Erika | The Author + Marketer

Changing

After over 20 years in the music industry, Kevin Jonas released his first solo song.

A nice reminder that it's NEVER too late to write, publish, and market that book you've been thinking about 💙

open.spotify.com/track/3Fq2jP...

#ForAuthors #WritingCommunity #WriteOn

You are welcome to link to Amazon, just remember that is where you will get the LEAST amount of money per book sale.

The holiday sales have already started!

Which link is are you sending shoppers to?
(You should only focus on one.)

🔗 Your author website
🔗 @bookshop.org
🔗 Your publisher's website
🔗 Your favorite indie bookstore's website

#BookMarketing #ForAuthors #WriterCommunity #AuthorFriends

Want a better chance of getting book reviews❓

Have final copies (digital or physical) ready to send to reviewers 5 months before your pub date!

#BookMarketing #BookReviews #ForAuthors #Writersky #Authorsky

Think about how you feel when someone leaves your book a nice review...

...now go write one for someone else 💙

#Authorsky #Booksky #Readersky #Writersky #AuthorsSupportingAuthors

Don't wait to see if your book was selected for a gift list....

✨Write your own themed holiday gift list✨

Here's a stocking stuffer list I curated for @familiusbooks.bsky.social that features small businesses and our own books (of course)!

#BookMarketing #BookishGifts #ForAuthors #BookPromo

If you're tired of posting about your book, switch things up and post about ONE thing you love about your book...

💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?

Share that instead, because people respond to happiness!

#BookMarketing

I did the homework for you 💙

Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).

#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity

If you're not talking about your book, how will people hear about it?

#BookMarketing #Authorsky #Writersky

If you DREAD 😱 the thought of #BookMarketing, it's because you haven't found the RIGHT way to market your book.

❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.

Just following my own marketing advice and updating my headshot (after 3 years!)

#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot

When I practice what I preach and reach out for collabs, I get to create a wonderful holiday partnership between Operation Literacy and @familiusbooks.bsky.social 🌲🎁

(Stay tuned for more info!)

#DonationMatch #HolidayDonation #Booksky #Readersky

No, I don't know EVERYTHING about book marketing.

Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙

#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse

Love hearing your personal win! So glad you made the effort to network, connect, and reach out with those authors!

My day job is marketing and PR, so most days I am legitimately too sick of it to market and promote myself 🤮

Guess I'll just go curl up with a good book 💙

#DigitalMarketing #Booksky #Writersky #BookMarketer

Are cover endorsements necessary?

It depends...

📘 Will it add credibility to your book?

📘 Is the endorser's name easily recognizable by your ideal reader?

📘 Will you need to redesign your cover if you add an endorsement?

📘 Will the endorsement arrive before your pub date?

#Booksky #Authorsky

Hey author, 👋 don't know what to post in October?

Use these 13 October Bookish Holidays to talk about your book and your writing!

#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish

On average it takes ✨THREE✨ exposures to a product before a shopper buys it.

So, have you talked or posted about your book lately?

#BookMarketing #SellYourBook #ForAuthors #WritingCommunity

Today is not the day to promote your book.

#NeverForget

Almost 3,000 books were released in a week (on this one platform alone).

THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!

#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity

Thinking about using a pen name? 🖋️

Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️

#BookMarketing #PenName #WritingCommunity #AuthorFriends

#BookMarketing is 🚫NOT🚫 your full-time job, but it will feel that way if you try to do everything at once.

Find ONE platform you enjoy and focus your efforts there.

You won't burn out and you'll find that sharing your #book, writer journey, and inspiration is actually fun ☺️

#Authorsky #Writersky

Sometimes people forget that small business sometimes have a grand total of one employee (who's often underpaid 😅).

a black and white photo of a person standing in front of a curtain asking who me . ALT: a black and white photo of a person standing in front of a curtain asking who me .

When someone tells you to reach out to your IT department to solve a problem with your email account 😅

But you don't have an IT department...it's just you...doing it all.

#SmallBusiness #Entrepreneur #Entrepreneursky

I did the homework for you and compiled all of September's bookish holidays 💙

Be sure add these to your book marketing calendar 🗓️

#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish

Get better book selfies by ☀️Facing The Light☀️.

Your cover will look brighter...
Your cover art will be true to color...
Your title will be easier to read.

#BookMarketing #MarketingAdvice #AuthorFriends #Authorsky #WritingCommunity

If your book releases today, drop the title in the comments. ⤵️

Taylor Swift's engagement 💍 wins social media content today, but I still want your book birthday to be special 🎂

#AuthorFriends #Booksky #Authorsky #Writersky #WritingCommunity #BookLaunch #BookBirthday

Get paid to review books?

It's a thing ⤵️
jobzone.publishersweekly.com/jobs/view/pw...

#Booksky #Readersky #Authorsky #BookReview

You won't get ❌ANY❌ followers if you never post.

Stop overthinking it, and just post!

#DigitalMarketing #SocialMediaMarketing #BookMarketing

The most EFFECTIVE form of book marketing is also....

The CHEAPEST form of book marketing (free) but is also...

The HARDEST form of book of book marketing to get, because it's...

✨WORD OF MOUTH✨

#BookMarketing #AuthorFriends #Authorsky #Writersky #WriterCommunity