Paul Bolls

home with my Bolls pack

I'm back safely at Paradise on the Palouse after my brainy inspiring creative media science adventures. I slept in 9 different cities and rode on 16 different flights but like the Coug I am, I found my way back home again to my Bolls pack.

Healthy Paul

Firing up the last year of my 50s with an energizing workout and my morning Coug coffee. Stay tuned for the healthiest most rock n roll fun and geeky science year of life so far!

Healthier Paul

Celebrating a milestone in my health and wellness journey! For the first time since 1983, I'm less than 200 pounds. A big difference from years ago being 335 pounds. Feeling fired up and energetic to do the good I can do. Here's to Spriritual Mental Physical wellness for us all.

My dogchild Jackpot

Jackpot, like all of Creation, begs us all to do our best to overcome evil with goodness. Oh, and also have a "Jackpot" style weekend. #Romans12

Lab testing picture

Empirical evidence that AC/DC fires up my sympathetic arousal heading into the weekend. Hey, you can't do the science if you can't be the science.

Brain Friendly science communication is crucial for engaging, educating, and empowering individuals in an anti-science climate. I share my view of how Neuromarketing Science can help in this webinar.

youtube.com/watch?v=Kt2R...

For those about to rock!

My salute to all of us fighting to do good today. The perfect "walk up music," attitude and ear worm for the day. Take 5 min, google this classic and take a listen. Your brain will thank me. Stand up and be counted for what you are about to receive!

Neuromarketing Science and Science Communication webinar

Prepping my brain for this Neuromarketing Science and Science Communication webinar. I go live at 11am Pacific time, tomorrow, Feb. 24. You don't have to be with Cooperative Extension to attend this free session. Registration link here:

extension.org/member-servi...

webinar presentation title

T - 20 minutes till I go live with this EXCITE professional development webinar based on our WSU team's work testing vaccine messaging and my approach to Neuromarketing Science. This is a teaser for my longer Feb. 24 Extension Foundation webinar. Registration for Feb. 24 is free and still open.

Join me for this webinar on Media Neuromarketing and the Communication Science of Science Communication. Brain Friendly science communication that educates and empowers individuals to make evidence-based decisions advancing human wellness is especially critical now.
extension.org/member-servi...

My workout flex!

Throwback Thursday flex from this old 80s DJ to my best man, old 80s DJ, Dave Visscher. Vish is a friend in good, bad, and stuff in between. He sparked my health journey, during which I've lost 130 pounds. Here's wishing you a friend like that. The times require health and strength from all of us!

Jackpot and hot cocoa

That snowy Paradise on the Palouse, Saturday, Jackpot kind of feeling. This is your reminder that fighting to do good in these chaotic times also means moments of re-energizing. I realize I'm privileged to have this luxury. So, for now, enjoy the weekend if you are also blessed to get to do so.

Paul snow blowing

Snowy Paradise on the Palouse so a Montana Boy does what a Montana Boy does before heading to work for a day of using good Communication Science to do good. A younger Paul would've been out here in shorts, snow shovel in hand. However, getting older and wiser means I blow snow rather than shovel it.

YouTube video by Olga0815007 (Patti) LaBelle - Lady Marmalade (1975) HD 0815007

As an ex 80s DJ sometimes my brain goes back to the 70s. Today's ear worm for your enjoyment, Lady Marmalade! The world is a mess, sometimes you just have to say "gitchie gitchie yaa yaa da da!" Try it... you'll feel better. Here you go:
youtu.be/t4LWIP7SAjY?...

Opportunity to hear my brain present on Neuromarketing Science and brain friendly communication! I'll highlight applying Neuromarketing to messaging about vaccination and messaging for dairy farmers about H5N1 virus. However, Neuromarketing applies across contexts.
extension.org/member-servi...

Jackpot!

Good morning from the Bolls pack and our Jackpot life. Thanks to all who gave us comfort with Lucy crossing the Rainbow Bridge. We're resting to get back to trying to do good. There's good work out there to do. Us humans are messing up, not loving each other and overcoming evil with goodness.

Sweet pea Lucy our Beagle

April 2012 to January 2025 God gave us our Sweet Beagle Lucy Belle Sweetpea. Her spirit is back to God. What a life! The Bolls pack lives on with Jackpot and us. We are all sad now, that is all.

Zoom with Pamela and Paul doing Communication Science work

Today, I'm especially grateful for getting to stay focused on doing the good work that I can do through good Communication Science with my new friend and colleague from Cooperative Extension, Pamela Rose. It's a treasure having a friend who brings out the best in your character and brain.

Jesus AI chat bot

The things I learn by having Murrow Media Mind Lab students like Sita Ganugapati. She's shifting her research to focus on psychological processes underlying interactions with AI and showed me that people can now chat with Jesus. I'm staying on my soapbox about the importance of Media Literacy!

Fun in the Murrow Media Mind Lab

Neuronal Ned and I are grateful for Murrow colleagues like Ashley Gardipe, Director of Development. She not only works hard seeking support for the Murrow mission but gives our Murrow Media Mind Lab her brain for our Media Psychophysiology and Neuromarketing science!

Thanks KHQ Spokane for covering our WSU Murrow College of Communication team's H5N1 messaging work. Great interview clip by Dr. Nicole O'Donnell and I love that we got this anchor to say my favorite soapbox phrase, 'brain friendly."

Dr Lee and Dr Bolls at Murrow Media Mind Lab

Back to work with Dr. Yen-i Lee, the better half of my Media Brain, at our Murrow Media Mind Lab research ranch. Sunday Science trying to wrap data collection on an interesting video advertising, emotion, and branding Neuromarketing experimment.

I'm happy to be part of a great team developing brain friendly crisis messaging to mitigate the spread of H5N1 on dairy farms. I'm grateful to get to use my applied Neuromarketing Science expertise to participate in the Land Grant University mission of empowering communities through science.

Tribute to President Jimmy Carter

Good Character matters, Good Character earns tribute! Let's embrace Good Character by learning from good examples.

Thanks you just became one of my nee favorite humans 🤣Happy 2025 to you!

Happy 406 New Year

Happy 2025 from Bolls 406 home! Here's to the year being as big (whatever that means to you) as the Montana big sky. A tip of my hat to your health, joy, and peace in this new year.

Scool of Rock teacher quote

I finally saw "School of Rock" last night. It rocks!..couldn't resist that. I'm now inspired to spend New Years eve prepping my online MA persuasion class. Years ago, New Years Eve used to mean picking up extra money being a DJ at a party rather than prepping a class, but I do enjoy molding minds 🧠😜

Honoring President Carter

"Our great nation now teeters on the brink of a widening abyss. Without immediate action, we are at genuine risk of civil conflict and losing our precious democracy. Americans must set aside differences and work together before it is too late."
— Carter in a New York Times op-ed, Jan. 5, 2022.

YouTube video by Extension Foundation 12122024 H5N1 Overview and Update for Extension Professionals

H5N1 is an emerging health crisis! My WSU Murrow team is working with EXCITE/Cooperative Extension developing brain friendly messaging to get dairy farmers to adopt biosecurity measures to stop the spread. This webinar is a great resource to learn about the situation.
youtu.be/-trtC61vjEA?...

Back home in my black hat

I'm back in black today! I had a brain changing amazing fun trip to the University of Antwerp thanks to brilliant Communication Scientists and friends, old and new. Thank you, Bradley Warren and Wake Up Montana Non Stop Local, for helping get my jet lagged brain back in the saddle back home.