Emina Demiri-Watson (she/her)

AI Search Unpacked: AMA with Emina Demiri-Watson In this Slack AMA, Emina Demiri-Watson shares practical insights on AI search, GEO, LLM optimisation, brand visibility, and how SEO teams should adapt without chasing hype.

AI Search Unpacked: AMA with Emina Demiri-Watson - via @eminadw.bsky.social #seo

Promo image for an episode of the Majestic SEO podcast about "A Sneak Prieview of SEO in 2026" with guests Emina Demiri-Watson, Jono Alderson, Filipa Serra Gaspar and Anthony Barone with host David Bain.

For this special episode of the Majestic SEO Podcast previewing the release of the upcoming SEOin2026 book, our host David Bain will be joined by @eminadw.bsky.social, @jono.id, Filipa Serra Gaspar and Anthony Barone.

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It.is.on! 🎉

THE 2025 JAVASCRIPT SEO REPORT IS HERE 👉https://sitebulb.com/javascript-seo/report/

Thank you to everyone who took part, and also to @aleyda.bsky.social, @sam.thegray.co, Dan Taylor & @eminadw.bsky.social for their commentary on the data.

Audience Insights

Learn the strategies to ensure your content reaches the right people, when they’re most receptive.

with Travis Tallent, @eminadw.bsky.social, @lazarinastoy.com, @casieg.bsky.social, Izabela Janczak and @ryanjonesseo.bsky.social

Engineering use to be about building software, bridges, powergrids…. now chunking content into a arbitrary number of paragraph makes you an engineer… I guess dragging boxes Canva makes you a design engineer?

Spent the day wishing I could mess around with my Also Asked test workflow. Instead I was adding a DA score to a Looker dashboard… after repeatedly saying it’s not THE actual score… and I can’t even blame the poor in-house person who gave the request. Do better industry & C-suite 😵‍💫

SEO Office Hours panel for 25th July 25: Emina Demiri, Emma-Jane Stogdon, Jo Turnbull, Michael Chidzey

Before the break, two SEO legends - Emma-Jane Stogdon and Emina Demiri (@eminadw.bsky.social) - joined Michael Chidzey and Jo Juliana Turnbull for #SEOOfficeHours.

📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!

a woman with red hair is sitting at a desk in front of a map . ALT: a woman with red hair is sitting at a desk in front of a map .

Friday, BSEO ppt submitted, time for a beverage.…

Using clickbait will only result in more businesses buying into snake oil. Think some industry self-reflection is needed on both ends.

Very interesting piece but can’t get over the possible lack of credit on that ColPali visual… not sure who Arnav is but I can't see him in the original paper this appears in. Or is he using a pen name… www.morphik.ai/blog/stop-pa...

A little bit of joy on my iPhone today

METR METR is a research nonprofit which develops and runs cutting-edge tests of the capabilities of general-purpose AI systems.

The website that needs to be read from top to bottom. Many times. Repeatedly. And checked regularly! metr.org

Saw a SEJ article on using LLM share buttons…sounds interesting from UX ie. long-form content summaries. But it won’t “build memory” …Result: spent 2h reading about using Langchain for conversational memory... It was fun & I likely won’t need it, ever… oh look a shiny penny 🐇🕳️

Yay!!! Just saw on LI! Well done mate ❤️

Goes well with Large Lying Models and my personal fav ASS - agentic search specialists

Side note, I’m sure others on this list feel the same but are not triggered at 7am to rant about it 🤣

Let me be clear, I am NOT an EIEIO! Just curious about tech and love 🐇🕳️ Also unlocked entity optimisation!? When and where?!? And more importantly why!? #morningrant

This was so much fun to dig into!

Ona serious note, I was excited to “discover” it about two years ago. My husband would say it’s basic math. For me, it was an achievement to use it. But moving from “optimising” content to “engineering it with cosine” misses the whole point. Yet again!

Incoming mum joke: Co-sign or co-sine @johnmu.com 😏

Cosine similarity - another term we’ve managed to bastardize 🙄

Sarcasm is full swing today. Can’t decide if it pan out a good or a bad day. Either is possible and I might move my client meetings…

Yeap. He’s probably my fav

Water serpents and sleeping floofs ❤️

That’s it I’ve signed up for n8n! See you in a couple of months 🐰🕳️

I'm sure it was worse in your head than what it actually was. Hoping that’s true for both of us 🤣

This was fun! Although I did depress people a bit 🫠

Spent the morning listening to my self rant on two new podcasts. Hopefully it makes for a quiet rest of the day…

Emina Demiri-Watson (@eminadw.bsky.social) believes that whether you call it SEO, SXO, or OSO (Organic Search Optimisation), it's not just about Google anymore, it's about showing up wherever your audience searches.

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