Sapna Maheshwari's Avatar

Sapna Maheshwari

@sapna.bsky.social

NYT (@nytimes.com) covering TikTok and emerging media. love consumer-y business news. former retail and advertising reporter. pun fan, Tar Heel, CT native, toddler mom - contact me at sapna@nytimes.com or Signal me directly @Sapna.87

8,469 Followers  |  217 Following  |  69 Posts  |  Joined: 15.05.2023  |  2.4314

Latest posts by sapna.bsky.social on Bluesky

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Why You Are Reading Reddit a Lot More These Days “The front page of the web” is turning into the last refuge of the human internet. But can it survive AI?

“When it’s time again to pick up that phone and incinerate a few more seconds of my one life on earth, more often than not, I shovel them into Reddit.” @jwherrman.bsky.social spot on as usual! nymag.com/intelligence...

23.07.2025 00:17 — 👍 3    🔁 0    💬 0    📌 0

no. 1 stowaway!!

15.05.2025 21:33 — 👍 1    🔁 0    💬 0    📌 0

will be covering the Cannes ad/tech/media confab this year in June... plz DM / email me if there are things i shouldn't miss while there!

15.05.2025 16:10 — 👍 4    🔁 1    💬 1    📌 0
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They’re on the Varsity Influencer Team

one of my fav stories i wrote from this spring — how agencies are trying to train college athletes as the next big group of influencers on TikTok and Instagram: www.nytimes.com/2025/04/27/b...

14.05.2025 21:41 — 👍 1    🔁 0    💬 0    📌 0

regularly shocks me that my child will only know a beautiful LaGuardia and a delightful Penn Station

09.05.2025 20:05 — 👍 5    🔁 0    💬 0    📌 0
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Top Producer of ‘60 Minutes’ Quits, Saying He Lost Independence The news program has faced mounting pressure from both President Trump and its corporate ownership at Paramount, the parent company of CBS News.

scoop from my colleague Michael Grynbaum: the exec producer of 60 Minutes said he would resign from the program because he had lost his journalistic independence www.nytimes.com/2025/04/22/b...

22.04.2025 17:13 — 👍 50    🔁 27    💬 2    📌 2
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Trump Aides Solicit Ideas to Raise Birthrate, From Baby Bonuses to Fertility Planning Baby bonuses and menstrual cycle classes are among the ideas pitched to Trump aides as they consider plans to try boosting the birthrate.

which pairs well with this deep-dive (& NYT debut!) from Caroline Kitchener on the White House's plans for persuading more American women to have babies: www.nytimes.com/2025/04/21/u...

seems like the folks preaching "more babies" aren't talking much about mat leave + childcare...

22.04.2025 13:46 — 👍 1    🔁 0    💬 1    📌 0
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The Women Who Think the World Needs More Babies At a convention of the pronatalist movement, the relatively few women in attendance agreed: Motherhood needs a rebrand.

loved this wild / unexpected dispatch from a Natal Conference from @emmagoldberg.bsky.social www.nytimes.com/2025/04/17/s...

22.04.2025 13:46 — 👍 2    🔁 1    💬 2    📌 1

that’s what a lot of folks are saying. I’ll be interested to see if this actually goes into effect on May 2. to be fair though, plenty of places to continue buying cheap stuff at dollar stores, Walmart, etc. But this is def a newer and perhaps more impulsive source of it all

17.04.2025 03:17 — 👍 4    🔁 0    💬 0    📌 0
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Shein and Temu Will be Hit by Trump’s China Tariffs. Americans Are Worried. The Trump administration’s plan to add steep fees to packages from China will deal a blow to Temu, Shein and some TikTok Shop sellers, worrying American consumers.

TikTok & Reddit are filled with people worrying about the new tariffs on Shein and Temu packages set to go into effect on May 2 — and price hikes on April 25. the alarm reflects the deep inroads the apps have made into American shopping habits in recent years: www.nytimes.com/2025/04/16/b...

16.04.2025 14:32 — 👍 108    🔁 17    💬 7    📌 10

🤢🤢🤢

15.04.2025 13:54 — 👍 0    🔁 0    💬 0    📌 0
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i don't eat a ton of meat but these paragraphs are making me consider going full vegetarian... www.nytimes.com/2025/04/15/u...

15.04.2025 13:44 — 👍 1    🔁 1    💬 0    📌 1

thanks for sending! email me? sapna@nytimes.com

15.04.2025 13:41 — 👍 1    🔁 0    💬 1    📌 0

thanks! love going on squawk box!

04.04.2025 11:50 — 👍 1    🔁 0    💬 0    📌 0
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TikTok Ads Portray App as Force for Good as US Ban Looms The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying itself as a savior of Americans and a champion of small businesses ...

with another TikTok sale-or-ban deadline looming on April 5, the company is running a zillion ads, including one that shares the story of a young woman who found a kidney through the app... www.nytimes.com/2025/03/25/t...

