

Register & more info bit.ly/3Q25_Analyst...

IT-Harvest Launches Security Stack Analysis: A Breakthrough for Mapping Cybersecurity Tools to NIST CSF 2.0 Helps large enterprises to rationalize their security stacks.

Launch of Security Stack Analysis tool. www.einpresswire.com/article/8596...

Will Analysts Get into the News Business? Analyst relations teams need to prepare for a shift in analyst research publishing

Here is the link to the research note on Lusher Advisory: AR Intelligence.

October 5, 2025 · Inquiry of the Week # 7 · AI, AR, & the Analysts # 23 · AR Playbook: Fast-Response Operations # 1

lusheradvisory.substack.com/p/will-analy...

The other day, a wicked smart AR pro asked me a question that stopped me mid-conversation.

"Is Gartner going to get into the journalism business?" 🤔

Hmm… sounds provocative, but it’s not far-fetched.

Link to the Lusher Advisory research note in comments

#ARchat #AnalystRelations

🚀 Same-Day Analyst RFI Turnaround?

Not hype — real, working AI.

Big thanks to the Databricks team for joining me live to showcase ARIA (Analyst Relations Intelligent Assistant).

Highlights:
✅ Demo that wowed
✅ Hard-hitting questions
✅ Transcript

lusheradvisory.substack.com/p/databricks...

Welcome! You are invited to join a webinar: See how Databricks delivers same-day analyst RFI turnaround – powered by AI. After registering, you will receive a confirmation email about joining the webi... How? Databricks' AR Intelligent Assistant (ARIA) handles 90% of RFI drudgery, freeing AR teams for the strategic 10% that shapes market positioning. Join Databricks’ Sonya Vargas and Lusher Advisory’...

Over 122 of your closest personal friends are already registered... be there or be square!

bit.ly/-demo-discus...

Tick, tick, tick... still time to register for Tuesday's webinar:

Databricks delivers same-day analyst RFI turnaround – powered by AI

🔗 Registration link in comments

📅 Thursday, Sept 30, 9 am PDT

Watch what they do, not what they say:

3/10/25 "...we’re 3 to 6 months from...AI writing 90 percent of the code. And then in 12 months, we may be in world where AI is writing essentially all of the code,” Anthropic CEO

Today- Anthropic will 3x international workforce, expand applied AI team 5x
🤔

Anthropic CEO Says AI Could Write '90% Of Code' In '3 To 6 Months'—Warns 'Every Industry' Will Be Affected AI could soon write 90% of software code in as few as three to six months, Anthropic CEO Dario Amodei said at a Council on Foreign Relations event on March 10. He added that within 12 months, nearly a...

March 10, 2025 at Council of Foreign Affairs meeting.

finance.yahoo.com/news/anthrop...

Anthropic to triple international workforce in global AI push Anthropic is accelerating its global enterprise expansion, tripling its international headcount and pushing deployment of Claude’s AI models across industries.

September 26, 2025

www.cnbc.com/2025/09/26/a...

What does it take to get into the Gartner Magic Quadrant? The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at enterprise scale. Those signals open doors in procurement processes and can spark partnerships in markets that don't yet know you. It’s a passport to credibility in foreign markets, a proof point that buyers, partners and investors all recognise.

What does it take to get into the Gartner Magic Quadrant?

The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at…

Watch what they do, not what they say:

"...we’re 3 to 6 months from...AI writing 90 percent of the code. And then in 12 months, we may be in world where AI is writing essentially all of the code,” Anthropic CEO 3/2025

Today-Anthropic will 3x international workforce, expand applied AI team 5x

🤔

AR Engage Live 2025 | ARInsights Register Now – It’s Free! Days Hours Minutes Seconds Join fellow analyst relations professionals for two days of dynamic learning, strategic networking, and real connections that drive...

Here is the AR Engage Live event page where you can learn more and register.

www.arinsights.com/ar-engage-li...

#AREngageLive #AnalystRelations #ARchat #AI #AnalystFirms

🚨 Exciting news: I’ll be speaking at AR Engage Live 2025 in San Francisco this November!

My breakout session: “Sneak Peek: How Analyst Firms Are Really Using AI” will go beyond the hype to share never-before-published findings from my ongoing research.

Link to learn more & register in comment 👇

Event link

#ARchat #AnalystRelations

www.linkedin.com/events/talki...

Plot twist: The analyst who analyzes analysts is being analyzed by an analyst!

Wednesday, Sept 24 · 9 am PDT / 5 pm BST / 9:30 pm IST

Mark your calendar and bring your questions… and snarky remarks

No registration – just jump in live. See comment for link

@shashib.bsky.social

Lusher Advisory: AR Intelligence | Lusher Advisory: AR Insights | Substack Strategic insights and practical guidance for technology vendor AR professionals to drive measurable business value. Click to read Lusher Advisory: AR Intelligence, by Lusher Advisory: AR Insights, a ...

To see this and past Follow 5 Fridays you can visit Lusher Advisory: AR Intelligence at

lusheradvisory.substack.com

This week’s theme “folks I had great conversations with this week.”

One of the great pleasures of my role is that I get the opportunity to have conversations with smart – actually wicked smart – AR professionals. Tip o’ the hat to all!

1) Juli Ballesteros, Director AR, BeyondTrust
2) Marc Duke, AR Consultant, Marc Duke Consulting
3) Rebecca Morris, Sr. Director Analyst & Influencer Relations, Coupa
4) Avi Orenstein, Director AR, GitLab
5) Delia Vulpe, MBA, Analyst Relationship Manager, SBS

Details in comments

IIAR> London Cafe, 25th September Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

IIAR> London Cafe, 25th September

Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

👉 Reminder - Lusher Advisory is conducting a survey (Pulse Check) of experiences with and perceptions of the QKS Group.

Takes 9 to 12 minutes.

All responses are confidential and reported only in aggregate.

Every perspective helps us map the analyst ecosystem.

bit.ly/-AR-survey-o...

Advisory Analysts Are Not Consultants: The Subscription Model Explained Gartner is Doomed!... The “Broken Business Model” Edition

Link to the Lusher Advisory research note.

#ARchat #AnalystRelations #AnalystBusinessModel

lusheradvisory.substack.com/p/advisory-a...

🚨Advisory Analysts Are Not Consultants: The Subscription Model Explained

Don't fall into trap of conflating IT analysts (eg Forrester) have same business model as elite consultancies (eg McKinsey).

Marginal cost of supporting an additional client is close to zero

Zero, yes, zero

Link in comment

Futurum Signal Beyond the Hype Decoding Futurum’s Big Launch: Innovation, Hype, and What AR Should Do Next

Link to the research note.

lusheradvisory.substack.com/p/futurum-si...

🚨 Futurum Group launched its new Signal deliverable with bold claims of “disrupting a $90B industry.”

But does it really change the analyst game – or is it hype dressed up as disruption?

Read "Futurum Signal Beyond the Hype" Lusher Advisory: AR Intelligence on the launch.

Link in comment

@edzitron.com Oh, Ed, Ed, Ed. Of course OpenAI can pull this off! Just think back to their January White House Stargate announcement—remember the $500 billion Sam Altman promised? $100 billion in 2025 alone! They’re obviously well on their way to... oh, wait, let me check—well, hmmm, about that…