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Justin Gary

@justingary.bsky.social

Entrepreneur Game Designer. Founder of Stone Blade Entertainment and Gamer Entertainment. Author of Think Like a Game Designer.

105 Followers  |  20 Following  |  105 Posts  |  Joined: 18.11.2024  |  1.849

Latest posts by justingary.bsky.social on Bluesky

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How to Make Great Art (and how to use ethical AI to help) Happy Artists, Low Stress and Maximum Awesome

justingarydesign.substack.com/p/how-to-mak...

04.10.2025 03:11 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Jonathan Grant โ€” Critics, Experiments, Secrets, and the Business of Play (#92) Think Like A Game Designer Podcast

๐ŸŽฎ Jonathan Grant (Zynga, Orbital Games, We Thought It Would Be Easy) joins us to talk making bold bets, growing through feedback, and why the best games are full of mystery. Donโ€™t miss this deep dive into creative risk & game design!

๐ŸŽง Listen now: justingarydesign.substack.com/p/jonathan-g...

23.09.2025 18:54 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How a Magic Champion Wins at Life The Power of Focus Blocks

I spent 8 years avoiding writing my bookโ€”then finished it in 2 by changing one thing: I made winning easy.

Learn the system that helped me write a book, design games, and stay sane.

Read the full post & subscribe: justingarydesign.substack.com/p/make-winni...

17.09.2025 08:37 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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About - Think Like A Game Designer Delivering 20 Years Of Game Design Experience Straight To Your Inbox! Unpacking Game Design Lessons And Their Applications In Everyday Life With Brilliant Game Designers From Across The Globe! Click t...

๐ŸŽฎ Want to level up your game design skills?

Think Like a Game Designer delivers 20+ years of industry insights.

Subscribe to get free articles, lessons, podcast interviews, and access to exclusive content and community.

justingarydesign.substack.com/about

20.09.2025 16:29 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How a Magic Champion Wins at Life The Power of Focus Blocks

I spent 8 years avoiding writing my bookโ€”then finished it in 2 by changing one thing: I made winning easy.

Learn the system that helped me write a book, design games, and stay sane.

Read the full post & subscribe: justingarydesign.substack.com/p/make-winni...

17.09.2025 08:37 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Elan Lee โ€” Building Exploding Kittens, Marketing as Design, Retail Pitches, and Playing to Sell (#90) Think Like A Game Designer Podcast

In this episode, Elan and I discuss into how his company built their rigorous playtesting culture, why marketing is inseparable from product design, and how pitching to Target and Walmart is just another kind of game.
justingarydesign.substack.com/p/elan-lee-b...

bsky.app/profile/elan...

10.09.2025 14:18 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How to Crowdfund in 2025 Lessons learned from raising (and losing) millions on crowdfunding

justingarydesign.substack.com/p/how-to-cro...

06.09.2025 10:38 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Tim Ferriss โ€” Designing Coyote, Playing to Learn, Publishing Truths, and Saying "No" (#89) Think Like A Game Designer Podcast

Tim Ferriss is truly one of a kind. From 5 NYT bestsellers to a podcast with over 1B downloads, and early investments in Uber, Facebook, and moreโ€”his impact is massive. Now heโ€™s bringing his talents to game design with the launch of Coyote.
justingarydesign.substack.com/p/tim-ferris...

07.08.2025 17:49 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How to Crowdfund in 2025 Lessons learned from raising (and losing) millions on crowdfunding

New Substack Post is live!

justingarydesign.substack.com/p/how-to-cro...

26.08.2025 17:08 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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[Special] Episode 7 of The Peoples Behind The Meeples Justin Gary is the guest in the latest episode of our show

In this episode of The Peoples Behind the Meeples, I share insights from decades of experience in the tabletop industry, the evolution of Ascension over the years, and my perspective on what makes lasting, impactful game design.
gamefound.com/en/blog/post...

26.08.2025 17:05 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Justin Gary โ€” 5 Lessons From 15 Years (#90) Think Like A Game Designer Podcast

Here are the five most important lessons I've learned, each has transformed Ascension from a prototype to a global phenomenon.

justingarydesign.substack.com/p/justin-gar...

22.08.2025 15:49 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Tim Ferriss โ€” Designing Coyote, Playing to Learn, Publishing Truths, and Saying "No" (#89) Think Like A Game Designer Podcast

Tim Ferriss is truly one of a kind. From 5 NYT bestsellers to a podcast with over 1B downloads, and early investments in Uber, Facebook, and moreโ€”his impact is massive. Now heโ€™s bringing his talents to game design with the launch of Coyote.
justingarydesign.substack.com/p/tim-ferris...

07.08.2025 17:49 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Building Games That Last The Five Pillars of Player Experience

After years of studying great games and interviewing brilliant designers, I've come to appreciate a framework that cuts through the complexity and gets to the heart of what makes games truly memorable. Check it out:
justingarydesign.substack.com/p/building-g...

