William Joseph | B Corp's Avatar

William Joseph | B Corp

@wjdesign.bsky.social

We design products, services and brands for organisations working for positive change. Instagram @williamjosephdesign. Certified B Corp.

182 Followers  |  414 Following  |  37 Posts  |  Joined: 19.11.2024
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Posts by William Joseph | B Corp (@wjdesign.bsky.social)

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LEF: Transforming the Legal Education Foundation for a more equitable… We overhauled this funder’s name, visual identity and website to meet their bold new strategy with a brand that balances practicality, professionalism and…

When the Legal Education Foundation asked us to help overhaul their brand and website, we knew it was about more than a fresh logo. It was about enabling their bold new strategy, re-energising their mission and embracing their work as a social justice funder.

www.williamjoseph.co.uk/work/lef-bra...

05.09.2025 12:39 — 👍 2    🔁 0    💬 0    📌 0
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The questions that show how agencies really work Even the best agencies face tough, day-to-day challenges that directly affect how they work with you and the results they can deliver. While some team…

Choosing an agency is easy. Choosing the right one is harder.

Most pitch processes focus on the obvious stuff — skills, experience, and price. That’s not wrong. But it’s also not enough.

www.williamjoseph.co.uk/blog/the-rea...

28.08.2025 13:28 — 👍 1    🔁 0    💬 0    📌 0
WJ Charity Digital Leaders Autumn Retro Join other charity digital leaders in discussing what's gone well and what could have gone better recently.

Our next digital leaders retro is 18 Sept 1-2:30pm 🍁

These virtual events are for anyone leading digital in a charity or not-for-profit organisation (could be digital, comms, marketing or content teams).

www.eventbrite.co.uk/e/wj-charity...

07.08.2025 14:20 — 👍 0    🔁 0    💬 0    📌 0
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Charity Book Club - September (in-person) We’ll be meeting in person to discuss Yellowface by Rebecca F. Kuang

Need a good summer read? Make it Yellowface, and then join us for the next book club:

🗓️ Tues 30 Sep
🕕 6pm for 6.15pm start
📍 The Perseverance, WC1N
🍕 Pizza and 🍷 drinks courtesy of @wjdesign.bsky.social
📔 Yellowface by Rebecca R. Kuang

Sign up for free ⬇️ www.eventbrite.co.uk/e/charity-bo...

05.08.2025 19:41 — 👍 2    🔁 1    💬 0    📌 0
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Everything you need to know before you rebrand your charity If you’re working in a charity and have reached a point where your brand is a bit tired, or your organisation has made a strategic shift and your identity…

Branding can sometimes seem like a bit of a mysterious and overwhelming process with many different approaches, so what’s best for a charity?

www.williamjoseph.co.uk/blog/why-cha...

08.07.2025 15:51 — 👍 1    🔁 0    💬 0    📌 0
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How to match your task to your space Why a change of scene doesn’t work unless your work changes too

A change of scene isn’t a shortcut to productivity

We’re often told: “Stuck on something? Try working somewhere else.” And it’s not bad advice — but it misses the point.

Read the full blog to understand what different spaces suite different types of work

www.williamjoseph.co.uk/blog/how-to-...

03.07.2025 15:42 — 👍 1    🔁 0    💬 0    📌 0
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Designing connected content The main benefits of structured content and content modelling are: Reusability : to be able to create once, publish everywhere (the ‘COPE’ model) where…

How we’ve used content modelling and structured content for digital products - a walkthrough from @lucykp.bsky.social www.williamjoseph.co.uk/blog/designi...

25.06.2025 10:25 — 👍 1    🔁 0    💬 0    📌 0
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Digital inclusion for foundations Here’s what we’ve learned from projects for Paul Hamlyn Foundation , NCVO , City Bridge Foundation , Q community , and most recently the Nuffield…

Every foundation wants to put more money into the hands of people and organisations who haven’t had access before. Based on what we've built and tested across several organisations, here are the changes that make a real difference. www.williamjoseph.co.uk/blog/digital...

24.06.2025 14:02 — 👍 0    🔁 0    💬 0    📌 0
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The power of confidence and empathy Confidence, empathy, and even trust are shaped not just by the person but by their environment. This is not a flaw in the individual but a reflection of…

Confidence & empathy aren’t personality traits. They’re shaped by context. Here's how leaders can:
- Create environments where people are their best
- Use structure to build trust when it’s missing
- Grow confidence and empathy in their teams (and themselves) www.williamjoseph.co.uk/blog/the-pow...

16.06.2025 09:32 — 👍 2    🔁 0    💬 0    📌 0
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Running safer pitches People do their best work when they feel safe. If they’re worried about how they’re being perceived or ‘saying the wrong thing’, they’re not going to take…

How to make better pitching decisions by helping people feel like they belong www.williamjoseph.co.uk/blog/running...

