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Justin Gary

@justingary.bsky.social

Entrepreneur Game Designer. Founder of Stone Blade Entertainment and Gamer Entertainment. Author of Think Like a Game Designer.

115 Followers  |  20 Following  |  124 Posts  |  Joined: 18.11.2024
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Posts by Justin Gary (@justingary.bsky.social)

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Designing for Elegance Doing More With Less

When I first started designing games, I thought complexity was impressive. Over time, I realized that what I wanted wasnโ€™t complexity, but depth.

Here's the break down on what elegance is and how we achieve it: justingarydesign.substack.com/p/designing-...

27.02.2026 22:18 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Eric Lang โ€” Designing for Payoff, Ritual Play, and Returning to Your Roots (#100) Think Like A Game Designer Podcast

Eric Lang is one of the most influential designers in modern tabletop gaming. If youโ€™re interested in designing for tension, identity, and memorable moments, this conversation offers a masterclass from one of the industryโ€™s most distinctive voices.

justingarydesign.substack.com/p/eric-lang-...

17.02.2026 22:59 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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10 Lessons from 100 Episodes of Think Like a Game Designer What Iโ€™ve learned about creativity, craft, and building things that matter

Hard to believe how far the Think Like a Game Designer Podcast has comeโ€”next week is Episode 100 ๐ŸŽ™๏ธ

I pulled together 10 insights that kept coming up again and againโ€”ideas I keep returning to and expect to carry with me for years.

๐Ÿ‘‰ justingarydesign.substack.com/p/10-lessons...

07.02.2026 15:56 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Theresa Duringer โ€” UI as Game Design, Onboarding Without Friction, and the Ethics of AI (#100) Think Like A Game Designer Podcast

In this episode, Theresa Duringer shares insights on what makes a great digital adaptation, why performance and UX are inseparable from game design, and how to bridge the gap between physical and digital play without losing what makes tabletop special.
justingarydesign.substack.com/p/theresa-du...

29.01.2026 23:20 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Jaimie Wolanski โ€” Tough Truths, Retail Realities, and How Games Create Connection (#98) Think Like A Game Designer Podcast

Industry veteran Jaimie Wolanski (Catan, Ticket to Ride, Exploding Kittens) joins me on the podcast to share tough truths about retail, building teams you trust, and knowing when to let go.
๐Ÿ‘‰ Listen now: justingarydesign.substack.com/p/jaimie-wol...

15.01.2026 18:16 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Upstream Art in the Age of AI The ethical case for hybrid humanโ€“AI tools

AI is reshaping creative workโ€”but the real question is how we use it responsibly.

Read my take on hybrid humanโ€“AI design and creative ethics ๐Ÿ‘‡
justingarydesign.substack.com/p/the-ethics...

08.01.2026 05:10 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Vlaada Chvรกtil โ€” Designing for Joy, Building Great Games, and Letting Quality Do the Marketing (#97) Think Like A Game Designer Podcast

I interviewed game design legend Vlaada Chvรกtil ๐ŸŽฒ
(Codenames, Through the Ages)

We talk about why great games donโ€™t need marketing, how designing for joy fuels longevity, and what makes collaboration actually work.

๐Ÿ‘‰ Listen now justingarydesign.substack.com/p/vlaada-chv...

19.12.2025 01:53 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The Energy Audit Find what drains youโ€”and fix it.

Want a simple way to level up next year?

Do an Energy Audit:
โœจ Top 3 energizers
๐Ÿ’€ Top 3 drains

Protect what fuels you. Batch/Automate/Delegate what doesnโ€™t.
justingarydesign.substack.com/p/energy-is-...

#Productivity #SelfGrowth #CreativeWork #FocusTime #EnergyManagement

11.12.2025 18:51 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Carly McGinnis โ€” Startup Scrappiness, Trusting Your Team, and the Rhythm of Leadership (#96) Think Like A Game Designer Podcast

Exploding Kittens CEO Carly McGinnis joins the podcast! ๐ŸŽ™๏ธโ€จ

From Hollywood hustle to leading a global game company with 25M+ games sold, Carly shares how she scales teams, navigates creative chaos, and builds a culture that brings big ideas to life.

justingarydesign.substack.com/p/carly-mcgi...