30.07.2025 11:15 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Cole Wehrle โ€” Cute Creatures, Brutal Games, Asymmetric Design, and Subverting Expectations (#88) Think Like A Game Designer Podcast

In this episode, @colewehrle.bsky.social and I dive deep into the tension between control and chaos, discussing how historical research fuels good design, and why the best games ask players to grapple with uncomfortable truths.

justingarydesign.substack.com/p/cole-wehrl...

28.07.2025 17:52 โ€” ๐Ÿ‘ 28    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Amy Lowe โ€” Finding Your X Factor, Marketing with Heart, and Serving the Right Players (#87) Think Like A Game Designer Podcast

New podcast just dropped!
justingarydesign.substack.com/p/amy-lowe-f...

10.07.2025 14:11 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Justin Gary: Creator of Ascension & SolForge on Crafting Games and Taking Chances
YouTube video by We Thought It Would Be Easy Justin Gary: Creator of Ascension & SolForge on Crafting Games and Taking Chances

Jonathan Grant and Jordan Weisman sat down with me to discuss my journey from winning Magic: The Gathering championships to creating hit games like Ascension and SolForge!

๐ŸŽฅ Watch here: www.youtube.com/watch?v=PhND...

01.07.2025 20:17 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The Sound Only You Can Make The Real Value of Creative Work

Creativity isnโ€™t a divine gift for a chosen fewโ€”itโ€™s a practice. You donโ€™t create because youโ€™re good at it. You get good at it because you create. justingarydesign.substack.com/p/the-sound-...

01.07.2025 20:12 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Derek Sivers โ€” Embracing Simplicity, Owning Your Weirdness, and Designing a Life with Intent (#86) Think Like A Game Designer Podcast

In this episode, we explore how to treat your life like a design problem, why marketing is part of the art, and how vulnerability and weirdness arenโ€™t liabilitiesโ€”theyโ€™re the keys to resonance.

justingarydesign.substack.com/p/derek-sive...

29.06.2025 13:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Celebrate the Work, Not the Win Why Focusing on Inputs Makes all the Difference

New post went live: justingarydesign.substack.com/p/celebrate-...

20.06.2025 16:02 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
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Loops and Tension The Designer #5: Core Play Loops and Fundamental Tension

justingarydesign.substack.com/p/loops-and-...

17.06.2025 20:21 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Dominic Crapuchettes โ€” Designing for Constraints, Rebuilding After Failure, and Finding the Magic in Games (#85) Think Like A Game Designer Podcast

Whether you're a founder, designer, or someone trying to follow your passion while staying afloat, this is an episode you wonโ€™t want to miss.
justingarydesign.substack.com/p/dominic-cr...

13.06.2025 10:08 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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A Game Designer's Guide to Vibe Coding How I Built My Level-Up Journal App Without Writing Code

New post just dropped!

justingarydesign.substack.com/p/a-game-des...

03.06.2025 19:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

it's been a hot minute since I've podcasted, and I forgot how fun it could be. thank you for the great convo and questions, Justin!

01.05.2025 17:55 โ€” ๐Ÿ‘ 17    ๐Ÿ” 3    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I always find Think Like a Game Designer worth listening to, but despite me knowing very little about the comics world, I really enjoyed @dafnap.bsky.social as a guest. One particular part I totally vibed with starts at about 46:40, discussing generative AI.

04.05.2025 14:38 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Think Like A Game Designer | Justin Gary | Substack Delivering 20 Years Of Game Design Experience Straight To Your Inbox! Unpacking Game Design Lessons And Their Applications In Everyday Life With Brilliant Game Designers From Across The Globe! Click t...

justingarydesign.substack.com

02.06.2025 07:55 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

My substack is all about exploring creativity through the lens of a game designer and applying the lessons I learned to games and everyday life.

Itโ€™s a great hub for finding articles on game design and creativity, along with podcast episodes and show notes.

#gamifyyourlife #tips

02.06.2025 07:54 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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SolForge Fusion: Shadows Over Solis Listen now | Think Like A Game Designer

If youโ€™re a fan of game design, or just curious about the process behind building a unique hybrid TCG, you're in the right place.

Read my 5 Quick Lessons About Crowdfunding:
justingarydesign.substack.com/i/164586811/...

27.05.2025 21:59 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Day 0: Press Start to Play 7-Days of Game Design

As a game designer, I know firsthand how truly awesome the creative journey can beโ€”especially when you realize how much your creative works delight, connect, and inspire people.

justingarydesign.substack.com/p/day-0-pres...

26.05.2025 09:21 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Playtest Your Way Through Life Act, Learn, Iterate

Whatever youโ€™re building, whatever youโ€™re chasing, remember this: you donโ€™t need permission to start. You donโ€™t need to have all the answers before you begin. You just need to take the first step.
justingarydesign.substack.com/p/playtest-y...

26.05.2025 09:18 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Kohji Nagata โ€” Building Parallel, Designing with Obsession, and Falling in Love with Your Creations (#84) Think Like A Game Designer Podcast

Kohji Nagata โ€” Building Parallel, Designing with Obsession, and Falling in Love with Your Creations. Listen to the full episode here: justingarydesign.substack.com/p/kohji-naga...

15.05.2025 19:54 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@justingary is following 20 prominent accounts