12.06.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0
Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Dolly Garland, content design lead at Meta. To the left is a yellow banner with the talk title: How the tech sector has embraced content design and what charities can learn.

Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Dolly Garland, content design lead at Meta. To the left is a yellow banner with the talk title: How the tech sector has embraced content design and what charities can learn.

Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Corrine Clark, freelance content specialist. To the left is a yellow banner with the talk title: Creating social media content that resonates.

Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Corrine Clark, freelance content specialist. To the left is a yellow banner with the talk title: Creating social media content that resonates.

Advice surgery card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a Pixeled Eggs logo. To the left is a yellow post-it note with text that reads: with the talk title: Unlock your website’s potential with a complimentary 1:1 advice surgery with the CEO and Creative Director at Pixeled Eggs, available with your conference ticket. The session will focus on website strategy, content design and organic SEO.

Advice surgery card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a Pixeled Eggs logo. To the left is a yellow post-it note with text that reads: with the talk title: Unlock your website’s potential with a complimentary 1:1 advice surgery with the CEO and Creative Director at Pixeled Eggs, available with your conference ticket. The session will focus on website strategy, content design and organic SEO.

Just under a month to go until our #CharityContent Conference on 10 July, and we’ve added even more to the agenda. Join us for a full day of content strategies, principles, systems and skills that will help you scale content across your organisation: https://bit.ly/3Fjmj1p

12.06.2025 09:30 — 👍 5    🔁 2    💬 1    📌 0
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The realities of creating and embedding content strategy in charities Our content strategy community of practice brings together people from across charities to discuss ideas, share challenges and come up with new approaches…

From content strategy approaches and practicalities, to stakeholder engagement and motivating your content team, our content strategy community of practice covered a lot of ground!

Read on to learn the main takeaways from our first cohort www.williamjoseph.co.uk/blog/the-rea...

11.06.2025 10:00 — 👍 0    🔁 0    💬 0    📌 0
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Spring 2025 digital leaders retrospective We held a retrospective with digital, content and communications leaders from a range of charities and not-for-profit organisations to gauge how things…

Team planning and capacity, influencing senior stakeholders to prioritise content strategy, making AI accessible to everyone and keeping up with SEO - here's what digital leaders care about this Spring www.williamjoseph.co.uk/blog/spring-...

29.05.2025 15:27 — 👍 0    🔁 0    💬 0    📌 0
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20 years of William Joseph What's more valuable, I feel, are all the wonderful people along the way who may or may not know how much they've contributed to shaping what we do and…

As we reach 20 years of William Joseph, our co-founder @chrishammond64.bsky.social shares his reflections www.williamjoseph.co.uk/blog/20-year...

28.05.2025 11:22 — 👍 2    🔁 0    💬 0    📌 1

When Em Stroud – also known as The Comic Coach – spoke to us and our clients, she made a powerful case for why laughter, positive thinking and play are not ‘nice-to-haves’. They are essential tools for building stronger, more connected teams.

20.05.2025 12:22 — 👍 1    🔁 0    💬 0    📌 0
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Why digital teams keep shifting shape and what to do instead Digital is embedded across teams, everyone has a bit of ownership, and things feel more ‘empowered’. It’s not about structure, it’s about support This…

🧭 Does your digital team feel like it’s constantly being restructured? One year it’s centralised. The next, everyone’s embedded across departments. Then back again. Repeat.

We’ve seen this play out across the sector many times. The real issue is not the structure, it’s the support.

15.05.2025 14:44 — 👍 0    🔁 0    💬 0    📌 0
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Navigating the jump from specialist to leader Why moving into leadership feels weird When your sense of value has come from delivering – writing the strategy, fixing the UX flow, shipping the product…

Making the jump from specialist to leader isn’t about doing more. It’s about doing differently.

We’ve pulled together thoughts from across the William Joseph team on what helped (and what didn’t) as we navigated that journey ourselves.

14.05.2025 09:29 — 👍 0    🔁 0    💬 0    📌 0
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The invisible barriers Charities often talk about reaching new audiences, but the truth is, many people who could benefit most from support are the least likely to trust or…

How to reach audiences marginalised by society

13.05.2025 13:39 — 👍 0    🔁 0    💬 0    📌 0

We're so pleased to support this group, and to make a donation to a charity after each event that relates to the book.

Sign up for the next one: www.eventbrite.co.uk/e/charity-bo...

12.05.2025 14:38 — 👍 0    🔁 0    💬 0    📌 0
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How to run effective retrospectives by making them fun, flexible, and… However, to keep them valuable, it’s essential to mix up formats, connect discussions to current events, and ensure a positive, action-focused atmosphere.…

In our latest blog, we discuss retros.

They’ve become a big part of our way of working and have helped the team become closer and collaborate more effectively.

