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Parker Bach

@parkerbach.bsky.social

PhD student at UNC. CITAP affiliate. Studying online political culture - prediction markets, humor, influencers, and more. Arguably too much hair. www.parkerbach.com

385 Followers  |  401 Following  |  15 Posts  |  Joined: 03.01.2025
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Posts by Parker Bach (@parkerbach.bsky.social)

I wrote my dissertation on all the ways in which news media used social media to represent public opinion in elections -- and all the democratic problems with it. But prediction markets are a whole 'nother level of wildness. The good news? @parkerbach.bsky.social & I are already planning our study.

02.03.2026 20:51 β€” πŸ‘ 36    πŸ” 12    πŸ’¬ 2    πŸ“Œ 0

Reminder: All it would take to end the murder of American citizens by an untrained government goon squad is 16 Republicans in Congress voting with Dems to defund ICE (or 23 to impeach and remove Trump β€” 3 in House & 20 in Senate). That’s it. 23 Americans can vote for the public and end all of this.

24.01.2026 18:26 β€” πŸ‘ 13223    πŸ” 5096    πŸ’¬ 225    πŸ“Œ 407
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Every day @theonion.com gets closer to discovering STS

04.12.2025 17:58 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Abstract: Recent political communication scholarship finds that groups and identities play a central role in the crises faced by political and media systems globally, particularly in democracies. Yet an individualist orientation in the literature has resulted in key theoretical and conceptual limitations, preventing a broader group-centric theoretical framework from emerging. We synthesize disparate bodies of theory on groups, politics, and communication to offer three basic propositions underlying a group theory of political communication. First, it is the groupβ€”not the individualβ€”that is the fundamental organizing unit of social and political life. Second, groups are constituted through communication, which is central to how they define their politics. Third, groups and politics are reciprocally influencing forces through political communication, oriented around power. We offer a framework for studying the role of groups in political communication at the micro, meso, and macro levels, providing a concrete agenda for the study of groups in political communication.

Abstract: Recent political communication scholarship finds that groups and identities play a central role in the crises faced by political and media systems globally, particularly in democracies. Yet an individualist orientation in the literature has resulted in key theoretical and conceptual limitations, preventing a broader group-centric theoretical framework from emerging. We synthesize disparate bodies of theory on groups, politics, and communication to offer three basic propositions underlying a group theory of political communication. First, it is the groupβ€”not the individualβ€”that is the fundamental organizing unit of social and political life. Second, groups are constituted through communication, which is central to how they define their politics. Third, groups and politics are reciprocally influencing forces through political communication, oriented around power. We offer a framework for studying the role of groups in political communication at the micro, meso, and macro levels, providing a concrete agenda for the study of groups in political communication.

🚨New pub alert!🚨 Now available open-access in @journal-of-comm.bsky.social, we (w/ @dkreiss.bsky.social, @danlane.bsky.social, & @shannimcg.bsky.social) critique political communication's "Identity Turn" and offer instead a foundation for studying #polcomm from a *group* perspective. 🧡

03.12.2025 18:04 β€” πŸ‘ 85    πŸ” 41    πŸ’¬ 2    πŸ“Œ 4
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GitHub - dfreelon/pyktok: A simple module to collect video, text, and metadata from Tiktok. A simple module to collect video, text, and metadata from Tiktok. - dfreelon/pyktok

You should try Pyktok! TikTok has changed its structure a few times, so it’s hard to scrape consistently, but hopefully this will help github.com/dfreelon/pyk...

28.02.2025 15:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Pete Hegseth on FOX NEWS with headline chyron that reads: Tracking Russia’s Invasion of Ukraine.

Pete Hegseth on FOX NEWS with headline chyron that reads: Tracking Russia’s Invasion of Ukraine.

Secretary of Defense Hegseth says he doesn’t know if Russia invaded Ukraine.

This you?

26.02.2025 16:19 β€” πŸ‘ 21916    πŸ” 6805    πŸ’¬ 948    πŸ“Œ 487
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Seeking a Sociotechnical Systems Research Assistant (aka β€œPre-Doc”) Apply here: (NOTE: Application Portal opens February 3, 2025) Deadline: March 3, 2025. (Late or incomplete applications will not be considered.)Β  NOTE: Unfortunately, applicants must be eligib…

Do you know an MA student or undergrad with a bright future working at the intersections of technology, society, and communication? Encourage them to apply to Predoc position with Microsoft Research's Social Media Collective!

