Why Are We Flunking The Climate Test? History is full of examples of where we left it too late—so any lessons learned?

Why Are We Flunking The Climate Test?
open.substack.com/pub/johnelki...

Evolving New Market Stories If markets are stories, what are tomorrow's stories?

If markets are stories, what are tomorrow's stories and who is telling them? johnelkington.substack.com/p/evolving-n...

The concrete ruins will be quite something, too. Enduring, if not wildly aesthetic. Good roosting for feral dogs, pigeons and people? Just returning from Alex to Cairo, having seen the Bibliotecha Alexandrina this morning. Blown away!

The Sphinx As A Symbol Of Sustainability A guardian of yesterday’s limits has things to tell us today

The Sphinx As A Symbol Of Sustainability
open.substack.com/pub/johnelki...

Here Comes Quantum Sustainability In the final part this 3-part series, I explore an idea that is buzzing around my head

Here Comes Quantum Sustainability
open.substack.com/pub/johnelki...

Is Nature Our "Living Stack"? In part 2 of this 3-part series, we ask what we can learn from AI “stacks”

Is Nature Our "Living Stack"? Some lessons that the sustainability movement might learn from the world of AI: open.substack.com/pub/johnelki...

Pavan Sukhev: 2026’s Split-Screen Reality Part 1 of a 3-part series on the future of sustainability - details at foot of this article.

Where is the #sustainability agenda headed next? Part 1 is sparked by the thinking of Pavan Sukhdev; part 2 (Wednesday)where I will consider #Nature as a "living stack," and then part 3 (Friday) concludes with a discussion of the concept of "quantum sustainability: open.substack.com/pub/johnelki...

Transforming Education And Educating Tomorrows Transformers Leaders from around the world learn about the coming transformations

I wish this form of education had been available when I was at university: johnelkington.substack.com/p/transformi...

Green Lighting The Next Copper Rush Rio Tinto and Glencore may merge as the world’s biggest miner—largely thanks to copper

Green Lighting The Next Copper Rush
open.substack.com/pub/johnelki...

Green Lighting The Next Copper Rush Rio Tinto and Glencore may merge as the world’s biggest miner—largely thanks to copper

Why copper will be make-or-break for the transition to green economies: open.substack.com/pub/johnelki...

Hello To 2026—And To Trump’s Entirely Accidental Gift Thinking aloud about incoming system change

Hello To 2026—And To Trump’s Entirely Accidental Gift
open.substack.com/pub/johnelki...

A Kaleidoscopic End To 2025 The year to date has left me keen to catch my breath before the New Year dawns

A Kaleidoscopic End To 2025
open.substack.com/pub/johnelki...

MUSICAL CHAIRS AROUND MRS MILLS’ PIANO Abbey Road Studio 2 strikes a chord—and not just of the Fab Four kind.

A visit to the fabled Abbey Road Studios was a welcome opportunity to think through how we might boost the creative sector's contributions to GNP and to #sustainability: open.substack.com/pub/johnelki...

Golden Roads to Sustainability Could our visions of better futures prove as fragile as the mystique of Samarkand?

Some personal reflection on Golden Roads to Sustainability, past, present and future: open.substack.com/pub/johnelki...

What the Aral Sea Tells Us About Impact Tragic Soviet errors are being repeated in the Amu Darya (River Oxus) watershed

What the Aral Sea Tells Us About Impact open.substack.com/pub/johnelki.... Some reflections spurred by a trip earlier this month to Uzbekistan.

Genuinely thrilled to be speaking at the 20th edition of the Women's Forum for the Economy & Society in Paris, which runs 6-7 November, www.womens-forum.com. And particularly delighted to share the stage with Rebecca Henderson.

Like It Or Not, The Nordics Still Do It Best New research by Storebrand and GIST Impact sees Nordic companies outperforming global peers on nature-related impacts

Like It Or Not, The Nordics Still Do It Best
open.substack.com/pub/johnelki...

When Markets Have Mood Swings What can we learn from historical market moods swings?

When Markets Have Mood Swings
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What Street Art Tells Us About How Markets Evolve A long-form account of a sustainability safari into London’s East End

What Street Art Tells Us About How Markets Evolve
open.substack.com/pub/johnelki...

RethinkX: Debunking Degrowth Adam Dorr concludes that a core concept of the deep sustainability movement sucks

How should we be thinking about future growth? The latest book from RethinkX has the provocative title, "Debunking Degrowth": open.substack.com/pub/johnelki...

Bezos Center For Sustainable Protein Here I zero in on the Bezos Center for Sustainable Protein in the first of an occasional series of profiles of pioneers in market transformation

Transformation is much talked about these days, but what does it mean, for example, in the food sector? Some clues from the world of the Bezos Center for Sustainable Proteins at Imperial: open.substack.com/pub/johnelki...

Trump In The Rear-View Mirror America's runaway President is speeding us into a world former Vice-President Al Gore compares to the Book of Revelations—but Gore’s firm, Generation, suggests Trump may be a gift in disguise.

Is the Trump regime a blessing in disguise for the #sustainability industry? A new report from Generation Investment Management suggests that could well prove to be the case, in time: open.substack.com/pub/johnelki...

Is Sustainability rising or falling? Lessons from past downturns with John Elkington Podcast Episode · State of Sustainability · 09/18/2025 · 35m

Delighted to be in conversation with Saif Hameed of Altruistiq on their State of #Sustainability podcast platform. Links to the episode: (1) Apple Podcasts: podcasts.apple.com/us/podcast/i..., or (2) Spotify: open.spotify.com/episode/6Xn7...

Ben & Jerry’s: End Of An Era? Jerry Greenfield’s resignation underscores the politicization of the change agenda.

Ben & Jerry’s: End Of An Era?
open.substack.com/pub/johnelki...

THE TRANSFORMATION DECADE What language should we use in discussing system change?

Watching our language during the Trump Ascendancy - and preparing for what comes after: open.substack.com/pub/johnelki...

Marketing Weapons, Weaponizing Markets Is the sustainability sector dangerously blind to key emerging threats to our future?

Two areas that the sustainability sector needs to pay more attention to: Marketing Weapons and Weaponizing Markets open.substack.com/pub/johnelki...

Delighted to be speaking at the 2025 ESG Summit Europe in Madrid on 7th-8th October. Will I see you there? Details: esgsummiteurope.com #ESG #postTrump #sustainability

Become a Fellow We are a community of changemakers championing global solutions for today's crucial challenges. We were founded in 1965 in memory of Sir Winston Churchill. We offer ideas to inspire your vision for ch...

Ever wanted to make change happen in an area you care about? A #ChurchillFellowship is a once-in-a-lifetime chance to inspire the change you want to see. I am a Churchill Fellowship Ambassador; received fellowship in 1981. Apply now: churchillfellowship.org/become-a-fellow #ChurchillFellowship

What If Sustainability Swings Right? Where politics goes, social agendas often follow.

What If Sustainability Swings Right?
open.substack.com/pub/johnelki...

How To Map The Rewilding Of Markets I am playing with the Berkana Institute’s “Two Loops” mapping of system change

I adapt the Berkana Institute’s "Two Loops" model to my world. It provides a usefully different perspective to my longstanding societal pressure waves model:
open.substack.com/pub/johnelki...