New Apology

We translated Pinto’s crypto complexity into a clear visual identity and user interface principles that resonate with hardcore Discord lurkers and curious normies alike, turning the arcane into the irresistible.

Full case study on our site.

29.07.2025 15:30 — 👍 0    🔁 0    💬 0    📌 0

Digital direction and web design for Mira Home.

We created a site for the fast-growing brand around a simple insight: care is felt through every interaction. The result—a digital experience that feels as intentional as the work they do in your space.

mirapest.com

28.07.2025 09:49 — 👍 0    🔁 0    💬 0    📌 0

Identity and product labeling system for George Davies Studio. Along with a website, we developed a modular cataloging system that can be quickly and consistently deployed across all touch points.

See more on georgedaviesstudio.com

23.07.2025 14:19 — 👍 0    🔁 0    💬 0    📌 0

newapology.com is now live.

22.07.2025 13:51 — 👍 0    🔁 0    💬 0    📌 0

Over the last fifteen months the team has grown from one to six full time team members, we moved studios twice, and now finally we have a real website.

18.07.2025 08:14 — 👍 0    🔁 0    💬 0    📌 0

For Mira Home, we embraced a counterintuitive truth: homeowners don't care about pest control, nor should they. Life is meant for living, not dealing with pests.

16.07.2025 11:00 — 👍 0    🔁 0    💬 0    📌 0

Art Direction and image making for Tropics new EP ‘Rush Belong’ out now on All my thoughts HQ. Hacked and cracked google street view.

Thanks Chris and Seb for the continuing trust. 🙏

10.07.2025 08:32 — 👍 1    🔁 0    💬 0    📌 0

March 2004 March 2004 is music for working. Run by New Apology.

march2004.com

09.07.2025 15:00 — 👍 0    🔁 0    💬 0    📌 0

Identity, graphic system, and website for George Davies. Early on in the project we developed a short hand for what we felt George’s work represented for us: Soft Brutalism. That line of thinking shaped our approach in creating a digital experience for physical furniture.

georgedaviesstudio.com

08.07.2025 15:00 — 👍 0    🔁 0    💬 0    📌 0

E-Commerce experience for Utah's most enigmatic car collector and philanthropist, Ron. Through his brand, Ron has not only donated over a million dollars to local charities, but activated the community to give as well. Developed by the always trusty Robbie Player.
supercarron.com

02.07.2025 09:07 — 👍 0    🔁 0    💬 0    📌 0

Lightweight site for open-source secret sharing application, Cellar.

Shoutout Aria for bringing us on this project and trusting the vision.

newapology.com/work/cellar

01.07.2025 12:15 — 👍 0    🔁 0    💬 0    📌 0

New site for frequent collaborator and studio sibling Lily Ballif. Development by Calvin Ballif. Type by Off Type.

lilyballif.com

30.06.2025 10:22 — 👍 0    🔁 0    💬 0    📌 0

Website for Kyiv-based hair stylist, @pavellotnik. Spending time in Pasha’s archive, we became fixated on the possibility of a truly bilingual digital experience. We devised a compact identity and web archive that equally weighted English and Ukrainian with no apparent default.

pavlolotnik.com

27.06.2025 08:56 — 👍 0    🔁 0    💬 0    📌 0

Collateral for talgh.co

We worked with Matija Gabrilo, who did the beautiful identity, to explore and develop some brand extensions for the emerging world of Talgh.

"Refined by Nature, Perfected by Science"

26.06.2025 09:50 — 👍 0    🔁 0    💬 0    📌 0

Titles and credits for Rimon “City’s Burning”
Directed by Loris Russier

25.06.2025 09:26 — 👍 1    🔁 0    💬 0    📌 0

Identity and graphic system for Sandbox™. Born out of a university entrepreneurship program, Sandbox gives undergraduates the tools to launch a venture-backed startup while earning credits their senior year. Their innovative approach fosters an environment where students can learn by doing.

24.06.2025 10:34 — 👍 1    🔁 0    💬 0    📌 0