04.12.2025 18:39 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Deadlines Are Magic Why the Best Designers Embrace Constraints

โณ Why Deadlines Arenโ€™t the Enemy โ€” Theyโ€™re Your Secret Weapon

๐Ÿ‘‰ Read the article here and try setting your next milestone today:
justingarydesign.substack.com/p/deadlines-...

02.12.2025 05:05 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Every Game Needs a Solid Foundation The five phases of design that keep your game from collapsing

Great games follow a clear order of operations:
1๏ธโƒฃ Engine Design โ€“ Find the fun.
2๏ธโƒฃ Engine Development โ€“ Build the structure.
3๏ธโƒฃ Component Design โ€“ Define each piece.
4๏ธโƒฃ Component Development โ€“ Balance the details.
5๏ธโƒฃ Polish โ€“ Make it shine.

justingarydesign.substack.com/p/leveraging...

25.11.2025 19:23 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

This is a great post. I say this all the time to my boys about hockey. I don't worry about the goals. You put in the effort, and the goals will come.*

(*or the opposite, in the case of the goalie)

20.06.2025 18:24 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I've been listening to "Think Like A Game Designer", insightful game designer interviews by @justingary.bsky.social .
Every so often I find myself writing down quotes, which I'll be sharing in this thread:
๐ŸŽฒโœ‚๏ธ

14.07.2025 09:40 โ€” ๐Ÿ‘ 37    ๐Ÿ” 9    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Thank you so much!

19.11.2025 17:41 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Cole Wehrle โ€” Cute Creatures, Brutal Games, Asymmetric Design, and Subverting Expectations (#88) Think Like A Game Designer Podcast

I recommend listening to this fantastic episode of the "Think Like A Game Designer Podcast"; tons of insightful comments on balancing, Root, and much, much more! Thank you very much @colewehrle.bsky.social and @justingary.bsky.social justingarydesign.substack.com/p/cole-wehrl...

15.10.2025 06:42 โ€” ๐Ÿ‘ 24    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Kyle Thiermann โ€” Deadlines, Mentors, Curiosity, and the Craft of Connection (#94) Think Like A Game Designer Podcast

Big-wave surfer + storyteller Kyle Thiermann joins the podcast! ๐ŸŒŠโœ๏ธโ€จ

We talk fear as fuel for creativity, surfing six-story waves, and how curiosity can reshape your workโ€”and your relationships.

๐ŸŽง Listen to the full episode: justingarydesign.substack.com/p/kyle-thier...

19.11.2025 17:40 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Think Like A Game Designer | Justin Gary | Substack Delivering 20 Years Of Game Design Experience Straight To Your Inbox! Unpacking Game Design Lessons And Their Applications In Everyday Life With Brilliant Game Designers From Across The Globe! Click t...

On my Substack, Think Like a Game Designer, I interview top designers, share actionable creativity tips, and break down the art of making games you can apply to life too.

๐Ÿ’ก Want to level up your creativity? Subscribe now for insights, lessons, and exclusive content: justingarydesign.substack.com

11.11.2025 19:43 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Touko Tahkokallio โ€” Curiosity, Physics, and the Power of Mental Playtesting (#94) Think Like A Game Designer Podcast

Game designer Touko Tahkokallio has mastered both tabletop and digital play. In this episode, he shares how to stay playful under pressure, why โ€œmental playtestingโ€ beats rushing to prototype, and how a physics mindset fuels creativity.
justingarydesign.substack.com/p/touko-tahk...

07.11.2025 00:54 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Touko Tahkokallio โ€” Curiosity, Physics, and the Power of Mental Playtesting (#94) Think Like A Game Designer Podcast

Game designer Touko Tahkokallio has mastered both tabletop and digital play. In this episode, he shares how to stay playful under pressure, why โ€œmental playtestingโ€ beats rushing to prototype, and how a physics mindset fuels creativity.
justingarydesign.substack.com/p/touko-tahk...

