Reliably Doug Hall

Your marketing tech stack has evolved, have you? The Attribution GapWhat happens when your bookings are online but your revenue is notThere is a particular kind of frustration that comes from running a business that is clearly growing, spending confidently on Google Ads, and still not being able to answer the question: is this working?We sat in that boardroom. We saw the spreadsheets. We watched a marketing director present a cost-per-click that looks healthy next to a conversion rate that means absolutely nothing, because the conversion being

Is your Google Ads account optimising towards the wrong thing?
Revenue in your CRM. Clicks in Google. Two systems never introduced.
Google's Data Manager API fixes that... but only if your data is clean first.
www.dugadigital.com/...
#DatamanagerAPI

Black bean tempeh power unlocked! This was a fast ferment (36 hour). Looking forward to trying this one for dinner this week. Black beans were dried/soaked, cooked in the instapot (with vinegar), and then inoculated as usual.

Fresh ferment done :-)

IYKYK

A welcome sign to see on a beautiful walk - don't ruin it with wankers.

Plant based "fryed egh" power unlocked.

White: www.noracooks.com/fr...
Runny yolk: itdoesnttastelikechi...

Don't deploy on Fridays.

ESPECIALLY don't deploy today (13th)!

Stay safe kids, trust but verify.

Google Tag Gateway - CDN & sGTM We found the Google Tag Gateway setup using Cloudflare to be a straightforward process./scriptsCool. So now we serve Google scripts from first party, same origin, same site, etc etc./dugadataftwbbq is our "/scripts" path. We choose mild obfuscation when it comes to paths and subdomains for analytics.What about the /metrics path for data collection?/metricsWe have sst.dugadigital.com for www.dugadigital.com hosted on Addingwell so we could easily spin up a new container and work through a reverse

Google Tag Gateway is the future of durable analytics & with a little Cloudflare ingenuity, you can have it all: same-origin security, AND a preview mode that actually works. Make sure you remember to bring the X-Gtm-Server-Preview key with you.

No, that's fine. Another server side alternative, but unlike those listed, full open source, yes?

'cos sGTM?

Honest question: why?

Decoupling Data & Consent: Why This CMP is a Masterclass A summary of what to expect in this post about our experience with the Didomi CMP: • Clean Data, Clear Conscience: Why Our New CMP is a Commercial Game-Changer • Stop Leaking Data: Didomi: The Shopify Integration That Actually Works • The ROI of Trust: How a Spectacular CMP Boosted Our Tech Credibility • How to Master the Privacy Paradox: Balancing UX with Ironclad Consent • There's more than just a Banner: How Didomi supported Duga to deliver a working CMP on ShopifyPros: • Technically very cap

Solve the "Shopify Sandbox" attribution nightmare:

DugaDigital has spectacular success with Didomi to stop session breaks and fix "Direct" revenue attribution. Compliance & data integrity FTW.

Technical deep-dive: www.dugadigital.com/...

#Shopify
#Privacy
#GoogleAnalytics

Rubio orders return to Times New Roman font over 'wasteful' Calibri The US State Department will be required to use Times New Roman instead of Calibri for official documents, starting 10 December.

SERIOUSLY?

www.bbc.com/news/art...

But CoMiC SanS, right?

What are the restrictions, and recommended approaches?
4/4

Is there an official recommendation, a set of best practices on how to properly measure checkouts on Shopify, with full consent management integration, without compromising the excellent robustness? How do you debug in the sandboxed environment?
3/4

The checkout is cleverly designed for user security - applause, respect, agree. It still needs to be measured - ask your CMO.
2/4

IMHO @shopify is an awesome platform - love it.

Doing analytics beyond the basic can be difficult. If you want to use a tag management system instead of the (slightly limited) native integration, it gets complicated. Especially in the checkout.
1/4

You've called 9111 - please state the nature of your coffee related emergency,

You've called 9111 - please state the nature of your coffee related emergency,

2025 be like

Say what you like about public figures but I can't argue against the product and the service. #starlink makes PROPERLY remote work possible.

Morning!

When the drop hits -Act #2 In my last post, I shared some observations about the latency of our raw GA4 data landing in BigQuery.That sparked a wave of thoughtful follow-up questions. Thanks to everyone who reached out with insights and curiosities.ArchitectureAll of the datasets we’re analysing come from a single site: DugaDigital.com.The site is dual-tracked with two server-side streams: • One for GA4 360 • One for GA4 StandardWhich brings us to the core question:Are these two datasets actually comparable?Compare rows a

After last week’s GA4 latency breakdown, I took a closer look at a question many of you asked: Do GA4 360 and Standard server-side exports match up?

Quick answer: mostly yes — but the timings tell a story.
Full details:

When the drop hits Building a real-time tracker for GA4 data delivery timesI have a low tolerance for the misuse of instant messages.You know the type. The single "Hi" in a chat, followed by an agonising silence. Or worse, the classic late-Friday manager message: "We need to talk." That one sends a whole weekend's worth of anxiety spiralling, even if the "talk" is just to offer praise.But when messaging systems are used well, they're brilliant.At Duga Digital, we love good, timely, automated communication. Our tea

Ever get that "spidey-sense" your GA4 data drop is late?

We did. So we built a tracker.

The results surprised us: GA4 360 is faster (~7 hrs) than the Free tier (~9.5 hrs), but its delivery delay is far more volatile.

We've got the charts to prove it.

MUSHROOOOOOOOM

SNAAAAAKE!

And the Louvre security team...

Filtering GA like a boss This article will present two ways of filtering your data in GA. If you want to keep your production data nice and clean, you want to be able to report on production data only. Seems obvious but often you'll find data generated by Preview Mode in GTM.We're not advocating for testing in production but sometimes you need to trace down something that's broken...right?!Anyway, two ways to filter data - one for those using client side GTM only, and one for those using server side data collection.Clie

Today @Duga Digital is presenting TWO ways of filtering GA data - one for client side, one for server side. Filtering data is a VERRRRY useful technique:

Happy Birthday #GoogleTagManager - you're now a teenager!

This is a fascinating, and exciting direction for ecommerce - www.cbc.ca/news/busi...

github.com/agentic-c...

Intrigued to see where this takes analytics, data collection, and privacy.

cc: @tobi @ShopifyDevs @ShopifyEng

So if the media can't/won't open your eyes, start with cowspiracy, game changers, seaspiracy and go find some actual facts,

Half of the earth’s habitable land is already devoted to agriculture, and most of that – about 80% – is grazing pasture and cropland for animal feed, making meat consumption a major driver of deforestation globally.