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Sari Mazzurco

@sarimazzurco.bsky.social

Assistant Professor @SMULawSchool | Internet law, privacy, and IP

349 Followers  |  168 Following  |  19 Posts  |  Joined: 22.11.2024  |  1.648

Latest posts by sarimazzurco.bsky.social on Bluesky

This image shows the logo for SMU Dedman School of Law.

This image shows the logo for SMU Dedman School of Law.

Companies weaponize #TrademarkLaw to suppress unionsβ€”but union marks aren’t branding. They stand for #LaborSolidarity, not source ID. Courts misapply doctrines in union disputes, straying from the law’s history.

Read: spkl.io/63322ATZIr
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30.09.2025 20:00 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Source & Solidarity Trademark law has become the new frontier of union-busting. Companies like Trader Joe’s, Starbucks, and Medieval Times have brought unprecedented suits against

They are normatively different than standard goods, and courts don't yet appreciate that difference. More on that in Source & Solidarity (which I will now have to revise following this decision)!
papers.ssrn.com/sol3/papers....

09.09.2025 21:25 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The court regarded TJU's as a typical trademark producer, interested in selling tote bags for profit. But tote bags, buttons, mugs, etc. are much more like political advertisements for labor unions -- they encourage public support for the labor cause; they publicize its efforts.

09.09.2025 21:25 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

(3) Ninth Circuit applied the standard likelihood of confusion test in a standard way, finding there is a likelihood of consumer confusion as to the source or sponsorship of the tote bags. That's not surprising at all, but that doesn't mean it's right in this context.

09.09.2025 21:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

(2) Ninth Circuit is also correct that the District Court shouldn't have decided TJ's dilution claim on nominative fair use because TJU's never raised it. TJU risks waiver, and nominative fair use was its strongest argument.

09.09.2025 21:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Also, on a MTD there aren't enough facts in the record to establish whether this trademark dispute "involv[es] or grow[s] out of a labor dispute."

09.09.2025 21:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

First thoughts:
(1) Ninth Circuit is right that District Court misapplied the Norris-LaGuardia Act here. It doesn't deprive courts of jurisdiction full-stop, just the ability to award an injunction. A trademark case can be resolved on the merits without the prospect of an injunction.

09.09.2025 21:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
9th Circ. Axes Ruling Trader Joe's 'Weaponized Legal System' - Law360 A California federal judge hastily found that Trader Joe's cooked up borderline-frivolous theories of trademark infringement to punish union organizers, the Ninth Circuit held Monday, finding that uni...

Ninth Circuit just released its opinion in Trader Joe's United. I will be poring over this one!
www.law360.com/appellate/ar...

09.09.2025 21:03 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Source & Solidarity <p><span>Trademark law has become the new frontier of union-busting. Companies like Trader Joe’s, Starbucks, and Medieval Times have brought unprecedented suits

New article by ISP affiliated fellow @sarimazzurco.bsky.social in Michigan Law Review: β€œSource & Solidarity”

Read it here: papers.ssrn.com/sol3/papers....

20.08.2025 13:34 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Source & Solidarity <p><span>Trademark law has become the new frontier of union-busting. Companies like Trader Joe’s, Starbucks, and Medieval Times have brought unprecedented suits

SSRN link: papers.ssrn.com/sol3/papers....

12.08.2025 13:16 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

In the paper, I surface the distinct historical roots of trademark law's recognition and protection of labor union marks. I rely on this history to suggest how courts might re-frame current trademark law standards to fit the context of union-trademark disputes.

12.08.2025 13:16 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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I am delighted, surprised, and humbled that Source & Solidarity is one of the top 10 labor papers downloaded in the last 60 days on @ssrn.bsky.social!

12.08.2025 13:16 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Thank you, Jeanne!

08.08.2025 20:39 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Interesting IPSC project by @sarimazzurco.bsky.social (forthcoming in Michigan Law Review) on the use of trademarks by unions, with a lovely shoutout to our shared home neighborhood of Flatbush

08.08.2025 14:54 β€” πŸ‘ 9    πŸ” 4    πŸ’¬ 2    πŸ“Œ 0

I am also grateful to @laheymann.bsky.social , @marklemley.bsky.social , Chris Buccafusco, and @rtushnet.bsky.social for their thoughtful and insightful comments on an earlier draft.

05.08.2025 12:04 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I want to thank my fantastic research assistants, Julie Papaj and Christa Reed, for their help getting the article ready for submission.

05.08.2025 12:04 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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And here's the abstract:

05.08.2025 12:04 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

A draft is available on SSRN for interested readers: papers.ssrn.com/sol3/papers....

05.08.2025 12:04 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I am beyond excited to share that my article, Source & Solidarity, will be published in Michigan Law Review! @michlawreview.bsky.social

05.08.2025 12:04 β€” πŸ‘ 38    πŸ” 6    πŸ’¬ 2    πŸ“Œ 1

Teaching Tea Rose-Rectanus on Monday. Is there a better way to say the name or am I stuck with the apparent pronunciation? #trademarks #trademarklaw

13.02.2025 21:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Always exciting to unbox the print copies! My latest privacy paper, "Privacy Law's Role in an Information Economy," is also available on SSRN: papers.ssrn.com/abstract=474...

30.01.2025 15:08 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Honestly thought I won an award when I found this lovely mug in my mailbox! Thanks for the great swag, @ericgoldman.bsky.social.

05.12.2024 14:21 β€” πŸ‘ 6    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

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