InReality.io

Can fake information be injected into a decentralized cryptographic system? 🤔

Well you can always lie. 😅

But if we have cryptographically secure channels to devices (e.g. cameras), then we can create secure bubbles with NO FAKE CONTENT 🛡️
Only real images and videos can make it in!

John Oliver explains why you’ve been seeing more AI-generated content online, the harm it can do, and – sadly – why it is threatening his marriage. Do you hear us, cabbage Hulk? Stay the hell away… AI Slop: Last Week Tonight with John Oliver (HBO)

Generative AI can be a brilliant thing, however if you are new to the potential issues that it presents we'd love to recommend a quick watch:

www.youtube.com/watch?v=TWpg...

#Content #Media #C2PA #AISlop

Deepfakes are getting advanced, do you think detection can keep up with generative AI or do we need cryptographic security?

Comment below with your vote: 🗳️

A - Detection is good enough
B - Cryptography is needed
C - Both are necessary
D - None needed

#AIDetection #Media #Cryptography #Deepfakes

Ekspert var i chok efter at have set nyt AI-værktøj ChatGPTs nye videogenerator gør det umuligt at skelne mellem falske og ægte videoer, lyder det fra danske AI-eksperter.

"Expert was shocked after seeing new AI tool"....this is becoming a more common conversation.

We need new technology to enable us to undoubtedly distinguish the real content from the fake.

#Cryptography #ProofOfReality #ContentCreation #Deepfakes #Media

Most people confuse content authenticity with content ownership. They’re not the same.

Authenticity = proving content is real and unaltered

Ownership = proving who holds rights

Our tech locks data at capture, so it can always be verified for both. Trust begins at the source.

Blockchains are incredibly secure but struggle with modern data rights like deleting or updating info. Their permanent records clash with privacy laws and cause legal headaches. So whilst secure, they might not be the best security network for content certification? #Blockchains #Cryptography

Worried about AI fakes? With InReality, your genuine, authentic creations - photo, video, or audio - are certified the moment you hit record. Let your fans and clients quickly check authenticity - this has never been simpler for creators.

#Media #ContentCreation #ProofOfReality

There’s a line between when AI-generated content is creative and fun, and when it’s crucial to know what’s real. Enjoying memes? Great! But for news for instance, being able to instantly verify authenticity matters to society. Certifying genuine content lets everyone have confidence online.

The Rise of Undetectable AI: A Double-Edged Sword Introduction

We need a new way to be able to tell what is real and what is not.

pawanjswal.medium.com/the-rise-of-...

#deepfakes #digitalcontent #authenticity #AI

The best place to certify real content is the point of capture. That means your phone or camera would:

- Prove it’s a trusted device through hardware attestation
- Bind key metadata securely to the file
- Cryptographic signatures to prevent tampering
- Open standards so platforms verify everywhere

Can we rely on legacy networks to certify what’s real online? We don't think so. Gatekeepers can be spoofed, trust gets diluted.

What we need is a cryptographic layer — verifiable signatures at the content level — so authenticity travels with the media itself 🛡️

#ContentAuthenticity #Cryptography

We don't think trust should come from a black box.

That’s why solutions must be at least partly open source—open enough for anyone to inspect, question, and verify.

Closed tools might work short-term, but real confidence comes from shared accountability.

💭 Do you see openness as the key to trust?

The complexity of #AIContent is developing fast. What felt impossible last year already looks ordinary today.

The problem? Distinguishing real from #fake is getting harder.

Without certifying content at capture, we risk a world where everything looks convincing, and trust is eroded.

Meet the influencer posting fashion content at Wimbledon. She’s entirely AI-generated Mia Zelu’s posts from Wimbledon aren’t all that they appear

How do we feel about this?

We’re not against AI‑generated content — it has its place.

But the real problem is when people can’t tell the difference between what’s authentic and what’s synthetic. We need a way of distinguishing the real from the fake.

www.independent.co.uk/life-style/w...

This is so realistic! Our startup is actually helping to solve the issue of not knowing what is real content and what is fake - but we're not doing AI detection, we're approaching the problem differently - certifying real content instead. Check out our page for more info!

Blockchain is highly secure. But scalability? That’s the issue. 🧱✨

Certifying billions of photos and videos on-chain = slow, costly, energy-heavy. Ill-fit for internet-scale content.

For digital content, we need something lighter and faster.

#cryptography

Let's talk network architectures...

Centralized severs = fast, efficient, but who can guarantee the security?
Decentralized = secure, but performance is an issue

For content certification at scale, how about a fast, efficient and secure hybrid decentralized system?

Blockchain is great for tamper-proof records but it can’t fully solve fake content. It struggles with big files, real-time updates, and of course modern data rights. That’s why solutions like InReality using C2PA’s metadata matter for real digital trust. What do you think #BlockchainLimits

“Proof of reality” means we need more than a convincing look; we need evidence of who created content, what’s happened to it, and clear signals that it’s authentic.
With #C2PA, those details travel with every image or video—so creators and audiences get tools for trust and misinformation is reduced.

Digital trust starts with transparency.
#C2PA lets creators and publishers embed cryptographically signed “content credentials” into every image, video or audio file—showing who made it, when, and what’s been changed.
This makes it much harder for misinformation to spread

Is “real” human-made content about to become more valuable and desired - as AI creations flood our screens? As generative AI gets better and harder to spot, will authenticity, and human expertise become worth paying extra for? Curious where Bluesky folks think this is headed!

#authenticity #content

Quantum computers could break some of today’s encryption — but cryptography is adapting.
Researchers are building quantum‑resistant algorithms to keep blockchains, digital assets, and data secure.
It’s innovation matching innovation. 🔒
#Security #PostQuantum #Cryptography

Why Detection Isn’t The Answer Anymore | InReality We have long relied on detecting the presence of AI in content such as images and videos. With the rate of AI advancement, we are in need of new tools.

Why Detection Is Not The Answer Anymore...

Interested to know more? Take a look at our latest article on our website!

inreality.io/why-detectio...

#deepfakes #cryptography #certifyingcontent

So what about photoshop?
Editing photos - it’s part of creativity, we get it.
What truly matters is knowing when and how images have been tweaked.
That clarity helps us distinguish between thoughtful edits and full-on image manipulation - keeping trust in digital content.

So who would benefit from InReality? Creators!
Ever wish your audience could know instantly that your content was 100% real?
That’s exactly what cryptographic content certification does.
It’s like giving every photo, video, or post a tamper-proof stamp of authenticity 💡
No more “is this real?”

Many platforms still struggle with secure content certification. Integrating threshold cryptography and decentralised verification could be game-changers. What’s your experience so far?

#ContentCertification #Cryptography

Certifying content cryptographically puts creators back in control. Transparency + security = new paradigm in content trust. How soon before this becomes the industry standard? Reshare if you agree with these standards.

#ContentAuth #FutureOfTrust #Cryptography #C2PA #ContentCertification

We're firmly in team C2PA. What needs to happen for it to be the accepted standard for content in the future? Share your thoughts.

#C2PA #Cryptography #ContentCertification

AI-based fake content detection faces limits: sophisticated fakes slip through, and black-box algorithms can’t always be trusted. That’s why we built a novel cryptographically-secured certification technology that certifies content at capture — putting power back in creators’ hands.

#Cryptography

Deepfake detection tools keep improving, but AI evolves even faster—meaning detection alone will never be 100% guaranteed.

Instead of constantly playing catch-up, we should flip the model: cryptographically certifying real content lets us build trust and provenance from the start.

#cryptography