Gemma Pettman's Avatar

Gemma Pettman

@gemmapettmanpr.bsky.social

Comms dilemma? Dial Gemma | Chart. PR | #CommsHero | Cheerleader of charities | Adopter of dogs | Dedicated insomniac | www.gemmapettmanpr.co.uk

556 Followers  |  556 Following  |  151 Posts  |  Joined: 30.09.2023  |  2.5206

Latest posts by gemmapettmanpr.bsky.social on Bluesky

πŸ˜†

29.07.2025 09:05 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

You did a good job πŸ‘πŸ»

28.07.2025 19:58 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I have shared it with fellow freelancers who have had some difficulties with the issues you mention. Aside from everything you wrote about, we can’t afford to be seen as pseudo-employees in the eyes of HMRC. It might feel difficult to challenge clients but easier than explaining to the tax man!

28.07.2025 18:04 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

This is SO spot on, Nikki.

27.07.2025 15:55 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
A screengrab of a Bluesky advisory note telling me I must complete age assurance in order to access direct messages

A screengrab of a Bluesky advisory note telling me I must complete age assurance in order to access direct messages

Oh Bluesky, I am 100% not going to give you my credit card details just so I can access my DMs

25.07.2025 10:26 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I get served endless clips of this programme on social media and watch every one of them to the last second.

24.07.2025 12:01 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Three key takeaways from our creatives group event on being bold: 1. If you want to be bold with your content, there’s a few things to keep in mind: make sure you allocate enough time for creativity, showcase impactful examples to inspire internal support, start small, and remember that bold content will look different for everyone. 2. A muddled approval process without agreed-upon criteria can stifle creative ideas. Establishing a clear and comprehensive sign-off system and an appropriate panel will help ensure that ideas don't get lost or diluted. Ask them to split feedback into essentials and considerations, focusing on their areas of expertise, and inspire them to ask open questions to understand the intention and rationale behind decisions. 3. Determine your charity's risk appetite for bold content collectively rather than leaving it up to individual stakeholders. Use a risk evaluation framework to evaluate ideas, promote a shared understanding, and empower creativity.

Three key takeaways from our creatives group event on being bold: 1. If you want to be bold with your content, there’s a few things to keep in mind: make sure you allocate enough time for creativity, showcase impactful examples to inspire internal support, start small, and remember that bold content will look different for everyone. 2. A muddled approval process without agreed-upon criteria can stifle creative ideas. Establishing a clear and comprehensive sign-off system and an appropriate panel will help ensure that ideas don't get lost or diluted. Ask them to split feedback into essentials and considerations, focusing on their areas of expertise, and inspire them to ask open questions to understand the intention and rationale behind decisions. 3. Determine your charity's risk appetite for bold content collectively rather than leaving it up to individual stakeholders. Use a risk evaluation framework to evaluate ideas, promote a shared understanding, and empower creativity.

This morning’s #CharityCreative event explored how to be bold in your creative work. Here are some key takeaways.

Thanks to everyone who joined us this morning. Special thanks to our moderator @gemmapettmanpr.bsky.social‬, and our wonderful speakers.

Catch on demand soon: bit.ly/3ToceDy

19.06.2025 14:45 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

I'm so proud of Jude. She's currently in the sea off Mallorca, swimming 10km to raise money for the brilliant charity she founded. She will tell you this challenge is nothing compared to the challenges faced by the people Sounddelivery works with, but it is going to be a tough day. #JudesBigSwim

29.05.2025 08:42 β€” πŸ‘ 1    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

I see people saying 'AI is saving me so much time' without qualifying what they're using it for.

19.05.2025 15:03 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Pondering the polarising: reflections on the good, the bad and the ugly of AI Artificial Intelligence (AI) has the potential to bring benefits for charities and social enterprises, but there are plenty of risks in terms of accuracy, authenticity, originality, data security and ...

If you're considering your long-term approach to #AI, take a look at this blog from Mike Zywina of Lime Green Consulting. I applaud his transparency and staggered approach. www.limegreenconsulting.co.uk/blog/ponderi...

19.05.2025 15:03 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Goodness πŸ₯Ή This debate is such a powerful reminder of the impact of human stories.

16.05.2025 12:07 β€” πŸ‘ 12    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Three key takeaways from our Strategic Communicators' Conference include: 1. To stand out in a crowded digital landscape, charities need fresh and authentic strategies that surprise and engage their audiences. 2. Staying up to date with emerging trends and contextual shifts is crucial for strategic communications right now. By understanding the context in which your charity operates, you can make smarter decisions and stay relevant. 3. A comms strategy provides a solid foundation for all activities, from responding to crises to engaging with audiences and making informed campaign decisions. Investing time in strategy pays off in the long run.

