Neville Hobson

No, can't afford one 🤑

When Accountability Meets the Crown The King faces a choice between protecting a brother and preserving a monarchy. If the Crown wants to survive as a moral institution rather than a relic of privilege, it must show that the rules apply...

“The King faces a choice between protecting a brother and preserving a monarchy.”

My take on the continuing crisis around Andrew Mountbatten Windsor – and why accountability, not damage control, is the only way the monarchy can retain credibility.

🔗 www.nevillehobson.io/when-account...

Hadush Kebatu: Migrant sex offender given £500 after threat to disrupt deportation Hadush Kebatu was

WTAF? This is absolutely ridiculous. And this: "Paid removals are normal under the Facilitated Returns Scheme, with foreign nationals who agree to leave the UK being given £1,500."
www.bbc.co.uk/news/article...

The Community and Insights You Need to Advance Your Career IABC connects communication professionals with the people and resources they need to drive business results and support their career.

After 10+ years away, I’ve rejoined #IABC – the International Association of Business Communicators.

I’m focusing on purposeful work, alignment, balance, and meaningful conversations about AI, ethics, and the future of communication. It feels good to reconnect.

www.iabc.com

EQUATOR Equator is a magazine of politics, culture and art.

@equatormag.bsky.social just launched. Refreshing addition to the tired media landscape
www.equator.org/about/what-w...

Grokipedia and the Coup Against Reality Itself Grokipedia, the copycat of Wikipedia launched by Elon Musk isn’t just a string of AI generated slop, it is a weapon. The launch of "grokipedia" is a calculated, strategic escalation by the billionaire...

Welcome to the new reality distortion field #Grokipedia
www.thedissident.news/grokipedia-a...

Introducing Disappearing Posts on Threads We're launching ghost posts, Threads posts that are automatically archived after 24 hours so you can share your unfiltered thoughts.

Really not sure what to make of “ghost posts” on Threads - posts that disappear after 24 hours. Either a super-convenient way to share casual, ephemeral chat with friends, or an invitation to spam everybody with unfiltered ephemeral chat, aka spam. How do you see it? bit.ly/4hvPVXO

Opinion | Could This Unserious, Mischievous, Frightening Man Be Britain’s Next Prime Minister?

The @nytimes.com assessment of Nigel Farage is worth a read. This view from across the Atlantic is perceptive. We write off Farage at our peril. The US wrote Trump off as a joke leading up to 2016. We mustn't repeat that.
www.nytimes.com/2025/10/27/o...

A House of Dynamite - Wikipedia

We watched “The House of Dynamite on Netflix. A gripping tale with a dystopian taste although I thought it was a credible story of what might be. A peculiar ending but that didn’t take away from the storytelling. Terrific cast, great production. en.wikipedia.org/wiki/A_Ho…

FIR podcast episode 486

FIR 486 is live. @shelholtz.bsky.social & @nevillehobson.xyz cover rage-bait marketing, Lloyds’ exec GenAI + Copilot rollout, PRovoke’s crisis lessons, Böcker’s Louvre real-time ad, corporate affairs’ new brief, and trust velocity.

👉 www.firpodcastnetwork.com/fir-486-meas...

#Comms #PR #AI

Just landed on my Galaxy Watch 7 - the new One UI 8 Watch update from Samsung. Some new Watch faces such as this one!

A Communicator's Take on a Communicator's Guide to AI A credible primer that treats AI as a collaborator, not a shortcut. This LinkedIn Learning course from Microsoft's Frank Shaw and Elaine Chang shows communicators how to create a simple mindset to exp...

Post update: I’ve added a short FAQ to my review of "The Communicator’s Guide to AI", covering bias, environment, privacy and measurement. Handy for teams who want quick guardrails.

🔗 www.nevillehobson.io/a-communicat...

“Going viral” isn’t a strategy – it’s a dice roll. In FIR 485 @shelholtz.bsky.social & @nevillehobson.xyz explain why you should drop it from your objectives and what to measure instead. Plan for compounding attention, not spikes.

🔗 www.firpodcastnetwork.com/fir-485-is-i...

#FIRpodcast

A Communicator's Take on a Communicator's Guide to AI A credible primer that treats AI as a collaborator, not a shortcut. This LinkedIn Learning course from Microsoft's Frank Shaw and Elaine Chang shows communicators how to create a simple mindset to exp...

Just published a review of "The Communicator’s Guide to AI," a mindset-first look at AI for comms – ACT: Aspire, Choose, Tune – with ethics baked in. Builds on my earlier post about the course (which I took).

🔗 Here's the review: www.nevillehobson.io/a-communicat...

Prince Andrew: Government faces growing calls to formally strip Duke of York title Prince Andrew remains under scrutiny after claims in accuser Virginia Giuffre's posthumous memoir, which is released today. But the prime minister is reluctant to act without the input of the King.

