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NNGroup

@nngroupux.bsky.social

Your go-to place for evidence-based UX research, courses, and consulting. Visit our website for 1,300+ free UX articles and videos: www.nngroup.com/

93 Followers  |  16 Following  |  109 Posts  |  Joined: 21.08.2025
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Posts by NNGroup (@nngroupux.bsky.social)

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How AI Literacy Shapes GenAI Use Using generative AI often doesn’t mean using it well. AI literacy requires both prompt fluency and the ability to assess outputs.

You can be fluent at prompting and still terrible at evaluating what AI gives you back. That gap is where it’s important to understand AI literacy.

https://bit.ly/4028MlI

#AI

04.03.2026 19:24 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Only 3 out of 10 participants said an AI interview felt natural. Long silences, interruptions, and "Wow, brilliant!" for mundane answers made it awkward.

https://bit.ly/4l3ERTM

#UXResearch

03.03.2026 17:49 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Stop guessing. Start using AI strategically. NN/G's 4 AI courses β†’ built for UX researchers, designers, and product leads.

https://bit.ly/4r5FTQH

#AIforUX

02.03.2026 18:46 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein) Spotify video

You've heard "lean," "Agile," and "MVP" a thousand times. But making them actually work? Different story.
@lauraklein.bsky.social joins us to unpack what Lean UX was really designed to do.

🎧 open.spotify.com/episode/7fMd...

#UX #podcast

25.02.2026 19:02 β€” πŸ‘ 5    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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What UX Consulting Clients Expect in the Age of AI Clients still seek strong judgment and critical thinking, research rigor, and respect for real-world and user constraints from UX consultants.

Clients are not asking for AI slop from expert UX consultants. They want research rigor, sound judgment, and practical recommendations.

https://bit.ly/46cWaf4

24.02.2026 15:48 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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AI-Moderated Interviews: If, When, and How to Use Them AI interviews offer faster feedback at scale, but they're not a replacement for in-depth, human-led semistructured interviews.

Convenience comes with tradeoffs. AI interviewers can't pivot in real time, read the room, or follow unexpected threads β€” and that's exactly what discovery research demands.

πŸ”— https://bit.ly/3MT1pd8

#UXResearch

23.02.2026 16:07 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Sympathy says: "I feel for you."
Empathy says: "I feel with you."

In UX, that subtle difference changes everything about what we design.

https://bit.ly/3MiTvtx

#UXDesign

20.02.2026 16:50 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Your Design System Needs an Enforcer Although design systems promise consistency, most still fail without someone actively enforcing the rules and making teams follow them.

Design systems don't fail because they're poorly built. They fail because nobody's empowered to enforce them.

@lauraklein.bsky.social on why every system needs an enforcer:
https://bit.ly/4ry8KhC

#DesignSystems #UX

19.02.2026 15:15 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Accelerating Research with AI AI can speed up certain research tasks but is currently most helpful in the planning and analysis stages.

AI isn't replacing UX researchers. But it can help with planning, note-taking, data cleaning, and creating deliverables.

The key is knowing where it helps and where it falls short.

πŸ”—: https://bit.ly/46A9eeq

#UXResearch

18.02.2026 19:26 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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That gorgeous hero image isn't doing its job if the text on top of it is invisible.
Three tips for keeping text readable over images:

πŸ”— https://bit.ly/4kyeeWT

#VisualDesign

16.02.2026 18:40 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Internal User Panels Well-built internal user panels save time, reduce costs, and strengthen your organization's connection to real users.

If you're recruiting research participants from scratch every single study, just know there is a better way. We wrote about it.

https://bit.ly/4kBmvcI

#UXResearch

12.02.2026 13:52 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Job Opening: Sr Experience Specialist (Remote, US Based)

My org @nngroupux.bsky.social is hiring for a UX role. If you know someone who might be interested, let them know!

www.nngroup.com/news/item/jo...

06.02.2026 14:08 β€” πŸ‘ 2    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57
Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about... The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57

The Next Decade of UX: Why Psychology Matters More Than Ever, by @tbfess.bsky.social (@nngroupux.bsky.social):

https://www.youtube.com/watch?v=gLqGgw8Zlaw

#videos #interviews #ux #design #outlooks

07.02.2026 19:30 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Your Design System Needs an Enforcer Although design systems promise consistency, most still fail without someone actively enforcing the rules and making teams follow them.

Your Design System Needs an Enforcer, by @nngroupux.bsky.social:

https://www.nngroup.com/articles/design-system-enforcer/

#designsystems #processes

10.02.2026 19:30 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Why So Many Info Tips Are Bad (and How to Make Them Better) Information tips can clarify complex UIs, but they should not hide essential information, trigger redundant information, or disrupt the current workflow.

