Rae Christine

Had the honor of attending a private screening for Derrick Rose and he got emotional talking about his love for Chicago and finding beauty in the struggle on the road to greatness

who even is this guy? (i don’t care. my point is he is a nobody compared to them.)

Lmaoooooooo having to clarify bc I know the “well actually” crowd is coming

HOLD UP THE NEW #BACHELOR IS FINE AF 👁️🫦👁️

I read this and thought he meant the St Lunatics and tbh I got a little excited🥹 shoutout Nelly and Murphy Lee

Thanks for the tag!! Justin, would love to chat and lend my expertise!

Hello friend!!!!! What a perfect crossover episode opportunity lol

the no pick from seattle is just making that chicago schedule announcement video really shine harder.

Have you all tried hiring a virtual assistant? If so, where did you find them and what all do you have them do?

I need one for admin tasks, general email responses and file organization.

Have you all tried hiring a virtual assistant? If so, where did you find them and what all do you have them do?

I need one for admin tasks, general email responses and file organization.

I create content that combines my 15+ year career as a publicist with today’s current events.

Like the time I predicted Jonathan Majors and Meagan Good’s marriage

www.tiktok.com/t/ZTYfa5HoG/

I went viral as Green Dress Girl 👗

I was Jake from State Farm 🏡

I lived + worked in the NBA Bubble during Covid 🫧🏀

I led an NWSL team’s brand through a global crisis and team sale ⚽️

I was interviewed about Beyoncè on a Barcelona news program 🪭

I have an 11y/o shih-tzu and 1y/o orange cat 🐶🐱

New here so sharing a quick intro -

👋🏾 I’m Rachel! I’m the CEO of Rae Christine Agency and help athletes, entertainers and sports orgs leverage the power of storytelling and personal branding to grow their business.

15+ years in sports + ent. & M.S. in IMC. A few fun facts 👇🏾

😭😭😂😂

Okay but hear me out, the life size pop-tart coming out of the giant toaster and to be eaten by the winning team was kind of my Roman Empire

My back hurts, wallet hurts, head hurts. Lmfao

(my dog) George hurt his paw and had to go to the vet…AGAIN…and in the process of picking him up I threw out my back

Couldn’t agree more. Trauma journalism is low hanging fruit.

Lol funny enough I worked for the Ricketts for a spell when they bought the Chicago Red Stars.

REALLY HELPFUL STUFF!! LOL. And a good note - storylines are a great way to increase player marketability + NIL potential without effecting the playing line up. Really wish more teams understood this

It’s so niiiiceee *touches drapes*

And it doesnt have to be rooted in struggle and strife. Tell me about the bench warmer who picked up knitting, or the 6th man that loves to play the drums. GIVE ME SOMETHING

When I work with clients in the sports space I ALWAYS start with the “why”. Fans want emotional attachment to stories. Too many front offices don’t invest in getting to know their talent’s stories and fail to adequately connect them with their fans.

one thing is very clear in so many ways in sports — storytelling is still important.

for new teams: what’s the story behind your brand? what’s your why?

just generally, connecting with fans goes beyond the on court product. people wanna feel something. there should be an experience.

What’s up Blue Sky??