Kartik Krishnan

To this from Sönke Venjacob @Platinum Agency, I would add the need for one marketing strategist thinking long term PMM, brand, enablement and one demand gen specialist co-ordinating a few agencies/AI agents putting marketing material (whitepapers, webinar, bespoke events) into the channels
Thoughts?

TIL about Google's NotebookLM. Insane.
I went from three Linkedin posts and my website to a whole 'podcast' between two AI generated folks that speaks to exactly what I would have said!
notebooklm.google.com/notebook/ffb...

Kartik Krishnan on LinkedIn: For B2B sales focussed companies (with no significant product-led motion)… For B2B sales focussed companies (with no significant product-led motion) that are struggling with sales-marketing alignment, here's the panacea. Understand…

Here I propose splitting up the marketing team so there are some marathon runners and some pace setter running with sales too. www.linkedin.com/feed/update/...
Really think for good sales led B2B GTM, you need both. Thoughts?

Enriches your life manyfold!

The ultimate goal? Engaging these prospects in meaningful conversations to validate your hypotheses or, better yet, converting them into satisfied customers!
What are your thoughts on this approach?

[End of thread]

In my view, the most cost-effective testing strategy for 2025 involves developing insights on a targeted list of 100 potential accounts likely to make a purchase from you. By formulating and testing hypotheses tailored to these accounts, you can refine your approach through iterative processes.

In the realm of B2B, success hinges on the precise alignment of audience, persona, and how well your product's value proposition addresses their needs – a critical factor often overlooked by these generalized models.

Those models (MMM, Multi-touch and Incrementality) is just taking B2C testing models to the world of B2B. This might just work when your marketing budget is in the tens or even hundreds of millions, but won't for 95% of B2B companies whose marketing budgets are in the thousands.

📢❗🚨 Controversial opinion: testing in B2B is being done all wrong.
I went to a conference yesterday and they were talking about Multi-touch attribution, Marketing Mix Modelling and Incrementality Testing as a way to get the most bang for one's marketing buck in 2025 🤯

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