Greenlane Marketing

🚀 Think your Google Ads bidding strategy is on point? Time to put it to the test.

🔍 We just dropped a fresh quiz that challenges you with real-world PPC scenarios — choose the right bid strategy for each and see where you land!

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#ppc #googleads

AI is Changing Paid Media & PPC Management — But Here’s Why Humans Still Matter AI is exploding in Paid Media Services; however, AI still needs human guidance when it comes to managing paid ads. Here's why.

🚀 AI in Paid Media — But Humans Still Matter!
By Christian Wenzel

Paid media managers know: 2025 is the year of AI everywhere. But… without human strategy, AI can’t deliver its full potential. Here’s why ⬇️

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From Keywords to Context: Why Your SEO Strategy Needs a BERT-sized Update It's not just about matching keywords anymore; it's about understanding the deeper meaning and intent behind a search. Learn more on our blog.

🧠 Google’s no longer just “keyword matching” — it’s reading intent. The BERT update has flipped the SEO game on its head.

Your SEO strategy needs a “BERT-sized” refresh — now more than ever. Let’s talk about writing for meaning, not just strings. 🚀 #seo

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From Clickbait to Citebait: Winning in the AI Citation Economy Discover how to win in the AI Citation Economy. Learn why citebait—original, structured, factual content—is the new SEO strategy for getting cited in AI Overviews and LLM search results.

📰 From Clickbait to Citebait
Search is changing fast. With AI Overviews and generative engines, it’s no longer just about getting the click — it’s about earning the citation.

This article breaks down how to do just that! Will AI be pulling from your site?!
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Natural Language Processing & Its Impact on How We Search How does natural language processing work, and how does it impact the search of today's Google landscape? Let's talk NLP!

🚀 Demystifying NLP!

🔹 How NLP works, from tokenization to lemmatization
🔹 Google BERT, entity mapping & why it transformed semantic search
🔹 Practical SEO takeaways, how you can leverage NLP for smarter keyword research

📖 Dive into the article! www.greenlanemarketing.com/resources/ar...

#NLP

use SEO strategy to outsmart Google AI Overviews

Stop Regurgitating & Start Creating: Pivot Your SEO Strategy to Outsmart AI Overviews

Content degradation, AKA, a huge lack of truly original content online, and it's a real problem! You've got to learn how to make your content stand out!

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#uniquecontent

From Click to Conversion: Why Most Paid Traffic Fails to Land Leads What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages.

If you’re sending paid traffic to generic pages, you’re leaving money — and momentum — on the table! Learn how our strategy can help ensure you get your ROI!
#paidads #googleads
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Optimizing Google Ads for ROI in 2025 Optimizing your Google Ads can dramatically increase your ROI throughout the end of this year and into the next. Learn more on our blog!

Moving further into 2025, the landscape of paid media is continuously evolving. Businesses are facing increased pressure to justify every marketing dollar, making ROI more critical than ever before!

Learn how to optimize Google Ads for ROI!
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#googleads

10 Proven Best Practices for Landing Page CRO Improvement There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.

How CRO Can Improve Your Landing Page: 10 Methods⚡

A strategically optimized landing page can make a HUGE difference in your success!

Learn how to make your landing pages help users through the funnel path to the ultimate goal, Conversion!

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Beyond Boring: How Interactive Content Can Transform 'Unsexy' Industries In this article, we’ll illustrate some examples of how interactive content can be used for more than just your stereotypical “fun” product or service brands.

Interactive content isn’t just for consumer brands with big personalities and even bigger budgets. It's a powerful tool any business can use to capture attention, build trust, and convert more leads!

⚡Learn How!⚡
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Is Your Brand Forgettable? It Might Just Be an Archetype Identity Problem

Brand archetypes give you a blueprint to define who you are, how you show up, and why people connect with you.

Find out who your brand is today!
#brandarchetype #brandmarketing

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How to Structure Search Campaigns by Intent A definitive guide to structuring your search efforts into three distinct campaign types: Brand, Competitor, and Generic. Read more.

If you’re lumping your brand, competitor, and generic keywords into the same ad campaigns, you’re not just being inefficient; you’re actively cannibalizing your own results!

Learn how to structure your campaigns! ⤵️
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#googleads #adkeywords #adcampaigns

Canonical Tags Will Not Fix Your Duplicate Content Problems Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work.

Are you relying on canonical tags to take care of allllll the duplicate content your site? …. You probably shouldn’t 😅

Find out why! ⤵️
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#seo #technicalseo #duplicatecontent #cannibalization