Kevin Jeppesen - Ecom SEO & Brand Growth

Enjoy getting marketing tips without overcomplication? Follow Kevin David Jeppesen 🟢 for more great marketing tips without the normal bs.

Results in ChatGPT are ranked by relevance, not direct pay to play (but you it's definitely pay to win), and Instant Checkout routes orders through your existing systems via Stripe.

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New release each month, one community roundup per week, and quick edits anywhere your brand info is outdated so the story stays fresh inside AI answers.

Publish "neutral", comparison-style pieces on high-trust sites and your own blog, then reference them in your community posts to create a clean citation trail. (MAKE MOH MONEY.)

7. Keep the drumbeat.

Link your PR hits inside those Reddit and Quora answers, recap them on your blog, and keep the wording consistent across profiles so models start start repeating you.

6. Seed listicles that ChatGPT loves to cite.

Answer threads on Reddit and Quora with useful specifics, microoptimized, and do it weekly so AI keeps finding you when it crawls UGC. (IT CAN BE SIMPLE.)

5. Build your “signal stack.”

Tuck safe keyword variations into your headline and a few body lines so your PR hits tie your brand to the exact product terms people ask ChatGPT about.

4. Be everywhere humans talk.

Ship a real announcement, a quick study, or a partnership and run it through premium wires, then mirror the same phrasing on your site and socials so AI sees one clean story. (talked about this in Shenzhen)

3. Micro-optimize for what you want to be known for.

ChatGPT is onboarding merchants on a rolling basis, submit your feed and enable Instant Checkout via the Agentic Commerce Protocol. (USE YOUR BRAIN, link in comments.)

2. Press Buzz, then stack it.

OpenAI just launched their merchant page & instant checkouts in ChatGPT. If you're not in there, you're missing out on $$$M's in sales.
Here’s how to get your brand featured:

Then actually picked by ChatGPT when people ask what to buy.

1. Apply now.

Say no to pay-for-links and fake bios.⁣
Say yes to edits that improve accuracy and clear calls to the product when it fits.⁣
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IT CAN BE SIMPLE.⁣
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Enjoy getting marketing tips without overcomplication? Follow me for more great marketing tips without the normal bs.

Branded queries in Search Console, referral traffic from contributor sites, and clicks to the featured product.⁣
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Quick examples.⁣
Baristas on grind settings linking to grinders. Estheticians on AM routines with cleanser and SPF, and guides on muddy trout linking to your 7 wt kit.⁣
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Send the live link, an OG image with their face, and two square quote cards they can post. (this one hits)⁣
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Publish on a cadence.⁣
Ship one to two of these each week and watch branded search, referral clicks, and adds to cart grow.⁣
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Track three signals only.⁣

Edit lightly.⁣
Fix grammar, fact-check claims, and keep their voice.⁣
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Do the simple SEO.⁣
Put the target phrase in the title, H1, URL, first sentence, and add two internal links to the product or collection you picked.⁣
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Make sharing a no-brainer.⁣

Give a tight prompt: “Your best tip for [topic], one step to take, one mistake to avoid.”⁣
Keep replies short and concrete. USE YOUR BRAIN.⁣
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Assemble the article fast.⁣
Open with your promise, stack 5-10 quotes with names and roles, and add a product block after every second quote.⁣
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Write a topic that helps a buyer choose, compare, or solve a real problem.⁣ (use my content brief system for it)
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Ask your market for short tips.⁣
Post a call in your email list and niche groups asking for 80–120 words, a headshot, and role. (I run this weekly)⁣
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Your ecommerce blog doesn’t need more words, it needs PROOF.⁣
Here’s a simple, repeatable play that turns content into clicks, carts & MOH MONEY.
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Pick ONE product or collection you want to move this month.⁣

The full guide breaks down product pages, blog content, quarterly updates, and troubleshooting.

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Want the step-by-step SOP?

1. Comment “TACOCAT” below
2. Follow me so I can send it to you

Follow for more non-complicated content you can actually use.

Do that, and you’ll see traffic lift in weeks (I’ve seen CTR jumps of 30%+).

But that’s just Phase 1.

1. Use GrowthMatic (free Chrome extension) to pull the real entities Google wants in your tags.
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2. Generate 3–5 variations with AI, then let GrowthMatic score them (pick the winner, don’t guess).

3. Publish and annotate the changes. (more on this below)

Meta tags are the easiest Ecom SEO win "nobody" bothers to get right. Fix them once, and see your CTR climb for free.

Here’s the exact play we run inside Ascendily for brands doing millions:

2. Collection page strategy⁣
3. Blog authority⁣
4. Internal link framework⁣
5. Backlink toolkit

Suddenly, you have an advantage Amazon doesn't.⁣
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It works because you're doing something Amazon literally cannot do... going deep on your niche.⁣
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Want the COMPLETE strategy?
COMMENT “RANK”⁣
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It'll cover:
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1. The infinite keyword cluster strategy⁣

Amazon's backlinks go to their homepage or random product pages.⁣
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They DON'T have quality backlinks to those auto-generated collection pages you're competing against.⁣
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So build backlinks to YOUR collection pages and supporting blog content.⁣
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Think of it like building a web... everything connects back to the pages that make you money.⁣
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Amazon doesn't do this (they can't... their structure is too massive).⁣
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====STEP 4: BACKLINKS TO THE RIGHT PLACES⁣
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Add FAQ sections answering common questions.⁣
Add featured customer reviews.⁣
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====STEP 3: INTERNAL LINKING LIKE A BOSS⁣
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Every blog post about cycling shorts should link to your cycling shorts collection page.⁣
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→ Clear category name at the top⁣
→ Short description explaining what makes these special⁣
→ Your product grid⁣
→ DETAILED content below the products⁣
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Most brands stop at the product grid...
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Add comprehensive category descriptions.⁣

Amazon ranks for "waterproof cycling shorts" with an auto-generated search results page.⁣
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Just a bunch of products thrown together.⁣
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You? You're going to create a dedicated collection page that actually serves people.⁣
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Structure it like this:⁣

Create content that answers ALL of these questions.⁣
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Amazon has zero content answering these... they just have product listings.⁣
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====STEP 2: BUILD COLLECTION PAGES AMAZON DOESN'T HAVE⁣
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Map out every question your customers ask about your products.⁣
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What's the best fabric for waterproof cycling shorts?⁣
How do you wash technical cycling gear?⁣
What's the difference between road and mountain bike shorts?⁣