@chrisstonetv.bsky.social
Podcast Strategy Weekly on Substack (podcaststrategy.substack.com) Podcasts & Video at New Statesman, prev. Evening Standard, Telegraph.
If I could go back in time this is what I would give myself: every tool I have learned to promote and grow your podcast 👇
open.substack.com/pub/podcasts...
So. Hard.
I tried a Van Westendorp price sensitivity survey and even though I got the methodology wrong the results were v useful.
Just launched - need to see if early free sign ups convert to paid to see if I got it right
So funny - I had totally forgotten it’s there. I’ve just tuned it out.
02.09.2025 16:37 — 👍 0 🔁 0 💬 0 📌 0Can. Not. Wait.
27.07.2025 19:53 — 👍 1 🔁 0 💬 0 📌 0🔎 Social or YouTube = Discovery
🎧 Podcast = Engagement
📩 Newsletter = Conversion
Glad to hear it!
29.06.2025 11:58 — 👍 0 🔁 0 💬 0 📌 0
do this for everything and keep it consistent across content, ads and anything else.
Audio Engineers - anything to add?
1) mix your audio in the edit to peak at -6db
2) match loudness to -16LUFS (the Audio Engineering Society now recommends -18LUFS but I've been using -16 for years and it works)
And importantly...
Also - host read ads, delivered via dynamic ad insertion, vary wildly too. Sometimes the show is too quiet and the ad is way too loud, or vice-versa.
So, here's my recommendation…
I particularly notice this when I'm listening on my motorbike, where consistent volume is really important (wind is loud).
Some of the top podcasts in the UK, mentioning no names, have some episodes which are simply too quiet to hear. 👇
PSA for podcast editors: please do this (I promise your audience will thank you)...
I listen to a LOT of podcasts and it's surprising how variable they are - not in quality, but in VOLUME.
Here’s how to fix it 👇
😎
26.06.2025 21:33 — 👍 0 🔁 0 💬 0 📌 0Ok podcast people of BlueSky, where are you?
25.06.2025 21:40 — 👍 0 🔁 0 💬 0 📌 0I bumped into Stephen Fry in a corridor.
“Sorry,” I said.
“Sorry,” said Stephen Fry.
This American remake of “Government by WhatsApp” is a bit over the top.
25.03.2025 20:46 — 👍 0 🔁 0 💬 0 📌 0
Jodie Comer. But with a sonic instead of a gun.
22.03.2025 20:11 — 👍 0 🔁 0 💬 0 📌 0Post your favourite Doctor Who. Wrong answers only.
22.03.2025 20:02 — 👍 0 🔁 0 💬 0 📌 0Why do bullies attack?
Because they feel weak.
That’s not what was said
28.02.2025 22:10 — 👍 3 🔁 0 💬 1 📌 0
My email newsletter, Podcast Strategy Weekly, hit 500 subscribers today!
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Join our growing gang at podcaststrategy.substack.com
I think, given everything that’s going on in politics right now, I might give up social media entirely and just get really, really good at Call of Duty Mobile instead.
25.01.2025 16:47 — 👍 0 🔁 0 💬 0 📌 0Freddie: “hang on, if you were a traitor, you backstabbed Minah…”
22.01.2025 23:05 — 👍 0 🔁 0 💬 0 📌 0Ooh interesting, what results did you get?
14.01.2025 00:43 — 👍 1 🔁 0 💬 1 📌 0
My son's favourite podcast, Football for Kids, is a masterclass in community-building:
Listener shoutouts.
Patreon exclusives.
Interactive content like quizzes.
How are you engaging your podcast audience?
Read more tips: open.substack.com/pub/podcasts...
Indie podcasters, take a bow. 🎤
From Football for Kids to If Books Could Kill, some of the smartest formats come from bootstrapped creators.
Learn from their lean, effective strategies: open.substack.com/pub/podcasts...
Limited series can lose audiences fast.
Not Kill List.
They transitioned seamlessly from a contained story to an episodic format, keeping listeners hooked.
It’s a strategy worth stealing.
Details: open.substack.com/pub/podcasts...
What makes Jedi cakes rise?
Bicarbonate of Yoda.
A terrible AI photograph of a man.
Sometimes Adobe's generative expand nails it.
Other times...
How fast can your podcast intro grab attention? ⏱️
"If Books Could Kill" hooks listeners in 15 seconds flat.
Hosts, topic, tone—all set instantly.
Full breakdown here: open.substack.com/pub/podcasts...
Hello. Are we the same person?
09.12.2024 21:16 — 👍 1 🔁 0 💬 1 📌 0
