Woo

Free shipping in ecommerce: Tactics to boost sales and AOV Customers expect free shipping, but can you afford it? See how to offer it without hurting margins, plus proven tips to increase average order value.

More than 80% of consumers say free shipping is their top priority.

It can boost sales and AOV — but only if it makes sense for your margins.

Find out if free shipping is right for your business: woocommerce.com/posts/free-sh...

WooCommerce Pricing: How Much Does it Cost to Run a Store? WooCommerce pricing for growing brands: Plan with confidence as you explore the costs of hosting, development, marketing, compliance, and more.

Customize your store. Customize your budget.

WooCommerce gives you the freedom to build a tech stack your way while staying cost-efficient, scalable, and fully-owned by your business.

Find out how much it really costs to run a WooCommerce store: woocommerce.com/posts/woocomm...

“TCO is the cumulative cost of launching, operating, scaling, securing, and evolving the digital storefront.” Jovan Vuković, Developer at StuntCoders.

What is total cost of ownership (TCO) and why is it important?

With insights from certified Woo Agency Partner StuntCoders, this guide shows how WooCommerce lets you scale your costs to fit your business — not the other way around: woocommerce.com/guide-woocomm...

An illustration of a gear with an electrical plug, pins, a cursor, a bar graph showing growth, and a dollar sign.

Ever wondered what a $300M business is spending on WooCommerce?

In this guide, Woo Agency Partner StuntCoders breaks down the true cost of running a high-volume ecommerce store with #WooCommerce, using examples from real businesses.

Get the insights: woocommerce.com/guide-woocomm...

Woo and Google: Target your dream customer.

A high-end glamping company with a pitch-perfect marketing strategy. ⛺

Learn how Luna Glamping used Woo and Google to boost brand awareness and increase high-intent traffic to their website: woocommerce.com/posts/luna-gl...

How to create a social media strategy (that actually works) Build a powerful social media strategy to drive traffic & sales. How to choose platforms, plan content, & connect with customers (tools + pro tips!)

A clear social media strategy can fuel your business growth. 📱

With the right tools and consistent effort, you can turn your social presence into a powerful, data-driven extension of your online business.

Build a winning strategy: woocommerce.com/posts/social-...

Price Benchmark: Google for WooCommerce.

With Google for WooCommerce’s new Price Benchmark tool, you can see how your prices stack up against competitors in real time and make fast adjustments to win more sales.

Download the latest version of Google for WooCommerce to get these valuable pricing insights: woocommerce.com/products/goo...

Your ecommerce essentials, reimagined.

We’ve updated key WooCommerce features to bring you the fastest and most flexible experience yet. Explore what’s new with Woo, and how these updates can help your business grow: woocommerce.com/posts/woocomm...

Still not over the good vibes from this event. 💫

Last month, we hosted an agency event in London, England, in partnership with Klaviyo and Automattic for Agencies.

It was a laid-back evening, and the perfect way to kick off Klaviyo’s K:LDN 2025 event.

Boost sales with organic marketing: Ten proven ideas From blogs to podcasts, explore 10 organic marketing strategies that lift ecommerce visibility, foster loyalty, and cut dependence on paid ads

Optimize your organic marketing strategy. 🌱

While advertising can deliver quick wins, organic marketing fuels long-term growth through valuable content, SEO, and authentic connections.

Explore 10 organic marketing ideas to boost your #OnlineBusiness: woocommerce.com/posts/organic...

WooCommerce 10.0: Investing in Accessibility WooCommerce 10.0 is here! Major frontend accessibility improvements, shareable checkout URLs, coupon enhancements, and a better product importer. 🚀

Officially in our WooCommerce 10.0 era. ✨

Read all about what’s new in this version of #WooCommerce on the Woo Developer Blog: developer.woocommerce.com/2025/07/14/w...

The Ultimate 4-Step Guide to Naming Your Online Store Naming your online store? This guide walks you through creative tips, legal checks, SEO, branding, and domain name strategies to get it right.

The name for your online store is your first chance to stand out and connect with customers. 🤝

In this guide, we walk you through the creative and strategic process of naming your business so you can make a strong first impression: woocommerce.com/posts/name-on...

How to Create and Track Your Online Business Goals Learn how to set realistic business goals that support growth, improve operations, and keep your entire team focused on what matters most.

Setting clear, realistic goals is essential for every #ecommerce business.

Learn how to set business goals that actually work using the SMART approach: woocommerce.com/posts/busines...

Survey for Black Friday/Cyber Monday Preparation We want to learn more about how you prepare your store for the busiest time of the year — Black Friday/Cyber Monday and the peak selling season. Please answer this short survey, which takes about 8 minutes. To thank you for your insights, we'll send you a coupon for 25% off any extension from our Marketplace after you complete the survey.

Reminder: Don't forget to fill out our survey.

Tell us how you get ready for your peak selling season and get 25% off your next extension in the WooCommerce Marketplace.

Take the survey: 2yp7yqymm1z.typeform.com/to/n...

Grow your business with TikTok + WooCommerce Your step-by-step training to getting started, creating, and scaling on TikTok Whether you're just starting out or ready to take things up a notch, this webinar will walk you through everything you need to succeed on TikTok. In this 45 minute session you’ll learn:✅ Why TikTok is a must-have for growing your brand 🎬 Creative tips and best practices for making content that resonates 🛒 How to use the TikTok Shop + WooCommerce plugin to drive seamless in-app sales 📈 How to unlock growth with TikTok Ads ManagerFrom setup to strategy, we’re covering it all. No guesswork, just real steps and solutions. Join us and let's have some fun turning views into sales!

LAST CHANCE: Join Woo and TikTok for Business for a free webinar tomorrow, July 8 at 4 pm UTC.