07.11.2025 00:54 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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About - Think Like A Game Designer Delivering 20 Years Of Game Design Experience Straight To Your Inbox! Unpacking Game Design Lessons And Their Applications In Everyday Life With Brilliant Game Designers From Across The Globe! Click t...

On my podcast, Think Like a Game Designer, I interview top designers, share actionable creativity tips, and break down the art of making games you can apply to life too. Subscribe now for insights, lessons, and exclusive content: justingarydesign.substack.com/about

04.11.2025 03:28 โ€” ๐Ÿ‘ 5    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Deadlines Are Magic Why the Best Designers Embrace Constraints

Every aspiring game designer has that ideaโ€”the one theyโ€™ve been thinking about for years but never actually make. Why? Fear disguised as perfectionism.

The fix is simple: set a deadline.

๐Ÿ‘‰ Read the full article here: justingarydesign.substack.com/p/deadlines-...

04.11.2025 00:30 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How to Make Great Art (and how to use ethical AI to help) Happy Artists, Low Stress and Maximum Awesome

justingarydesign.substack.com/p/how-to-mak...

04.10.2025 03:11 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Jordan Weisman โ€” From Battletech to Shadowrun: The Power of Curiosity and Collaboration (#93) Think Like A Game Designer Podcast

Jordan Weismanโ€”creator of Battletech, Shadowrun, and Crimson Skiesโ€”has shaped generations of players and creators. This episode is a masterclass in lifelong creativity and emotional courage.
justingarydesign.substack.com/p/jordan-wei...

17.10.2025 18:42 โ€” ๐Ÿ‘ 8    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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What We Earn by Struggling Finding Joy, Purpose, and Flow in the Work That Tests You

What We Earn by Struggling: Finding Joy, Purpose, and Flow in the Work That Tests You.
justingarydesign.substack.com/p/the-meanin...

23.10.2025 20:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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About - Think Like A Game Designer Delivering 20 Years Of Game Design Experience Straight To Your Inbox! Unpacking Game Design Lessons And Their Applications In Everyday Life With Brilliant Game Designers From Across The Globe! Click t...

On my podcast, Think Like a Game Designer, I interview top designers, share actionable creativity tips, and break down the art of making games you can apply to life too. Subscribe now for insights, lessons, and exclusive content: justingarydesign.substack.com/about

04.11.2025 03:28 โ€” ๐Ÿ‘ 5    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
Deadlines Are Magic Why the Best Designers Embrace Constraints

Every aspiring game designer has that ideaโ€”the one theyโ€™ve been thinking about for years but never actually make. Why? Fear disguised as perfectionism.

The fix is simple: set a deadline.

๐Ÿ‘‰ Read the full article here: justingarydesign.substack.com/p/deadlines-...

04.11.2025 00:30 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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What We Earn by Struggling Finding Joy, Purpose, and Flow in the Work That Tests You

What We Earn by Struggling: Finding Joy, Purpose, and Flow in the Work That Tests You.
justingarydesign.substack.com/p/the-meanin...

23.10.2025 20:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Jordan Weisman โ€” From Battletech to Shadowrun: The Power of Curiosity and Collaboration (#93) Think Like A Game Designer Podcast

Jordan Weismanโ€”creator of Battletech, Shadowrun, and Crimson Skiesโ€”has shaped generations of players and creators. This episode is a masterclass in lifelong creativity and emotional courage.
justingarydesign.substack.com/p/jordan-wei...

17.10.2025 18:42 โ€” ๐Ÿ‘ 8    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
How to Make Great Art (and how to use ethical AI to help) Happy Artists, Low Stress and Maximum Awesome

justingarydesign.substack.com/p/how-to-mak...

04.10.2025 03:11 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Jonathan Grant โ€” Critics, Experiments, Secrets, and the Business of Play (#92) Think Like A Game Designer Podcast

๐ŸŽฎ Jonathan Grant (Zynga, Orbital Games, We Thought It Would Be Easy) joins us to talk making bold bets, growing through feedback, and why the best games are full of mystery. Donโ€™t miss this deep dive into creative risk & game design!

๐ŸŽง Listen now: justingarydesign.substack.com/p/jonathan-g...

23.09.2025 18:54 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0