25.03.2025 15:57 — 👍 3    🔁 1    💬 0    📌 0

Oracle met with top congressional aides yesterday to talk about how it plans to work with TikTok in coming weeks, as the April 5 deadline for a deal approaches: www.nytimes.com/2025/03/18/t... (scooplet with david mccabe)

19.03.2025 15:23 — 👍 1    🔁 0    💬 0    📌 0
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I saw this on 40th St a week or so ago and it has lived rent free in my head ever since! For the Bradlees hive… I know you’re out there

06.03.2025 18:35 — 👍 4    🔁 0    💬 0    📌 0
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Unvaccinated Child Dies of Measles in Texas, Officials Say At least 124 cases of measles have been identified in Texas since late January, mostly among children and teenagers who are either unvaccinated or whose vaccination status is unknown, officials say.

Breaking News: An unvaccinated child died of measles in Texas, officials said, the first known death from an outbreak that began in January.

26.02.2025 16:46 — 👍 568    🔁 233    💬 132    📌 97
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Charging this puppy up to make sure it still works for Flip Phone February.

(If you make up a movement, you gotta follow through on it: www.nytimes.com/2024/01/06/t...)

27.01.2025 18:37 — 👍 55    🔁 4    💬 7    📌 3
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‘I’ve Been Pushed, and I’m Going to Get Hit by the Train’ Joseph Lynskey was waiting for the subway in Manhattan last month when a random act of violence transformed his life.

But when he opened his eyes, he saw that he was not out of danger. “I looked up, and I was underneath the 1 train,” he said.

www.nytimes.com/2025/01/24/n... a must-read by @katierosman.bsky.social

24.01.2025 16:28 — 👍 2    🔁 0    💬 1    📌 0

Hah I did make that comparison when thinking it might never go dark - but I think the diff is that it did and its future is still uncertain. It’s still off app stores, showing disagreement among tech cos w enforcement, and even the exec order only attempts to push the law by 75 days

21.01.2025 14:38 — 👍 1    🔁 0    💬 0    📌 0

NEW: Supreme Court upholds TikTok ban-or-sale law set to go into effect on Sunday supremecourt.gov/opinions/24p...

17.01.2025 15:06 — 👍 4    🔁 1    💬 1    📌 0
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TikTok C.E.O. Plans to Attend Trump Inauguration Shou Chew will join tech moguls like Mark Zuckerberg and Elon Musk at President-elect Donald J. Trump’s inauguration as the fate of the app hangs in the balance.

The CEO of TikTok, a firm set to be banned in the US on Sunday because of its Chinese government ownership, plans to attend Trump’s inauguration the next day and has been invited to sit in a position of honor on the dais. Maggie Haberman @sapna.bsky.social www.nytimes.com/2025/01/15/u...

16.01.2025 16:31 — 👍 401    🔁 109    💬 62    📌 41
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On TikTok, Users Mock Looming U.S. Ban Ahead of a Supreme Court ruling, they are mocking U.S. national security concerns about the Chinese-owned app.

meanwhile on TikTok itself, users are still urging fans to follow them on other platforms. but they're also sharing information about VPNs, issuing calls to join Red Note and satirically bidding farewell to their "Chinese spy" www.nytimes.com/2025/01/16/b...

16.01.2025 16:19 — 👍 7    🔁 0    💬 0    📌 0
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TikTok C.E.O. Plans to Attend Trump Inauguration Shou Chew will join tech moguls like Mark Zuckerberg and Elon Musk at President-elect Donald J. Trump’s inauguration as the fate of the app hangs in the balance.

TikTok's CEO was invited to attend Trump's inauguration and sit in a position of honor on the dais:
www.nytimes.com/2025/01/15/u...

TikTok's inroads with Trump may be the gambit that helps the co (1) avoid complying with a new law forcing its sale to a non-Chinese company (2) avoid a ban on Jan 19

16.01.2025 16:18 — 👍 65    🔁 15    💬 7    📌 0

Napster... Kazaa...Limewire...RIP

16.01.2025 16:12 — 👍 5    🔁 1    💬 0    📌 0
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www.nytimes.com/live/2025/01...

10.01.2025 18:21 — 👍 7    🔁 4    💬 0    📌 0

McCourt has been publicizing that proposal for months now! that’s the one Mr Wonderful endorsed. TT isn’t publicly entertaining divestment and has said in filings that sale is impossible … but perhaps that changes. next 10 days will be a ride, I think

10.01.2025 03:15 — 👍 1    🔁 0    💬 0    📌 0
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‘It’s Total Chaos Internally at Meta Right Now’: Employees Protest Zuckerberg’s Anti LGBTQ Changes Meta's decision to specifically allow users to call LGBTQ+ people "mentally ill" has sparked widespread backlash at the company.

New: Meta employees are furious about a new policy that allows users to call LGBTQ+ people "mentally ill." Some have resigned in protest. Some LGBTQ+ employees have started saying they if they are 'mentally ill' they should get leave of absences from work

www.404media.co/its-total-ch...

09.01.2025 21:01 — 👍 11414    🔁 3401    💬 381    📌 528

Update: After publication, Meta contacted me to say that the company made a mistake in its internal guidelines reported here, and “Look at that tranny (beneath photo of 17 year old girl)" is in fact not permitted. They told me that the rest of the examples stand.

10.01.2025 02:12 — 👍 1371    🔁 166    💬 46    📌 61

@sapna is following 20 prominent accounts