Jacob Montenegro

It sure is legendary that athletes are able to pull of these feats. Sure not great for the health but worth it in their eyes and the fans' eyes.

How Unilever is pushing sports marketing beyond broadcast convention Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.

This article details the new marketing strategies that Unilever is pushing while doubling its spending on U.S sports marketing. They are targeting influencer marketing, non-sports products, and “sports as culture” branding.

Chronological look at Steve Moore-Todd Bertuzzi case TORONTO - A settlement was reached Tuesday in Steve Moore's lawsuit against NHL forward Todd Bertuzzi, more than 10 years after the infamous on-ice attack that ended Moore's career. Here are some key ...

The infamous case from 2004 involving Todd Bertuzzi punching Steve Moore in the back of the head and breaking his neck, effectively ending his career. Consequences as seen here do not cross players minds when they are angry enough to hit somebody from behind. #violenceinsport

Serena Williams Has the Perfect Reply to Body Critics No, having muscles is not "manly."

Serena Williams has long been targeted because her body deviates from society’s narrow expectations of femininity in sport. Her muscular physique is framed as “too strong,” “too masculine,” and therefore outside the boundaries of what a female athlete is supposed to look like. #Deviantism

Bronze says she played Euros with fractured tibia Lucy Bronze revealed after helping England defend their European Championship title that she'd played the entirety of Euro 2025 with a fractured tibia.

Lucy Bronze, 2025 Euro player for team England, is quoted saying "That's why I got a lot of praise from the girls after the Sweden game, as I've been in a lot of pain. If that's what it takes to play for England, that's what I'll do." Risking further injury for sport glory.

IRIS KYLE - Wings of Strength Iris Floyd Kyle (born August 22, 1974) is an American professional female bodybuilder.[11] She is currently the most successful professional bodybuilder ever, female or male, with ten overall Ms. Olym...

Iris Floyd Kyle is an American professional bodybuilder recognized as the most accomplished competitor in the sport’s history. She challenges the gender norm that women should not be overly muscular or strong. She shows that being strong and muscular is perfectly valid for women.

It's amazing that she was able to apply her families hard work ethic to a wild event like ski jumping. Must take a lot of discipline to achieve this, let alone come home with a medal!

Indigenous athletes set to shine in Olympics - ICT New Zealand, Australia, Canada, U.S. are among nations sending Native athletes to Tokyo

Jullian Weir is an indigenous athlete who represented Canada at the 2020 Tokyo Olympics in the hammer-throw event. She placed 19th at the event, which is the all-time second best placement for a Canadian woman in the hammer-throw event. She is a member of the Mohawks of the Bay of Quinte, Ontario.

When I have a full time career, my sports activities will likely increase from the point they are at now. I find that I have much more free time when working a 9-5 over the summer than when school is running full time. I hope to have a more scheduled gym time and will look into local adult soccer.

HEADS UP to Youth Sports Coaches: Online Concussion Training This training shares the latest guidance on concussion safety and prevention.

This updated resource from the CDC provides essential concussion training for all coaches of youth sports. Concussions in sports are among the most serious medical emergencies in all level of sports, especially youth sports, because they are often difficult to detect.
www.cdc.gov/heads-up/tra...

Here's something Americans agree on: Sports build character—but the 'Great Sport Myth' may be problematic In a polarized nation, there is one thing that nearly all Americans agree on, according to a recent study: Sports are good for us.

phys.org/news/2024-11...

This article highlights how many Americans believe that sports are inherently good, while ignoring the negatives. A study found that people's opinions varied based on factors such as economic position and how many children they have involved in sports. #interactionism

Many people define chess as a sport, but I disagree. There is no physical activity involved, and could be comparable to music, which no one commonly defines as a sport. What is the difference? Music can be just as competitive, if not more, and both involve high stress scenarios.