King Charles needs to move rapidly on this now to demonstrate his ability to resolve this crisis. Stripping his brother of all his privileges would be the right move. Then send him into exile. bit.ly/3Jnk9zK

Relive 2001 glory: Windows XP’s iconic look is back on Android — and it’s shockingly slick A free launcher that proves Windows XP never really died — it just moved into your pocket.

If you look back on #WindowsXP with nostalgia and want some fun on your Android phone, give this a whirl! 🎉
www.windowscentral.com/hardware/pho...

Opera’s Neon shows just how confusing AI browsers still are Picture Neon like three AI agents dressed up in a trenchcoat.

I'm on the wait list for the new Opera Neon browser. Good to read this review beforehand
www.theverge.com/tech/801899/...

Trump’s White House just joined Bluesky 😱 There goes the neighbourhood!

Israel strikes Gaza and suspends aid delivery, after IDF and Hamas accuse each other of breaking ceasefire - live updates The "wave of strikes" by the Israel Defense Forces comes after Israel and Hamas accused each other of violating their ceasefire in Gaza.

Well, that didn’t last long…
www.bbc.co.uk/news/live…

'Priceless' jewellery stolen from Louvre museum in Paris - as authorities reveal details of daring raid Intruders entered via a basket lift using a platform mounted on a lorry, breaking a window and making off with jewels that "have genuine heritage value and are, in fact, priceless," France's interior minister said.

Call Inspector Clouseau!
news.sky.com/story/lou…

Updating a Ghost Theme: Fast, Local, and Assisted by AI A practical look at how I update my Ghost theme, working locally in Docker, editing in VS Code, and uploading cleanly to Ghost(Pro) – with ChatGPT as an important coding assistant that helps keep the ...

Sharing: how I update my Ghost theme quickly and safely using a local Docker desktop, VS Code, and ChatGPT - a very capable collaborator when you know how to steer it.

Story: www.nevillehobson.io/updating-a-g...

#Ghost #Docker #VScode #ChatGPT

King Charles and Pope Leo to pray together in historic first The King will become the first British monarch to pray in a church service with a pope since the Reformation.

This 👉 “King Charles and Pope Leo are to become the first British monarch and pontiff to pray together at a church service since the Reformation in the 16th Century.” www.bbc.co.uk/news/arti…

Many examples of what you can do with Sora to create high-quality video are truly extraordinary. Yet most I see are too perfect, too unnaturally good, in a way that diminishes the impact. Plus, when you see the ‘Sora’ watermark, your sense of awe vanishes, knowing it’s not a real image. My 0.02 🙂

A new wave of social media apps provide hope in a doomscrolling world  | TechCrunch “The platforms that won were the ones that kept people scrolling the longest, not the ones that made them feel the most connected,”  Zehra Naqvi told TechCrunch. “Now there is an abundance of content ...

"Consumer behavior is pushing a shift from performance to participation. For the next generation, #community isn’t a feature layered on top of a product. It is the product."
techcrunch.com/2025/10/16/a...

OpenSea Is Remaking Itself Into A Crypto Trading Aggregator The crash of the NFT market led OpenSea to fire more than half of its staff. But the startup has reinvented itself into a place for buying and selling all tokens, especially memecoins, and trading volume is surging once again.

The #OpenSea pivot from #NFT to crypto: “the battle-worn startup has expanded from NFTs to become a one-stop shop for trading all cryptocurrencies across 22 different blockchains” bit.ly/4qc18AO

One of the great things about autumn is a 4 o’clock cup of tea and two toasted crumpets with melted butter and strawberry jam 😍

Vuelio Top 10 Blog 2025

Delighted to be named in #Vuelio ’s Top 10 UK PR Blogs 2025 with 'Studio6 by Neville Hobson.' A great mix of PR, internal comms, public sector and inclusion-focused voices. Worth connecting if you care about where comms is heading.

List → www.vuelio.com/uk/social-me...

Digital 2026 Snapshot: What the New Baseline Means for Communicators Six billion online, two in three on social, and AI at mass adoption. "Digital 2026" sets the baseline for the year ahead – and it changes how we plan for audience, discovery, and measurement. A practi...

New baselines for 2026 from #wearesocial 's "Digital 2026" report: 6.04bn online, 5.66bn social identities, 1bn+ monthly AI users.

My takeaways + a practical checklist for comms teams →

www.nevillehobson.io/digital-2026...

U.S. leads the world in AI anxiety More people are concerned than excited about AI, according to a Pew report.

@axios.com take on research from @pewresearch.org about #AI and how concerned/excited people are
www.axios.com/2025/10/15/a...

One thing ChatGPT-5 isn’t very good at is creating what it described as “a neat 2026 checklist” graphic for a post I asked it to review before I publish it tomorrow. I say stick with your main day job, thanks 🙂