Discover creative strategies and best practices for creating content that turns views into sales.

Don't miss out. RSVP: tiktokandwoocommerce.splashth...

Solved: Understand & Fix Failed Order Status in WooCommerce Why do orders fail in WooCommerce? Is there a site problem? Can it be fixed? Learn why orders fail, how to solve common issues, & how to prevent future errors.

Troubleshoot failed orders with confidence. 🧰

When an order fails, it can be confusing for both you and your customer.

We put together a guide to help you understand common payment errors, why they happen, and how to troubleshoot them: woocommerce.com/posts/trouble...

Grow your business with TikTok + WooCommerce Your step-by-step training to getting started, creating, and scaling on TikTok Whether you're just starting out or ready to take things up a notch, this webinar will walk you through everything you need to succeed on TikTok. In this 45 minute session you’ll learn:✅ Why TikTok is a must-have for growing your brand 🎬 Creative tips and best practices for making content that resonates 🛒 How to use the TikTok Shop + WooCommerce plugin to drive seamless in-app sales 📈 How to unlock growth with TikTok Ads ManagerFrom setup to strategy, we’re covering it all. No guesswork, just real steps and solutions. Join us and let's have some fun turning views into sales!

Join Woo and TikTok for a free webinar on Tuesday, July 8 at 4 pm UTC.

Discover creative strategies and best practices for creating content that turns views into sales.

RSVP: tiktokandwoocommerce.splashth...

What is profit margin? How to optimize it for store growth Understand gross, operating, and net profit margins — and discover 8 proven strategies (and top tools) to improve profitability in your online store.

Understanding your profit margin is key to long-term sustainability. It’s not just about selling more — it’s about making each sale count.

Learn more about what profit margin means for your store, and how to optimize it: woocommerce.com/posts/profit-...

Today’s fun fact: there are over 4.6 million online shops powered by @woocommerce.com! 🛒

From small businesses to global brands, Woo helps businesses build on ✨their✨ terms with flexibility, freedom, and full ownership.

How do you prepare for the big sales moments?

It pays to be prepared — especially in your busiest season.

Tell us how you get ready for the peak sales moments and get 25% off your next #WooCommerce extension.

Take the survey: 2yp7yqymm1z.typeform.com/to/n4wCUUt7

Reach Your Target Audience in 7 Clear Steps Stop wasting ad spend: How to identify, engage, and convert your target audience with marketing strategies that drive quick sales and long-term revenue.

Want to attract your brand’s biggest fans? Define your target audience and tailor your marketing to them. 🎯

Read our guide to learn how you can define — and find — your target audience: woocommerce.com/posts/target-...

A graphic over an orange background with a screenshot of a tweet from the user @MrBrianHaas that reads, “That’s what I call a release! WooCommerce 9.9 brings a LOT of new features!”

ICYMI WooCommerce 9.9 is here — and it’s fast. ⚡

This version brings big improvements to performance and plenty of new features to explore.

Get all the details: developer.woocommerce.com/202...

Woo and Klaviyo: Shoptalk EU 2025. June 1, 2025, 7 to 9 PM local.

What do tapas and sangria have in common with Woo and Klaviyo’s Shoptalk EU Welcome Social? Small bites and big pairings. 🍷

Join us June 1 for a relaxed, pitch-free evening to kick off Shoptalk EU.

RSVP: shoptalkeuwelcomemixer.splashthat.com/woo

A photograph of a person holding their phone to make a payment next to the Square and Woo logos and text that reads, "In this together. Shaping what's next."

Grow without limits. 🌱

With Square’s latest features and Woo, it's never been easier to scale your business.

Discover Releases: squ.re/woopartner

Woo did a complete 180 on our approach to AI support.

@job.blog wrote about how we transitioned toward an AI strategy that actually improves the customer experience.

Read Job's blog post: woocommerce.com/posts/ai-in-...

How to Migrate from Shopify to WooCommerce (and Why You Should) Considering a move? Here are the best ways to migrate from Shopify to WooCommerce. Plus, learn the advantages of WooCommerce and why you should move today.

Ready to switch from Shopify to #WooCommerce? Get flexibility, custom checkouts, and pay only for what you need.

Learn more about how to seamlessly migrate from Shopify (and why you should): woocommerce.com/posts/migrat...

A graphic displays both the Woo and Affirm logos over a purple background.

Affirm Payments for WooCommerce is now available in the UK. 🇬🇧

We’re thrilled to announce we’re expanding our partnership with Affirm.

Read the press release: woocommerce.com/posts/affirm...

Build, grow, and keep your email list — the complete guide Grow your email list from scratch! The top tools, proven strategies, and best pro tips to boost engagement and maximize your email marketing ROI

Your email list is one of the most valuable marketing assets you can build. 📥

You can’t rely on your website visitors to just come back on their own — you need a direct, reliable way to reach them.

Learn how to start growing your email list: woocommerce.com/posts/grow-e...

Dev Advisory: Phishing campaign targeting WooCommerce stores Developer advisory: We're seeing phishing emails targeting WooCommerce stores. Emails from security-woocommerce.com, notify-woocommerce.com, and support-woocommerce.com contain malware, not security p...

⚠️ SECURITY ALERT: We're seeing phishing emails claiming to be from WooCommerce about fake security issues.

These emails from domains like security-woocommerce.com are NOT from us and contain malware.

See our advisory for details: developer.woocommerce.com/2025/04/22/d...

What is return on investment? How to calculate & improve ROI Learn how to calculate and improve ROI for your online business. Key strategies to maximize profits and proven growth tools you can use today.

You’ve built an online business that’s ready to scale. Now you want to track its growth.

You’ll need to understand how to calculate your return on investment (ROI).

Read our guide to ROI calculations: woocommerce.com/posts/return...