Read on to get practical tips for keeping them fresh and useful, and get in touch if we can help.

07.05.2025 14:20 — 👍 1    🔁 1    💬 0    📌 0

Thank you so much for sharing @ruthstokeswords.bsky.social, we're so glad you enjoyed it.

It was a really special group at the first Content Community of Practice, and we can't wait to share a summary of the themes in the coming weeks.

Well done @yasgeorgiou.bsky.social for making it happen

07.05.2025 11:54 — 👍 2    🔁 1    💬 0    📌 0

It's been an exciting couple of weeks for us since the new @booktrust.org.uk website launched, and we're really pleased and proud to share the new booktrust.org.uk with everyone involved in getting children reading 📖.

01.05.2025 09:54 — 👍 2    🔁 1    💬 1    📌 0
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Picking up the dog poo Discover why small, unseen acts of collaboration—like picking up the "dog poo"—are the clearest sign your team culture is working.

💩 Your team's culture isn’t defined by your values statement. It’s defined by who picks up the dog poo

👉 In this post, we explore why the unglamorous stuff is actually the clearest indicator of a high-performing culture—and what leaders can do

www.williamjoseph.co.uk/blog/picking...

29.04.2025 11:52 — 👍 0    🔁 0    💬 0    📌 0
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What can managers do to help people coming back from maternity or… Open dialogue and empathy Everyone’s experience of maternity or parental leave is different. How people feel about returning to work and the support that…

Practical advice and tips for anyone in a position to support those returning from maternity leave

www.williamjoseph.co.uk/blog/what-ca...

22.04.2025 15:19 — 👍 0    🔁 0    💬 0    📌 0
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Problems to solve: a simple technique to shape your project Discover how shifting from traditional requirements gathering to a "problems to solve" approach can simplify your digital projects, improve focus, and…

Ever been in a project kickoff where the list of “must-have” features keeps growing… but no one can quite explain why?

Focusing on problems to solve instead of just gathering requirements can transform the way you build products, websites, and services.

www.williamjoseph.co.uk/blog/problem...

16.04.2025 14:25 — 👍 1    🔁 1    💬 0    📌 0
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AI in charities: what’s happening right now (March 2025) At our recent AI Community of Practice, we brought together digital leaders and practitioners from UK charities to explore how AI is actually being used,…

🤖 AI in charities: What’s actually happening right now?

Our latest blog shares what we’re hearing from digital teams on the ground:

✅ The most useful (and free) ways they’re using AI today
✅ Common fears about data, bias and accessibility

⬇️

www.williamjoseph.co.uk/blog/ai-in-c...

14.04.2025 14:38 — 👍 0    🔁 0    💬 0    📌 0
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Networking events: how to survive (and even enjoy) them if you hate… But here’s the good news: networking doesn’t have to be like that. So, if you’d rather do anything else than ‘work the room’, here are some practical ways…

There are lots of ways to make networking events feel a little less intimidating...

🤝 Bring a networking buddy
🎯 Set low-stress goals
🎤 Volunteer to introduce a speaker
🧠 Do your homework before you arrive
☕ Find the quiet spots (the real third places!)

www.williamjoseph.co.uk/blog/network...

08.04.2025 13:49 — 👍 2    🔁 2    💬 0    📌 0
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Designing for equity in practice How the Paul Hamlyn Foundation and the Film & TV Charity are designing for equity by tackling systemic barriers in funding and the creative industries.

Equity needs leadership, not just good intentions. Designing equitable services is not just about doing the right thing. It’s about doing better work. We've shared how we’re putting equity into practice in real design projects ➡️

www.williamjoseph.co.uk/blog/designi...

07.04.2025 09:30 — 👍 1    🔁 1    💬 0    📌 0
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Charity Book Club - May (in-person) We’ll be meeting in person to discuss Doppelganger by Naomi Klein

We've been supporting @charitybookclub.bsky.social for over 5 years with the space to meet, refreshments, and a donation to a chosen charity.

Next event:
🗓️ Tues 6 May
🕕 18:00-19:30
📌 The Perseverance, Lamb's Conduit Street, London
📘 Doppleganger by Naomi Klein

www.eventbrite.co.uk/e/charity-bo...

03.04.2025 11:25 — 👍 3    🔁 2    💬 0    📌 0
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Our impact 2024 As a certified B Corp, we are legally bound to consider people, planet and profit when making decisions

🌍 March is #BCorpMonth. We'd proud to have been a B Corp since 2021.

We use the UN’s Sustainable Development Goals (SDGs) as a framework to categorise and measure our impact. Find out how we did that in 2024 in our impact review ⬇️

www.williamjoseph.co.uk/our-impact-2...

20.03.2025 10:55 — 👍 2    🔁 2    💬 0    📌 0