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Lara O’Reilly

@laraoreilly.bsky.social

I write about advertising and tech for Business Insider. https://www.businessinsider.com/author/lara-oreilly

1,827 Followers  |  1,103 Following  |  109 Posts  |  Joined: 14.11.2024  |  1.5729

Latest posts by laraoreilly.bsky.social on Bluesky

17. Pluto is still a planet in our hearts. The people’s planet.

22.07.2025 09:07 — 👍 22    🔁 1    💬 2    📌 0
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Meet Cindy Rose, the former lawyer and top Microsoft exec set to become CEO of ad giant WPP Rose is credited by those close to her as having the calm leadership skills required to navigate WPP through choppy waters.

Cindy Rose is set to become ad giant WPP's CEO. I spoke to people close to her and WPP insiders to get a sense of what this former lawyer and top Microsoft exec will bring to the role www.businessinsider.com/wpp-ceo-cind...

10.07.2025 14:32 — 👍 0    🔁 0    💬 0    📌 0
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Farewell to the 'Mad Men' era: Advertising's biggest bash of the year will showcase the industry's seismic changes Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and agency shifts.

Say hi if you see me at Cannes Lions this year. I'm here until Saturday 😱 In the meantime, here's my curtain raiser www.businessinsider.com/cannes-lions...

16.06.2025 07:41 — 👍 3    🔁 0    💬 0    📌 0
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Chief Executive Officer Succession | Company Announcement | Investegate Comprehensive details of regulatory and non regulatory announcements from FTSE 100, 250, AIM and techMARK quoted companies

Mark Read stepping down after 7 years as WPP CEO and more than 30 with the advertising company investegate.co.uk/announcement...

09.06.2025 06:58 — 👍 0    🔁 0    💬 0    📌 0
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Advertisers hit back at Elon Musk's 'ad boycott' lawsuit, saying X disrupted its own business and 'alienated' customers In a legal filing, advertisers sued by X said the suit was an attempt to use the courthouse win back business it lost.

Advertisers have hit back at Elon Musk's "ad boycott" lawsuit, saying there was no conspiracy to pull ads from X and that the company 'alienated' its customers businessinsider.com/advertisers-...

15.05.2025 12:00 — 👍 5    🔁 0    💬 0    📌 1
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How brands are 'de-Americanizing' their ads to dodge the trade war Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced boycotts.

When the geopolitical environment gets tough, big brands like Coca-Cola, Kraft Heinz, and McDonald's get local with their marketing www.businessinsider.com/brands-try-l...

13.05.2025 09:11 — 👍 1    🔁 1    💬 0    📌 0
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X is dropping its claims against Twitch as part of its big lawsuit against big advertisers over their membership of the Global Alliance of Responsible Media. The court filing doesn't state a reason.

13.05.2025 09:02 — 👍 1    🔁 0    💬 0    📌 0
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Omnicom / Interpublic merger inquiry The Competition and Markets Authority (CMA) is investigating the anticipated acquisition by Omnicom Group Inc. of The Interpublic Group of Companies Inc.

The UK's competition regulator is looking into whether the planned merger of ad giants Omnicom and IPG could distort competition in the ad market. It's inviting comment from interested parties before officially opening an investigation www.gov.uk/cma-cases/om...

07.05.2025 11:03 — 👍 0    🔁 0    💬 0    📌 0

Overnight, Google posted its own remedies proposal as it looks to bring its adtech antitrust case to a close. Interested in what adtech/publisher folks think! storage.googleapis.com/gweb-uniblog...

06.05.2025 11:45 — 👍 3    🔁 0    💬 0    📌 0

Anyone who thinks that overseas locations in movies can be replaced with computer-generated environments should look into where VFX studios and their contractors are based.

05.05.2025 17:44 — 👍 10    🔁 1    💬 1    📌 0
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Meta's advertisers didn't flinch after it shook up content moderation Meta rolled back fact checking and content moderation in Q1, and advertisers showed they weren't spooked.

Meta's advertisers didn't flinch after it shook up content moderation

@laraoreilly.bsky.social for @businessinsider.com.

www.businessinsider.com/meta-earning...

01.05.2025 11:34 — 👍 4    🔁 4    💬 0    📌 0
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Companies are getting more explicit about their plans to raise prices. Adidas, Porsche and now Stanley Black & Decker are good examples this week.

$SWK

30.04.2025 10:22 — 👍 1372    🔁 495    💬 57    📌 26
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Can anyone with a highly trained editorial eye spot the mistake on this front page ? 😂

30.04.2025 07:07 — 👍 682    🔁 117    💬 174    📌 59

I love it when I post a link to one of my articles and someone points out that it's behind a paywall. Thank you so much! I had no idea!!