I can't recommend enough!

socialmediacollective.org/2025/01/22/s...

25.02.2025 14:40 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I do love this comment as an endorsement of this piece as foundational literature!

But the real answer is that this is a concept explication. Which means taking a bunch of parallel uses of a concept or an idea and providing them some shared grounding.

21.02.2025 23:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I'm so proud of this piece and thrilled for it to be out in the world.

HUGE kudos to @carolynschmitt.bsky.social and @shannimcg.bsky.social for being wonderful coauthors and to @citap.bsky.social for helping us make this piece OPEN ACCESS! Here's the link, one last time: bit.ly/StratAm

21.02.2025 15:39 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Today's empowered far right uses less ambiguity. But when they do, the best thing to do is not to let them get away with it.

What are they saying? To whom? How are they trying to hide it? And what do they stand to gain? We can fight ambiguity, and we do it with clear-eyed analysis. End/🧡

21.02.2025 15:28 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Ambiguity is an apt tool for populists. Who are "the people"? Who are "the elites" or "the enemy"? We want "change," but what kind?

Strategic ambiguity allows communicators to let audiences hear the meaning they want to hear. 4/🧡

21.02.2025 15:28 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Irony fits hand-in-hand with strategic ambiguity. Audiences know ironic messages do not mean what they appear to mean at first glance, but this provides an opportunity for the communicator to encode multiple "true" meanings for different crowds, or default to "It's just a joke!" 3/🧡

21.02.2025 15:28 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Strategic ambiguity, in our view, is defined by:

1) Polysemy
2) Intended audiences from varying interpretive communities
3) A benefit to be gained from addressing these multiple communities at once

It thus encompasses dog whistles, doublespeak, coded language, and more.

2/🧡

21.02.2025 15:28 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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πŸ—£οΈNew Communication Theory article! With @carolynschmitt.bsky.social and @shannimcg.bsky.social

Communication can benefit from clarity, but what about a tactical lack of clarity? Here, we explicate "strategic ambiguity" and argue for its importance in political communication. 1/🧡

bit.ly/StratAm

21.02.2025 15:28 β€” πŸ‘ 27    πŸ” 7    πŸ’¬ 3    πŸ“Œ 1
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If SNL doesn’t bring in Tim Robinson to play NYC mayoral candidate Brad Lander I will riot

18.02.2025 02:16 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Help my friend and cohort-mate do important dissertation research!

06.02.2025 20:11 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Did we need experts to β€œquestion” this for us??? Why can’t we just say it???

Shout out to all my fellow β€œexperts” being asked to confirm that bad things are indeed bad to preserve a misguided sense of journalistic neutrality in outlets that the Right doesn’t read.

06.02.2025 14:24 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s not just sports. Prediction markets like Kalshi and Polymarket are now operating legally in the US and were able to ride the wave of sports gambling app popularity and the US presidential election to some pretty major numbers.

31.01.2025 19:29 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I just hate how dumb the fascist shift in the US has been.

There was no Machiavellian plot. No critically overlooked flaw in the system. They just said they were gonna do dumb, evil things. And we didn’t stop them. So they did.

21.01.2025 03:13 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
07.01.2025 15:06 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

I would love for someone to ask Zuck/Meta what β€œonce again prioritizing speech” means in this context. I mean, minoritized subjects understand that he’s removing the flimsy guardrails meant to protect us, but I’m curious what they THINK they are communicating here.

07.01.2025 14:27 β€” πŸ‘ 28    πŸ” 8    πŸ’¬ 0    πŸ“Œ 0
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well that turned out to be a bit of an understatement

06.01.2025 15:14 β€” πŸ‘ 18656    πŸ” 1717    πŸ’¬ 165    πŸ“Œ 37
We the Consumers: The Conservative β€œParallel Economy” as Reactionary Commodity Activism | Schmitt | International Journal of Communication We the Consumers: The Conservative β€œParallel Economy” as Reactionary Commodity Activism

NEW PUB with Lee McGuigan! πŸŽ‰

We the Consumers: The Conservative β€œParallel Economy” as Reactionary Commodity Activism ijoc.org/index.php/ij...

06.01.2025 16:52 β€” πŸ‘ 21    πŸ” 6    πŸ’¬ 2    πŸ“Œ 1