Three key takeaways from our Strategic Communicators' Conference include: 1. To stand out in a crowded digital landscape, charities need fresh and authentic strategies that surprise and engage their audiences. 2. Staying up to date with emerging trends and contextual shifts is crucial for strategic communications right now. By understanding the context in which your charity operates, you can make smarter decisions and stay relevant. 3. A comms strategy provides a solid foundation for all activities, from responding to crises to engaging with audiences and making informed campaign decisions. Investing time in strategy pays off in the long run.

That’s a wrap for our Strategic Communicators’ Conference! We tackled some of today’s biggest comms challenges, navigated emerging trends, swapped strategies, and even made time for peer-to-peer conversations.

Here are three key takeaways...

Have more to add? Share your thoughts below.

30.04.2025 16:15 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
Image of a lightbox with words Join Our Team. Megaphone at top with words We're Hiring. Groundswell logo at bottom.

Image of a lightbox with words Join Our Team. Megaphone at top with words We're Hiring. Groundswell logo at bottom.

We're hiring!

If you are a Trust Fundraiser, Head of Development or Participation Coordinator looking for a new role, then check out our latest vacancies!

Info here: groundswell.org.uk/get-involved...

#CharityJobs #JobSeekers #Fundraisers #HeadOfDevelopment #ParticipationCoordinator

22.04.2025 13:25 β€” πŸ‘ 2    πŸ” 5    πŸ’¬ 0    πŸ“Œ 0

I'm assuming it was an error but then again, Vinted can be quite a special place for human interactions πŸ™„

14.04.2025 12:51 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I liked an item. The seller then messaged me offering to sell it a higher price than they had listed it for πŸ˜†

14.04.2025 07:11 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Oh don't worry. I have been nudging @commsguymatt.bsky.social; he might take me up on the offer of a chat just to shut me up 🀣

17.03.2025 09:24 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This was another corker of an event from @charitycomms.bsky.social The peer-to-peer learning model means getting to hear from people who are walking the walk, so there's always plenty of learning to be had.

14.03.2025 15:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I hope so too. Yes, do check it out. I find it valuable.

10.03.2025 15:37 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It was a less-than-24-hours thing so it literally flew by πŸ˜† The magazine has had a longer-lasting effect though.

10.03.2025 14:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

This was an enjoyable and inspiring session. I find it so valuable to hear what other communicators in the charity sector are doing and @charitycomms.bsky.social facilitates that brilliantly ⬇️

06.03.2025 18:00 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Kier Starmer delivering a speech in the US. The flags of both nations are visible behind him. There is a caption across the images which reads, there's a famous slogan in the United Kingdom.

Kier Starmer delivering a speech in the US. The flags of both nations are visible behind him. There is a caption across the images which reads, there's a famous slogan in the United Kingdom.

"Dear Lord, what a sad little life, Jane"

28.02.2025 09:53 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This is interesting because, in some respects, calling something a crisis might make people (individuals, at least) feel like it's too big a problem for them to solve and mean they could question the impact their donation/name on a petition/etc might have.

24.02.2025 14:59 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

πŸ˜†πŸ˜†πŸ˜†πŸ« 

17.02.2025 14:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Right? I'm not sure how we managed it. Not to mention the dead time in the car, or picking the work you could do on the train (working on the assumption someone would be reading over your shoulder).

17.02.2025 14:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Very much the case here today πŸ™ƒ

17.02.2025 13:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

The number of people who would quote a tweet to reply to it, rather than just replying, was πŸ˜΅β€πŸ’«

17.02.2025 12:42 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Already done β˜€οΈ Early one with Madame Maeve 🐾

17.02.2025 12:03 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
a man in a tuxedo with the word okay on the bottom Alt: David from Schitts Creek is my go-to gif of choice. In this one, David wears a tuxedo and looks relieved as the caption, Okay I think we're good, flashes up on the screen

That feeling when someone postpones an in-person meeting, which gives you an additional eight hours minimum to tackle your out-of-control to-do list...

17.02.2025 11:10 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

This may be an unpopular view but I think he comes across pretty well in interviews (certainly in the ones I have seen).

17.02.2025 10:30 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Rebranding grumpy as focussed πŸ’ͺ🏻

17.02.2025 08:53 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

@gemmapettmanpr is following 20 prominent accounts