Info tips should clarify, not compensate. If you're using them to hide essential content, patch bad labels, or dump walls of text β€” that's not a tip, it's a band-aid.

πŸ”— https://bit.ly/3ZqbUY9

#UX

10.02.2026 15:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Demand Accuracy from AI: Lessons from Baymard Institute

You wouldn't trust a surgeon with 50-70% success. Why accept that from AI? Baymard demands transparency, guardrails, and higher accuracy standards in AI tools.

Read more: https://bit.ly/4rIcP2n

#Accuracy

09.02.2026 15:56 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Don’t Start with AI, Start with the Problem (Video) To build good products, start by identifying the problem, not the solution. Especially with AI, if you start with a technology, delivering real value to your users and customers will be difficult.

Adding AI to your product just because everyone else is? That's solutioneering β€” and it's giving us and your users the ick.

Start with user problems. The right solution might not be AI, and tbh that's fine. 🀷

πŸ”—: https://bit.ly/4tew2ds

#AI

06.02.2026 16:46 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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UX Hiring: Insights from a Design Recruiter Design recruiter Hang Xu shares why UX job applications get rejected, what craft means to hiring teams, and the shifting power dynamics in the job market.

Your portfolio might be designed for the wrong audience. Hint: it's often not another designer reviewing it first.

We talked with recruiter Hang Xu about navigating today's UX job market.
https://bit.ly/3NMZJ5c

#UXHiring

03.02.2026 15:32 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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11 live UX research courses. APAC-friendly hours. Expert instructors with real-world experience. Whether you're new to research or sharpening your skills, we've got you.

Enroll: https://bit.ly/3ZFge5T

02.02.2026 21:52 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Why Most Product Teams Aren't Really Empowered Although product teams say they're empowered, many still function as feature factories and must follow orders.

Most product teams aren't empowered… they're just told they are. 😬

The uncomfortable truth: empowerment is often structurally incompatible with how large orgs actually work.

Why? Read @lauraklein.bsky.social's take: https://bit.ly/4rl6N7y

##UX #NNG #PM #Product

29.01.2026 22:13 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Making a complicated design based on vibes and bringing it to a stakeholder to ask "hey what do you think?" is the behavior of a junior UX designer, and wastes everyone's time until they are trained out of it.

With the power of generative AI, now everyone in your company can be that junior designer

29.01.2026 16:45 β€” πŸ‘ 287    πŸ” 47    πŸ’¬ 5    πŸ“Œ 2

Mwahahaha

28.01.2026 17:10 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Job Opening: UX Design Assistant (Remote, World-Wide; Europe Based)

Job Alert! @nngroupux.bsky.social is hiring some Design Assistants.

UX Design Assistant (Europe) bit.ly/4qOhFes
UX Design Assistant (US) bit.ly/4qOhFuY
Social Media Design Assistant (Europe) bit.ly/4bfT9hj
Social Media Design Assistant (US) bit.ly/4t7xlej

I like working at NN/G! You should apply!

26.01.2026 15:56 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf) Spotify video

#AI tools are powerful. But understanding human psychology? That's still your design edge.

Therese Fessenden and Thomas Watkins explore why on the latest NNG UX #Podcast.

Episode 57: open.spotify.com/episode/5SYk...

#UXDesign

28.01.2026 17:09 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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We're hiring undergrads and grads to help our team!

2 Positions:
UX Design Assistant
Social Media Design Assistant

Apply by Feb 6: https://bit.ly/3Lz6irn

#Jobs #UX #Intern

26.01.2026 18:14 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1

AI went from hype to fatigue.

UI became commoditized.

The job market stabilized β€” but expectations rose.

2026 is the year of designing deeper.

Our State of UX breakdown: https://bit.ly/3YRyjgO

#UserExperience

23.01.2026 16:31 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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It’s a trap! Humanizing AI that is. When AI feels human, users start treating it like one. And that creates real risks…. like we seriously don’t need people falling in love with AI… literally.

Read @calebsponheim.com's take: https://bit.ly/3YQvvR8

#AI #AISlop #UX

21.01.2026 18:42 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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State of UX in 2026 UX faced instability from layoffs, hiring freezes, and AI hype; now, the field is stabilizing, but differentiation and business impact are vital.

State of UX 2026: Design Deeper to Differentiate, by @nngroupux.bsky.social:

https://www.nngroup.com/articles/state-of-ux-2026/

#ux #design #outlooks #career #ai

19.01.2026 20:30 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

Thanks for sharing!

21.01.2026 16:45 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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EU folks, we hear you β€” no more late nights just to learn UX.

Our Feb. 4–12 live courses now run at CET-friendly hours. Same expert instructors, same hands-on practice, same certification path. Just better timing.

πŸ”— https://bit.ly/45DqVJC

#UXTraining

14.01.2026 18:11 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0