30.04.2025 08:11 — 👍 6    🔁 0    💬 0    📌 0

Whether it's Hillary Clinton sharing risotto tips on a private server or Pete Hegseth using the nuclear codes as his password on Pornhub, both parties have ignored our nation's security.

25.04.2025 02:10 — 👍 17437    🔁 2826    💬 361    📌 127
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Barry Hearn on the media this morning referring to snooker players as athletes and all I could think of was…

25.04.2025 05:35 — 👍 70    🔁 3    💬 6    📌 0

The snooker this evening reminds me of how much I miss Twitter sometimes #markselbystip (Niche post, sorry)

24.04.2025 20:32 — 👍 1    🔁 0    💬 0    📌 0
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Google might get broken up. Behind closed doors, CMOs aren't cheering. While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders said.

Marketers have been rather absent from the discourse about the possible breakup of Google. I took a look at why that is. www.businessinsider.com/google-break...

24.04.2025 11:40 — 👍 2    🔁 1    💬 0    📌 0

Is there a way we can claim back all our column inches?

22.04.2025 17:27 — 👍 6    🔁 0    💬 3    📌 0
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How marketers are trying to make themselves recession-proof I went to a global marketing conflab to get the lowdown on how top CMOs are coping with the pressures of the Trump 2.0 era.

In the Trump 2.0 era, CMOs are trying to make themselves recession-proof www.businessinsider.com/marketers-ar...

02.04.2025 09:21 — 👍 2    🔁 0    💬 0    📌 0
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Big brands are embracing Fox News and other conservative media in the new Trump era Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

Yep, that was just Gucci advertising on Fox News. Conservative media is having a moment and advertisers are here for it www.businessinsider.com/big-advertis...

31.03.2025 20:52 — 👍 1    🔁 0    💬 0    📌 0

Forest

30.03.2025 14:42 — 👍 0    🔁 0    💬 0    📌 0

Is it just me, or do a lot of e-commerce sites just...regularly break all the time, and so much more so than before? My mobile phone provider, airline, pet food, cosmetics, all terrible.

28.03.2025 11:16 — 👍 2    🔁 0    💬 0    📌 0
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'Fear' of Elon Musk is driving advertisers to spend more on X, analyst says EMARKETER forecasts X's US ad revenue will jump by 17.5% this year but cautions that "fear is not a sustainable motivator."

Nice report from @laraoreilly.bsky.social on fear driving advertisers back to X.

Can't wait to see these same advertisers on panels this year harping on about brand purpose...

27.03.2025 12:51 — 👍 2    🔁 1    💬 0    📌 0

Try saying that quickly 10 times in a row

19.03.2025 12:34 — 👍 0    🔁 0    💬 0    📌 0
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Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale. Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for advertisers and publishers.

Scoop: Adtech firm Adform is looking at a possible sale

www.businessinsider.com/adform-sale-...

19.03.2025 12:25 — 👍 0    🔁 0    💬 1    📌 0
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Spotify launches a program to publish audiobooks from independent authors | TechCrunch Spotify has launched a program to publish audiobooks from independent authors, focusing on a few genres to start.

Spotify announced a program for authors to submit short-form stories they’d like to see turned into audiobooks.

Spotify will handle production, distribution, pay advance & royalties. #audiobooks #independentauthors #spotify #authors #royalties #adtech

techcrunch.com/2025/03/13/s...

14.03.2025 13:42 — 👍 0    🔁 1    💬 0    📌 0

This can only mean one thing: Radiohead memecoin incoming

14.03.2025 04:44 — 👍 2427    🔁 104    💬 77    📌 10
DIANA ROSS with FLEETWOOD MAC 1975
YouTube video by Historic Films Stock Footage Archive DIANA ROSS with FLEETWOOD MAC 1975

TIL today: When Fleetwood Mac won Best Album at the 1976 Grammys, they got their award from the Captain and Tennille, and their acceptance speech was cut off after about 15 seconds. Producers were brutal about time back then! youtu.be/0kzNhYnuhL4?...

14.03.2025 06:39 — 👍 13    🔁 2    💬 1    📌 0
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Start-up says its ‘woolly mice’ bring mammoth revival closer [FREE TO READ] Scientists warn big obstacles, including ethical questions, remain in efforts to restore extinct species

What's that coming over the hill? It's a genetically engineered woolly mouse that's basically a mammoth on.ft.com/3XudlnU

*this story contains excellent second and indeed tertiary mentions

05.03.2025 10:09 — 👍 14    🔁 5    💬 5    📌 1

@laraoreilly is following 20 prominent accounts