Jason Keath 🇺🇦

Social Fresh Conference | Substack Waitlist for news on Social Fresh conference and events. Click to read Social Fresh Conference, a Substack publication with thousands of subscribers.

This is one of many conversations I’m looking forward to at Social Fresh 2026.

Grab your spot on the waitlist before presale goes live next week
socialfresh.substack.com

The effects?
* Attention > conversation
* Influence > expertise
* Virality > nuance
* Consumption > participation
* Entertainment > information
* Content endless + connection thin

The key: push against this. Create back channel experiences that feel like a secret bar or an invite only dinner club.

Does social media feel off to you lately?

I'm working to quantify this shift & make it actionable at the next Social Fresh. This slide from my State of Social report begins that convo, 20 yrs of social shift.

2006 — “SOCIAL media”
2026 — “Social MEDIA”

Both of those are useful! 🤣

Did they show any specific use cases for the wristband?

When your webinar is just you reading your notes word for word, everyone can tell. And everyone stops listening. Please stop.

On one hand, culture has fractured into a million niche pieces.

In the other hand all culture is basically K-pop, Taylor Swift, and Love Island.

What do we call this? A meme monoculture?

Can someone check out these shelves on @podsaveamerica.crooked.com and make sure they’re not falling off the wall?

What’s wrong with this picture?

YouTube has figured out that I will watch any and every interview with Lin Manuel Miranda and now it’s my entire YT feed and it’s beautiful.

If you stop trying to be different, you’ll just blend in and disappear, so keep fighting to protect what makes you different.

As a brand, as an artist, as you.

Is there a button somewhere that lets me turn off the Sydney Sweeney takes?

I think they should keep killing Dexter off after a couple seasons and bring him back in a new show each time as he miraculously survives.

Make it part of the canon.

It’s just Dexter’s super power to almost die a lot and every time he gets more powerful and able to kill even more serial killers.

A forever headline

Non zero chance Mamdani runs for national office in the next 4 years or less.

I know “socialism” freaks a lot of ppl out but he has the presence of a politician that knows how to engage the nation.

Weirdly, I met my wife through a Fandango Apple Watch notification

Jealous. Not digging the 100 degrees and power outages on the east coast

Had the same thought

I regret to inform you that ChatGPT has learned how to put spaces around its em dashes. No one is safe.

Huge 🙌

Two body problem

Looks like an amazing event. Good luck with the show

“Bad idea” is often code for “new idea no one understands yet.”

Clearly no project managers in this group. Or anyone with a spreadsheet? They should have gone to Tulum

A stock market dip that’s low enough and long enough to encourage non-dictatorial election results.

Love the thought experiment

Fun outliers to consider:
- Reddit 17% as it becomes the “human” search solution and buys Nextdoor to cover local

- Uber 9% as more of our in car time turns to browsing because Waymo etc

What kind of dip?

horrifically embarrassing moment in our household just now when i referenced “what does the fox say” and my partner said she’d never heard of it and then i had to play the song and she is looking at me like im insane and i am just here yelling “it has ONE BILLION VIEWS”

Copper Punk