Michel van der Kroef's Avatar

Michel van der Kroef

@neckam.nl.bsky.social

Owner of Neckam, SEO specialist, partner of Robin the best prom/wedding dress shop in Amsterdam, father of two smart kids, chess trainer.

22 Followers  |  64 Following  |  28 Posts  |  Joined: 20.11.2024  |  1.8639

Latest posts by neckam.nl on Bluesky

Preview
a cartoon of a man sitting in a rocking chair using a computer ALT: a cartoon of a man sitting in a rocking chair using a computer

Guust

03.10.2025 19:01 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

That would be the perfect gift for a friend of mine.

24.09.2025 14:39 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Mainly here, sometime just checking mastodon. Even deleted the FB app after an other sneaky update which enabled access to the film roll for AI optimized suggestions.
Life is so much easier with fewer apps to check...

21.09.2025 20:51 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Google Search Console graph of a site of the last 90 days, with lines for impressions, clicks and average position.

Google Search Console graph of a site of the last 90 days, with lines for impressions, clicks and average position.

The drop in impressions is about 20%, but that could be weekly fluctuation. What surprised me the most was the rise of average position from 19 to 9.
I always wondered how % of the impressions where from bots and how it effect the ranking. I think we see a glimpse of it now.

15.09.2025 19:55 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

๐Ÿค

08.08.2025 11:29 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@dylanbeatt.ie is this an example to add to your talks?

21.07.2025 14:32 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Till sunday it was stuck on last updates on 7/8, on monday it jumped to last updates on 7/12 to freeze till today to make a small jump last updates on 7/14.
So it's touch and go as it seems.

17.07.2025 20:18 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

If you you are thinking about to travel through the Netherlands te coming days/week. Think again, because there train strikes almost every week day.
@thewheatgerm.bsky.social @adamchase.bsky.social

10.06.2025 10:01 โ€” ๐Ÿ‘ 7    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

We are getting used that some American is naming everything from outside the USA is โ€œFakeโ€.
Which is confirmation that we are doing the right thing. ๐Ÿ˜‰๐Ÿ˜

28.05.2025 14:45 โ€” ๐Ÿ‘ 5    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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European Citizens' Initiative Give your support !

If you are an EU resident please sign this EU citizen initiave for an EU wide ban of conversion therapy. It only has 2 days left and has not yet hit its 1 million mark in order to be brought infront of the comission.

eci.ec.europa.eu/043/public/#...

15.05.2025 13:24 โ€” ๐Ÿ‘ 30    ๐Ÿ” 21    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 4
Screenshot of the built time of 57 sec for a static website, with 3602 pages and loads of images

Screenshot of the built time of 57 sec for a static website, with 3602 pages and loads of images

Yes, we are in the <1 min build time. And the Eleventy % is getting closer to the html-minify % of the total time.

13.05.2025 16:17 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Just under the 2%, there is a nice eggs dashboard by the European Commission.
agriculture.ec.europa.eu/document/dow...

04.04.2025 09:01 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Screenshot of the footer of a scam website, with a telephone number (123) 456 -7890 and a e-mailadres wplanner@example.com

Screenshot of the footer of a scam website, with a telephone number (123) 456 -7890 and a e-mailadres wplanner@example.com

Detecting scammer site was never so easy. ๐Ÿ˜‚

01.04.2025 13:45 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

A other hidden spot is the Belgian beer cafe Olivier. Its location is an old church. But you will not notice this from the outside.

24.03.2025 20:02 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

The library was original the main post office and telephone centre of the city. Build 100 years ago, in the Amsterdam school building style. If you have time tomorrow I suggest to pay it a visit. On the top floor is a small coffee corner.

24.03.2025 19:32 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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How To Add Merchant Listing Structured Data | Google Search Central ย |ย  Documentation ย |ย  Google for Developers Discover how you can add merchant listing structured data to attract potential buyers while they are searching for items to purchase on Google.

Maybe it's wise to add this kind information to the developers.google.com/search/docs/...

19.03.2025 13:11 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Availability in Rich Results is "InStock" but Google Search Results show it as "Out of Stock" - Google Search Central Community

We are thinking about what our next step will be. We can change the value to โ€˜InStockโ€™ value, but Iโ€™ve also found a post on the search console community where to two shops (in the US) have there โ€œInStockโ€ values displayed as โ€œOut of Stockโ€ in the search results. support.google.com/webmasters/t...

19.03.2025 10:00 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I still wonder why google is mapping the "InStoreOnly" mapping to the "out_of_stock" if there is also the local listings option for products inย Merchant Center.

19.03.2025 10:00 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Supported structured data attributes and values - Google Merchant Center Help Use structured data markup on your product landing pages to help Google retrieve up-to-date information about your products and offers directly from your website. Any structured data markup that is su

(see support.google.com/merchants/an...)

While the Google Search Central documentation about product snippets recommend to use one of ten schema.org options. developers.google.com/search/docs/...

19.03.2025 10:00 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Schema.org - Schema.org Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.

Hello John,

Yesterday i dived into the documentation about the Merchant Center and found that the schema.org ItemAvailability values (10 options) are mapped to just four values in the merchant center data spec. Where the "InStoreOnly" value is mapped the "out_of_stock" value.

19.03.2025 10:00 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I understand your doubt about the product listings. Only we aren't using the shopping tab listing or the merchant center for the products. So there aren't displayed in the product search.

12.03.2025 09:50 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Screenshot of the Introduction to Product structured data of the Google documentation.

Screenshot of the Introduction to Product structured data of the Google documentation.

The GSC document advice to use the product snippets for product pages where people can't directly purchase the product. For example wedding or evening dresses it's common to try and fit the products in a shop. And online search is very helpful to find the place where the have models you prefer.

12.03.2025 09:50 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

@johnmu.com We notice that products, from our site:galajurk.nl, are displayed as โ€œOut of Stockโ€ in the images search results. In the product schema the availability is defined as โ€œInStoreOnlyโ€. In the GSC the product snippets are valid and recently crawled. Any idea?
@seroundtable.bsky.social

12.03.2025 07:14 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Welcome here. ๐Ÿ˜€

24.01.2025 15:57 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image

Nature is so wonderful. Ice leafs on the outside of a top window #frostwork

11.01.2025 07:09 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Direct to the servers with (scripted) lftp. Synching or mirroring from the local folder.
The hoasting servers support GitHub, but I havenโ€™t spend time/effort on that (yet).

09.01.2025 18:41 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

We are open source taking on the adtech giant. A team of 10 building privacy-first analytics. Transparent code.

No investors or outside funding. 14k+ subscribers strong. $0 ad spend.

This is Plausible. Proving open source can create powerful, ethical, sustainable tech.

08.01.2025 07:14 โ€” ๐Ÿ‘ 16    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

That sounds awful. Take your time and I hope you feel better soon.

17.12.2024 06:55 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Nope, Hozier was here to thank me.

05.12.2024 06:40 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

No hiding anymore from getting old. When the machines i repaired or reconfigured during my first internship are in a museum. ๐Ÿซฃ๐Ÿ˜

21.11.2024 08:49 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@neckam.nl is following 20 prominent accounts