Karthik

Even as BJP continues to denounce free bus rides for women as a gimmicky freebie, someone's defending free bus rides for all in the US!

🙄

3/3 about things not being good ("a little less chaotic", "Gurgaon pollution is still a bug"). This is excellent corporate communication!

#corporatecommunication #communication

2/3 primary, why not utilize it? So, Deepinder fronts the campaign personally, and this is actually quite a bright idea to bring personal warmth and conviction to the invite (to rehire ex-employees). The choice of words fits the personal invite tone perfectly. There's even a honest confession

I have handled quite a few corporate alumni-rehiring campaigns during my agency days, but the way Zomato (Eternal) went about it is particularly noteworthy. Of course, most corporates are not as founder-led in terms of identity, but because in Eternal's case, the founder's identity is 1/3

An open letter to Reserve Bank of India, by Nadar Community Associations, about TamilNadu Mercantile Bank! Has any (such) open letter achieved its intended purpose?

TIL Pakistan's Federal Board of Revenue has a "Lifestyle Monitoring Cell" that scours social media posts to find potential tax evaders!

"Our main bread winner has died because of the government" —I won't be surprised at all if BJP unleashes its pet hatefluencers on social media and mainstream media and throw dirt on her.

Zero reaction from BJP on a CM's direct bigotry and hate-speech. In fact, the PM was in his state echoing him and giving it more legitimacy. That's how badly we have regressed.

"an amateur crude plot conceived and sought to be executed with no regard to the basics of intelligence tradecraft"

One of the worst time-sucks in this world is scrolling social feeds on a phone while lying in the bed. I rarely do it, and consciously jolt myself out of it, but every time I indulge in it, I'm both astonished at the sheer amount of time wasted and how hypnotic it is!

Interesting: On monogamy being in crisis, and the rise of interest in polyamory in Brazil. And this, from Guardian Weekly piece —"Marriage itself served to bind women to men (for a long time as property), ensure paternity and protect the male line."

3/3 Why not let the QR code head to actual product details so that people can *choose* to share contact details for 'requesting access' after being adequately impressed with the pitch? Why start with contact details harvesting even before explaining what the mysterious product/service is?

2/3 Ad 3 on Feb. 15 - AI-generated image. Website URL, phone number, and email ID! But QR code still tries to initiate a WhatsApp chat (to harvest phone number)!

Ad 1, 2 on Feb. 8, 12 - AI-generated images. No website, barely any details. QR code goes straight to a form-fill, trying to harvest email and phone number. 1/3

Ouch! Did he forget that BJP rules Delhi now?

Yeah, right. The dishonesty is staggeringly anti-Hindu.

"The woman these (Malayalee) script writers are trying to "save" has to get pregnant. So she is eternally shackled. The only time a Malayalee male writer can imagine a free woman, he makes her a demon. There is no version of a free woman who is just... a woman. Living."

"What kind of empowerment leaves household hierarchies untouched? Food allocation is one of the most significant expressions of hierarchy inside households. Bringing money to the table is not the same as having the free will and capacity to spend it."

Milliblog Weeklies, Week 295 tinyurl.com/FEB15-2026mb 3rd consecutive week of Weeklies is a recent record :) This week: my pick for 2026's best (already!) Telugu soundtrack! Plus good music from Shreyas Puranik, Vishal Bhardwaj, Rochak Kohli, Thaman, Sean Roldan, Ajaneesh & more.

4/4 custom Wordle and share it as a special 'gift'! This is particularly special for dedicated Wordlers (I'm one - it's the first thing I do on my phone on any given day!). And the subscription is not even all that expensive! Smart, topical marketing that makes great use of a brand asset.

3/4 To turn this as a Valentine's Day marketing tool to drum up subscriptions is absolutely brilliant! I can already imagine people turning words that only they and their partner know (like a personal joke between them, places they have been to, things they have seen/heard/talked, etc.) into a

2/4 friends and family"! Subscribers can use a creation tool to enter a 4-to-7 letter solution, a 'created by' name and an optional clue. Upon completion, the creator will receive a unique URL to share their custom Wordle with others to play with or without a subscription.

What a lovely idea by The New York Times, for Valentine's Day - noticed it this morning! NYT launched 'Create Your Wordle Puzzle' in November 2025 which lets anyone with a subscription to "let you turn inside jokes, special moments or personal messages into custom challenges for 1/4

"It pains me to say this, but Sri Lankans understand hospitality much better than we do. I have become accustomed to India being beaten in the tourism game by South East Asia. But by Sri Lanka? It does make you pause and think, doesn’t it?"

Role Models | No Mercy / No Malice “Society grows great when old men plant trees whose shade they’ll never sit under.” There’s an inverse to that wisdom. Great societies decline when old men chop down forests meant to provide shade and...

"Trump’s performative concern over bad role models—won’t someone think of the children?—is rich from a man who appears in Epstein files 38,000 times. More times than Jesus is mentioned in Bible; more times than the word “meth” is uttered in all seasons of Breaking Bad". tinyurl.com/badrolemodel...

Student: "The teacher scolding me for getting the answers wrong in the exam had a chilling effect on me. I don't want to write exams anymore".

BJP trying to ensure that 'Achche Din' is music to our ears, literally 🤦‍♂️

"What did Vasuki (ThiruvaLLuvar's wife) want? Did she ever speak of her own hopes? Was her silence chosen — or assigned? Perhaps Vasuki deserves to be remembered, not as a flawless icon, but as a mirror — reflecting how devotion is praised, how silence is sanctified".

One bigoted, divisive leader sacrifices an acolyte who was merely projecting what the leader himself was openly advocating, staunchly refusing to take any personal accountability, while the other racist leader stands by the acolyte and their collective racism.